The Verticle Alliance (VA) is the only zero emissions logistic solution for the office supplies industry for the central London area. An exclusive partnership between Gnewt Cargo and Performance 1st (P1) means that the Verticle Alliance is the only zero emissions, electric vehicle logistic solution in the UK Office Products market that combines both environmental logistics and sales & marketing expertise from two genuine market leaders.

1. Environmental Logistics
The New Competitive Advantage
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2. A unique zero emissions logistics solution
for the London office supplies market
A unique sales opportunity
A ‘must have’ for anybody looking to retain
existing key accounts
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3. Who is behind it?
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P1Performance 1ST
Market leading
environmental
logistics specialists
Market leading
sales & marketing
specialists

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1.5m+
Items Delivered
Each Year
100+
Electric Zero
Emission Vehicles
99.5%
Accurate
Deliveries
Gnewt Cargo
Deliveries with 100% zero-emissions
at the tailpipe
Independently verified deliveries
that cut CO2
emissions per parcel
by 62%
A delivery fleet powered by 100%
renewable electricity from sunshine,
wind and rain
A demonstrable commitment to
sustainable logistics as evidenced
by awards and accreditations

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Performance 1st
P1 make people your competitive advantage.
Transforming the effectiveness of companies
and amplifying business performance:
P1Performance 1ST
Sales Development
Sales Training
Sales Consultancy
Sales Coaching
Sales Recruitment
Consultancy
Non Executive
Interim
Retained & Project
Executive Coaching
Training
Open Course Schedule
In-House Training
Outsourced Training
Coaching

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The Background - Sustainability
93% 74%
58% 91%
96% 86%
93% of CEOs believe
that sustainability
issues will be critical to
the future success of
their business.1
58% of CEOs identify
consumers as the most
important stakeholder
group that will impact
the way they manage
societal expectations.1
96% of CEOs believe
that sustainability
issues should be fully
integrated into the
strategy and operations
of a company.1
Strengthening brand,
trust and reputation is
the strongest motivator
for taking action on
sustainability issues,
identified by 74% of
CEOs.1
91% of CEOs report
that their company
will employ new
technologies (e.g.,
renewable energy) to
address sustainability
issues over the next 5
years.1
86% of CEOs see
“accurate valuation
by investors of
sustainability in long-
term investments” as
important to reaching
a tipping point in
sustainability.1
1
Accenture CEO Study

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The Background - ULEZ
Introduction of the world’s first Ultra Low Emission Zone in central
London in 2020 to:
Reduce air pollutants from road transport
Reduce CO2
emissions from road transport
Promote sustainable travel
Stimulate the low emission vehicle market
The ULEZ will require vehicles travelling in the Congestion Charge
Zone of central London to meet new emission standards 24 hours a
day, seven days a week or pay a daily charge.
The ULEZ emission standards will be enforced using Automatic Number
Plate Recognition (ANPR) cameras
Non-compliant vehicles could still drive in the zone but they will be required
to pay a daily charge of £12.50

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Who is it for?
Dealers who wish to develop brand new
business in the London market
Dealers who wish to develop and grow existing
client business in the London market
Dealers who wish to protect existing clients in
the London market
Dealers who wish to differentiate in a crowded
market
Dealers looking at reviewing their current fleet

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How it works
Performance 1st will issue a limited number of licenses for the
London market (a maximum of 30).
A license is valid for 12 months at a time with an annual
renewal option
There are two licence options – VA and VA Plus
Each license (VA and VA Plus) provides a VA partner the right to:
- Use the VA zero emissions logistic solution for London
client deliveries
- Use the VA branding within their marketing
VA plus provides additional services to the above
Performance 1st will manage all aspects of existing and on-going
VA partner logistics integration with the VA program

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How it works
Logistics Process – Wholesaler Stocked Products Only
Separate account opened with chosen Wholesaler etc.
Orders placed on ‘new’ account as pick and wrap order
Wholesaler etc. delivers direct to Gnewt during the night
Gnewt deliver to end user

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How it works
Logistics Process – Added Dealer Stocked Products
Separate account opened with chosen Wholesaler etc
Individual products to be stocked by Wholesaler with unique code
Orders placed on ‘new’ account as pick and wrap order
Wholesaler etc. delivers direct to Gnewt during the night
Gnewt deliver to end user

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How it works
Logistics Process – Deliveries
Initially all deliveries made on Gnewt branded electric vehicles
Once volumes established all deliveries made on VA branded
electric vehicles
All VA branded vehicles will be driven by P1 selected and
trained Drivers
Option for VA members to have own branded vehicle and
selected and trained Driver
Option for VA members to ‘share’ dual branded vehicles

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How it works
Logistics Process – Supplementary
Initially both tracking and POD’s will be available on request as
a manual option
Once VA branded vehicles are established tracking and POD’s
will be available electronically
Initially returns will be available on request as a manual option
raised via the Wholesaler
Once VA branded vehicles are established returns will be
available electronically

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VA Plus - 1 of 2
12 month inclusive rolling sales training/coaching program
Inclusive Marketing services
- Prospect Brochure
- Sales Presentation
- Website Landing Page
Environmental
Logistics
Our award winning 100% zero-emissions delivery
solution powered by renewable electricity
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VA Plus - 2 of 2
Lead Generation
- VA will be marketed throughout London to targeted end
users (30,000 plus)
- Interested end-users will be logged and a list/profile of
existing partners will be provided for ‘preferred’ contact by
the prospect
- The preferred partner/partners will be notified to make contact
- For ‘no preference’ selection VA Plus partners will be advised
of general interest
Existing client registration
- VA Plus partners will be given the option of registering existing
clients. Any existing client registering an interest will be directed
to their existing supplier

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How much does it cost - deliveries
Ground floor to point of delivery - £8.50
per drop
Designated ‘Desk Top’ - £17.50 per drop

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How will it be branded?
Deliveries will be made on Gnewt Cargo
branded vehicles
VA branded vehicles will be used once
minimum volumes are reached
There is an option for dealer-specific
branding and dual branding options

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Do I need to commit to minimum deliveries?
Required volumes to maintain our market-competitive
distribution rates are based on the collective VA
partnership (i.e. all partners).
The expectation of targeted drop numbers per dealer
is based on circa £100,000 of end-user sales value per
annum
You will receive a fixed fee cost/drop, fixed across all
VA partners, regardless of individual volumes

19. V
Why can’t I just get my own electric van?
Indicative costs to purchase an electronic
vehicle are in excess of £60,000
You will need 3-phase power
Battery replacement costs are sizeable
depending on the vehicle

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How much is a VA licence?
The standard license is - £1,000 pcm*
A VA Plus license is - £1,500 pcm*
*By direct debit payment

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Remind me why I should want a licence?
The VA zero emissions solution negates the forthcoming ULEZ fines
Low and zero emissions initiatives are here to stay
Environmental policies are now considered some of the most important in
your client’s business
No need for capital outlay of fleet replacement/cash flow/capital release
Be able to include all the market-leading environmental accreditations and
acknowledgements awarded to Gnewt Cargo
Gain a sales advantage
We will be limiting the licenses to 30 partners only
It will be a defence against aggressive, maybe larger, competitors
targeting your existing clients with a developed environmental policy
P1 will fully manage integration and maintenance of your logistics
First class training and coaching from P1 (VA Plus)
Be part of P1’s end user lead generation program
Receive first refusal on other UK zones as the program expands
throughout the UK
Access a raft of P1 support services to help you grow your VA business

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Who at P1 will manage this for us?
Gary Naphtali
Sales Training & Coaching
Gary is a proven professional at
all levels of sales and business
performance management.
His 25-year career includes
extensive experience in sales
management and leadership
roles in both direct and indirect
B2B environments in a variety
of product sectors from
commodity to ‘big ticket’ capital
goods.
Steve Gorham
Operations
Steve has a proven track record
in Operations Management
at the highest level with a
reputation for improving
service levels and cutting costs.
With 27 years, experience
working for Spicers, and having
been promoted 10 times, he
has a full understanding of
‘how a business’ works from
the ground up.
Pete Belmonte
Marketing
Well known in the office
products industry for a
number of years through
marketing roles at Office
Team and OfficeSmart. Pete’s
two decades of experience
is complemented by his
advanced industrial and B2B
marketing learning from
INSEAD and Harvard Business
School.

23. V
I’m not sure I am interested just yet,
can I wait and see?
Absolutely. We will though only be
issuing 30 licences for the London area.
To provide added value to our partners
once 30 have been registered then they
will be the only licences.

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What if I decide to cancel my licence?
The licence will run for a 12 month period
with an auto-renewal option after 12
months. Should you wish to cancel at the
end of the 12 months then you will have 30
days to cancel before it is automatically
renewed for a further 12 months.
Any licences that are cancelled will be
offered to other distributors wishing to
become partners

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What else is planned for the VA?
Zero emissions logistics is Stage 1
Our objective is to establish the VA as the leading
environmental solution for the business supplies market
- Products sourcing and development
- Consultancy services (end user and dealer)
- Training services ( end user and dealer)
- Environmental policies and reviews
The VA will become a UK-wide initiative as our partner,
Gnewt Cargo, implement their geographical expansion
program – Oxford is the next planned operational site for
2016 with all major cities identified to follow

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OK, I have a few more questions
specific to my business?
Please contact our Operations Director, Steve Gorham
email steve@performance1st.co.uk
mobile 07963 605466

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I want to become a VA partner.
What’s next?
Please contact Steve Gorham
email steve@performance1st.co.uk
mobile 07963 605466
Steve will make an appointment to visit and go through
the licence agreement with you

28. Environmental Logistics
The New Competitive Advantage
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