Promoting an event, and selling more tickets is something that every organizer wants to do for their events. However, this might result in inflated marketing costs. The concept of Viral Ticketing can come into play in such a situation. Viral ticketing enables the organizer to offer the ticket buyers with a unique shareable link, which when used by others to make a purchase, gives a referral commission to the person who shared the link.

1. Viral ticketing for events​
A guide to sell more tickets for your
event

2. What is viral ticketing? ​
 Viral ticketing is a concept of viral marketing, where
ideas spread like viruses.
 According to marketing professors Andreas Kaplan and
Michael Henlein, "to make viral marketing work, three
basic criteria must be met, i.e., giving the right message
to the right messengers in the right environment."

4. How to do viral marketing for events
and sell more tickets?
 Give ticket buyers a unique sharable link on successful
purchase of a ticket on MeraEvents.com.
 Provide rewards on purchase of tickets using this URL.

5. Advantages to the event organizer
 Cost effective marketing technique
 Sell more tickets
 Save on marketing costs

6. Advantages to the ticket buyer
 Easy to share link
 Referral points/cash back
 Discount price for friends

7. How to set up viral ticketing for an
event?

8. Visit meraevents.com, click on create event on the top right.

9. Enter your Login ID or sign up for a MeraEvents account

10. Fill in the event information, click save and exit

11. Click on the “Manage” button to make changes

12. Click on “Viral Ticketing” to activate the feature

13. Activate viral ticketing with commission type

14. How to enable Viral ticketing for
multiple ticket categories?
 Select the commission type for the referral points in terms of
amount/percentage.
 Select the discount to be offered for friends on the purchase
of tickets from the unique URL.
 Choose the referral commission value on tickets booked by
friends using the unique URL.
 Click save and exit
 Viral ticketing activated

15. How does viral ticketing
work when someone
books a ticket?

16. A unique URL pops up for sharing with friends

17. An email with the unique URL will be sent to the
registered mail of the ticket buyer

18. Track number of tickets sold

19. Track the tickets sold through viral ticketing

20. How viral ticketing works (delegate’s
perspective)
 Every time a ticket is bought using the unique URL, the
referral would receive an email denoting the same.
 The referral can check the points or bonus received by
clicking on “My Account” on the top right of the page.
 A detailed report of the redeemable points is available on
the attendee dashboard.

21. Organizer?
Upload your event and activate Viral Ticketing
User?
Book a ticket, Share and Earn!