With the third round of NAFTA negotiations set to begin in Ottawa, Canada this weekend, Ipsos sought to better understand perceptions of free trade and NAFTA amongst those who it impacts most – citizens in the United States, Mexico and Canada.  The data shows that most North Americans support being in the trade agreement, but many believe that citizens of the other countries have benefited more than their own. Well over half of the US (58%), and three-quarters of Canadians (74%) and Mexicans (79%) support their respective countries’ inclusion in NAFTA. However, residents of the United States are less likely to say that the free trade has helped their country (39%), compared to Canadians’ (57%) and Mexicans’ (59%) perceptions. Americans are also more likely to believe that Mexico has benefited the most from NAFTA (35%), while Mexicans and Canadians believe the United States has benefited the most (64% and 34% respectively). A third of Canadians (34%) and Americans (32%) report that all three countries have benefited equally, while one fifth of Mexicans believe this to be true (20%). US residents and Mexicans are more likely to believe that renegotiating NAFTA will be a good thing (48% and 46% respectively), but Canadians are more apprehensive about the negotiation, with just one third reporting that renegotiating the treaty is a good thing (33%). Despite trepidations, Canadians are most confident in their government’s ability to renegotiate in Canada’s best interest (59%). Americans are split, with 50% reporting they are confident in the Trump administration’s ability to negotiate in America’s best interest. Mexican’s are not as confident, with just 40% reporting they are confident in their government ability to negotiate. However, if negotiations fail, half of Americans (50%) and three in five Canadians (59%) and Mexicans (60%) would prefer that NAFTA continue to exist as it is now. Interestingly, while Americans perceive Mexico to be biggest benefactor of NAFTA, only 16% report they would prefer the agreement be dismantled if negotiations fail, compared to 25% of Mexicans.

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Trade & NAFTA
IPSOS PUBLIC AFFAIRS
Mexican, Canadian, and US Teams
Views from Mexico, Canada, & the US:
© 2017 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.

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The polling teams in Ipsos Public Affairs’ Mexican, Canadian, and US offices agreed that a 3-country
poll on trade, NAFTA, and the current negotiations was warranted given the issues on the table and
political climate in all countries.
To undertake this study, we agreed an identical questionnaire guided by some questions already
asked in each country, and all fielded the questions simultaneously among a representative sample
in our respective countries.
Specific study details:
• In MEXICO, Ipsos interviewed a sample of 400 adults age 18+ online. Results are representative of the online
population and were weighted accordingly based on Ipsos’ estimates of internet penetration by demographic
groups. Fieldwork was conducted Sept 13-14, 2017.
• In CANADA, Ipsos interviewed a representative sample of 1,001 adults age 18+ online. Data is weighted using
Census data. Fieldwork was conducted Sept 13-14, 2017.
• In the US, Ipsos interviewed a representative sample of 1,008 adults age 18+ online. Data is weighted using
Census data. Fieldwork was conducted Sept 13-14, 2017.
About This Study
NAFTA POLL: MEXICO, CANADA, US

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Data collected in Mexico among
residents of Mexico will be accompanied
by the Mexican flag, above.
Data collected in Canada among
residents of Canada will be accompanied
by the Canadian flag, above.
MEXICO CANADA
Data collected in the US among residents
of the USA will be accompanied by the
American flag, above.
USA
About This Deck
NAFTA POLL: MEXICO, CANADA, US

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DATA FINDINGS
4© 2017 Ipsos

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NAFTA POLL: MEXICO, CANADA, US
NAFTA Talks Awareness
14%
10%
11%
45%
37%
33%
31%
41%
41%
10%
11%
15%
MEXICO
CANADA
UNITED
STATES
A great deal A fair amount Not too much Nothing at all
Q2. How much, if anything, have you heard about ongoing talks to revise the North American Free Trade Agreement (NAFTA)?

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NAFTA POLL: MEXICO, CANADA, US
Q1. Overall, do you think that free trade between [COUNTRY] and foreign countries has helped [COUNTRY], hurt [COUNTRY], or
not made much of a difference either way?
Impact of Free Trade: Helped or Hurt?
59%
57%
39%
23%
17%
18%
4%
14%
18%
14%
11%
25%
MEXICO
CANADA
UNITED
STATES
Free trade helped Free trade not made much of a difference either way Don't know Free trade hurt

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NAFTA Benefits the USA
32%
Perceived Benefit of Trade / NAFTA
NAFTA POLL: MEXICO, CANADA, US
Free Trade Helps Mexico
59%
Free Trade Helps Canada
57%
Free Trade Helps the USA
39%
NAFTA Benefits Mexico
51%
NAFTA Benefits Canada
51%
Q1. Overall, do you think that free trade between [COUNTRY] and foreign countries has helped [COUNTRY], hurt [COUNTRY], or not
made much of a difference either way?//Q4. Do you think that [COUNTRY] has benefited from NAFTA, been hurt by NAFTA, or has
NAFTA not made much of a difference either way?

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79% 74%
58%
MEXICO CANADA UNITED STATES
Strongly/moderately support
NAFTA POLL: MEXICO, CANADA, US
Support for being in NAFTA
Q3. How do you feel about [COUNTRY] being in NAFTA (North American Free Trade Agreement) with [In Mexico insert ‘Canada and
the United States’ / In Canada insert ‘Mexico and the United States’ / In USA insert ‘Canada and Mexico’] ?

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9% 15% 20%3%
3%
7%
9%
8%
15%
56% 44%
39%
23% 30%
19%
MEXICO CANADA UNITED STATES
Support for Being in NAFTA
NAFTA POLL: MEXICO, CANADA, US
Q3. How do you feel about [COUNTRY] being in NAFTA (North American Free Trade Agreement) with [In Mexico insert ‘Canada and
the United States’ / In Canada insert ‘Mexico and the United States’ / In USA insert ‘Canada and Mexico’] ?
Strongly support Moderately support Moderately oppose Strongly oppose Don’t know/ Refused

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5% 6% 3%
8%
16%
35%
64%
34%
17%20%
34% 32%
3%
10% 12%
MEXICO CANADA UNITED STATES
Canada Mexico United States All three None
NAFTA POLL: MEXICO, CANADA, US
Which country has benefited most from NAFTA
Q5. Which country do you think has benefited the most from NAFTA?

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Personal Impact from NAFTA
25%
62%
13%
Has benefited you
personally
Has not affected you
personally
Has had a negative
effect on you personally
18%
73%
9% 15%
74%
11%
Mexico Canada USA
NAFTA POLL: MEXICO, CANADA, US
Q6. Thinking about your day to day life, would you say that, on balance, NAFTA…has benefited you personally, has not affected you
personally, has had a negative effect on you personally?

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NAFTA POLL: MEXICO, CANADA, US
Perceptions of NAFTA Renegotiations
Q7. As you may know, representatives from Canada, Mexico and the United States will meet in October to renegotiate elements of
the North American Free Trade Agreement (NAFTA). In your opinion, will renegotiating NAFTA be a good thing or a bad thing for
U.S.?
48%33%46%
Renegotiating NAFTA will be a good thing

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NAFTA POLL: MEXICO, CANADA, US
Perceptions of NAFTA Renegotiations
46%
33%
48%
24%
17%
15%
13%
30%
27%
17%
21%
11%
MEXICO
CANADA
UNITED
STATES
A good thing It won't make any difference Don't know A bad thing
Q7. As you may know, representatives from Canada, Mexico and the United States will meet in October to renegotiate elements of
the North American Free Trade Agreement (NAFTA). In your opinion, will renegotiating NAFTA be a good thing or a bad thing for
U.S.?

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50%
Perceptions of NAFTA Renegotiations
NAFTA POLL: MEXICO, CANADA, US
46% 33% 48%
40% 59%
Q8. How confident are you in the [CANADA: Liberal government’s / MEXICO: Federal Government/ US: Trump Administration’s] ability
to renegotiate NAFTA in the best interests of [CANADA: Canadians / MEXICO: Mexicans / US: Americans]? // Q7.As you may know,
representatives from Canada, Mexico and the United States will meet in October to renegotiate elements of the North American Free
Trade Agreement (NAFTA). In your opinion, will renegotiating NAFTA be a good thing or a bad thing for [COUNTRY]?
Believe that renegotiating NAFTA will be a good thing
Confident in government’s ability to renegotiate NAFTA in their country’s best interest

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NAFTA POLL: MEXICO, CANADA, US
Confidence in Government to Renegotiate NAFTA
Q8. How confident are you in the [CANADA: Liberal government’s / MEXICO: Federal Government/ US: Trump Administration’s]
ability to renegotiate NAFTA in the best interests of [CANADA: Canadians / MEXICO: Mexicans / US: Americans]?
26%
15%
29%
34%
26%
22%
32%
47% 30%
8% 12% 20%
MEXICO CANADA UNITED STATES
Very confident Somewhat confident Not very confident Not at all confident

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NAFTA POLL: MEXICO, CANADA, US
If Negotiations Fail, What Would You Prefer?
60%
59%
50%
15%
30%
34%
25%
11%
16%
MEXICO
CANADA
UNITED STATES
Q9. If the current NAFTA negotiations fail, which of the following would you prefer to happen?
NAFTA should continue to exist
as it is now, allowing free trade
between the three countries
under the existing conditions
Don’t know
NAFTA should be dismantled
entirely, with no free trade
between the three countries

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Contacts
Ricardo Salas
Managing Director
Ipsos Public Affairs Mexico
Ricardo.Salas@ipsos.com
+52 55 1101 0056
Sean Simpson
Senior Vice President
Canada
Sean.Simpson@ipsos.com
+416-324-2002
Julia Clark
Senior Vice President
USA
Julia.clark@ipsos.com
+202-560-2014

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