SlideShare a Scribd company logo
1 of 26
Download to read offline
Kieron Smith - Thursday 8th June
• Introduction
• A reminder of the basic building blocks
• Let’s look at a (real world) example
• The (untapped) power of qualifiers
• What’s the opportunity here?
F- Fiction and
Related Items
FBA - Modern and
contemporary fiction:
general and literary
FBC - Classic fiction:
general and literary
FB - Fiction: general
and literary
1 –
Place
3 -
Time
4 -
Educational
purpose
5 -
Interest
2 -
Language
6 - Style
https://ns.editeur.org/thema/en
Categories and Qualifiers
F- Fiction and
Related Items
FBA - Modern and
contemporary fiction:
general and literary
FBC - Classic fiction:
general and literary
FB - Fiction: general
and literary
1 –
Place
3 - Time
4 -
Educational
purpose
5 -Interest
2 -
Language
6 - Style
https://ns.editeur.org/thema/en
…purchases of over 656,872 unique titles in the last twenty-
four months - to over 115 countries.
Google’s guess - back in the heady days of 2010 - was that
there are around 129,864,880 unique titles – we have about
18m of those available (13.86%).
Plus – a certain ‘large internet retailer’ has become worse at
surfacing these titles, and Google often sees uniform metadata
from the same booksellers over and over… rather than being
able to present their own views of the metadata.
The internet gave people the power to make connections, it
increased communication and created a long tail of niches and
easy access to interests.
The cultural context has changed, we’re now in a world where
purely hierarchical product classifications are not sufficient to
meet the demands of the audience – themes, niches and
identities are core to how we experience content and how we
engage in discovery.
All the building blocks you need are already there.
Thema is a fantastically powerful tool, the industry just needs
to:
1. Know the rules
2. Use it to its full extent
Let’s look at a couple of examples…
- "thema_qual_code": "1DT|3MP",
- "thema_subject": "European history|The Cold War|Marxism & Communism",
- "thema_subject_code": "NHD|NHTW|JPFC",
- "title": "Beyond the Wall",
Eastern Europe 20th century, c1900 to c 1999
jj
NHD - European History
Time period qualifiers
(codes starting with 3*)
3MPQ-DE-J –
c 1945 to c 1990 (the Cold War period)
Place qualifiers (codes starting with 1*)
1DFG-DE-F - East Germany
If I’m interested in East Germany could I also be interested in East German
philosophers, on fiction, architecture – but they all sit in different parts of the
hierarchical tree.
"thema_subject_code": "FHD | NHTW | FF“
Espionage spy thriller & Crime & Mystery Fiction… (no qualifiers)
These two seem to have wandered in to
the incorrect category…
The ability to link all these drops of data properly into one big
picture - which can connect people to book information beyond
each individual data bucket
…and this is where it gets really interesting.
"thema_qual_code":
"5PMB | 5PMJ
5AZ
Could you limit your market? No – just an additional lens.
One other example, a book on accessible
design of household objects for people with
physical impairments; could use AKP–
Product design (20,000 books in that
category) with the qualifier 5PMB [Relating
to people with mobility or physical
disabilities or impairments].
• These can be critical to the way that books are merchandised and promoted.
By-the-way…
• all Y* codes need one 5A* qualifier [Interest Age] (or in the case of YP* codes
at least one 4C* [educational levels] qualifier).
Find the right balance for the number of subject codes you include for each title. One subject
code may be appropriate for some titles. Try to aim for a maximum of four subject codes per
title and use excess choices of codes to improve descriptive texts or keywords.
Aim to add qualifiers whenever appropriate (probably not more than six). Apply the same
guidelines to each type of qualifier.
*Data from 2021
Personally feel that browsing (online) is very underwhelming.
Not just online…
• Booksellers spend their lives
making lists.
• Account business, for example
how we serve the NHS.
• Using Thema well is an opportunity
to have better bookshops, giving
the power to the bookshops to use it
to better serve their customers.
• This can also help upstream as well, for example if we are able to combine titles using
appropriate qualifiers then this gives a different lens – for example within Google or
links from social media as one of our challenges here is the perceived consistency of
catalogue data – Google thinks all bookshops are equal but this is a way to
demonstrate how we add value to the metadata.
• The international nature of Thema is also crucial, a significant proportion of both
Blackwell and Wordery’s sales are export, we plan to utilise the mapping between
categories to enable our overseas customers to filter according to their local needs –
for example translating Key Stages here into something meaningful.
I hope you’ve got an inkling of the amazing
possibilities we have if we use Thema to its
full potential.
We can all do something about this within our
own roles in the industry …but it also needs
critical mass – so also need you to win over
new converts to the cause.
Thema is a powerful tool which can enable people across the
industry to deliver on the promise of discovery.
Judicious use of both subject category (four if you must) and
qualifier (up to six) - can expand the audience for your titles (or if
you’re a bookseller help you find them in the first place).
Successful management of metadata on titles is a crucial part of
ensuring a title is successful, and only going to get more
important.
Connecting Readers Through Powerful Metadata Qualifiers

More Related Content

Similar to Connecting Readers Through Powerful Metadata Qualifiers

TSL Media Presentation
TSL Media PresentationTSL Media Presentation
TSL Media Presentationkrull3x
 
LiteratureReviewBestPracticesThingstoconsideras.docx
LiteratureReviewBestPracticesThingstoconsideras.docxLiteratureReviewBestPracticesThingstoconsideras.docx
LiteratureReviewBestPracticesThingstoconsideras.docxLaticiaGrissomzz
 
Collection development: selection Context, criteria on selection and electron...
Collection development: selection Context, criteria on selection and electron...Collection development: selection Context, criteria on selection and electron...
Collection development: selection Context, criteria on selection and electron...Jennifer Laluna
 
Designing Assignments to Build Financial Journalism Skills by Pam Luecke
Designing Assignments to Build Financial Journalism Skills by Pam LueckeDesigning Assignments to Build Financial Journalism Skills by Pam Luecke
Designing Assignments to Build Financial Journalism Skills by Pam LueckeReynolds Center for Business Journalism
 
Assignment 1What is the assignment aboutAssig.docx
Assignment 1What is the assignment aboutAssig.docxAssignment 1What is the assignment aboutAssig.docx
Assignment 1What is the assignment aboutAssig.docxsherni1
 
A2 Media Studies Genre
A2 Media Studies GenreA2 Media Studies Genre
A2 Media Studies GenreAbrahamson
 
9707 y10 sw_3_as
9707 y10 sw_3_as9707 y10 sw_3_as
9707 y10 sw_3_asSaadia Riaz
 
Segment Discovery (Greg Phillips)
Segment Discovery (Greg Phillips)Segment Discovery (Greg Phillips)
Segment Discovery (Greg Phillips)Monetate
 
BEA 2015 Demystifying Subject Codes and Keywords
BEA 2015 Demystifying Subject Codes and KeywordsBEA 2015 Demystifying Subject Codes and Keywords
BEA 2015 Demystifying Subject Codes and KeywordsBowker
 
Back to Basics: Getting the Content Essentials Right
Back to Basics: Getting the Content Essentials RightBack to Basics: Getting the Content Essentials Right
Back to Basics: Getting the Content Essentials Rightdclsocialmedia
 
International Marketing Research (1).pptx
International Marketing Research (1).pptxInternational Marketing Research (1).pptx
International Marketing Research (1).pptxDiksha Vashisht
 
Philosophical Magazine Pitch
Philosophical Magazine PitchPhilosophical Magazine Pitch
Philosophical Magazine PitchLouis Hurst
 
Write a five to seven (5-7) page paper in which you1. Compare a.docx
Write a five to seven (5-7) page paper in which you1. Compare a.docxWrite a five to seven (5-7) page paper in which you1. Compare a.docx
Write a five to seven (5-7) page paper in which you1. Compare a.docxambersalomon88660
 
theIDEATOR - opportunityanalysis
theIDEATOR - opportunityanalysistheIDEATOR - opportunityanalysis
theIDEATOR - opportunityanalysisLaura Faulconer
 
Marketing Management Chapter 1 What is Marketing Management
Marketing Management Chapter 1 What is Marketing ManagementMarketing Management Chapter 1 What is Marketing Management
Marketing Management Chapter 1 What is Marketing ManagementDr. John V. Padua
 

Similar to Connecting Readers Through Powerful Metadata Qualifiers (20)

Week 1
Week 1Week 1
Week 1
 
TSL Media Presentation
TSL Media PresentationTSL Media Presentation
TSL Media Presentation
 
LiteratureReviewBestPracticesThingstoconsideras.docx
LiteratureReviewBestPracticesThingstoconsideras.docxLiteratureReviewBestPracticesThingstoconsideras.docx
LiteratureReviewBestPracticesThingstoconsideras.docx
 
Collection development: selection Context, criteria on selection and electron...
Collection development: selection Context, criteria on selection and electron...Collection development: selection Context, criteria on selection and electron...
Collection development: selection Context, criteria on selection and electron...
 
Designing Assignments to Build Financial Journalism Skills by Pam Luecke
Designing Assignments to Build Financial Journalism Skills by Pam LueckeDesigning Assignments to Build Financial Journalism Skills by Pam Luecke
Designing Assignments to Build Financial Journalism Skills by Pam Luecke
 
Assignment 1What is the assignment aboutAssig.docx
Assignment 1What is the assignment aboutAssig.docxAssignment 1What is the assignment aboutAssig.docx
Assignment 1What is the assignment aboutAssig.docx
 
Week 11 1a
Week 11 1aWeek 11 1a
Week 11 1a
 
A2 Media Studies Genre
A2 Media Studies GenreA2 Media Studies Genre
A2 Media Studies Genre
 
9707 y10 sw_3_as
9707 y10 sw_3_as9707 y10 sw_3_as
9707 y10 sw_3_as
 
Segment Discovery (Greg Phillips)
Segment Discovery (Greg Phillips)Segment Discovery (Greg Phillips)
Segment Discovery (Greg Phillips)
 
Target market
Target marketTarget market
Target market
 
BEA 2015 Demystifying Subject Codes and Keywords
BEA 2015 Demystifying Subject Codes and KeywordsBEA 2015 Demystifying Subject Codes and Keywords
BEA 2015 Demystifying Subject Codes and Keywords
 
Back to Basics: Getting the Content Essentials Right
Back to Basics: Getting the Content Essentials RightBack to Basics: Getting the Content Essentials Right
Back to Basics: Getting the Content Essentials Right
 
International Marketing Research (1).pptx
International Marketing Research (1).pptxInternational Marketing Research (1).pptx
International Marketing Research (1).pptx
 
Philosophical Magazine Pitch
Philosophical Magazine PitchPhilosophical Magazine Pitch
Philosophical Magazine Pitch
 
Write a five to seven (5-7) page paper in which you1. Compare a.docx
Write a five to seven (5-7) page paper in which you1. Compare a.docxWrite a five to seven (5-7) page paper in which you1. Compare a.docx
Write a five to seven (5-7) page paper in which you1. Compare a.docx
 
theIDEATOR - opportunityanalysis
theIDEATOR - opportunityanalysistheIDEATOR - opportunityanalysis
theIDEATOR - opportunityanalysis
 
Marketing Management Chapter 1 What is Marketing Management
Marketing Management Chapter 1 What is Marketing ManagementMarketing Management Chapter 1 What is Marketing Management
Marketing Management Chapter 1 What is Marketing Management
 
Mest 4
Mest 4Mest 4
Mest 4
 
Information Literacy Award - Media Arts
Information Literacy Award - Media ArtsInformation Literacy Award - Media Arts
Information Literacy Award - Media Arts
 

More from BookNet Canada

Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...BookNet Canada
 
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...BookNet Canada
 
Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024
Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024
Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024BookNet Canada
 
Transcript: Book industry state of the nation 2024 - Tech Forum 2024
Transcript: Book industry state of the nation 2024 - Tech Forum 2024Transcript: Book industry state of the nation 2024 - Tech Forum 2024
Transcript: Book industry state of the nation 2024 - Tech Forum 2024BookNet Canada
 
Book industry state of the nation 2024 - Tech Forum 2024
Book industry state of the nation 2024 - Tech Forum 2024Book industry state of the nation 2024 - Tech Forum 2024
Book industry state of the nation 2024 - Tech Forum 2024BookNet Canada
 
Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024
Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024
Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024BookNet Canada
 
Transcript: Trending now: Book subjects on the move in the Canadian market - ...
Transcript: Trending now: Book subjects on the move in the Canadian market - ...Transcript: Trending now: Book subjects on the move in the Canadian market - ...
Transcript: Trending now: Book subjects on the move in the Canadian market - ...BookNet Canada
 
Transcript: New stores, new views: Booksellers adapting engaging and thriving...
Transcript: New stores, new views: Booksellers adapting engaging and thriving...Transcript: New stores, new views: Booksellers adapting engaging and thriving...
Transcript: New stores, new views: Booksellers adapting engaging and thriving...BookNet Canada
 
Show and tell: What’s in your tech stack? - Tech Forum 2023
Show and tell: What’s in your tech stack? - Tech Forum 2023Show and tell: What’s in your tech stack? - Tech Forum 2023
Show and tell: What’s in your tech stack? - Tech Forum 2023BookNet Canada
 
Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023
Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023
Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023BookNet Canada
 
Transcript: Redefining the book supply chain: A glimpse into the future - Tec...
Transcript: Redefining the book supply chain: A glimpse into the future - Tec...Transcript: Redefining the book supply chain: A glimpse into the future - Tec...
Transcript: Redefining the book supply chain: A glimpse into the future - Tec...BookNet Canada
 
Redefining the book supply chain: A glimpse into the future - Tech Forum 2023
Redefining the book supply chain: A glimpse into the future - Tech Forum 2023Redefining the book supply chain: A glimpse into the future - Tech Forum 2023
Redefining the book supply chain: A glimpse into the future - Tech Forum 2023BookNet Canada
 
Transcript: The Details of Description Techniques tips and tangents on altern...
Transcript: The Details of Description Techniques tips and tangents on altern...Transcript: The Details of Description Techniques tips and tangents on altern...
Transcript: The Details of Description Techniques tips and tangents on altern...BookNet Canada
 
The details of description: Techniques, tips, and tangents on alternative tex...
The details of description: Techniques, tips, and tangents on alternative tex...The details of description: Techniques, tips, and tangents on alternative tex...
The details of description: Techniques, tips, and tangents on alternative tex...BookNet Canada
 
Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tech Forum 2023
Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tech Forum 2023Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tech Forum 2023
Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tech Forum 2023BookNet Canada
 
Transcript: Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tec...
Transcript: Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tec...Transcript: Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tec...
Transcript: Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tec...BookNet Canada
 
Transcript: Give them what they need: A case study of what retailers can acco...
Transcript: Give them what they need: A case study of what retailers can acco...Transcript: Give them what they need: A case study of what retailers can acco...
Transcript: Give them what they need: A case study of what retailers can acco...BookNet Canada
 
#StandardsGoals for 2023 Standards & certification roundup - Tech Forum 2023
#StandardsGoals for 2023 Standards & certification roundup - Tech Forum 2023#StandardsGoals for 2023 Standards & certification roundup - Tech Forum 2023
#StandardsGoals for 2023 Standards & certification roundup - Tech Forum 2023BookNet Canada
 
Transcript: #StandardsGoals for 2023 Standards & certification roundup - Tech...
Transcript: #StandardsGoals for 2023 Standards & certification roundup - Tech...Transcript: #StandardsGoals for 2023 Standards & certification roundup - Tech...
Transcript: #StandardsGoals for 2023 Standards & certification roundup - Tech...BookNet Canada
 
Transcript: Book industry state of the nation 2023 - Tech Forum 2023
Transcript: Book industry state of the nation 2023 - Tech Forum 2023Transcript: Book industry state of the nation 2023 - Tech Forum 2023
Transcript: Book industry state of the nation 2023 - Tech Forum 2023BookNet Canada
 

More from BookNet Canada (20)

Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
 
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
 
Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024
Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024
Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024
 
Transcript: Book industry state of the nation 2024 - Tech Forum 2024
Transcript: Book industry state of the nation 2024 - Tech Forum 2024Transcript: Book industry state of the nation 2024 - Tech Forum 2024
Transcript: Book industry state of the nation 2024 - Tech Forum 2024
 
Book industry state of the nation 2024 - Tech Forum 2024
Book industry state of the nation 2024 - Tech Forum 2024Book industry state of the nation 2024 - Tech Forum 2024
Book industry state of the nation 2024 - Tech Forum 2024
 
Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024
Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024
Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024
 
Transcript: Trending now: Book subjects on the move in the Canadian market - ...
Transcript: Trending now: Book subjects on the move in the Canadian market - ...Transcript: Trending now: Book subjects on the move in the Canadian market - ...
Transcript: Trending now: Book subjects on the move in the Canadian market - ...
 
Transcript: New stores, new views: Booksellers adapting engaging and thriving...
Transcript: New stores, new views: Booksellers adapting engaging and thriving...Transcript: New stores, new views: Booksellers adapting engaging and thriving...
Transcript: New stores, new views: Booksellers adapting engaging and thriving...
 
Show and tell: What’s in your tech stack? - Tech Forum 2023
Show and tell: What’s in your tech stack? - Tech Forum 2023Show and tell: What’s in your tech stack? - Tech Forum 2023
Show and tell: What’s in your tech stack? - Tech Forum 2023
 
Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023
Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023
Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023
 
Transcript: Redefining the book supply chain: A glimpse into the future - Tec...
Transcript: Redefining the book supply chain: A glimpse into the future - Tec...Transcript: Redefining the book supply chain: A glimpse into the future - Tec...
Transcript: Redefining the book supply chain: A glimpse into the future - Tec...
 
Redefining the book supply chain: A glimpse into the future - Tech Forum 2023
Redefining the book supply chain: A glimpse into the future - Tech Forum 2023Redefining the book supply chain: A glimpse into the future - Tech Forum 2023
Redefining the book supply chain: A glimpse into the future - Tech Forum 2023
 
Transcript: The Details of Description Techniques tips and tangents on altern...
Transcript: The Details of Description Techniques tips and tangents on altern...Transcript: The Details of Description Techniques tips and tangents on altern...
Transcript: The Details of Description Techniques tips and tangents on altern...
 
The details of description: Techniques, tips, and tangents on alternative tex...
The details of description: Techniques, tips, and tangents on alternative tex...The details of description: Techniques, tips, and tangents on alternative tex...
The details of description: Techniques, tips, and tangents on alternative tex...
 
Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tech Forum 2023
Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tech Forum 2023Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tech Forum 2023
Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tech Forum 2023
 
Transcript: Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tec...
Transcript: Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tec...Transcript: Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tec...
Transcript: Future Book(s): Sharing Ideas on Books and (Art) Publishing - Tec...
 
Transcript: Give them what they need: A case study of what retailers can acco...
Transcript: Give them what they need: A case study of what retailers can acco...Transcript: Give them what they need: A case study of what retailers can acco...
Transcript: Give them what they need: A case study of what retailers can acco...
 
#StandardsGoals for 2023 Standards & certification roundup - Tech Forum 2023
#StandardsGoals for 2023 Standards & certification roundup - Tech Forum 2023#StandardsGoals for 2023 Standards & certification roundup - Tech Forum 2023
#StandardsGoals for 2023 Standards & certification roundup - Tech Forum 2023
 
Transcript: #StandardsGoals for 2023 Standards & certification roundup - Tech...
Transcript: #StandardsGoals for 2023 Standards & certification roundup - Tech...Transcript: #StandardsGoals for 2023 Standards & certification roundup - Tech...
Transcript: #StandardsGoals for 2023 Standards & certification roundup - Tech...
 
Transcript: Book industry state of the nation 2023 - Tech Forum 2023
Transcript: Book industry state of the nation 2023 - Tech Forum 2023Transcript: Book industry state of the nation 2023 - Tech Forum 2023
Transcript: Book industry state of the nation 2023 - Tech Forum 2023
 

Recently uploaded

Digital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentDigital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentMahmoud Rabie
 
THE STATE OF STARTUP ECOSYSTEM - INDIA x JAPAN 2023
THE STATE OF STARTUP ECOSYSTEM - INDIA x JAPAN 2023THE STATE OF STARTUP ECOSYSTEM - INDIA x JAPAN 2023
THE STATE OF STARTUP ECOSYSTEM - INDIA x JAPAN 2023Joshua Flannery
 
Apache Flink: Building a Company-wide Self-service Streaming Data Platform
Apache Flink: Building a Company-wide Self-service Streaming Data PlatformApache Flink: Building a Company-wide Self-service Streaming Data Platform
Apache Flink: Building a Company-wide Self-service Streaming Data PlatformHostedbyConfluent
 
Bridge to the Future: Migrating to KRaft
Bridge to the Future: Migrating to KRaftBridge to the Future: Migrating to KRaft
Bridge to the Future: Migrating to KRaftHostedbyConfluent
 
Hybrid Cloud Streaming and Modernising Payments at Lloyds Banking Group
Hybrid Cloud Streaming and Modernising Payments at Lloyds Banking GroupHybrid Cloud Streaming and Modernising Payments at Lloyds Banking Group
Hybrid Cloud Streaming and Modernising Payments at Lloyds Banking GroupHostedbyConfluent
 
Exactly-once Stream Processing with Arroyo and Kafka
Exactly-once Stream Processing with Arroyo and KafkaExactly-once Stream Processing with Arroyo and Kafka
Exactly-once Stream Processing with Arroyo and KafkaHostedbyConfluent
 
Data Contracts In Practice With Debezium and Apache Flink
Data Contracts In Practice With Debezium and Apache FlinkData Contracts In Practice With Debezium and Apache Flink
Data Contracts In Practice With Debezium and Apache FlinkHostedbyConfluent
 
Real-time Customer Impact Calculation on a Telecom Scale Knowledge Graph
Real-time Customer Impact Calculation on a Telecom Scale Knowledge GraphReal-time Customer Impact Calculation on a Telecom Scale Knowledge Graph
Real-time Customer Impact Calculation on a Telecom Scale Knowledge GraphHostedbyConfluent
 
Data Contracts Management: Schema Registry and Beyond
Data Contracts Management: Schema Registry and BeyondData Contracts Management: Schema Registry and Beyond
Data Contracts Management: Schema Registry and BeyondHostedbyConfluent
 
QCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesQCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesBernd Ruecker
 
AsyncAPI v3: What’s New? | Kafka Summit London
AsyncAPI v3: What’s New? | Kafka Summit LondonAsyncAPI v3: What’s New? | Kafka Summit London
AsyncAPI v3: What’s New? | Kafka Summit LondonHostedbyConfluent
 
🎶🎵Bo-stream-ian Rhapsody: A Musical Demo of Kafka Connect and Kafka Streams 🎵🎶
🎶🎵Bo-stream-ian Rhapsody: A Musical Demo of Kafka Connect and Kafka Streams 🎵🎶🎶🎵Bo-stream-ian Rhapsody: A Musical Demo of Kafka Connect and Kafka Streams 🎵🎶
🎶🎵Bo-stream-ian Rhapsody: A Musical Demo of Kafka Connect and Kafka Streams 🎵🎶HostedbyConfluent
 
Event Modeling Anti-patterns | Kafka Summit London
Event Modeling Anti-patterns | Kafka Summit LondonEvent Modeling Anti-patterns | Kafka Summit London
Event Modeling Anti-patterns | Kafka Summit LondonHostedbyConfluent
 
Apache Kafka's Common Pitfalls & Intricacies: A Customer Support Perspective
Apache Kafka's Common Pitfalls & Intricacies: A Customer Support PerspectiveApache Kafka's Common Pitfalls & Intricacies: A Customer Support Perspective
Apache Kafka's Common Pitfalls & Intricacies: A Customer Support PerspectiveHostedbyConfluent
 
Tecnogravura, Cylinder Engraving for Rotogravure
Tecnogravura, Cylinder Engraving for RotogravureTecnogravura, Cylinder Engraving for Rotogravure
Tecnogravura, Cylinder Engraving for RotogravureAntonio de Llamas
 
How to Build an Event-based Control Center for the Electrical Grid
How to Build an Event-based Control Center for the Electrical GridHow to Build an Event-based Control Center for the Electrical Grid
How to Build an Event-based Control Center for the Electrical GridHostedbyConfluent
 
Real-time Geospatial Aircraft Monitoring Using Apache Kafka
Real-time Geospatial Aircraft Monitoring Using Apache KafkaReal-time Geospatial Aircraft Monitoring Using Apache Kafka
Real-time Geospatial Aircraft Monitoring Using Apache KafkaHostedbyConfluent
 
Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)
Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)
Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)Mark Simos
 
Bitdefender-CSG-Report-creat7534-interactive
Bitdefender-CSG-Report-creat7534-interactiveBitdefender-CSG-Report-creat7534-interactive
Bitdefender-CSG-Report-creat7534-interactivestartupro
 
Fish Plays Pokemon | Kafka Summit London
Fish Plays Pokemon | Kafka Summit LondonFish Plays Pokemon | Kafka Summit London
Fish Plays Pokemon | Kafka Summit LondonHostedbyConfluent
 

Recently uploaded (20)

Digital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentDigital Tools & AI in Career Development
Digital Tools & AI in Career Development
 
THE STATE OF STARTUP ECOSYSTEM - INDIA x JAPAN 2023
THE STATE OF STARTUP ECOSYSTEM - INDIA x JAPAN 2023THE STATE OF STARTUP ECOSYSTEM - INDIA x JAPAN 2023
THE STATE OF STARTUP ECOSYSTEM - INDIA x JAPAN 2023
 
Apache Flink: Building a Company-wide Self-service Streaming Data Platform
Apache Flink: Building a Company-wide Self-service Streaming Data PlatformApache Flink: Building a Company-wide Self-service Streaming Data Platform
Apache Flink: Building a Company-wide Self-service Streaming Data Platform
 
Bridge to the Future: Migrating to KRaft
Bridge to the Future: Migrating to KRaftBridge to the Future: Migrating to KRaft
Bridge to the Future: Migrating to KRaft
 
Hybrid Cloud Streaming and Modernising Payments at Lloyds Banking Group
Hybrid Cloud Streaming and Modernising Payments at Lloyds Banking GroupHybrid Cloud Streaming and Modernising Payments at Lloyds Banking Group
Hybrid Cloud Streaming and Modernising Payments at Lloyds Banking Group
 
Exactly-once Stream Processing with Arroyo and Kafka
Exactly-once Stream Processing with Arroyo and KafkaExactly-once Stream Processing with Arroyo and Kafka
Exactly-once Stream Processing with Arroyo and Kafka
 
Data Contracts In Practice With Debezium and Apache Flink
Data Contracts In Practice With Debezium and Apache FlinkData Contracts In Practice With Debezium and Apache Flink
Data Contracts In Practice With Debezium and Apache Flink
 
Real-time Customer Impact Calculation on a Telecom Scale Knowledge Graph
Real-time Customer Impact Calculation on a Telecom Scale Knowledge GraphReal-time Customer Impact Calculation on a Telecom Scale Knowledge Graph
Real-time Customer Impact Calculation on a Telecom Scale Knowledge Graph
 
Data Contracts Management: Schema Registry and Beyond
Data Contracts Management: Schema Registry and BeyondData Contracts Management: Schema Registry and Beyond
Data Contracts Management: Schema Registry and Beyond
 
QCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesQCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architectures
 
AsyncAPI v3: What’s New? | Kafka Summit London
AsyncAPI v3: What’s New? | Kafka Summit LondonAsyncAPI v3: What’s New? | Kafka Summit London
AsyncAPI v3: What’s New? | Kafka Summit London
 
🎶🎵Bo-stream-ian Rhapsody: A Musical Demo of Kafka Connect and Kafka Streams 🎵🎶
🎶🎵Bo-stream-ian Rhapsody: A Musical Demo of Kafka Connect and Kafka Streams 🎵🎶🎶🎵Bo-stream-ian Rhapsody: A Musical Demo of Kafka Connect and Kafka Streams 🎵🎶
🎶🎵Bo-stream-ian Rhapsody: A Musical Demo of Kafka Connect and Kafka Streams 🎵🎶
 
Event Modeling Anti-patterns | Kafka Summit London
Event Modeling Anti-patterns | Kafka Summit LondonEvent Modeling Anti-patterns | Kafka Summit London
Event Modeling Anti-patterns | Kafka Summit London
 
Apache Kafka's Common Pitfalls & Intricacies: A Customer Support Perspective
Apache Kafka's Common Pitfalls & Intricacies: A Customer Support PerspectiveApache Kafka's Common Pitfalls & Intricacies: A Customer Support Perspective
Apache Kafka's Common Pitfalls & Intricacies: A Customer Support Perspective
 
Tecnogravura, Cylinder Engraving for Rotogravure
Tecnogravura, Cylinder Engraving for RotogravureTecnogravura, Cylinder Engraving for Rotogravure
Tecnogravura, Cylinder Engraving for Rotogravure
 
How to Build an Event-based Control Center for the Electrical Grid
How to Build an Event-based Control Center for the Electrical GridHow to Build an Event-based Control Center for the Electrical Grid
How to Build an Event-based Control Center for the Electrical Grid
 
Real-time Geospatial Aircraft Monitoring Using Apache Kafka
Real-time Geospatial Aircraft Monitoring Using Apache KafkaReal-time Geospatial Aircraft Monitoring Using Apache Kafka
Real-time Geospatial Aircraft Monitoring Using Apache Kafka
 
Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)
Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)
Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)
 
Bitdefender-CSG-Report-creat7534-interactive
Bitdefender-CSG-Report-creat7534-interactiveBitdefender-CSG-Report-creat7534-interactive
Bitdefender-CSG-Report-creat7534-interactive
 
Fish Plays Pokemon | Kafka Summit London
Fish Plays Pokemon | Kafka Summit LondonFish Plays Pokemon | Kafka Summit London
Fish Plays Pokemon | Kafka Summit London
 

Connecting Readers Through Powerful Metadata Qualifiers

  • 1. Kieron Smith - Thursday 8th June
  • 2. • Introduction • A reminder of the basic building blocks • Let’s look at a (real world) example • The (untapped) power of qualifiers • What’s the opportunity here?
  • 3.
  • 4.
  • 5. F- Fiction and Related Items FBA - Modern and contemporary fiction: general and literary FBC - Classic fiction: general and literary FB - Fiction: general and literary 1 – Place 3 - Time 4 - Educational purpose 5 - Interest 2 - Language 6 - Style https://ns.editeur.org/thema/en Categories and Qualifiers
  • 6. F- Fiction and Related Items FBA - Modern and contemporary fiction: general and literary FBC - Classic fiction: general and literary FB - Fiction: general and literary 1 – Place 3 - Time 4 - Educational purpose 5 -Interest 2 - Language 6 - Style https://ns.editeur.org/thema/en
  • 7. …purchases of over 656,872 unique titles in the last twenty- four months - to over 115 countries. Google’s guess - back in the heady days of 2010 - was that there are around 129,864,880 unique titles – we have about 18m of those available (13.86%). Plus – a certain ‘large internet retailer’ has become worse at surfacing these titles, and Google often sees uniform metadata from the same booksellers over and over… rather than being able to present their own views of the metadata.
  • 8. The internet gave people the power to make connections, it increased communication and created a long tail of niches and easy access to interests. The cultural context has changed, we’re now in a world where purely hierarchical product classifications are not sufficient to meet the demands of the audience – themes, niches and identities are core to how we experience content and how we engage in discovery.
  • 9. All the building blocks you need are already there. Thema is a fantastically powerful tool, the industry just needs to: 1. Know the rules 2. Use it to its full extent Let’s look at a couple of examples…
  • 10. - "thema_qual_code": "1DT|3MP", - "thema_subject": "European history|The Cold War|Marxism & Communism", - "thema_subject_code": "NHD|NHTW|JPFC", - "title": "Beyond the Wall", Eastern Europe 20th century, c1900 to c 1999
  • 11. jj NHD - European History Time period qualifiers (codes starting with 3*) 3MPQ-DE-J – c 1945 to c 1990 (the Cold War period) Place qualifiers (codes starting with 1*) 1DFG-DE-F - East Germany
  • 12. If I’m interested in East Germany could I also be interested in East German philosophers, on fiction, architecture – but they all sit in different parts of the hierarchical tree.
  • 13. "thema_subject_code": "FHD | NHTW | FF“ Espionage spy thriller & Crime & Mystery Fiction… (no qualifiers) These two seem to have wandered in to the incorrect category…
  • 14. The ability to link all these drops of data properly into one big picture - which can connect people to book information beyond each individual data bucket …and this is where it gets really interesting.
  • 16.
  • 17. 5AZ Could you limit your market? No – just an additional lens.
  • 18. One other example, a book on accessible design of household objects for people with physical impairments; could use AKP– Product design (20,000 books in that category) with the qualifier 5PMB [Relating to people with mobility or physical disabilities or impairments].
  • 19. • These can be critical to the way that books are merchandised and promoted. By-the-way… • all Y* codes need one 5A* qualifier [Interest Age] (or in the case of YP* codes at least one 4C* [educational levels] qualifier).
  • 20. Find the right balance for the number of subject codes you include for each title. One subject code may be appropriate for some titles. Try to aim for a maximum of four subject codes per title and use excess choices of codes to improve descriptive texts or keywords. Aim to add qualifiers whenever appropriate (probably not more than six). Apply the same guidelines to each type of qualifier.
  • 21. *Data from 2021 Personally feel that browsing (online) is very underwhelming.
  • 22. Not just online… • Booksellers spend their lives making lists. • Account business, for example how we serve the NHS. • Using Thema well is an opportunity to have better bookshops, giving the power to the bookshops to use it to better serve their customers.
  • 23. • This can also help upstream as well, for example if we are able to combine titles using appropriate qualifiers then this gives a different lens – for example within Google or links from social media as one of our challenges here is the perceived consistency of catalogue data – Google thinks all bookshops are equal but this is a way to demonstrate how we add value to the metadata. • The international nature of Thema is also crucial, a significant proportion of both Blackwell and Wordery’s sales are export, we plan to utilise the mapping between categories to enable our overseas customers to filter according to their local needs – for example translating Key Stages here into something meaningful.
  • 24. I hope you’ve got an inkling of the amazing possibilities we have if we use Thema to its full potential. We can all do something about this within our own roles in the industry …but it also needs critical mass – so also need you to win over new converts to the cause.
  • 25. Thema is a powerful tool which can enable people across the industry to deliver on the promise of discovery. Judicious use of both subject category (four if you must) and qualifier (up to six) - can expand the audience for your titles (or if you’re a bookseller help you find them in the first place). Successful management of metadata on titles is a crucial part of ensuring a title is successful, and only going to get more important.