VincentAgoe_KTGY_SummerInternBooklet

1
20
5
SUMMERINTERNSHIP
VINCENT AGOE

2
TABLEOFCONTENTS
01
New Beginnings.
02
Shaking Off The
Dust.
03
Lines, Icons,
Markets.
04
Revise, Revise,
Revise.
05
Rotate, Pan, Push,
Pull, Repeat.
06
Pen To Paper OR
Something Like That.
07
It’s All About The
Context.
08 + 09
All Great Journeys
Must End.
Introduction
Page 2
KTGY Firm Profile
Pages 3 - 7
Community Planning
& Urban Design Team
Page 8
Pages 10 - 13 Page 14 - 19 Pages 20 - 27 Page 28-39
Page 40 - 43 Page 44 - 49 Page 50 - 57 Page 58 - 63
Good plans shape good decisions. That’s why good planning helps to make elusive dreams come true.
- Lester Robert Bittel, writer

3
INTRODUCTION
What | Where | When | Why
My KTGY experience began immediately following a summer
research trip to Chile. This book reflects that journey: the
projects, the people, and the overall experience. Following
my first year as a Master’s in City Planning and Landscape
Architecture Student at U.C. Berkeley, myself and other
interns at the Oakland office spent the Summer seeking to
understand the design process at KTGY as well as learn, work,
and participate in on-going projects. I joined the Community
Planning and Urban Design group (CPUD) and was the only
planning intern at the Oakland office at the time. The
experiences I obtained here in Oakland will help guide me
in professional careers yet to come.

4
FIRMPROFILE
History
Six driven individuals came together as founding partners on
October 31, 1991. As a full-service architectural and planning
firm, KTGY has delivered a depth and breadth of successful design
solutions for: Retail, Residential, Mixed-Use, Planning and Urban
Design.
KTGY has consistently grown and expanded through the years
branching out into 5 offices across the states- all along, embodying
numerous firm goals. The way in which KTGY works with clients
reflects what is valued. For more than two decades, KTGY has been
as passionate about connecting with clients and their objectives as
they are about design and creativity. KTGY’s designs are inspiring
and innovative, yet ever mindful of project goals.
It takes more than great ideas to design great places. It takes
great people, leadership and teamwork which KTGY embodies within
their practice.

5
FIRMPROFILE
Founders
the names
behind
ktgy
Hiro
Kinoshita
- founder
- irvine
office
John
Tully
- founder
- irvine
office
Jim
Thomas
- founder
- retired
Gary
Gregson
- founder
- retired
Frank
Yonemori
- founder
- retired
Bob
Yamafuji
- founder
- retired
Hiro’s 35 years of global experience in
architecture and planning includes transit-
oriented, mixed-use, resort/hotel, master
planned communities, and high-rise projects.
He is widely known for his unique design
ideas and sensitivity to various cultures and
has been called upon as an architectural
competition judge and published author both
locally and internationally.
John has been a visionary for community
design from infill to large scaled planned
communities for more than 30 years. His work
with public regulatory agencies and processing
various land use entitlements has benefited
developers and property owners alike. His
expertise has been most widely recognized
in the Las Vegas market, which has led him
to work on more than 50 master planned
communities and several million square feet
of infill projects.
Formerly Chief financial officer of CYP, Mr.
Thomas’ extensive background in finance
allowed him to guide KTGY in making sound
business decisions that expanded the company
in its early years. He brought his many years
of experience as a CPA with him, which helped
the company to succeed. His ability to deal
with people and different personalities in the
work place made him an invaluable asset to
KTGY.
Former board member and executive vice
president of CYP, Gary brought more than 30
years of residential design expertise when KTGY
was founded. His skill in design made him the
leader amongst the partners in the schematic
phase of any project. On top of his talent in
design, he was well known by his employees
for his incredible modesty.
Former Vice President and Director of
residential production, Frank, in large part,
set the standard by which all KTGY drawings
would be done. His technical expertise with
drawings made him the go to guy with
questions from new hires during a time when
KTGY was constantly expanding and seeking
new talent. Mr. Yonemori often acted as the
human resources branch amongst the partners
and was responsible for finding many of KTGY’s
first employees.
The leader of the original partners that came
from CYP, Bob was born and raised in Lahaina,
Hawaii, attended Miami (Ohio) University to
study architecture. Mr. Yamafuji became a
principal at CYP, Inc. where he worked largely
on residential projects, as well as hotels and
resorts. He then left CYP with the other
founders to create KTGY Group, Inc. During his
time at KTGY he was considered to be a rare
blend of business expertise and architectural
talent.

6
FIRMPROFILE
KTGY Stats
irvine, ca denver,co los angeles, ca tysons corner, va
oakland, ca pune, india employed worlwide
Key KTGY Staff
Stan Braden
aia, ncarb
- chairman
Tricia Esser
- ceo
17922 Fitch
Irvine, CA 92614
949.851.2133
580 Second Street, Suite 200
Oakland, CA 94607
510.272.2910
820 16th St. #535
Denver, CO 80202
303.825.6400
12555 W. Jefferson Blvd., Suite 100
Los Angeles, CA 90066
310.394.2623
8605 Westwood Center Dr.
Tysons Corner,VA 22182
703.992.6116
82/1. Kapil Complex, 4th Floor
Baner Mhalunge Road
Pune 411045
+91-020- 67091799
294+
As the firm’s leader in understanding the
complexities of the entire mixed-use project and
its components, Stan’s 35 years of architectural
experience is centered on: clubhouses, high
density, mixed-use residential developments and
continuing care retirement communities ranging
in cost from $20 million to over $100 million.
Stan’s career is built on a passion for developing
rewarding client relationships by being available,
listening thoroughly and providing expert
guidance.
Since KTGY’s founding in 1991, Tricia has been a
leader in fostering growth and delivering value
for the firm and its shareholders. She transitioned
from Controller to CFO before being voted in as
CEO in 2006. Tricia embodies the firm’s mission,
to invest in people, pursue knowledge, and foster
collaboration. She continually sets the bar for
excellence and is passionate about giving back to
the community through volunteer work, corporate
sponsorships, and the support of local housing
organizations.

7
FIRMPROFILE
Key
Oakland
Offfice
Staff
Jill
Williams, aia
- principal
- low-density
oakland team
Michael
Gould
- principal
- high-density
production
Jessica
Musick
- principal
- high-density
design
Bill
Ramsey
- principal
- low-density
las vegas team
Jason
Ambrose
- principal
- community planning
and urban design
With a career focused on innovative design, Jill
takes pride in the value clients derive from the
firm’s expertise. Her 22 years in residential and
mixed-use design are concentrated in mixed-
income, infill and redevelopment throughout
the Bay area. From single-family to multi-story
infill, Jill’s leadership with the development
team, working with neighbors and coordinating
with city staff has led to nationally recognized,
award-winning, and successful developments.
Devoted to the community, Jill has extended
her talents to creating housing for Home Aid
and Habitat for Humanity.
William Ramsey joined KTGY in 2004, and has over a
decade of comprehensive residential real estate market
experience. From design guidelines and site planning,
to programming, schematic design and construction
documents, Ramsey understands the many facets of a
successful project. Licensed in both California and Nevada,
Ramsey recognizes how various trends and market-specific
intricacies effect how a project is perceived. The ability to
align all aspects of a project with the target demographic
has made him a well-respected expert in his field and
a media resource.
Trained in both architecture and urban design, much of Jason Ambrose’s career has been
focused on large-scale projects; combining an understanding of site, context, program
and policy, with creative design leadership. He has over 19 years of experience designing
projects and leading multidisciplinary teams, and is a strong advocate of integrated
sustainable design. Mr. Ambrose has a broad range of project experience and has worked
on regional planning strategies through to the master planning of districts, communities
and campuses, the development of urban design guidelines and codes, to the design
of multiple building types. He has particular expertise in mixed-use and high-density
project types. Mr. Ambrose leads the Community Planning+Urban Design studio in KTGY’s
Oakland office, collaborating with KTGY’s other studios to offer tailored expertise and
solutions to clients.
As an Associate Principal at KTGY, Jessica
Musick is committed to high quality, innovative
design. Ms. Musick has a diverse portfolio
and has played an integral role in setting
the design vision and carrying a project
through design approvals. High density, mixed-
use, urban infill and student housing projects
are the primary focus of her design talents.
Ms. Musick believes that good design is the
product of many factors and puts priority on
communication, process, and understanding
project economics.
Michael Gould brings to KTGY over 25 years of
architectural experience focused on large scale
urban infill development in the high density
housing, mixed-use, and commercial markets. For
more than a decade, Michael has lived in the Bay
Area and has been able to work with many of the
industry’s premier developers. Michael’s experience
and supervision span from entitlements through
construction on projects of virtually all construction
types including Type IIIA and Type IA High Rise. The
experiences and lessons learned are available to each
new endeavor allowing the team’s efforts and the
project’s returns to be maximized.

8
OAKLANDOFFICE
Community Planning +
Urban Design Team
Jason Ambrose
- principal
Cindy Ma, leed ap
- project planner
Katie Evans
- assistant planner
Jess Pauly
- assistant planner
KTGY is one of few Architecture and Planning firms to have
an independent, fully functional planning department staffed with
actual urban planners, as opposed to architects who do planning
work. Composed of four people, the CPUD team here in Oakland
tackles a wide variety of projects with relative success, thanks to
its unique organizational structure that is divided into two different
subsets of work: graphics and entitlement planning.
This division of labor allows those who specialize in one area or
the other to operate within the realm of their expertise, but allows
relative fluidity within the department to work on various project
as help is needed. Often, CPUD members will assist architects
with their projects. Similarly, architects will often provide product
information and specifications to help CPUD members accurately
and efficiently create land plans. A CPUD group also exists at the
KTGY Irvine Office.

10
No urban area will prosper unless it attracts those
who can choose to live wherever they wish.
- Jonathon Barnett
01 New
Beginnings.
Prince Sultan
Cultural Center
[ image boards ]
[ 2014774 ]
American Planning
Association Conference
[ not shown ]
[ neighborhood maps ]
[ P0150448 ]
06/29 - 07/03

11
PSCC VILLA CLUSTER 2
JEDDAH, SAUDI ARABIA
KTGY # 2014-0774
09-07-2015
KINAN International Real Estate Development
PO Box 32200
Jeddah 21428 Saudi Arabia
CONCEPT ARCHITECTURE IMAGERY
+
• INTEGRATED BALCONIES • HIDDEN ENTRANCES • ROOF OVERHANGS PROVIDING SHADE • THIN WINDOWS OBSCURING DIRECT VIEWS INTO UNITS
16
CONTEMPORARY
1 2
13
8
3
9
4
6
5
10 11 12
7
14
17
15
18 19
20
21
NEWBEGINNINGS.
Prince Sultan Cultural Center
[ image boards - contemporary]
[ 20140774 ]
The Prince Sultan Cultural Center project is a land use and urban design proposal that is being prepared for Kinan International for a
residential site located within a much larger site that will house the Prince Sultan Cultural center. I was tasked with sourcing images from
the KTGY library as well as online sources in relation to contemporary architecture styles as well as Hijazi and Arabesque architectural
styles. The final deliverable for this part of the project was a three page spread of Concept Architectural Imagery for the client. Below
is the Contemporary Architecture Imagery Board.

12
KTGY # 2014-0774
09-07-2015
PO Box 32200
+
CONTEMPORARY + ARABESQUE / HIJAZI
• USE OF DIRECTION OF WINDOW FACE TO OBSCURE DIRECT VIEWS • TALL WINDOWS TO ALLOW FOR MAXIMUM SUNLIGHT • UNBROKEN FACADES WITH MULTIPLE ENTRANCES • MINIMAL ORNAMENTATION ON BUILDING FACADE
1
7
2 3 4 5
6 8
9 10 11 12
17
14
16 18
19 20
21
22
23
24
15
13
NEWBEGINNINGS.
[ image boards - hybrid]
[ 20140774 ]
styles. The final deliverable for this part of the project was a three page spread of Concept Architectural Imagery for the client. Below is
the Hybrid Contemporary and Arabesque/Hijazi Architecture Imagery Board.

13
KTGY # 2014-0774
09-07-2015
PO Box 32200
+
• CURVILINEAR FORMS WITH DESIGN OF WINDOWS • USE OF BRICKS, STONE, OR TILES INSTEAD OF PAINT • CENTRAL LARGE WINDOW WITH SMALLER SIDE WINDOWS • USE OF SCREENS AS BOTH ORNAMENTATION AND TO OBSCURE VIEWS
TRADITIONAL ARABESQUE / HIJAZI
1
8
2 3 4 5
6 7 9
10 11 12
13 14 16 17
15
18 19 20
NEWBEGINNINGS.
[ image boards - hijazi / arabesque]
[ 20140774 ]
styles. The final deliverable for this part of the project was a three page spread of Concept Architectural Imagery for the client. Below is
the Traditional Hijazi/Arabesque Architecture Imagery Board.

14
It is difficult to design a place that will not attract people.
What is remarkable is how often this has been accomplished.
William H.Whyte
02 Shaking Off
The Dust.
Prince Sultan
Cultural Center
[ image boards ii ]
[ 2014774 ]
Warm Springs -
Lennar Homes
[ Open Space Calculations ]
[ Building Typology Diagramming ]
[ 20150005 ]
07/06 - 07/10

15
KTGY # 2014-0774
13-07-2015
PO Box 32200
+
CLUBHOUSES
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
SHAKINGOFFTHEDUST.
[ image boards ii - clubhouse architecture]
[ 20140774 ]
residential site located within a much larger site that will house the Prince Sultan Cultural center. In the next stage of Imagery Boards,
I was tasked with focusing on details and components within the larger residential site, namely Clubhouse architecture, Window Screens,
and Shade Structures. The final deliverable for this part of the project was also a three page spread of Concept Architectural Imagery for
the client. Below is the Clubhouse Architecture Imagery Board.

16
KTGY # 2014-0774
13-07-2015
PO Box 32200
+
SCREEN TYPES
1
2
3
4
5
6
7
9
10
12
13
15
16
17
18
19
11
14
8
SHAKINGOFFTHEDUST.
[ image boards ii - window screens ]
[ 20140774 ]
the client. Below is the Screen Type Imagery Board.

17
KTGY # 2014-0774
13-07-2015
PO Box 32200
+
SHADE STRUCTURES
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
SHAKINGOFFTHEDUST.
[ image boards ii - shade structures ]
[ 20140774 ]
the client. Below is the Shade Structure Imagery Board.

18
KEY
Landscaped Areas:
+/- 80,167 SQ. FT.Total
+/- 1.8 Acres Total
Communal Open Spaces:
+/- 129,702 SQ. FT.Total Provided
+/- 48,700 SQ. FT.Total Required
+/- 2.98 Acres Total Provided
+/- 1.12 Acres Total Required
Rec Area:
+/- 22,107 sq. ft. (Lot)
+/- 0.51 acres
Rec Area:
+/- 17,194 sq. ft. (Lot)
+/- 0.41 acres
SHAKINGOFFTHEDUST.
Warm Springs - Lennar Homes
[ Open Space Calculations + diagramming ]
[ 20150005 ]
The Warm Springs, CA site below displays the residential component to the planned Warm Springs BART Transit Oriented Development.With
this site, I was tasked with calculating the communal open space provided as well as the available open space dedicated to landscaping.
Using a combination of AutoCAD and Adobe Illustrator, the diagram below was generated depicting, at a quick glance, which areas were
communal open spaces (Light Green) and those that were available for landscaping (Dark Green).

19
KEY
(A - D2) MANHATTANTH*:
Buildings are 35’ and greater to
top of parapet
(F - F4) 3-STORYTH**:
Buildings are 30’ to roof eave
(E - E1) 4-STORY FLATS*:
Buildings are 35’ and greater to
top of parapet
(Building 2E)
4-STORY PODIUMS
SHAKINGOFFTHEDUST.
[ Building Typology Diagramming ]
[ 20150005 ]
The Warm Springs, CA site below displays the residential component to the planned Warm Springs BART Transit Oriented Development.
With this site, I was tasked with differentiating the building types available. Using Adobe Illustrator with a base developed in AutoCAD,
the diagram below was generated for the client.

20
The smallest patch of green to arrest the monotony of asphalt and concrete is as
important to the value of real estate as streets, sewers and convenient shopping
- James Felt
03 Lines, Icons,
Markets.
Prince Sultan Cultural
Center
[ image boards ii revisions ]
[ 2014774 ]
[ not shown ]
Warm Springs -
Lennar Homes
[ esri tapestry market segments comparisons ]
[ 20150005 ]
07/13 - 07/17

21
46.2
$
157K2.82
35.5
$
51K2.1
34.8
$
77K2.46
36.9
$
93K1.85
42.6
$
98K2.37
33.3
$
58K3.75
LINES,ICONS,MARKETS.
[ esri tapestry market segments ]
[ 20150005 ]
1 2
3 4
5 6
In addition to the open space and building typology diagrams
generated for the Warm Springs, CA residential site, this week I
was tasked with building a potential demographic market profile
for the client. Through an assessment of neighboring zip codes to
the development site as well as an understanding of the differing
market segments nearby with the help of ESRI Tapestry website, I
began to develop this profile. Listed below are the top six segments,
as defined by ESRI that were located in zipcodes in cities near the
Warm Springs, CA residential site.With each of these segments, an
icon was developed that depicted the Median Age (orange), Typical
Housing Type (red), Average Household Size (green), and Median
Household Income (blue).
1 - Enterprising Professionals
2 - Laptops and Lattes
3 - Top Tier
4 - Trendsetters
5 - Urban Chic
6 - Urban Villages

22
33.3
$
58K3.75
42.6
$
98K2.37
42.6
$
98K2.37
42.6
$
98K2.37
35.5
$
51K2.1
46.2
$
157K2.82
46.2
$
157K2.82
46.2
$
157K2.82
36.9
$
93K1.85
36.9
$
93K1.85
36.9
$
93K1.85
36.9
$
93K1.85
34.8
$
77K2.46
34.8
$
77K2.46
34.8
$
77K2.46
34.8
$
77K2.46
34.8
$
77K2.46
34.8
$
77K2.46
34.8
$
77K2.46
94305
94304
94304
94061
94062
94063
94065
94040
95054
95051
95014
94087
94086
94085
94089
94041
94043
94306
94303
94301
CUPERTINO
REDWOOD CITY
SANTA CLARA
PALO ALTO
MOUNTAIN
VIEW
SUNNYVALE
STANFORD
TO SAN FRANCISCO
WARM
SPRINGS
TO OAKLAND
TO SANTA CRUZ
FOSTER CITY
BELMONT
SAN CARLOS
WOODSIDE
ATHERTON
MENLO PARK
PORTOLA VALLEY LOS ALTOS HILLS
LOS ALTOS
SARATOGA CAMPBELL
SAN JOSE
FREMONT
NEWARK
Median Age
Typical Housing - Single Family
Average Household Size
Median Household Income
Typical Housing - High Density
Apartments
33.3
2.82
$75K
LEGEND
ESRI TAPESTRY MARKET
SEGMENT COMPARISONS
N
[ esri tapestry market segment comparisons ]
[ 20150005 ]
In addition to the open space and building typology diagrams generated for the Warm Springs, CA residential site, this week I was tasked
with building a potential demographic market profile for the client. Building on the icons that were initially developed, I began to create a
map that spatially identified the different market segments by zipcode as well as city boundary. The map was created in Adobe Illustrator
with data gathered and manipulated in QGIS.

23
33.3
42.6
42.6
42.635.5
46.2
46.2
46.2
36.9
36.9
36.9
36.9
34.8
34.8
34.8
34.8
34.8
34.8
34.8
94305
94304
94304
94061
94062
94063
94065
94040
95054
95051
95014
94087
94086
94085
94089
94041
94043
94306
94303
94301
CUPERTINO
REDWOOD CITY
SANTA CLARA
PALO ALTO
MOUNTAIN
VIEW
SUNNYVALE
STANFORD
TO SAN FRANCISCO
WARM
SPRINGS
TO OAKLAND
TO SANTA CRUZ
FOSTER CITY
BELMONT
SAN CARLOS
WOODSIDE
ATHERTON
MENLO PARK
LOS ALTOS
SARATOGA CAMPBELL
SAN JOSE
FREMONT
NEWARK
LEGEND
SEGMENT COMPARISONS
(MEDIAN AGE)
N
30-39
33.3
40+
46.2
[ 20150005 ]
From the composite ESRI Tapestry Market Segment Comparisons map that was developed, separate maps were derived that focused on the
four quadrants initially depicted. These quadrants were Median Age (orange), Typical Housing Type (red), Average Household Size (green),
and Median Household Income (blue). Below is a representation of the Median Age map.

24
94305
94304
94304
94061
94062
94063
94065
94040
95054
95051
95014
94087
94086
94085
94089
94041
94043
94306
94303
94301
CUPERTINO
REDWOOD CITY
SANTA CLARA
PALO ALTO
MOUNTAIN
VIEW
SUNNYVALE
STANFORD
TO SAN FRANCISCO
WARM
SPRINGS
TO OAKLAND
TO SANTA CRUZ
FOSTER CITY
BELMONT
SAN CARLOS
WOODSIDE
ATHERTON
MENLO PARK
LOS ALTOS
SARATOGA CAMPBELL
SAN JOSE
FREMONT
NEWARK
LEGEND
SEGMENT COMPARISONS
(TYPICAL HOUSING TYPE)
N
Single Family
High - Density Apartments
[ 20150005 ]
and Median Household Income (blue). Below is a representation of the Typical Housing Type map.

25
2.37
2.37
2.372.1
2.82
2.82
2.82
1.85
1.85
1.85
1.85
2.46
2.46
2.46
2.46
2.46
2.46
2.46
94305
94304
94304
94061
94062
94063
94065
94040
95054
95051
95014
94087
94086
94085
94089
94041
94043
94306
94303
94301
CUPERTINO
REDWOOD CITY
SANTA CLARA
PALO ALTO
MOUNTAIN
VIEW
SUNNYVALE
STANFORD
TO SAN FRANCISCO
WARM
SPRINGS
TO OAKLAND
TO SANTA CRUZ
FOSTER CITY
BELMONT
SAN CARLOS
WOODSIDE
ATHERTON
MENLO PARK
LOS ALTOS
SARATOGA CAMPBELL
SAN JOSE
FREMONT
NEWARK
1 - 1.99
1.85
LEGEND
SEGMENT COMPARISONS
(AVERAGE HOUSEHOLD
SIZE)
N
2 - 2.99
2.82
3+
[ 20150005 ]
and Median Household Income (blue). Below is a representation of the Average Household Size map.

26
$
58K
$
98K
$
98K
$
98K$
51K
$
93K
$
93K
$
93K
$
93K
$
77K
$
77K
$
77K
$
77K
$
77K
$
77K
$
77K
94305
94304
94304
94061
94062
94063
94065
94040
95054
95051
95014
94087
94086
94085
94089
94041
94043
94306
94303
94301
CUPERTINO
REDWOOD CITY
SANTA CLARA
PALO ALTO
MOUNTAIN
VIEW
SUNNYVALE
STANFORD
TO SAN FRANCISCO
WARM
SPRINGS
TO OAKLAND
TO SANTA CRUZ
FOSTER CITY
BELMONT
SAN CARLOS
WOODSIDE
ATHERTON
MENLO PARK
LOS ALTOS
SARATOGA CAMPBELL
SAN JOSE
FREMONT
NEWARK
LEGEND
SEGMENT COMPARISONS
(MEDIAN HOUSEHOLD
INCOME)
N
$50,000 - $75,000$
51K
$76,000 - $100,000$
77K
$100,000+
[ 20150005 ]
and Median Household Income (blue). Below is a representation of the Median Household Income map.

28
Growth is inevitable and desirable, but destruction of community character is not. The question is
not whether your part of the world is going to change. The question is how.
- Edward T. McMahon
04 Revise, Revise,
Revise.
07/20 - 07/24
[ esri tapestry market segments
comparisons ]
[ 20150005 ]

29
46.2
$
157K2.82
35.5
$
51K2.1
34.8
$
77K2.46
36.9
$
93K1.85
42.6
$
98K2.37
33.3
$
58K3.75
REVISE,REVISE,REVISE.
[ esri tapestry market segments ]
[ 20150005 ]
1 2
3 4
5 6
From the initial Market Segment icons that were developed the
week before revisions were made that addressed graphic readability
as well as the residential typology breakdown. To the right are
displayed the six market segments that were analyzed the week
before. The quadrants are divided as follows: Median Age (blue with
orange lettering), Typical Housing Type (teal with dark blue icon),
Average Household Size (orange with blue lettering), and Median
Household Income (dark blue with teal lettering).
1 - Enterprising Professionals
2 - Laptops and Lattes
3 - Top Tier
4 - Trendsetters
5 - Urban Chic
6 - Urban Villages

30
33.3
$
58K3.75
42.6
$
98K2.37
42.6
$
98K2.37
42.6
$
98K2.37
35.5
$
51K2.1
46.2
$
157K2.82
46.2
$
157K2.82
46.2
$
157K2.82
36.9
$
93K1.85
36.9
$
93K1.85
36.9
$
93K1.85
36.9
$
93K1.85
34.8
$
77K2.46
34.8
$
77K2.46
34.8
$
77K2.46
34.8
$
77K2.46
34.8
$
77K2.46
34.8
$
77K2.46
34.8
$
77K2.46
94305
94304
94304
94061
94062
94063
94065
94040
95054
95051
95014
94087
94086
94085
94089
94041
94043
94306
94303
94301
CUPERTINO
REDWOOD CITY
SANTA CLARA
PALO ALTO
MOUNTAIN
VIEW
SUNNYVALE
STANFORD
TO SAN FRANCISCO
WARM
SPRINGS
TO OAKLAND
TO SANTA CRUZ
FOSTER CITY
BELMONT
SAN CARLOS
WOODSIDE
ATHERTON
MENLO PARK
LOS ALTOS
SARATOGA CAMPBELL
SAN JOSE
FREMONT
NEWARKMedian Age
Typical Housing - Single Family
Average Household Size
Median Household Income
Typical Housing - High Density
Apartments
33.3
2.82
$75K
LEGEND
MARKET SEGMENT
COMPARISONS
(COMPOSITE MAP)
N
** Categorical data is derived from
ESRI Tapestry 67 market segments
based on zipcode aggregates. Icons
represent a single market segment
chosen out of top three as defined by
ESRI Tapestry.
[ 20150005 ]
In addition to the open space and building typology diagrams generated for the Warm Springs, CA residential site, this week I was tasked
with building a potential demographic market profile for the client. Building on the icons that were initially developed, I began to create a
map that spatially identified the different market segments by zipcode as well as city boundary. The map was created in Adobe Illustrator
with data gathered and manipulated in QGIS.

31
36.9
42.6
42.6
42.635.5
46.2
46.2
46.2
36.9
36.9
36.9
36.9
34.8
34.8
34.8
34.8
34.8
34.8
34.8
94305
94304
94304
94061
94062
94063
94065
94040
95054
95051
95014
94087
94086
94085
94089
94041
94043
94306
94303
94301
CUPERTINO
REDWOOD CITY
SANTA CLARA
PALO ALTO
MOUNTAIN
VIEW
SUNNYVALE
STANFORD
TO SAN FRANCISCO
WARM
SPRINGS
TO OAKLAND
TO SANTA CRUZ
FOSTER CITY
BELMONT
SAN CARLOS
WOODSIDE
ATHERTON
MENLO PARK
LOS ALTOS
SARATOGA CAMPBELL
SAN JOSE
FREMONT
NEWARK
LEGEND
MARKET SEGMENT
COMPARISONS
(MEDIAN AGE)
N
Median Age (30-39)
Median Age (40+)
35.5
42.6
ESRI Tapestry.
[ 20150005 ]
From the composite ESRI Tapestry Market Segment Comparisons map that was developed, separate maps were derived that focused on
the four quadrants initially depicted. These quadrants were Median Age (blue with orange lettering), Typical Housing Type (teal with dark
blue icon), Average Household Size (orange with blue lettering), and Median Household Income (dark blue with teal lettering). Below is
a representation of the Average Household Size map differentiated according to the color of the lettering.

32
94305
94304
94304
94061
94062
94063
94065
94040
95054
95051
95014
94087
94086
94085
94089
94041
94043
94306
94303
94301
CUPERTINO
REDWOOD CITY
SANTA CLARA
PALO ALTO
MOUNTAIN
VIEW
SUNNYVALE
STANFORD
TO SAN FRANCISCO
WARM
SPRINGS
TO OAKLAND
TO SANTA CRUZ
FOSTER CITY
BELMONT
SAN CARLOS
WOODSIDE
ATHERTON
MENLO PARK
LOS ALTOS
SARATOGA CAMPBELL
SAN JOSE
FREMONT
NEWARK
LEGEND
MARKET SEGMENT
COMPARISONS
(TYPICAL HOUSING TYPE)
N
Single Family
High - Density Apartments
ESRI Tapestry.
Townhomes / Condominiums
[ 20150005 ]
the four quadrants initially depicted. Median Age (blue with orange lettering), Typical Housing Type (teal with dark blue icon), Average
Household Size (orange with blue lettering), and Median Household Income (dark blue with teal lettering). Below is a representation of
the Typical Housing Type map.

33
3.75
2.37
2.37
2.372.1
2.82
2.82
2.82
1.85
1.85
1.85
1.85
2.46
2.46
2.46
2.46
2.46
2.46
2.46
94305
94304
94304
94061
94062
94063
94065
94040
95054
95051
95014
94087
94086
94085
94089
94041
94043
94306
94303
94301
CUPERTINO
REDWOOD CITY
SANTA CLARA
PALO ALTO
MOUNTAIN
VIEW
SUNNYVALE
STANFORD
TO SAN FRANCISCO
WARM
SPRINGS
TO OAKLAND
TO SANTA CRUZ
FOSTER CITY
BELMONT
SAN CARLOS
WOODSIDE
ATHERTON
MENLO PARK
LOS ALTOS
SARATOGA CAMPBELL
SAN JOSE
FREMONT
NEWARK
1 - 1.99
LEGEND
MARKET SEGMENT
COMPARISONS
(AVERAGE HOUSEHOLD
SIZE)
N
2 - 2.99
3+
1.85
2.82
3.75
ESRI Tapestry.
[ 20150005 ]
the four quadrants initially depicted. These quadrants were Median Age (blue with orange lettering), Typical Housing Type (teal with dark
blue icon), Average Household Size (orange with blue lettering), and Median Household Income (dark blue with teal lettering). Below
is a representation of the Average Household Size map with different color lettering chosen to highlight the three main age categories.

34
$
58K
$
98K
$
98K
$
98K
$
98K
$
51K
$
157K $
157K
$
157K
$
157K
$
93K
$
93K
$
93K
$
93K
$
77K
$
77K
$
77K
$
77K
$
77K
$
77K
$
77K
94305
94304
94304
94061
94062
94063
94065
94040
95054
95051
95014
94087
94086
94085
94089
94041
94043
94306
94303
94301
CUPERTINO
REDWOOD CITY
SANTA CLARA
PALO ALTO
MOUNTAIN
VIEW
SUNNYVALE
STANFORD
TO SAN FRANCISCO
WARM
SPRINGS
TO OAKLAND
TO SANTA CRUZ
FOSTER CITY
BELMONT
SAN CARLOS
WOODSIDE
ATHERTON
MENLO PARK
LOS ALTOS
SARATOGA CAMPBELL
SAN JOSE
FREMONT
NEWARK
LEGEND
MARKET SEGMENT
COMPARISONS
(MEDIAN HOUSEHOLD
INCOME)
N
$50,000 - $75,000
$76,000 - $100,000
$100,000+
ESRI Tapestry.
$
58K
[ 20150005 ]
and Median Household Income (blue). Below is a representation of the Median Household Income map with different color lettering chosen
to highlight the three main household income categories.

35
$
825K
$
1MIL+
$
778K $
959K
$
1MIL+
$
1MIL+
$
1MIL+
$
855K
$
997K
$
825K
$
1MIL+
$
1MIL+
$
959K
$
453K
$
503K
$
667K
$
606K
$
620K
$
649K
$
649K
$
168K
$
168K
94305
94304
94304
94061
94062
94063
94065
94040
95054
95051
95014
94087
94086
94085
94089
94041
94043
94306
94303
94301
CUPERTINO
REDWOOD CITY
SANTA CLARA
PALO ALTO
MOUNTAIN
VIEW
SUNNYVALE
STANFORD
TO SAN FRANCISCO
WARM
SPRINGS
TO OAKLAND
TO SANTA CRUZ
FOSTER CITY
BELMONT
SAN CARLOS
WOODSIDE
ATHERTON
MENLO PARK
LOS ALTOS
SARATOGA CAMPBELL
SAN JOSE
FREMONT
NEWARK$100,000 to $399,999
LEGEND
$400,000 to $699,999
$700,000 Plus
MARKET SEGMENT
COMPARISONS
(MEDIAN HOME PRICES)
** Median Household Price Data
is gathered from ACS 2015
5-Year Estimates (Table B25077)
based on zipcode aggregates.
[ 20150005 ]
In addition to the four initial quadrants that were analyzed, a separate map was created to assess the Median Home prices within the
chosen zip codes. Using data derived from the ACS 2015 5-Year Estimates, three categories were created (differentiated by opacity and
color of lettering) that focused on the common median home prices within the zipcodes.

36
Average median age for all market segments represented
across target zipcodes.38
2.56
$
89K
$
1MIL+
Average household size calculated for all average
household sizes represented in market segments for all
zipcodes.
Average median household income for all market
segments represented across target zipcodes.
Most common median home price found within cities
neighboring Warm Springs.
MARKET
SEGMENT
COMPARISONS
NUMBERS
AT A
GLANCE
[ 20150005 ]
From the initial ESRI Tapestry Market Segment Comparisons maps that were developed, three new sheets were added that examined the
commonalities between the target zipcodes. From the data collected, averages were calculated to produce a “Numbers At A Glance” sheet
(displayed below), as well as qualitative analyses of the “Top Three Market Segments” and an in-depth description of each of these segments.

37
ENTERPRISING PROFESSIONALS
LAPTOPS & LATTES
TOP TIER
46.2
$
157K2.82
36.9
$
93K1.85
34.8
$
77K2.46
MARKET
SEGMENT
COMPARISONS
TOP THREE
ZIPCODE
MARKET
SEGMENTS
[ 20150005 ]
commonalities between the target zipcodes. Below is a description of the Top Three Zipcode Market Segments.

38
46.2
$
157K2.82
TRANSPORTATION
EDUCATION
RENT VS. OWN
TOP TIER
Mass Transit Personal Car
High School College
Rent Own
They contribute to arts/cultural organizations, educational
and social groups, as well as NPR and PBS.
Residents fill their weekends and evenings with opera,
classical music concerts, charity dinners, and shopping.
Married couples without children or married couples with
older children dominate this market.
.
.
.
36.9
$
93K1.85
TRANSPORTATION
EDUCATION
RENT VS. OWN
LAPTOPS & LATTES
Transit Personal Car
High School College
Rent Own
Support environmental groups, recycle faithfully, and
contribute to arts/cultural organizations.
Invest in mutual funds (bonds) and maintain retirement
savings plans.
Residents are cosmopolitan and connected -
technologically savvy consumers.
.
.
.
ENTERPRISING PROFESSIONALS
Transit Personal Car
High School College
Rent Own
34.8
$
77K2.46
TRANSPORTATION
EDUCATION
RENT VS. OWN
Convenience is key—shop at Amazon.com and pick up
drugs at the Target pharmacy.
Early adopters of new technology in hopes of impressing
peers with new gadgets.
They change jobs often and therefore choose to live in
condos, town homes, or apartments.
X
X
X
X
X
X
.
.
.
X
X
X
MARKET
SEGMENT
COMPARISONS
WHO ARE
WE?
[ 20150005 ]
commonalities between the target zipcodes. Of the Top Three Market Segments that were noticed in the initial analysis, the ESRI market
segment descriptions were used to create easy to understand profiles for the client displayed below as a “Who Are We?” sheet.

40
Productivity is never an accident. It is always the result of a commitment to
excellence, intelligent planning, and focused effort.
Paul J. Meyer
05 Rotate, Pan, Push,
Pull, Repeat.
Warm Springs -
Lennar Homes
[ Building Massing - Sketchup ]
[ 20150005 ]
07/27 - 07/31

41
ROTATE,PAN,REPEAT.
[ building massing ]
[ 20150005 ]
This phase of the Warm Springs - Lennar Homes project required a translation from plan to elevation and design. My task this week
was to model a the massing of a set of buildings in Sketchup through either a reiteration of an existing Sketchup template or from an
original composition. The task required an understanding of existing floorplans imported from AutoCAD as the base with which to work
with. Below is an example of a building model from existing components in the template and adjusted according to the floor plans.

42
PUSH,PULL,REPEAT.
[ Building Massing ]
[ 20150005 ]
This phase of the Warm Springs - Lennar Homes project required
a translation from plan to elevation and design. My task this week
was to model a the massing of a set of buildings in Sketchup
through either a reiteration of an existing Sketchup template or
from an original composition. The task required an understanding
of existing floorplans imported from AutoCAD as the base with
which to work with. To the right are two examples of buildings
that were produced from traced floorplans and then extruded to
the floor plate heights within the Sketchup template and according
to KTGY Standards.

44
Change will not come if we wait for some other person or some other time.We are
the ones we’ve been waiting for.We are the change that we seek.
- Barack Obama, President of the United States of America
06 Pen To Paper OR
Something Like That.
Tule Springs Master Plan,
Las Vegas
[ research: campus style planning ]
[ 20150631 ]
08/03 - 08/07

45
OFFICE PARK DESIGN GUIDELINES
SOURCES
1. Design Guidelines for Executive Park, San Francisco Planning Department - http://www.sf-planning.org/ftp/files/plans-and-programs/in-your-neighborhood/executive_park/Executive_Park_Design_Guidelines_CPC_Approved.pdf
2. Office / Commercial / Park Industrial Development, Tucson AZ - https://www.tucsonaz.gov/files/pdsd/codes-ordinances/dgsec3.pdf
3. Aging Office Parks Revitalized with Healthy Amenities, Urban Land Magazine - http://urbanland.uli.org/news/aging-office-parks-revitalized-healthy-amenities/
4. Three Case Studies Combining Office Development With Placemaking, Urban Land Magazine - http://urbanland.uli.org/economy-markets-trends/creating-sense-place-just-office-space/
CITY OF SAN FRANCISCO - EXECUTIVE PARK
GENERAL PRINCIPLES
• Livable Neighborhood Scale
- “New Development should refelect the pedestrian-oriented character of nearby neighborhoods
and of traditional San Francisco neighborhoods in general, with small blocks, a compact, fine-
grained building pattern, and good quality streets and public spaces.”
• Links to Existing Neighborhoods
- “...Street and visual connections should be designed to connect [to adjacent and existing
neighborhoods]. Access through the site should be public and inviting, and the design of the
streets, open spaces and buildings should reinforce the idea of Executive Park as an extension
of the surrounding community.”
• Housing
- “Housing should be oriented to streets and focused on the activities of the ground level.”
• Pedestrian and Transit Orientation
- “New Development should reflect a pedestrian-oriented community that encourages alternatives
to auto ownership and usage to the greatest degree possible.”
CITY OF TACOMA, AZ - OFFICE / COMMERCIAL / PARK INDUSTRIAL
LAND USE AND SITE DESIGN
• Site Planning
- Establishing a unified streetscape treatment for park industrial streets, using such devices as common street
trees, common sign design / location, and lighting systems.
- Creating internal pedestrian walkways and circulation systems, linked to external walkways that access the
development, and transit stops.
- Orient buildings so that building entries, office areas, and pedestrian-scale amenities are on the exposed
sides of the facility.
• Vehicular Circulation and Parking
- Encourage on-site parking to the rear or side of new developments.
- In pedestrian-oriented districts, locate parking away from the building and pedestrian routes.
• Pedestrian and Alternative Transportation Modes
- Connects all uses within the development
- Links the pedestrian system within the development to community-wide pedestrian and bicycle systems.
- Connects pedestrian and bicycle paths to transit facilities and other amenities.
- Connects neighborhood pedestrian paths to adjacent neighborhood and commercial areas.
- Provide pedestrian-oriented amenities such as shaded seating areas and ‘pocket parks’
- Avoid large unbroken wall surfaces, concentrate on relating to the human scale.
URBAN LAND INSTITUTE
HEALTHY AMENITIES
• “While office tenants may not realize the significance of healthier buildings, experts speaking
at the 2015 ULI Spring Meeting said that in the kind of office that tenants want, most of the
amenities center on wellness and health.”
• “Office space today isn’t only about the workplace, but about life and the life of your business,”
he said.“We didn’t just create a bunch of amenities and empty exercise gyms, but tried to create
a set of experiences, and supported it with a strong communications and information campaign
so people knew what was there and were encouraged to take part.” -Chris Epstein, president of
BECO South.
REINVENTING SUBURBAN BUSINESS DISTRICTS
• Top Ten Principles
- Understand Your Position in the Market
- Build Community Support
- Develop a Vision and a Plan
- Stress Results over Regulation
- Break Up the Superblocks and Optimize Connectivity
- Embrace Mixed Uses
- Honor the Human Scale by Creating a Pedestrian-Friendly Place
- Think Transit - Think Density
- Create a Public/Private Partnership
- Share and Manage Parking
CORDES RANCH SPECIFIC PLAN
GENERAL DESIGN GUIDELINES
• Site Planning and Building Orientation
- Site planning and parking lot design should consider travel speeds and view corridors from
the freeway to businesses, placement of signage, and scale and location of special architectural
features.
- Provide for vehicle circulation and parking in front of buildings that will assist with creating
appropriate building massing at public streets.
- Establish visual links in multi-building complexes by using landscaping and other site design
elements that allow pedestrians to easily navigate within a complex of buildings.
- Buildings at corners and vehicle entries should frame the street and provide pedestrian
connections between the street and the buildings.
• Pedestrian Circulation
- Provide clear, convenient pedestrian connections from the public streets, sidewalks, transit stops and trails
to business entries.
- Distinguish pedestrian pathways from vehicular drives through the use of differing paving texture, color
and/or materials.
• Screening and Utilities
- Parcels with more than one building should cluster buildings so that service doors and loading docks
oppose each other to screen views from public streets.
- Include ample landscaping to screen views of the truck trailer parking, service doors, and loading docks
from public streets.
• Parking Lots
- Create a clear visual entry to the project by use of signage, entry walls, vertical landscape
elements, and accent hardscape/paving.
• Parking Lots
- Where practical, provide separate entrances for automobiles and trucks clearly marked to
promote safe site circulation.
- Tree planting in parking areas should create an “orchard” effect, shading and softening the
appearance of the parking lot.At least 40% of the paved area shall be shaded at tree maturity.
1 2
4
3
5
6
5. Ten Principles for Reinventing America’s Suburban Business Districts, Urban Land Institute - http://uli.org/wp-content/uploads/2012/07/TP_
BusinessDistricts.ashx_.pdf
6. Cordes Ranch Specific Plan Design Guidelines, Tracy CA - http://www.ci.tracy.ca.us/documents/Draft_Specific_Plan_August_2013_Chapter_4_Design_
Guidelines.pdf
PENTOPAPER...
Tule Springs Master Plan, Las Vegas
[ 20150631 ]
This week, the CPUD team kicked-off the Master Planning phase of a 1200 acre site in Las Vegas, Nevada near the Tule Springs National
Monument. The client requested a campus component in addition to the requirements for the city concerning land uses. As part of the
initial kickoff, which included a charrette session, my task was to research campus design guidelines as introduced by other cities as well
as typologies within the campus designation.

46
OFFICE PARK | RESEARCH PARK
SOURCES
1. Grimshaw Architects - http://grimshaw-architects.com/practice/profile/
2. Arch Daily - http://www.archdaily.com/565355/bogle-architects-win-building-of-the-year-award-for-laser-research-campus
3. UNLV - http://www.unlvresearchpark.com/renderings.html
4. Sandia Labs - http://energy.sandia.gov/sandia-sri-international-sign-pact-to-advance-hydrogen-and-natural-gas-re-
search-for-transportation/
1. Research Triangle Park, Master Plan, North Carolina
2. Laser Research Campus, Prague, Czech Republic
3. UNLV Research Park
4. Livermore Valley Open Campus, Sandia National Laboratories
KEY: IMAGES
5. Research Triangle Park Campus, North Carolina
6. Oberlin Green Arts District Campus Plan
7. Harverhill Research Park
8. Dubiotech Master Plan, Dubai, UAE
5. RTI International - https://www.flickr.com/photos/rti_international/6055640963
6. Architect Magazine - http://www.architectmagazine.com/project-gallery/oberlin-green-arts-district-campus-plan
7. Cheffins - http://www.cheffins.co.uk/news/haverhill-research-park-gets-go-ahead-587-news
8. Dubiotech - http://www.hdrinc.com/portfolio/dubai-biotechnology-and-research-park-dubiotech
1
2
3
4
6
7
95 8
ACREAGE RANGE: Low end = 16ac (MetroTech Center, NY)
High end = 7000ac (Research Triangle Park, NC)
KEY CHARACTERISTICS: • Leasable space to multiple tenants.
• Privately funded.
• Allows for a mix of industries.
• Flexibility to short-term leases.
PENTOPAPER...
[ 20150631 ]
Following my initial research into design guideline for campuses, employed by different cities around the United States, I proceeded to
research different typologies within the campus designation as well as their ranges in size and composition. Three composite boards were
created for the Kickoff Charrette meeting. Below is an image board of the first typology: Corporate Campuses / Research Parks.

47
ACADEMIC CAMPUS + RETAIL
SOURCES
1. Sasaki And Associates - http://www.sasaki.com/blog/view/592/
2. Sasaki And Associates - http://www.sasaki.com/project/100/universidad-del-istmo-master-plan/
3. Surface 678 - http://surface678.com/projects/campus-master-plan-3
4. Southwestern College - https://www.swccd.edu/index.aspx?recordid=374&page=25
5. Anahola Homesteaders Council, Kauai - http://www.anahola.net/site.html
6. Kersten Middle East - http://www.kersten.ae/en/all-projects/university-of-dubai
1. Pontificia Universidad Catolica del Peru, Master Plan
2. Universidad Del Istmo Master Plan
3. Brunswick Community College Campus Master Plan.
4. Southwestern College, Chula Vista - Conceptual Future Plan.
5. Project Faith, Kauai, Site Plan
KEY: IMAGES
6. University of Dubai Campus
7. Clackamas Community College Harmony Road Master Plan.
8. Tecnologico de Monterrey Urban Regeneration Plan, Monterrey, Mexico
9. Sam Houston State University, North Campus Master Plan.
7. Yost Grube Hall Architecture - http://ygh.com/projects/planning/clackamas-community-college-harmo-
ny-road-master-plan/
8. Sasaki And Associates - http://worldlandscapearchitect.com/tecnologico-de-monterrey-urban-regenera-
tion-plan-monterrey-mexico-sasaki/
9. Tipton Associates - http://tipton-associates.com/portfolio/sam-houston-state-university-north-campus-master-
plan/
1
2 3
4
5
6
7
8
9
ACREAGE RANGE: Low end = 11.3ac (Houston Community College, TX)
High end = 218ac (Westchester Community College, NY)
KEY CHARACTERISTICS: • Often requires single tenant use for academic facilities.
• Publicly funded and operated.
• Allows for integration of retail at edges. [Image 9]
• Often requires long-term lease.
PENTOPAPER...
[ 20150631 ]
In addition to the Corporate Campuses / Research Parks image board for the Tule Springs Kickoff Charrette, two other typologies were
discovered through the initial research. The second typology, Academic Campus + Retail, is displayed below in both plan form and
perspective form.

48
RESEARCH LEARNING CENTERS
PROGRAMMING PLAN VIEW IMAGES
• Facilitating use of parks for scientific inquiry - ex. Offering student research
fellowships and internships for park-based science.
• Supporting science - informed decision making.
• Communicating relevance of and providing access to research knowledge.
• Promoting science literacy and resource stewardship.
OPPORTUNITIES
• National Park Services (NPS) already runs programs meant to explore nature
through Research Learning Centers.
• RLC program has been in effect since 2001 through the Natural Resource
Challenge as a way to promote research in parks and make the results of
research available and understandable to multiple audiences.
• NPS is in charge of Tule Springs Fossil Beds which neighbors our site.
• Currently there are none in Nevada with the nearest programs being at Greater
Yellowstone and the Pacific Coast centers.
• Citizen Science Program by NPS “engages volunteers of all ages, some with little or
no prior scientific training, in collecting scientific data related to important issues
faced by the parks.”1
POSSIBLE PARTNERSHIPS
• National Park Service
• University of Nevada, Las Vegas School of Life Sciences
• University of Nevada, Las Vegas, Department of Geoscience
SOURCES
Text
1. National Park Service - < http://www.nature.nps.gov/rlc/citizenscience.cfm >
1. Urth Education Center, Joshua Tree National Park
2. Rolex Learning Center, Lausanne, Switzerland
3. King Abdullah University of Science and Technology
4. Exposition Park, Los Angeles, CA
5. Grand Teton National Park Visitor Center
KEY: IMAGES
1
2
3
4
5
6
7
8
9
6. Yellowstone National Park Visitor Center
7. Pocono Environmental Education Center
8. Rolex Learning Center
9. Exposition Park, Los Angeles, CA
Images
1. http://cargocollective.com/JRstudio/Urth-Education-Center
2. http://rolexlearningcenter.epfl.ch/page-45270-en.html
3. http://www.carboun.com/wp-content/uploads/2010/04/Site-pan-and-plaza-plan.jpg
4. http://documents.latimes.com/map-exposition-park-master-plan-overview/
5. https://www.pinterest.com/pin/500321839825974544/
Images Continued.
6. https://www.youtube.com/watch?v=MWFnQp4djlE
7. http://bcj.com/projects/pocono-environmental-education-center/
8. http://zenoapps.com/learningcenter/
9. http://thesource.metro.net/2011/08/16/football-stadiums-and-transit/
ACREAGE RANGE: Low end = 1ac (Old-Growth Bottomland Forest
Research and Education Center, SC)
High end = 40ac (Atlantic Research Center, MA)
KEY CHARACTERISTICS: • Primarily focused on research, science and education.
• Publicly funded and operated.
• Flexibility of being a virtual center that would require less facility use.
• Might require multiple facilities including laboratories, housing, and field support depending on programming.
PENTOPAPER...
[ 20150631 ]
In addition to the Corporate Campuses / Research Parks image board for the Tule Springs Kickoff Charrette, two other typologies were
discovered through the initial research. The last typology was researched with the context of the neighboring Tule Springs National
Monument in mind. This typology, Research Learning Centers, emphasizes a strong focus on the role of the national monument in the
master planning of the site. Below is a composition of plans, architectural forms, and opportunities that arise with this typology.

50
Charettes are what you do until sanity prevails again.
- Patrick Condon, landscape architect
07 It’s All About
The Context.
Intern Design Day -
Underpasses Interventions
Site: 5th and Madison, Oakland, CA
08/10 - 08/14
Las Vegas
[ diagrams: opportunities and
constraints of existing site ]
[ 20150631 ]

51
PAIUTE
GOLF
COURSE
TULE SPRINGS
FOSSIL BEDS
NATIONAL MONUMENT
SITE
MOCCASSIN RD.
N.ELCAPITANWAY
US Route
95
DESTINATION
POINT
VIEWS OF
MOUNTAINS
U.S. ROUTE 95
ADDITIONAL
ACCESS
ROADS
POSSIBLE
SATELLITE
CASINO
SITE OPPORTUNITIES
NV - SR
157
ALLABOUTTHECONTEXT
[ diagrams: opportunities and constraints of existing site ]
[ 20150631 ]
From the Tule Springs Charrette Kickoff the previous week, opportunities and constraints within the site and surrounding the site were
explored. My task this week as to create opportunities and constraints diagrams that were either zoomed in to the site or zoomed out
to show the context of the surrounding city. Below is the Site Opportunities diagram, zoomed in to the project site, as a synthesis of the
initial SWOT (Strengths, Opportunities,Weaknesses, Threats) matrix created within the Kickoff meeting.

52
SITE
SITE CONSTRAINTS
TULE SPRINGS
FOSSIL BEDS
NATIONAL MONUMENT
NATIONAL PARK
SERVICE 100’
SETBACK
300’ EASEMENT
PAIUTE
GOLF
COURSE
US Route
95
NV - SR
157
SINGLE INTERCHANGE
ENTERING INTO SITE
ALLABOUTTHECONTEXT
[ 20150631 ]
In addition to the zoomed in Site Opportunities diagram that was created, a Site Constraints diagram was also provided. Below is the
Site Constraints diagram as a synthesis of the initial SWOT analysis matrix created within the Kickoff meeting.

53
TOWARDCREECH
AIR FORCE
BASE
NORTH
LAS VEGAS
SUMMERLIN
NORTH
SHEEP
MOUNTAIN
KYLE
CANYON
MICHAEL
WAY
RANCHO
CHARLESTON
WILDERNESS
AREA
PAIUTE
RESERVATION
NATIONAL
RECREATION
AREA
US Route
95
US Route
93
Interstate
15
Interstate
215
Interstate
215
LASVEGASSTRIP
NV - SR
157
US Route
95
US Route
95
TULE SPRINGS
FOSSIL BEDS
NATIONAL MONUMENT
LAS VEGAS COUNTY +
GREATER REGIONAL AREA
TOWARD ARIZONA
+ LAKE MEAD NAT’L
RECREATION AREA
RED ROCK CANYON
NATIONAL
CONSERVATION
AREA
SITE
SITE OPPORTUNITIES
SITE LOCATION NEAR
NEVADA STATE ROUTE
157
( + )
CLOSE PROXIMITY TO
RED ROCK CANYON
NATIONAL
CONSERVATION AREA
( + )
LOCAL BUYER PROFILE( + )
CLOSE PROXIMITY TO
ADDITIONAL OPEN
SPACES INCLUDING
FLOYD LAMB PARK
( + )
POTENTIAL FOR
PRIVATE BUS AND
SHUTTLE OPTIONS
( + )
SITE CONSTRAINTS
LACK OF VIABLE
BUS AND SHUTTLE
OPTIONS
( - )
CLIMATE
(HEAT + FLOOD)
( - )
LOCATION IN
NORTHWEST CORNER
OF CITY OF LAS VEGAS
( - )
ALLABOUTTHECONTEXT
[ 20150631 ]
Lastly a composite and zoomed out Site Opportunities and Site Constraints diagram was created that assessed the context of the City of
Las Vegas as well as surrounding area. Below is the composite diagram.

54
1
1
2
2
3
4
4
4
4
3
3
2A
2A
3A
3A
4A
TRACK
BASKETBALL
COURT
5TH AND MADISON
UNDERPASS
A NOD TO HISTORY
A STEP TOWARDS
THE FUTURE
5th Street
MadisonStreet
THE GUIDING IDEA:
ORGANIZATION:
The base grid with a radial overlay.
• Four main zones comprising of
seating, paving, and programming.
• 6 Entry Points.
• Brick sidewalks near art installations
that change into cement pavers as
you approach the street.
TYPOLOGIES: 1) Play structures
2) Spaces centered on the individual
3) Communal spaces
4) Resting areas
ADDITIONAL
ELEMENTS:
Basketball court
Mini track surrounding court
5 Local art installation walls
ALLABOUTTHECONTEXT
Intern Design Day -
Site: 5th and Madison,
Oakland, CA
As part of KTGY’s projects at 5th St and Madison Ave,
the team has sought to improve underutilized spaces
within the project scope.As part of the Intern Design
Day Challenge, we were to design an intervention for
the nearby freeway underpass that orients itself to
the local population and neighborhood but is also
mindful of transient populations.
Currently the location of two parking lots, the
program site is underutilized with fencing along
the perimeter, providing an unpleasant pedestrian
experience as a passageway. The site is located along
a pedestrian route that leads to the Lake Merritt
BART Station (1/2 mi radius).
The intervention could either be a structure, park
space, or an open space and had to engage both
with the street and be in conversation with nearby
structures.
To the right is a site plan and my design proposal
for possible interventions within the project site.

55
ZONE 1: PLAY STRUCTURES
KEY CONCEPT: Informal seating that may also be used as play
structures for children
SEATING: Undulating structures PAVING: Decomposed Granite
PROGRAMMING: None
LIGHTING: Pedestrian-Scale Lighting
1
1
2
2
3
4
4
4
4
3
3
2A
2A
3A
3A
4A
TRACK
BASKETBALL
COURT
5th Street
MadisonStreet
ZONE 2: SPACES CENTERED ON THE INDIVIDUAL.
KEY CONCEPT: Single person seating spaced apart about 5’ from
each other.
SEATING: Tulip seating PAVING: Decomposed Granite
PROGRAMMING: Zone 2A encourages pop-up retail
as mechanism for mechants who might not have
the means to open a complete establishment but
still want to be visible.
LIGHTING: Pedestrian scale lighting for Zone 2A. All
other areas have recessed floor lighting.
1
1
2
2
3
4
4
4
4
3
3
2A
2A
3A
3A
4A
TRACK
BASKETBALL
COURT
5th Street
MadisonStreet
ALLABOUTTHECONTEXT
Intern Design Day -
Oakland, CA
For my project proposal, I divided the site into
four zones, each addressing a segment of the target
population through programming, seating, paving,
and lighting. To the right are the descriptions
of Zone 1 and Zone 2 anchored by public art
installations (purple highlight).
Zone 1, highlighted in green in the key map, is
designed with a focus on families and children who
would be potential residents of the nearby 4th
and Madison buildings and neighboring Chinatown.
Though there were concerns about gathering families
underneath the freeway, this zone was designed as
a way to encourage people to gather and create
community.
Zone 2, highlight in blue, emphasized spaces
focused on the individual. The seating, programming
and locations would create smaller enclaves for
individuals within the surrounding area to utilize.
Additionally, this zone creates opportunities for
businesses and an increase in revenue for the City.

56
ZONE 3: COMMUNAL SPACES
KEY CONCEPT: With a strong focus on daily nighttime food trucks,
these areas focus on the shared space.
SEATING: Tulip seating PAVING: Decomposed Granite
PROGRAMMING: 4162 sq. ft. total have been provided for nighttime food trucks
on a daily basis. These food trucks will serve the night time programming for the
East Side of the site while creating food options for residents within the community.
The spaces can also be used to host communal events on the weekends.
LIGHTING: Pedestrian scale lighting for Zone 3A. All other areas have recessed
floor lighting.
1
1
2
2
3
4
4
4
4
3
3
2A
2A
3A
3A
4A
TRACK
BASKETBALL
COURT
5th Street
MadisonStreet
ZONE 4: RESTING AREAS
KEY CONCEPT: Centered on the edges of the two halves of the
site, these areas provide seating and rest for commuters coming
from and going to Lake Merrit BART Station.
SEATING: Divided Benches PAVING: Cement Pavers
PROGRAMMING: None
LIGHTING: Pedestrian scale lighting for Zone 4. Zone 4A will have recessed floor
lighting.
1
1
2
2
3
4
4
4
4
3
3
2A
2A
3A
3A
4A
TRACK
BASKETBALL
COURT
5th Street
MadisonStreet
ALLABOUTTHECONTEXT
Intern Design Day -
Oakland, CA
Zone 3, displayed to the right and highlighted in
orange on the key map, focuses on connecting the
two neighborhoods that border the site, namely
Chinatown and the historic warehouse district that
will house KTGY’s 4th and Madison project. With a
strong focus on night time activity, the zone allots
the most amount of space within the site to food
trucks and communal seating areas.
Zone 4, highlighted in gold on the key map, focuses
on the commuter population from the nearby Lake
Merritt BART Station. This zone was designed with a
focus on creating resting areas for this population,
either on the way to the BART station or coming
back home after a long day. As the zone that
borders the two halves of the site, it also attracts a
draw-in for passersby.

58
I have not failed. I’ve just found 10,000 ways that won’t work.
- Thomas Edison, inventor
08+09 All Great
Journeys
Must End.
08/17 - 08/25
Las Vegas
[ land use options: the experiential
network ]
[ 20150631 ]
[ sheet composition - concept
elevations meeting]
[ not shown ]
[ 20150005 ]

59
ALLJOURNEYSMUSTEND.
[ land use options: the experiential network ]
[ 20150631 ]
As part of the Tule Springs Charrette Kickoff, four land use
options were sketched and discussed as different approaches to
the composition of the site. My task this week was to work with
Jason Ambrose, the CPUD team Principal in developing a land use
plan for the second option, The Experiential Network. The focus of
this option was on the “Town Square” the community core which
includes a mix of uses under the concept of a lifestyle center.
Below is the final Land Use composition designed and proposed
to the client.

60
ALLJOURNEYSMUSTEND.
[ 20150631 ]
In addition to the Land Use composition presented to the client,
three additional diagrams were provided that addressed Movement
and Access,Activity Nodes and Use Intensity. Below is the Movement
and Access diagram that was designed under the guiding principle
of a two-grid circulation pattern where one grid overlays the other
to create a finer grain fabric.

61
ALLJOURNEYSMUSTEND.
[ 20150631 ]
The Activity Nodes option was designed as a composite of the retail
center as well as additional nodes that would serve as communal
areas within the site. For the Experiential Network option, part of
this diagram was created under the guiding principle of an open
space network which was defined by building configurations; and
pocket parks that provide purposeful stopping points throughout
the community.

62
ALLJOURNEYSMUSTEND.
[ 20150631 ]
The last diagram displayed below, Use Intensity, was a composite of
the Activity Nodes diagram and the Land Use diagram. Use Intensity
analyzed areas that would have the highest intensity of communal
activity through both the land uses and the density of residences.

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