SafeCity Provides Accurate Alerts for Parents and Travelers
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Mark walked three hours in bad weather to pick up his child from school because current alert systems are ineffective. A new app called Safe City aims to provide more accurate and personalized alerts about school closures, weather events, traffic issues and curated local news. It will generate revenue through monthly subscription fees from partner organizations like schools and businesses, as well as advertisement. The founders are seeking help from programmers, mentors and new partnerships to complete development of the app.
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SafeCity Provides Accurate Alerts for Parents and Travelers
- 2. – Mark is a parent Alerted by media to pick up child – – Walked three hours in 6 miles of bad weather because of traffic Alert Systems are Ineffective
- 5. – TV • Extra staff to cover phones for closings • Update ticker, duplicate entries • Parents not always near a TV – Email • Parents may not get email to phone – Text Alerts • Costly to the sender • Not effective for sending news/event info Alert Systems 148 Million Parents in the U.S.
- 6. Safe City will provide accurate school cancellation information, weather-related info, curated news and events from pre- selected businesses, and alternative routes for traffic
- 7. Benefits Easy Access Verified Information Curated News Personalized Notifications
- 8. Competition Weather Crime Traffic Closings News SafeCity Ping Alert Waze YMCA Beat the Traffic
- 9. Go-to-Market Strategy • Key Partnerships – News Stations – Universities – Government Agencies – Schools – Better Business Bureau • Built-In Cost Structure -Free to consumers (average everyday people) - Monthly Fee for businesses, news outlets and schools. • Strategic Advertising – Utilizing weather events and known national disasters to push safety through this app – Utilizing well known news organizations to push app in between these events. – Adds will also be featured on the app. (Across the top of screen.)
- 11. 400 newspapers, TV stations and radio stations= $60.00 a month= $24,000 a month= $288,000 a year. 400 schools and businesses= $20.00 a month= $8,000 a month= $96,000 a year. WE STILL HAVE TO ADD IN PROFITS FROM AD SALES!! Profit
- 12. Safe City Team Sam Prager Head Engineer Kelsey Semien Head of Media And Marketing Kelle Isabel Head of Operations Jennifer Sadler Head of Innovation
- 13. Progress • Customer Discovery and Research • Secured partnerships with local news stations and schools who are willing to utilize this service
- 14. Will You Help Us? • Programmers to help build APP • Mentorship by Community Leaders • Partnerships with News Orgs, Schools, and Government Agencies
- 15. Thank you!
Editor's Notes
- Safe City is a personalized App that send push notifications about school closings, traffic and weather alerts, emergencies and more. It is customized to fit different consumer groups and features curated local news and information.
- Let’s take Mark, a proud Dad! Normally, he would get information about his child’s school being closed through the TV, email or text alerts. He was alerted by one of these forms of media to pick up his daughter because bad weather was setting in. He left, got stuck in traffic and was unable to reach his child. So he was forced to abandon his car and walk three hours in the snow to reach his daughter’s school…6 miles away. Sounds unbelievable, right?
- This is Atlanta in January of 2014 during a freak snow storm that stranded nearly 10,000 students at area schools when parents were unable to reach them. This is Mark with his daughter – he spent the night in the school after walking in the snow to reach her. Thousands of cars were left on the roads in standstill traffic. 30min commutes took hours, even as long as a day. Students on busses and in school slept overnight in these conditions – one woman gave birth on the highway. One parent said “We’re upset because the school didn’t reach out to us to know what was going on. We can’t get to them. We’re iced in. We don’t really know what the next steps are.”
- Today’s Alert Notification Systems are ineffective and broken. Schools often have to use one of three methods to communicate to parents: TV, Email and Text Alerts. Not every parent is always able to get access to TV during work hours, and news stations often have to use extra staff members to cover the phones during closings, tying up lines and adding extra costs to the stations. With multiple people updating the ticker, duplicate entries are inevitable. Some parents don’t get Email on their mobile devices, or they may not check them while in the middle of work and text services can be upwards of $50-100/month for up to 500-1000 recipients, and some for only one message per month. Schools often have more than that many students and in cases of Atlanta, they may need further instruction. These methods are commonly used for the 148 million parents in the U.S. Top purchases in the app market today are related to Weather and News.
- Safe City will provide accurate school cancellation information, weather-related info, curated news and events from pre-selected businesses, and alternative routes for traffic
- Benefits includeEasy Access – made for smartphonesPersonalized Notifications – members will be able to select which types of push notifications they want to receive and which businesses, schools, organizations they would like to follow. You can also receive notification of traffic delays and alternate routes while en route. Verified Information – every business, school and organization account will be verified, giving parents the security of knowing that any notifications coming from these groups were coming from legitimate sourcesCurated News – We want our customers to keep using this app beyond just receiving emergency push notifications. The News sections is curated from the businesses they’ve chosen to follow and stories provided by local journalists. They will appear much like a Twitter feed, providing up-to-date info on the home screen
- To go to market, we plan to build key partnerships with News Stations – cutting out expenses by having them redirect their call-in customers to SafeCity’s online website or through the app to notify of closings. Feeds into their ticker directly so they don’t have to update it. The key is early adoption by partnerships like Universities, government agencies and schoolsOur cost structure is beneficial for the news organizations and schools and cost effective for parentsWe will monitor weather-related events to push advertising for people in that area to buy SafeCity – also reminding people that SafeCity keeps them safe through remembering those who were effected by disasters or safety issues in the past.
- Let’s look at how many parents are currently in the US: 148 million, and take just 1% of that number – that’s 1.4 million.If each parent purchases the app today, that will be $7.4 million of purchases this month.However, not all subscribers stay on every month. Suppose half stay on after 6 months – at the end of the year that will still be $48.6 million – on less than one percent of the total market of parents.
- To date, we have completed a round of customer discovery, lined up strategic partnerships, and developed a model of what City Box will look like upon completion.
- Going forward, if we are able to gain additional or these necessary resources, we can go further with this App. We need programmers to help build the app, mentorship, and more strategic partnerships to launch