Velocity Ave Newsletter #1

1. N E W S L E T T E R
V E L O C I T Y A V E L L C
WWW.VELOCITYAVE.COM
INFO@VELOCITYAVE.COM
While a business in theory can expand,
should it?
Maya and fellow Xoogler Ted McCarthy
meld philosophies to unpack this
question in a recent collaboration. Read
it here.
🌍 The TL;dr, there’s no formula for going
global, in fact the copy-paste method
usually fails (the piece includes some
great examples). Designing for a market
requires deep understanding of a locality
— its cultural norms, social structures,
power systems, and institutions.
Localization has no proxy.
Adding clients in Q3 2024 - While our
portfolio has been very full, we have
some news for July. We’re growing! If
you know anyone who would
appreciate our special sauce, intros are
welcomed or you can forward along
our information.
Launching Velocity Ramp for -1 to 0
We’re excited to announce that we are
developing a “Ramp” program to help
early stage startups. We’ll be opening
applications soon and will select a
venture monthly starting in July. Stay
tuned for the announcement!
Off the Press
In the Kitchen
M A Y , 2 0 2 4

2. V E L O C I T Y A V E L L C
D E E P D I V E I N T O H E V
WWW.VELOCITYAVE.COM
YOUR DESIRABILITY PARTNER
Measurement, the helm of influence
Metrics are often a fraught topic cross-
functionally, yet they can be a unifying
force in product development when we
create space for understanding and
alignment. Recently, we worked with a
$6B enterprise product that lacked a
measurement story. We developed a
flexible framework centered around
Health, Excellence and Value (HEV) that
leverages anecdotal and directional
data as an entry point to determine
product development priorities.
Naturally, this flywheel decisively uses
research and design to maintain
momentum.
Foundations