Ivan Lim presented the week 3 milestones for Vinspi. He tested assumptions about customer satisfaction and the usability of Vinspi's design system, finding them to be true. The assumption about tailors handling increased volume was still untested. This week, Ivan will finalize the budget, continue pop-up store research, and speak to mentors about branding and PR strategy. The end goal is kick ass domination through focused execution of the marketing and business plan.