Billboards tend to have minimalistic text, bright contrasting colors to stand out, puns or slogans to catch attention, and memorable imagery. Wealthier companies sometimes use 3D additions. Billboards are commonly placed outdoors along highways and roads to target public audiences.

1. ANCILLARY TASK 1 – VIEWED
LIST
BILLBOARDS

2. GENERAL BILLBOARD ADS

7. VIEWED LIST SUMMARY
From an overall look at my viewed list of examples, common features of
billboards tend to be:
-Minimalistic text
-Bright/contrasting/stand out colour scheme (bright/dark background with
dark/bright text).
-Puns, slogans, catchphrases.
-More wealthy or big products (deadpool for example) seem to have 3D
additions.
-Outdoors, public places such as highways and roads.
-Memorable imagery.