Note: The usual weirdness when exporting from Keynote. For some reason, sometimes the type turns blue for no reason. And other assorted typographical munging of shadows, etc.
_______________________________
Wielded correctly, video ethnography is one of the most powerful tools in the UX professional's toolkit. It allows for unfiltered voice of the customer to drive design decisions and more importantly, is extremely advantageous in influencing key decision makers.
This presentation covers the basics and provides additional tips to avoid situations any rookie is liable to make. Armed with no more than some inexpensive to moderately priced tools and some planning, you can take your future data-inspired projects to the next level.
But like any powerful tool (think chainsaw), there can be downsides. Let my mistakes be your guide in avoiding pitfalls.
What You Will Learn:
What is ethnography, specifically video ethnography?
How to prepare for working in the field
Quantify the data
Completing the report
Case Study
Lessons learned
This document provides an overview of life as a UX consultant at System Concepts, including examples of projects they work on and the typical stages of a project. It discusses how System Concepts provides UX, usability, and accessibility consulting services, including user research methods like testing, surveys, and workshops. Two examples of projects are described: developing a financial support tool from initial user research and discovery, and evaluating a prototype for catching up on TV shows. The stages of a typical project are outlined as pre-project planning, analysis, conducting research, and delivering findings. The document concludes with a proposed mock project and questions for the audience.
How To Do Ethnography and Field ResearchSam Ladner
This document discusses various aspects of participant observation and field research methods in ethnography. It covers key topics like what ethnography is, different types of observation methods, interviewing skills, gaining access to research sites, dealing with ethical issues, and examples of famous ethnographic studies. Field research can involve immersive observation and interviews in both open communities or more closed groups over an extended period of time. Obtaining permission and trust is important when accessing closed groups.
This document discusses the benefits of conducting ethnographic research in natural environments rather than laboratory settings. It provides 5 reasons for field-based ethnography: 1) Users behave naturally in their own environment with external factors like other people influencing them; 2) Researchers can identify the real user experiences rather than relying on self-reported data; 3) Researchers can follow user journeys from start to finish; 4) Researchers immerse themselves in the user experience; 5) Laboratory settings cannot replicate real-world conditions. The document then provides guidance on how to conduct ethnographic research through defining objectives, choosing participants, using appropriate research methods, observation, and analyzing findings to understand user behaviors and identify opportunities for improvement.
Ethnography is a method of research involving the immersive observation of and engagement with a particular culture over an extended period of time. Key skills of ethnography include observing cultural behaviors and practices as well as interviewing members of the culture to understand perspectives. There are ethical considerations around ensuring informed consent and privacy. Examples of famous ethnographies provide insight into specific cultures like an urban neighborhood in Toronto or the lives of African American women. Corporations have also utilized ethnography to better understand customer needs through case studies involving health companies and technology firms.
Ethnography is a social science research method that relies on close personal experience and participation within a culture or group, rather than just observation. Researchers immerse themselves in the natural setting of the group being studied to understand their perspectives. Ethnographic research aims to provide rich descriptive accounts through methods like interviews, observation, and reviewing documents to understand human behavior and cultural contexts.
On September 10, 2013 CapTech began a 7 week engagement at Dominion Resources in Richmond VA to create a Digital Communications Strategy. This is the story of the making of that digital strategy. On March 14, 2014, together with our client and a Forrester analyst, we presented this presentation to an invitation-only group in McClean, VA in an interactive Q&A discussion format.
By WIll Evans, Director of User Experience Design, TLC Labs
"What people say is not what people do" - Cheskin
There has been a lot of hot air about "getting out of the building", and "just go talk to customers", but rarely are those statements backed up with strategic and tactical advice about HOW and WHY. Well, this talk is meant to help. Honestly, getting out of the building and talking to customers is only valuable when done right. As my old martial arts sensei used to say, "practice doesn't make perfect, perfect practice makes perfect!"
Design Ethnography is usually conducted to gain a *deep* understanding of the our target customers in order to apply a customer-centered approach to the product strategy. Design ethnography takes the position than human behavior and the ways in which people construct and make meaning of their worlds and their lives are highly variable, locally specific as well as intersubjectively reflexive.
One primary difference between ethnography and other methods of user research is that ethnography assumes that we must first discover what people actually do, the reasons they give for doing it, and just as importantly, how they feel while doing it, before we can assign to their actions and behaviors interpretations drawn from our own experiences.
Many people believe that design ethnography is only viable in the context of "Big Upfront Design", while many Agile and Lean teams believe they simply don't have the time, or that big upfront design is synonymous with waste. During this talk, we'll explore various myths, methods of ethnography, and ways in which agile or lean teams may use it to gain deeper insights into customer behaviors to create richer experiences without waste.
Questions I may answer in this talk:
What is design ethnography?
What are some of the qualitative and quantitative methods?
Isn't Design Ethnography and LeanUX contradictory?
When and where is design ethnography appropriate for teams?
Is Design Ethnography appropriate only with Big Upfront Design Research?
How can teams use Design Ethnography for sense-making?
What are the practical steps for engaging in design ethnography tomorrow?
Will Evans is the Director of User Experience Design and Research at The Library Corporation as well as TLCLabs, the enterprise innovation lab. At TLC, Will is responsible for working across the organization to create extraordinary user experiences and new product innovations.
Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in interaction design, information architecture, and user experience strategy. His experiences include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com.
Mr. Evans’ research and design has been featured in numerous publications including Business Week, The Econom
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
This document provides an overview of life as a UX consultant at System Concepts, including examples of projects they work on and the typical stages of a project. It discusses how System Concepts provides UX, usability, and accessibility consulting services, including user research methods like testing, surveys, and workshops. Two examples of projects are described: developing a financial support tool from initial user research and discovery, and evaluating a prototype for catching up on TV shows. The stages of a typical project are outlined as pre-project planning, analysis, conducting research, and delivering findings. The document concludes with a proposed mock project and questions for the audience.
How To Do Ethnography and Field ResearchSam Ladner
This document discusses various aspects of participant observation and field research methods in ethnography. It covers key topics like what ethnography is, different types of observation methods, interviewing skills, gaining access to research sites, dealing with ethical issues, and examples of famous ethnographic studies. Field research can involve immersive observation and interviews in both open communities or more closed groups over an extended period of time. Obtaining permission and trust is important when accessing closed groups.
This document discusses the benefits of conducting ethnographic research in natural environments rather than laboratory settings. It provides 5 reasons for field-based ethnography: 1) Users behave naturally in their own environment with external factors like other people influencing them; 2) Researchers can identify the real user experiences rather than relying on self-reported data; 3) Researchers can follow user journeys from start to finish; 4) Researchers immerse themselves in the user experience; 5) Laboratory settings cannot replicate real-world conditions. The document then provides guidance on how to conduct ethnographic research through defining objectives, choosing participants, using appropriate research methods, observation, and analyzing findings to understand user behaviors and identify opportunities for improvement.
Ethnography is a method of research involving the immersive observation of and engagement with a particular culture over an extended period of time. Key skills of ethnography include observing cultural behaviors and practices as well as interviewing members of the culture to understand perspectives. There are ethical considerations around ensuring informed consent and privacy. Examples of famous ethnographies provide insight into specific cultures like an urban neighborhood in Toronto or the lives of African American women. Corporations have also utilized ethnography to better understand customer needs through case studies involving health companies and technology firms.
Ethnography is a social science research method that relies on close personal experience and participation within a culture or group, rather than just observation. Researchers immerse themselves in the natural setting of the group being studied to understand their perspectives. Ethnographic research aims to provide rich descriptive accounts through methods like interviews, observation, and reviewing documents to understand human behavior and cultural contexts.
On September 10, 2013 CapTech began a 7 week engagement at Dominion Resources in Richmond VA to create a Digital Communications Strategy. This is the story of the making of that digital strategy. On March 14, 2014, together with our client and a Forrester analyst, we presented this presentation to an invitation-only group in McClean, VA in an interactive Q&A discussion format.
By WIll Evans, Director of User Experience Design, TLC Labs
"What people say is not what people do" - Cheskin
There has been a lot of hot air about "getting out of the building", and "just go talk to customers", but rarely are those statements backed up with strategic and tactical advice about HOW and WHY. Well, this talk is meant to help. Honestly, getting out of the building and talking to customers is only valuable when done right. As my old martial arts sensei used to say, "practice doesn't make perfect, perfect practice makes perfect!"
Design Ethnography is usually conducted to gain a *deep* understanding of the our target customers in order to apply a customer-centered approach to the product strategy. Design ethnography takes the position than human behavior and the ways in which people construct and make meaning of their worlds and their lives are highly variable, locally specific as well as intersubjectively reflexive.
One primary difference between ethnography and other methods of user research is that ethnography assumes that we must first discover what people actually do, the reasons they give for doing it, and just as importantly, how they feel while doing it, before we can assign to their actions and behaviors interpretations drawn from our own experiences.
Many people believe that design ethnography is only viable in the context of "Big Upfront Design", while many Agile and Lean teams believe they simply don't have the time, or that big upfront design is synonymous with waste. During this talk, we'll explore various myths, methods of ethnography, and ways in which agile or lean teams may use it to gain deeper insights into customer behaviors to create richer experiences without waste.
Questions I may answer in this talk:
What is design ethnography?
What are some of the qualitative and quantitative methods?
Isn't Design Ethnography and LeanUX contradictory?
When and where is design ethnography appropriate for teams?
Is Design Ethnography appropriate only with Big Upfront Design Research?
How can teams use Design Ethnography for sense-making?
What are the practical steps for engaging in design ethnography tomorrow?
Will Evans is the Director of User Experience Design and Research at The Library Corporation as well as TLCLabs, the enterprise innovation lab. At TLC, Will is responsible for working across the organization to create extraordinary user experiences and new product innovations.
Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in interaction design, information architecture, and user experience strategy. His experiences include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com.
Mr. Evans’ research and design has been featured in numerous publications including Business Week, The Econom
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Why should Usability be hard? Check this presentation and find out the two main principles used to build every Usability method. (This sideshow was presented at the World Usability Day 2008 at Singapore Polytechnic). More info at http://alenquer.mobi
Usability testing and redesign of an office phonedavidguiza
This project was performed for Alcatel-Lucent and its goal was to evaluate the usability of the IP Touch 4018 office phone and to propose a re-design according to the findings of the tests.
Experiences with openEyA-Lecture Capture System (Pros and Cons)Sara Valla
This document summarizes the experiences of using the OpenEyA lecture capture system at the University of Parma to record lectures and events. It discusses the pros and cons of the system, including that it has low costs, is easy to use, and portable, but also has issues with audio quality, organization, and usability. It provides examples of lectures and events recorded with OpenEyA. Overall, while the system has benefits, there are also technical challenges that would need to be addressed for widespread adoption. Continued use of the system depends on addressing these issues and gaining more user feedback.
TipTop is developing a human cognition-based learning engine to help users connect with relevant people and information by extracting meaning from natural language. Their proprietary technology learns like children by understanding sentiment, entities, and attributes expressed in user-generated content. Users can get involved by using TipTop's platform and providing feedback, or participating in further developing analytics, objectives, interfaces and visualizations.
TipTop is developing a human cognition-based learning engine to help users connect with relevant people and information by extracting meaning from natural language. Their proprietary technology learns like children by understanding sentiment, entities, and attributes expressed in user-generated content. Users can get involved by using TipTop's platform and providing feedback, or participating in further developing analytics, objectives, interfaces and visualizations.
This document provides an overview of an introductory course on interface design. It outlines the agenda for the first class, including introductions, an HCI overview covering objectives and principles, and a review of the history of HCI. It also discusses course information such as the required textbook and syllabus. The document summarizes key topics in HCI such as usability goals, accommodating human diversity, and the user interface design process.
The document provides guidance on how to conduct remote user interviews and observations. It recommends first preparing by determining what information is needed from the research, who to recruit based on location, behaviors and recruitment channels, and how to structure contact through screening questions, emails and scheduling. The process involves carefully selecting participants, communicating clearly with a well-written email, and planning the logistics of remote sessions. Conducting remote user research requires thorough preparation to learn essential insights from users in another location.
The document discusses mobile learning and provides an overview of current uses, design considerations, research on effectiveness, and future potential. It defines mobile learning as learning that happens across locations or takes advantage of portable technologies. Examples are given of various institutions and organizations that are using mobile apps for learning, such as providing course materials, quizzes and tests. The document also outlines some types of mobile learning like e-learning, collaboration, and user-generated content. Future directions discussed include more context-aware and interactive devices that take advantage of new sensors and location services.
Multi-modal Asian Conversation Mobile Video Dataset for Recognition TaskIJECEIAES
Images, audio, and videos have been used by researchers for a long time to develop several tasks regarding human facial recognition and emotion detection. Most of the available datasets usually focus on either static expression, a short video of changing emotion from neutral to peak emotion, or difference in sounds to detect the current emotion of a person. Moreover, the common datasets were collected and processed in the United States (US) or Europe, and only several datasets were originated from Asia. In this paper, we present our effort to create a unique dataset that can fill in the gap by currently available datasets. At the time of writing, our datasets contain 10 full HD (1920 1080) video clips with annotated JSON file, which is in total 100 minutes of duration and the total size of 13 GB. We believe this dataset will be useful as a training and benchmark data for a variety of research topics regarding human facial and emotion recognition.
This document summarizes the research topics and laboratories of the School of Computer Science at FDU, led by Professor Xiangyang Xue. The school's research includes natural language processing, multimodal dialogue, image classification, and cross-media search. Key laboratories study intelligent media computing, databases, software engineering, and information security. Application areas mentioned include interactive TV, education/gaming robots, and assistant technologies for future smart homes.
Edcamp get you i pod ipad touch groove on2011-2012kimwed
The document discusses using iPods and iPads in the classroom. It provides examples of apps that can help with communication, organization, social skills, reading/writing, accessibility, sensory input, math, creativity, and productivity. Examples include apps for social skills practice, reading e-books, using a graphing calculator, making music, and taking notes. The document also shares resources for finding more education apps and setting goals for measuring students' success with technology.
Fontys - Demystify AI. Wat is er mogelijk met AI en wat niet?BigDataExpo
Er is een explosie van toepassingen van Neural Nets en Deep learning. Wat kunnen deze wel en wat kunnen ze niet. Wat kan deze ontwikkeling voor U betekenen?
This document discusses named entity recognition (NER) as a case study for natural language processing (NLP) tasks. It outlines the general methodology for solving NLP problems, including formalizing insights, studying algorithms mathematically, developing and implementing algorithms, and testing on real data. For NER, this involves collecting annotated training data, designing informative features from the text, and using these features to train a model like conditional random fields to label named entities. Evaluation, improving features and models, exploiting unlabeled data, and addressing domain transfer are also discussed.
John Lucas was elected Vice President of Information Technology for the Institute for Operations Research and the Management Sciences (INFORMS). ATK, a consulting firm, created the Annie Awards to recognize analytical thinking in client engagements. The top Annie Award winners included projects involving cluster analysis, nonlinear optimization, inventory optimization, and supply chain optimization. The newsletter also discussed upcoming IT challenges in delivering OR solutions and an OR conference for young professionals in Bath, England.
This document summarizes research on using smartphones to monitor soundscapes and share acoustic environment data through a social networking app called Hurly-Burly. The goals were to promote sound awareness and better urban soundscapes. Hurly-Burly classified sounds, measured noise levels, and shared metadata through a social network and timeline. User testing found that battery life and privacy concerns impacted use, while sharing automatic sound classifications was preferred over audio clips. Results demonstrated Hurly-Burly's ability to track soundscapes over time and location. Future work includes expanding to other platforms and integrating with existing social networks.
Find Your Passion and Make a Difference in Your CareerAlbert Y. C. Chen
20180314 at National Taiwan Normal University.
Reflection on my own career from being inspired to work on CV/ML research during my graduate studies at NTNU, then going abroad to obtain my Ph.D. and later on my career in this field. The talk emphasizes on the importance of innovation and how to realize ones new ideas within large and small organizations.
This document outlines a data science competition to build a spam detector using email data. Participants will be provided with training data containing 600 emails and their corresponding labels (spam or not spam). They will use this data to build a model to classify new emails as spam or not spam. The goal is to correctly classify as many new test emails as possible. Visualization and interpretation of results will be important for evaluating model performance and identifying ways to improve the spam detection.
XPERT INFOTECH imparts qualitative training in .NET, ASP.NET, PHP, PHP++, JAVA, J2EE, ORACLE DBA, ORALE D2K, RIA, SEO, WEB DEVELOPMENT, MOBILE APPLICATIONS DEVELOPMENT, ANDROID and other latest technologies. The training is designed for the BCA/MCA/B.E./B-Tech students who want to speed up their technical skills and proficiencies into real time development environment.
Why should Usability be hard? Check this presentation and find out the two main principles used to build every Usability method. (This sideshow was presented at the World Usability Day 2008 at Singapore Polytechnic). More info at http://alenquer.mobi
Usability testing and redesign of an office phonedavidguiza
This project was performed for Alcatel-Lucent and its goal was to evaluate the usability of the IP Touch 4018 office phone and to propose a re-design according to the findings of the tests.
Experiences with openEyA-Lecture Capture System (Pros and Cons)Sara Valla
This document summarizes the experiences of using the OpenEyA lecture capture system at the University of Parma to record lectures and events. It discusses the pros and cons of the system, including that it has low costs, is easy to use, and portable, but also has issues with audio quality, organization, and usability. It provides examples of lectures and events recorded with OpenEyA. Overall, while the system has benefits, there are also technical challenges that would need to be addressed for widespread adoption. Continued use of the system depends on addressing these issues and gaining more user feedback.
TipTop is developing a human cognition-based learning engine to help users connect with relevant people and information by extracting meaning from natural language. Their proprietary technology learns like children by understanding sentiment, entities, and attributes expressed in user-generated content. Users can get involved by using TipTop's platform and providing feedback, or participating in further developing analytics, objectives, interfaces and visualizations.
TipTop is developing a human cognition-based learning engine to help users connect with relevant people and information by extracting meaning from natural language. Their proprietary technology learns like children by understanding sentiment, entities, and attributes expressed in user-generated content. Users can get involved by using TipTop's platform and providing feedback, or participating in further developing analytics, objectives, interfaces and visualizations.
This document provides an overview of an introductory course on interface design. It outlines the agenda for the first class, including introductions, an HCI overview covering objectives and principles, and a review of the history of HCI. It also discusses course information such as the required textbook and syllabus. The document summarizes key topics in HCI such as usability goals, accommodating human diversity, and the user interface design process.
The document provides guidance on how to conduct remote user interviews and observations. It recommends first preparing by determining what information is needed from the research, who to recruit based on location, behaviors and recruitment channels, and how to structure contact through screening questions, emails and scheduling. The process involves carefully selecting participants, communicating clearly with a well-written email, and planning the logistics of remote sessions. Conducting remote user research requires thorough preparation to learn essential insights from users in another location.
The document discusses mobile learning and provides an overview of current uses, design considerations, research on effectiveness, and future potential. It defines mobile learning as learning that happens across locations or takes advantage of portable technologies. Examples are given of various institutions and organizations that are using mobile apps for learning, such as providing course materials, quizzes and tests. The document also outlines some types of mobile learning like e-learning, collaboration, and user-generated content. Future directions discussed include more context-aware and interactive devices that take advantage of new sensors and location services.
Multi-modal Asian Conversation Mobile Video Dataset for Recognition TaskIJECEIAES
Images, audio, and videos have been used by researchers for a long time to develop several tasks regarding human facial recognition and emotion detection. Most of the available datasets usually focus on either static expression, a short video of changing emotion from neutral to peak emotion, or difference in sounds to detect the current emotion of a person. Moreover, the common datasets were collected and processed in the United States (US) or Europe, and only several datasets were originated from Asia. In this paper, we present our effort to create a unique dataset that can fill in the gap by currently available datasets. At the time of writing, our datasets contain 10 full HD (1920 1080) video clips with annotated JSON file, which is in total 100 minutes of duration and the total size of 13 GB. We believe this dataset will be useful as a training and benchmark data for a variety of research topics regarding human facial and emotion recognition.
This document summarizes the research topics and laboratories of the School of Computer Science at FDU, led by Professor Xiangyang Xue. The school's research includes natural language processing, multimodal dialogue, image classification, and cross-media search. Key laboratories study intelligent media computing, databases, software engineering, and information security. Application areas mentioned include interactive TV, education/gaming robots, and assistant technologies for future smart homes.
Edcamp get you i pod ipad touch groove on2011-2012kimwed
The document discusses using iPods and iPads in the classroom. It provides examples of apps that can help with communication, organization, social skills, reading/writing, accessibility, sensory input, math, creativity, and productivity. Examples include apps for social skills practice, reading e-books, using a graphing calculator, making music, and taking notes. The document also shares resources for finding more education apps and setting goals for measuring students' success with technology.
Fontys - Demystify AI. Wat is er mogelijk met AI en wat niet?BigDataExpo
Er is een explosie van toepassingen van Neural Nets en Deep learning. Wat kunnen deze wel en wat kunnen ze niet. Wat kan deze ontwikkeling voor U betekenen?
This document discusses named entity recognition (NER) as a case study for natural language processing (NLP) tasks. It outlines the general methodology for solving NLP problems, including formalizing insights, studying algorithms mathematically, developing and implementing algorithms, and testing on real data. For NER, this involves collecting annotated training data, designing informative features from the text, and using these features to train a model like conditional random fields to label named entities. Evaluation, improving features and models, exploiting unlabeled data, and addressing domain transfer are also discussed.
John Lucas was elected Vice President of Information Technology for the Institute for Operations Research and the Management Sciences (INFORMS). ATK, a consulting firm, created the Annie Awards to recognize analytical thinking in client engagements. The top Annie Award winners included projects involving cluster analysis, nonlinear optimization, inventory optimization, and supply chain optimization. The newsletter also discussed upcoming IT challenges in delivering OR solutions and an OR conference for young professionals in Bath, England.
This document summarizes research on using smartphones to monitor soundscapes and share acoustic environment data through a social networking app called Hurly-Burly. The goals were to promote sound awareness and better urban soundscapes. Hurly-Burly classified sounds, measured noise levels, and shared metadata through a social network and timeline. User testing found that battery life and privacy concerns impacted use, while sharing automatic sound classifications was preferred over audio clips. Results demonstrated Hurly-Burly's ability to track soundscapes over time and location. Future work includes expanding to other platforms and integrating with existing social networks.
Find Your Passion and Make a Difference in Your CareerAlbert Y. C. Chen
20180314 at National Taiwan Normal University.
Reflection on my own career from being inspired to work on CV/ML research during my graduate studies at NTNU, then going abroad to obtain my Ph.D. and later on my career in this field. The talk emphasizes on the importance of innovation and how to realize ones new ideas within large and small organizations.
This document outlines a data science competition to build a spam detector using email data. Participants will be provided with training data containing 600 emails and their corresponding labels (spam or not spam). They will use this data to build a model to classify new emails as spam or not spam. The goal is to correctly classify as many new test emails as possible. Visualization and interpretation of results will be important for evaluating model performance and identifying ways to improve the spam detection.
XPERT INFOTECH imparts qualitative training in .NET, ASP.NET, PHP, PHP++, JAVA, J2EE, ORACLE DBA, ORALE D2K, RIA, SEO, WEB DEVELOPMENT, MOBILE APPLICATIONS DEVELOPMENT, ANDROID and other latest technologies. The training is designed for the BCA/MCA/B.E./B-Tech students who want to speed up their technical skills and proficiencies into real time development environment.
Similar to Video Ethnography: Industrial Strength (20)
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Decormart Studio is widely recognized as one of the best interior designers in Bangalore, known for their exceptional design expertise and ability to create stunning, functional spaces. With a strong focus on client preferences and timely project delivery, Decormart Studio has built a solid reputation for their innovative and personalized approach to interior design.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
2. titles i have held
MANAGER, USER EXPERIENCE
SENIOR UX DESIGNER
SENIOR INFORMATION ARCHITECT
UX ARCHITECT
SENIOR WEB PRODUCER
INTERACTION DESIGNER
DIRECTOR OF NEW MEDIA
VIDEO PRODUCER
adjunct college instructor
COMBAT CAMERA TEAM LEADER
captain, united states air force
a word about me
experience Designer. musician. father. @JoePLANET
7. ETHNO+GRAPHY =
1. The study of cultures
2. The study of human social phenomena and
communities
3. Considered a branch of cultural anthropology
“As UX Designers, we’re
primarily concerned with how we
can use such research to solve a
problem through the
introduction or revision of
technology.” - Nathanael Boehm
ethnography
First, what is ethnography? @JoePLANET
cita%on:
001
8. Ethnography is
the social
equivalent of
usability testing. - Nathanael Boehm
ethnography
First, what is ethnography? @JoePLANET
cita%on:
001
9. VIDEO+ETHNOGRAPHY =
1. Observation, including filming of
practitioners
2. The study of observed behaviors for
improving product or service
3. The use of obtained footage and direct voice
of the customer
As UX Designers, this is familiar territory.
ethnography
First, what is ethnography? @JoePLANET
cita%on:
002
10. PASSIVE OBSERVATION & INTERVIEWS
To design a system, it’s important to first understand
how the people on teams work together and/or within
their environment.
you can still apply the techniques of1-on-1 interviews,
focus groups, surveys, and card sorts to extract that
information, it’s also important to observe subjects in
action while they work.
ethnography
First, what is ethnography? @JoePLANET
cita%on:
003
12. ETHNOGRAPHIC FIELD NOTES
descriptions of the scene
hysical aspec ts of the work
D escribe the p
environmen t including:
e layout of w orkstations
• th
desk space and clutter
•
n and convers ation areas
•collaboratio
ethnography
First, what is ethnography? @JoePLANET
cita%on:
003
13. ETHNOGRAPHIC FIELD NOTES
photography and video
Taking notes of observations is
not enough
you Must be able to analyze all
notes and present analysis - in
a meaningful, and credible way
ethnography
First, what is ethnography? @JoePLANET
cita%on:
003
14. OUR PROCESS
Analyzing Data
Creating Video
Preparing for and Identifying
In the Field and Other
Field Work Actionable
Deliverables
Opportunities
Ongoing engagement and collaboration stakeholders and leadership
ethnography
First, what is ethnography? @JoePLANET
cita%on:
004
22. Canon EF
50mm f/1.4
Canon EF 50mm
f/1.8 II
DSLR CAMERA BODY
128 GB HI-SPEED SD
TRAVEL TRIPOD
LIGHTS CAMERA traction
the essentials @JoePLANET
23. usb snake light
CF card
reader
POWER PLUG
ADAPTER
POWER PLUG
iPAD PHOTO KIT ADAPTER 6-FOOT USB CABLE
ephemera and odd bits
worth their weight in gold in a pinch @JoePLANET
24. ULTIMATE CAMERA ACCESSORY
use as a preview monitor for still
photos and video
iphoto app for post production
imovie app for hi-level editing
storage for maxxed SD cards
data-collection
the apple ipad
a swiss army knife of field notes @JoePLANET
26. documents
a call screener gain access
a model release organizational alignment
standardized notes quantify the data
field work
how to prepare @JoePLANET
28. nothing helps clarify
product design and ux
activities quite like
reliable data 10%
38%
24%
29%
n! I’m a scientist
par$cipant
a par$cipant
b par$cipant
c par$cipant
d
back off, ma
QUANTIFY THE DATA
Oh, people can come up with statistics to prove anything, Kent. @JoePLANET
40% of all people know that. - Homer Simpson cita%on:
005,
007
29. open and subjective
how to
structure
interview and
objective
questions
closed
quantify the data
open and closed interview questions @JoePLANET
30. # TENURE number of years
THINGS YOU WOULD CHANGE subject voc
# CURRENT TOOLS inventory
# # # # OVERALL RATING (1-9) quantifying
# WEB SITES USED inventory
what about this feature? subject voc
# HARDWARE/ENVIRONMENT inventory
# rank the ORDER OF IMPORTANCE subject voc
WORTHY OF MENTION subject voc
quantify the data
types of things to ask during the interview @JoePLANET
33. CAMERA PLACE MENT & MOVEMENT
• Use an unobtrusive tripod to • Get physically close to your
stabilize your shots subject
• Avoid panning and zooming of • Place camera at eye level with
camera. the subject
• think like you are shooting a • Frame your interview to give
documentary; minimal your speaker enough head
room
• Select a neutral background
video production tips
for interviews @JoePLANET
cita%on:
004
34. The videographer should
refrain from note-taking
whenever possible
the
interviewer
the
videographer
InterviewTime
with Finn and JAKE
@JoePLANET
35. eye level
neutral
background
Off-axis, 2-camera shot
external Mic
frame the interview
close to subject
video production tips
putting it all together; documentary does not mean dull @JoePLANET
38. • Make sure you have enough
light for a quality exposure
• Do not place your subject in
front of a window
(avoid backlight)
• close curtains and blinds
and turn on room lights
• try not to mix sunlight and
indoor lighting
lighting tips
but you already knew this stuff, right? @JoePLANET
cita%on:
004
40. • BE A QUIET, ACTIVE LISTENER • BRING A FEW BATH TOWELS
- BE EMPATHETIC IF YOU CAN TO COVER TABLES
- NOD, DON’T TALK
- DON’T SAY ‘UH HUH”
• if you can use an
• ALLOW SUBJECT TO external mic, use it
COMPLETE SENTENCES
BEFORE SPEAKING.
• GET CLOSE TO THE SUBJECT
PHYSICALLY WITH A MIC
• REDUCE ANY AMBIENT NOISE
YOU CAN
audio INTERVIEW tips
because $200 cameras don’t have $200 microphones @JoePLANET
cita%on:
004
47. THINK
PERSONAE
THE FINAL REPORT
INDIVIDUAL DOSSIERS @JoePLANET
48. edited video
written
analysis
still
images
dossiers
THE FINAL REPORT
putting all the parts together
49. video, the new
powerpoint
TELEVISION
edited video
written tons o’ data
analysis DATA-INSPIRED
still
images
dossiers voice of the
customer VOC
remember how powerful this is?
50. video ethnography
PUTTING IT ALL TOGETHER
industrial strength
a plan for conducting video ethnography
standardized field notes
Video interviews
general establishing/detailed photos
questions
edit video
select gain collect interpret assemble
subjects access data data report
deliver
results
@JoePLANET
52. The following tale of video ethnography is
true. And by true, I mean false. It’s all lies.
But they’re entertaining lies. And in the end,
isn’t that the real truth? The answer is, No.
53. - hergÉ -
the adventures of
Joe Joe
cha pter 5: t he seven german age n ts
54. ch a pt e r 5: t h e se ve n g er m a n ag e n t s
hamburg
AGENCY VISITS
7 LOCATIONS
germany
8 interviews Mönchengladbach
3 cities kÖln
Agents were observed and
interviewed for 90-120 minutes.
55. ch a pt e r 5: t h e se ve n g er m a n ag e n t s
actual slide used to
update the project
team circa: dec 2011
BY THE
NUMBERS
56. ch a pt e r 5: t h e se ve n g er m a n ag e n t s
user demographic data
currente n s o r e ddislikes
likes and
c a vs. product B
Product
65. ADDITIONAL LESSONS ...
1. Off-camera audio is better for compression
and equalization but harder to edit
2. Paying participants was harder
3. videographer should’t have been taking notes
4. The effects of looking so darn good
“How much did we pay for this again?!”
lessons learned
aka ‘the apollo creed school of hard knocks’ @JoePLANET
66. some
thoughts on the oh so
deliciously fun
nightmare that can
be video editing
@JoePLANET
67. LISA: OK, I finished editing the
gardening sequence.
HOMER: OK, from here we star wipe
to a glamour shot of Flanders
paying his bills, then we star wipe
to Flanders brushing his teeth.
LISA: Dad, there are other wipes
besides star wipes!
HOMER: Why eat hamburger when
you can have steak?
video production tips
don’t take any production cues from this guy @JoePLANET
cita%on:
006
69. EDITING SUITES adobe premiere
imovie
final cut pro
video production tips
there is no shortage of choices in software @JoePLANET
70. video ethnography
IN CLOSING
industrial strength
process recap
standardized field notes
Video interviews
general establishing/detailed photos
questions
edit video
select gain collect interpret assemble
subjects access data data report
deliver
results
field prep
@JoePLANET
71. IN CLOSING
LIST OF THREES recap
influencers drink ingredients supergroup members
voc cobra fang juice jimi hendrix
data hydrogen bitters Sting
video Old Panther michael jackson
@JoePLANET
72. BLAKE RAMICK MARY POE CHRISTINE IMAIZUMI YOUNG KIM
senior
ux
designer senior
ux
designer senior
ux
designer senior
ux
designer
we’re hiring
meet my team
finest ux team in the trav tech industry @JoePLANET
73. thank
you
@JoePLANET just kidding, cheer all you like
www. newtrality.com
74. references
cita%on
001:
Ethnography
entry
on
wikipedia:
h>p://en.wikipedia.org/wiki/Ethnography
Nathanael
Boehm
quote:
h>p://www.uxma>ers.com/mt/archives/2010/06/
ethnography-‐in-‐ux.php
cita%on
002:
Video
Ethnography
entry
on
wikipedia:
h>p://en.wikipedia.org/wiki/Video_ethnography
cita%on
003:
Ethnography
in
UX
by
Nathanael
Boehm:
h>p://www.uxma>ers.com/mt/archives/
2010/06/ethnography-‐in-‐ux.php
cita%on
004:
GeQng
Started
in
Video
Ethnography
by
Kaiser
Permanente:
h>p://kpcmi.org/news/
ethnography/video-‐ethnography-‐tool-‐kit.pdf
cita%on
005:
Ghostbusters
(1984)
h>p://www.imdb.com/%tle/>0087332/
“Back
off
man,
I’m
a
scien%st”
h>p://www.youtube.com/watch?v=sEbSABWJiJc
cita%on
006:
Simpsons
episode
BABF10,
‘Alone
Again,
Natura-‐Diddly’
h>p://www.snpp.com/
episodes/BABF10
cita%on
007:
Simpsons
episode
1F09,
‘Homer
Vigilante‘
h>p://www.snpp.com/episodes/1F09.html
Homer’s
Sta%s%cs
quote:
h>p://www.youtube.com/watch?v=1j2Duy_xzEA
cita%on
008:
Apollo
Creed
School
of
Hard
Knocks
is
a
bona
fide
internet
meme:
h>ps://www.google.com/search?aq=0&oq=apollo+creed+school+of+hard
+&sugexp=chrome,mod=14&sourceid=chrome&ie=UTF-‐8&q=the+apollo+creed+school
+of+hard+knocks
Presenta%on
based
on
a
highly
modified
template
by
Tamauro:
h>p://graphicriver.net/
user/Tamauro
Created while listening to what’s going on by marvin gaye and kind of blue by miles davis
photos used in this presentation are split evenly between my own photography and
some stock photos from photos.com copyrighted images used under fair use and
obtained with google
Editor's Notes
\n
\n
\n
\n
i hate the self-biography part of these presentations\nthis list is only to show that if there is one thing i think i can do well is tell a story\n\nwhether thru video, an interface, an interview, and hopefully, PResentation\n
i hate the self-biography part of these presentations\nthis list is only to show that if there is one thing i think i can do well is tell a story\n\nwhether thru video, an interface, an interview, and hopefully, PResentation\n
\n
\n
if you had just one of these it would be great\nbut this is like if Jimi hendrix, sting and michael jackson formed a band\n\ncobra fang juice\nhydrogen bitters\nand Old Panther\n
if you had just one of these it would be great\nbut this is like if Jimi hendrix, sting and michael jackson formed a band\n\ncobra fang juice\nhydrogen bitters\nand Old Panther\n
if you had just one of these it would be great\nbut this is like if Jimi hendrix, sting and michael jackson formed a band\n\ncobra fang juice\nhydrogen bitters\nand Old Panther\n
if you had just one of these it would be great\nbut this is like if Jimi hendrix, sting and michael jackson formed a band\n\ncobra fang juice\nhydrogen bitters\nand Old Panther\n
if you had just one of these it would be great\nbut this is like if Jimi hendrix, sting and michael jackson formed a band\n\ncobra fang juice\nhydrogen bitters\nand Old Panther\n
if you had just one of these it would be great\nbut this is like if Jimi hendrix, sting and michael jackson formed a band\n\ncobra fang juice\nhydrogen bitters\nand Old Panther\n
\n
\n
\n
\n
\n
This is where and why all of this gets interesting\n
\n
\n
\n
\n
\n
so this is what and how we collectwatching and talking to people. that is all it is.\n\nput into context, my team wanted to know how people work together and by themselves in specific\nwork situations. we knew we wanted to adopt this practice\n
so this is what and how we collectwatching and talking to people. that is all it is.\n\nput into context, my team wanted to know how people work together and by themselves in specific\nwork situations. we knew we wanted to adopt this practice\n
\n
\n
there are 2 kinds of field notes, the first is description of the scene\n
there are 2 kinds of field notes, the first is description of the scene\n
there are 2 kinds of field notes, the first is description of the scene\n
there are 2 kinds of field notes, the first is description of the scene\n
the second are still photos and video or visual evidence\n
the second are still photos and video or visual evidence\n
when we decided to do this, i knew we needed a plan.\n\nwe adopted this one from Kaiser Permanente\n
\n
\n
\n
this section can be divided into the following 3 categories\n
this section can be divided into the following 3 categories\n
this section can be divided into the following 3 categories\n
\n
\n
this for those in large enterprise organizations;\nthis takes time, money, and legal requirements as they relate to privacy\nyou must have the c0-operation/support of your legal department\n
\n
\n
\n
\n
\n
to all of the photographers in the room, i apologize but the next section may be a bit boring\n\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
over the course of a week 8 interviews were conducted\nfield notes collected\neventually analyzed and turned into a report of similar components\n