This document proposes a solution to abnormal vibrations in electric motors that cause energy losses and waste money. It proposes integrating vibration analysis into electric motors using intelligent chips to monitor vibrations. This would help manufacturers of electric motors, vehicles, and transformers lower costs from reduced waste and maintenance. The document then outlines the business model for such a solution, identifying customer segments, value propositions, key partners, activities, resources, channels, relationships, cost structure, and potential revenue streams.

1. BD-C Business on semiconductor
Guilherme Heuser, Rodrigo Wrege, Roní Gonçalves & Túlio Brito
6th, November 2015

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We are

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• State the problem;
• Propose a solution to it;
• Then, present our business model
canvas.
Outline

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• State the problem;
• Propose a solution to it;
• Then, present our business model
canvas.
Outline

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6/13/2014
• State the problem;
• Propose a solution to it;
• Then present our business model
canvas.
Outline

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Abnormal vibrations in electric motors
cause energy losses...
The problem

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Abnormal vibrations in electric motors
cause energy losses…
…and, therefore, waste of money.
The problem

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Facts and figures
But, first, let's know some facts.

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Brazil's 2015 Domestic Electricity Supply: 600 TWh

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How much energy do motors consume?
Any number? Anyone?

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How much energy do motors consume?

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Wasted energy in Brazil
12%
Source: Projeto Energia Alternativa – UFG,
Labsolar - UFSC, World Watch Institute and
Eletrobrás

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One last thing...
MOTORS USE
HALF OF
WORLD ENERGY
Source: PROCEL Indústria – Motor Elétrico, Guia Básico. 2009

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Are malfunctions like, say, vibration in
electric motors a big issue?
Back to our vibration problem

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Are malfunctions like, say, vibration in
electric motors a big issue?
We know it is.
Back to our vibration problem

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SKF also knows it, and profits from it.
Back to our vibration problem

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Integrated vibration analysis in electric
motors
We propose a better solution

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Motors can be intelligent enough to do
that...
We propose a better solution

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We propose a better solution
Why not?

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Business model canvas helps us to achieve it
• Customer segments;
• Value propositions;
• Key partners;
• Key activities and resources;
• Channels;
• Customer relationships;
• Cost structure;
• Revenue streams.

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Customer segments
• Electric motors, electric vehicles and
transformers manufacturers:

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Value propositions
• Less waste in electric motors;
• Less costs with maintenance.

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Key partners

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Key activities
• Chip design;
• Product sales;
• R&D.

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Key resources
• RH: hardware and sales engineers;
• Computational: software licenses,
workstations, TI services, security;
• NRE: masks;
• Physical: buildings for HQ and tests lab.

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Channels
• Website, email, mailing lists;
• Telephone, conventional mail;
• Advertisements in specialized
publications (e.g. UPTIME magazine);
• Participation in events such as fairs and
conferences from electric motors,
vibration, measurement, and
maintenance sectors.

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Customer relationships
• Website, mail, telephone;
• Fairs and conferences;
• Study cases & benchmarks;
• White papers publications;
• Energy efficiency warranties;
• Customer testimonials;
• Widen product applications;

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Cost structure
• Sales engineering and advertisement;
• Manufacturing (masks): HIGH COST;
• Testing;
• Taxes;
• EDA licenses;
• Outsourced distributors;
• Engineers.

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Revenue streams
• Government sponsoring;
• Partners sponsoring;
• Investors/speculators;
• Sales income;

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Thank you! :-)