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Mgw Pitch Deck

  1. 1. Natalie Kyriacou Director Connecting People with Nature
  2. 2. My Green World is a platform for the public to link with charitable causes; revolutionizing the way that the international community connects with wildlife, environmental, animal welfare and development issues. Mobile App Volunteer Program 16 Partner charities
  3. 3. Mobile Game Application Official Launch: May, 2015
  4. 4. The Problem Current models of mobile game applications are focused on destruction and demolition or have a strong zoo focus, glamourising animals as pets and wildlife in captivity. Users spend hours each day playing games with no actual value, so why not give them a game with charitable and educational values?
  5. 5. The Solution: Gamifying Wildlife Conservation Each action a user takes actually happens in REAL LIFE! MIKO THE ORANGUTAN BORNEO ORANGUTAN SURVIVAL FOUNDATION
  6. 6. Accommodation Meals Country information Transport 24 hour support Certificates International volunteer program Volunteers sent to partner charity bases Unique hands-on experiences with nature Volun-Tourism Weekly revenue: $80 per volunteer, per week
  7. 7. VOLUNTEER TOURISMThe amalgamation of tourism and volunteering has been a growing phenomenon in the global tourism market. This niche travel segment blends together the desire “to do good” with the highlights of an exotic location. More than just a vacation, voluntourism, as it often called, comprises over 2 million participants a year, hundreds of participating charitable organizations, thousands of travel operators, and involves almost every country around the globe. Based on industry research the following trends and success factors were indentified for the industry: • Duration and flexibility of stays, i.e. shorter durations versus longer durations. • The number of volunteers is projected to increase, as various generations (Baby Boomers, Gen-Xers and Millennials) seek a deeper meaning in their vacations. • Responsible travel and ethical standards are increasingly becoming more important as many companies are doing more harm then good. • There is more scrutiny on the disbursements of volunteer money. There is a continued need for transparency to avoid exploitation. • Volunteer travelers tend to be 53% Female and 47% Male. • Age Segments: Less than 18 (12%); 20-40 year olds (33%); 41-60 year olds (34%). 7 Most Popular Volunteer Projects Working with Children: 15.27% Education: 15.27% Environmental Protection: 13.99% Wild Life Recovery: 10.18% Economic Projects: 10.18% Clean Water Projects: 7.89% Most Popular Volunteer Itineraries South America East Africa India/South Asia Central America Southern Africa Southeast Asia
  8. 8. The Market Over 75 Billion apps downloaded in Apple store 1.6 Million people volunteer abroad every year Total giving to charities in 2013: $335.17 bn Environmental and wildlife charities: $9.72 bn growth in 2013
  9. 9. Growth: Mobile App 90% of game revenue: Free Apps! Top ten grossing iOS apps: Games Average revenue per download in Australia: $4.22 Downloads per app: 51, 613 2015 forecasted revenue for our app: $412,581
  10. 10. Blog: Revenue from ADS Volunteer Program: Cost-based model APP: Freemium Revenue Model Revenue Models
  11. 11. Our Charities: Collective reach of 2.6 million Engagement IN THE MEDIA • “Melbourne Campaigner, Natalie Kyriacou heads to Zoo of Death” • “My Green World Director, Natalie Kyriacou on wildlife crime” • “The Palm Oil Dilemma” by Natalie Kyriacou Wikipedia Celebrity Ambassador National Finalist: Global Student Entrepreneur Awards Joy FM Radio Station Triple M Radio Station Advertised on 20 websites Online blog and public speaking 2500 Facebook LIKES 2.6 million reach
  12. 12. The Team Rob Hanley Travel Coordinator & Social Media Expert. Natalie Kyriacou Director Will Mountain Director of Business Operations
  13. 13. What We Are Looking For... • Mentorship • Investment • Knowledge • Awareness • Guidance
  14. 14. www.mygreenworld.org

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