Video Ties That Bind: Charting Harlequin's Video-Centric Marketing Strategy - Larissa Walker - Tech Forum 2018
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80% of all internet traffic will be video-driven by 2019, making it one of the most powerful online marketing tools right now. Larissa Walker, Senior Manager of Audience Development at Harlequin, will give a peek behind the camera into their video marketing strategy. From traditional book trailers to live-streaming and beyond, this session will cover how to boost your online marketing campaigns, drive user engagement, and increase ROI with dynamic, integrated video content.
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Link to recording and transcript: https://bnctechforum.ca/sessions/redefining-the-book-supply-chain-a-glimpse-into-the-future/
Presented by BookNet Canada on November 30, 2023 with support from the Department of Canadian Heritage.
Transcript: The Details of Description Techniques tips and tangents on altern...
This presentation explores critical aspects of image descriptions and alt text, including a discussion of the collaborative effort needed to create inclusive digital content. Explore the roles of authors, illustrators, publishers, and AI in this process (hint — AI is not ready for this work!), while staying informed about how to create content that is as accessible and inclusive as possible.
Link to presentation video and slides: https://bnctechforum.ca/sessions/the-details-of-description-techniques-tips-and-tangents-on-alternative-text/
Presented by BookNet Canada on November 17, 2023 with support from the Department of Canadian Heritage.
The details of description: Techniques, tips, and tangents on alternative tex...
This presentation explores critical aspects of image descriptions and alt text, including a discussion of the collaborative effort needed to create inclusive digital content. Explore the roles of authors, illustrators, publishers, and AI in this process (hint — AI is not ready for this work!), while staying informed about how to create content that is as accessible and inclusive as possible.
Link to presentation video and transcript: https://bnctechforum.ca/sessions/the-details-of-description-techniques-tips-and-tangents-on-alternative-text/
Presented by BookNet Canada on November 17, 2023 with support from the Department of Canadian Heritage.
Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tech Forum 2023
This webinar delves into the future of the book with Pia Pol, the publisher and co-director at Valiz. With insights gathered from over a hundred contributors, including artists, thinkers, and writers, Pia will present the ideas that make up Future Book(s): Sharing Ideas on Books and (Art) Publishing, a book that will spark your imagination and ignite discussions about the evolving relationship between art, books, and our shared future.
Link to transcript and recording: https://bnctechforum.ca/sessions/future-books-sharing-ideas-on-books-and-art-publishing/
Presented by BookNet Canada on September, 27, 2023 with support from the Department of Canadian Heritage.
Transcript: Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tec...
This webinar delves into the future of the book with Pia Pol, the publisher and co-director at Valiz. With insights gathered from over a hundred contributors, including artists, thinkers, and writers, Pia will present the ideas that make up Future Book(s): Sharing Ideas on Books and (Art) Publishing, a book that will spark your imagination and ignite discussions about the evolving relationship between art, books, and our shared future.
Link to presentation slides and recording: https://bnctechforum.ca/sessions/future-books-sharing-ideas-on-books-and-art-publishing/
Presented by BookNet Canada on September, 27, 2023 with support from the Department of Canadian Heritage.
Give them what they need: A case study of what retailers can accomplish with ...
The document discusses Thema, a classification system that can improve book discovery through judicious use of subject categories and qualifiers. It provides examples of how qualifiers like place, time period, and audience interests can expand discoverability of related titles. If the book industry more fully leverages Thema's powerful capabilities to connect metadata, it can deliver better browsing experiences online and in bookstores to match readers with potential interests.
Transcript: Give them what they need: A case study of what retailers can acco...
In this presentation, Kieron Smith, Digital Director at UK’s Blackwell’s & Wordery, shares insights into how they leverage the power of good metadata, from boosting discoverability to offering a seamless online search experience to their customers. Learn about the practical applications of Thema and discover why this subject classification system is richer, more browsable, and designed for how customers need the data presented today.
Link to presentation slides and recording: https://bnctechforum.ca/sessions/give-them-what-they-need-a-case-study-of-what-retailers-can-accomplish-with-good-metadata/
Presented by BookNet Canada on June 8, 2023 with support from the Department of Canadian Heritage.
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