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Video & Virality - Econsultancy - MWL17 - TimFidgeon

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Tim Fidgeon
Tim Fidgeon

Extra slides on #Video and #Virality (delivered for @MWL2017 as a taster of @econsultancy training)

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Video 64% of all internet data traffic in 2014 • 80% in 2019 (predicted) 10/03/2017 http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next-generation-network/white_paper_c11-481360.html http://www.ericsson.com/res/docs/2015/ericsson-mobility-report-june-2015.pdf
Positive & emotional Strongest predictor of sharing = positive emotional content 10/03/2017 “Contagious: Why Things Catch On” (Berger, J.) https://hbr.org/2016/05/research-the-link-between-feeling-in-control-and-viral-content

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Video & Virality - Econsultancy - MWL17 - TimFidgeon

  • 1. Video 64% of all internet data traffic in 2014 • 80% in 2019 (predicted) 10/03/2017 http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next-generation-network/white_paper_c11-481360.html http://www.ericsson.com/res/docs/2015/ericsson-mobility-report-june-2015.pdf
  • 2. Positive & emotional Strongest predictor of sharing = positive emotional content 10/03/2017 “Contagious: Why Things Catch On” (Berger, J.) https://hbr.org/2016/05/research-the-link-between-feeling-in-control-and-viral-content