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New Market Research

โ€ข 20 people
                      95%
  interviewed.
โ€ข 80% positive        90%

  response.           85%
                                        Market
โ€ข Comparison with     80%               Research
  previous market     75%
  research.
                      70%
โ€ข Still Positive            1 MR 2 MR
  conclusion.
Market Size
Around 300 million people are fans each year of artists, celebrities,
models, sport clubsโ€ฆout of a 7000 million population




                                                                  Population
                                                                  Fans
Market size in dollars.
An average of 20 dollars per year it is estimated we spend
in our favourite artis, clubsโ€ฆ.. So 300 million estimated
fansโ€ฆcould reach a market of 6 billion.
Interview Questions
โ€ขAre you a fan of an artist, sport club, celebrityโ€ฆ?
โ€ขHave you ever been interested in buying something from it?
โ€ขWould you buy more often if there was a webiste specific for it?
โ€ขHave you ever bought something already?
โ€ขHow much do you spend a year in this kind of shopping?
โ€ขWas it easy for you to find what you were looking for?
โ€ขWhen buying did you have many options to choose from?
โ€ขDo you you follow more than one artist, celebrity or sport club?
โ€ขWould you like a website with many artistsโ€ฆselling their belongings?
โ€ขAs a fan what would you like to buy from your favourite artists?
โ€ขAre you willing to colaborate with charitable causes?
โ€ขHow many times have you changed from someone you follow to other?
โ€ขWould you buy more often with a website like this?
Interests for brands, artistsโ€ฆ.

โ€ขMore and special interactions with the fans.
โ€ขContinue and easy collaboration with charitable causes.
โ€ขImproved and reinforced image.
โ€ขBigger audience.
โ€ขBigger diffusion of the brand/imageโ€ฆ
โ€ขEasy way to reward fans.
โ€ขA new way to make more money.

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Venture lab technology entrepreneurship oap 2012

  • 1.
  • 2. New Market Research โ€ข 20 people 95% interviewed. โ€ข 80% positive 90% response. 85% Market โ€ข Comparison with 80% Research previous market 75% research. 70% โ€ข Still Positive 1 MR 2 MR conclusion.
  • 3. Market Size Around 300 million people are fans each year of artists, celebrities, models, sport clubsโ€ฆout of a 7000 million population Population Fans
  • 4. Market size in dollars. An average of 20 dollars per year it is estimated we spend in our favourite artis, clubsโ€ฆ.. So 300 million estimated fansโ€ฆcould reach a market of 6 billion.
  • 5. Interview Questions โ€ขAre you a fan of an artist, sport club, celebrityโ€ฆ? โ€ขHave you ever been interested in buying something from it? โ€ขWould you buy more often if there was a webiste specific for it? โ€ขHave you ever bought something already? โ€ขHow much do you spend a year in this kind of shopping? โ€ขWas it easy for you to find what you were looking for? โ€ขWhen buying did you have many options to choose from? โ€ขDo you you follow more than one artist, celebrity or sport club? โ€ขWould you like a website with many artistsโ€ฆselling their belongings? โ€ขAs a fan what would you like to buy from your favourite artists? โ€ขAre you willing to colaborate with charitable causes? โ€ขHow many times have you changed from someone you follow to other? โ€ขWould you buy more often with a website like this?
  • 6. Interests for brands, artistsโ€ฆ. โ€ขMore and special interactions with the fans. โ€ขContinue and easy collaboration with charitable causes. โ€ขImproved and reinforced image. โ€ขBigger audience. โ€ขBigger diffusion of the brand/imageโ€ฆ โ€ขEasy way to reward fans. โ€ขA new way to make more money.