Video Optimization Best Practices - Noah Turner
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At the MnSearch Snippet #11 event held at Spyder Trap in Minneapolis, MN on January 29, 2014, Noah Turner presented his slidedeck "Video Optimization Best Practices."
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Evaluation 4
Daniel used several new technologies in constructing, researching, planning and evaluating his project. He used websites like Blogger, YouTube, Prezi and Slideshare to present his evaluation electronically. Videos were recorded using QuickTime player and posted to YouTube, with links between Blogger and YouTube. Screenshots were also embedded in blogs using grab screen capturing software. Throughout the process, picture-in-picture was used to show audience reactions alongside self-narration of the project's technology use.
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This document provides tips and best practices for optimizing content like Facebook posts, tweets, videos, and websites for search engine optimization. It recommends including relevant keywords, gaining social shares and engagement, adding links and metadata, and connecting content across platforms. Proper optimization of titles, descriptions, tags, and transcripts can help search engines understand and index non-text content better.
Rank In YouTube.pdf
Introduction
YouTube offers a wealth of opportunities for businesses and individuals to reach their target audience and build a loyal following. In this guide, we'll show you how to optimize your videos for YouTube's search algorithm, increase your visibility and engagement, and grow your audience on the platform.
Chapter 1: Keyword Research
Conduct keyword research to identify the keywords and phrases that your target audience is searching for on YouTube. Use tools like Google Keyword Planner, TubeBuddy, or VidIQ to find high-traffic keywords in your niche. Aim for keywords with high search volume and low competition.
Chapter 2: Optimizing Video Titles and Descriptions
Optimize your video titles and descriptions. Your title should be concise, attention-grabbing, and informative, including your target keyword. Provide more details in your description, including a brief summary of the content and relevant links. Include your target keywords.
Chapter 3: Creating Engaging Video Content
Create engaging, high-quality content that provides value to your audience. Focus on optimizing for watch time, which is the amount of time viewers spend watching your video. Keep viewers engaged from start to finish.
Chapter 4: Promoting Your Videos
Promote your videos on YouTube and other social media platforms. Share on Facebook, Twitter, Instagram, and LinkedIn. Collaborate with other YouTube creators in your niche. Share on relevant forums and Q&A sites.
Chapter 5: Analyzing Your Results
Analyze your YouTube Analytics to track your progress and improve your rankings over time. Track watch time, engagement, and audience retention. Use this information to optimize your future videos.
Conclusion
Create high-quality content that provides value to your audience. Optimize for search and promote your videos effectively. Stay consistent and continually improve your strategy. Grow your audience and build a successful presence on YouTube.
SMX West 2013 YouTube Words CRO
This document provides tips for using YouTube ads effectively in 3 steps:
1. Pick engaging videos of varying lengths, add related videos, and optimize your channel page.
2. Select broad keyword phrases and annotations to drive clicks.
3. Continuously test thumbnails, ads, annotations, videos, and landing/channel pages to improve performance. Community engagement also builds trust.
Evaluation 4
Daniel used several new technologies in constructing, researching, planning and evaluating his project. He used websites like Blogger, YouTube, Prezi and Slideshare to present his evaluation electronically. Videos were recorded using QuickTime player and posted to YouTube, with links between Blogger and YouTube. Screenshots were also embedded in blogs using grab screen capturing software. Throughout the process, picture-in-picture was used to show audience reactions alongside self-narration of the project's technology use.
How-Does-YouTube-SEO-Work.pptx
YouTube SEO (Search Engine Optimization) works similarly to traditional SEO but is focused on optimizing video content for higher visibility and ranking on YouTube's search results.
How-Does-YouTube-SEO-Work.pdf
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- 1. Introduction: Navigation Noah Turner Senior Planner SEO | Analytics @turnerup15 Partners Leveraged Video Optimization Best Practices January 29th, 2014
- 2. Introduction: Navigation #1 Question that I get asked: Partners Leveraged Q: Should I host my own videos or I should upload them to YouTube? A: It depends Factors to consider: • Goals • Control • Time • $$$$ 2
- 3. Agenda: • • • • • • Introduction: Navigation Partners Leveraged Hosting Videos Research Best Practices Schema Markup Video Sitemap QA your videos 3
- 4. Introduction: Navigation Start with keyword research Partners Leveraged Free Tools: 1. Google Video or YouTube Suggest 2. YouTube keyword tool 3. If you are hosting the video, use your normal keyword research tools. (AdWords, Wordtracker) 4
- 5. Introduction: Navigation Partners Leveraged Once you have determined your keywords, use them in: Video Title File Name Video Description Comments Video Transcription If you are hosting your own video, also include keywords on the landing page: • • • • • Page Title Surrounding Text URL Page Headers One video per page 5
- 6. Introduction: Navigation Partners Leveraged Add Schema.org markup directly to the HTML of your video page: Required: • Name • Description • Thumbnail URL Optional but recommended: • Duration • Content URL • Upload Date • Expiration Date 6 Link to Schema.org
- 7. Introduction: Navigation Make a XML video sitemap Partners Leveraged Create XML sitemap using free tools: • A1 sitemap Generator • WordPress Plugin For manual creation, the following are required for each URL entry: • • • • • Title Description Play Page URL Thumbnail URL Raw Video Location or Player URL 7
- 8. Introduction: Navigation Upload your XML video sitemap Partners Leveraged Upload your sitemap to Webmaster Tools: 8
- 9. Introduction: Navigation Partners Leveraged How do I know if my videos are being indexed properly? Check how your videos are being indexed by search engines by using the site command: site:www.yoursite.com 9
- 10. Summary: • • • • • • Introduction: Navigation Partners Leveraged Think before you YouTube Start by doing some keyword research When in doubt stick to SEO Best Practices Put Schema.org on all of your video assets Create a video sitemap Monitor your video performance over time and make adjustments if needed 10
- 11. Introduction: Navigation Feel Free to Connect Partners Leveraged Noah Turner noah.turner@frwdco.com 11
- 12. Introduction: Navigation Q&A Ask Me Some Stuff…. 12