This document discusses visual communication through infographics. It defines infographics as visual representations of information or data that can quickly convey complex information through images, words and numbers. The document outlines how infographics are used in newspapers, websites and other media to summarize large amounts of data in an easy to understand visual format. It also provides examples of how companies like Google use infographics to explain concepts, display data and statistics, and help users understand information.
As a part of the 30% exploratory IP/ tech based products/ projects we used to do in And Then. We decided to explore simplification and automation of data visualisations. So, corporate employees with zero design training and skills could generate and use designed infographics. Based on pre-set templates of colour and iconography. This project was a collaboration between me and one of our brightest design interns 'Santhosh'. It was a fabulous learning for me, and this documentation by Santhosh is a good summation.
The approach to visualize information into graphic designTracy Hsu
A study record and works about information graphic during 2011-2012 by Tracy Hsu Hsuan-Chi in the master course: visual communication in Birmingham City University (BIAD).
The Art and Impact of Infographics.docxgreendigital
In a world inundated with information, the ability to convey complex data in a compelling . and digestible manner has become paramount. Enter the infographics, a powerful tool that transcends language barriers . and captivates audiences across various demographics. In this article, we'll delve into the art and impact of infographics, exploring their history. design principles, and the role they play in today's information-driven society.
I. The Evolution of Infographics:
Infographics have a rich history that predates the digital age. Early instances can traced back to ancient cave paintings and Egyptian hieroglyphs. where visual representations used to convey information. But, the term "infographic" as we know it today gained prominence in the 20th century. with the emergence of newspapers and magazines utilizing visuals to enhance storytelling.
The digital revolution has since catapulted infographics into the mainstream. Allowing for dynamic and interactive designs that engage audiences in unprecedented ways. From static images in print media to animated and interactive graphics on the web. infographics have evolved to meet the changing demands of a visually-oriented society.
II. Design Principles of Effective Infographics:
A. Simplicity and Clarity:
Successful infographics distill complex information into clear and concise visual elements. The key is to maintain simplicity without sacrificing the depth of the message. A cluttered design can overwhelm the audience. defeating the purpose of making information more accessible.
B. Visual Hierarchy:
Establishing a visual hierarchy is crucial to guide the viewer's attention through the infographic. By arranging elements size, color, and placement. designers can emphasize key points and ease a logical flow of information.
C. Color Psychology:
Colors play a significant role in conveying emotions and facilitating understanding. chosen color schemes can enhance the impact of an infographic. For instance, warm colors may evoke passion and urgency. while cooler tones can create a sense of calm and objectivity.
D. Consistent Branding:
They are not only about presenting data; they are also an extension of a brand's identity. Maintaining consistent branding elements, such as logos and color palettes. helps reinforce brand recognition and credibility.
III. The Role of Infographics in Communication:
A. Accessibility:
One of the primary advantages of it is their ability to make complex information accessible to a broader audience. Visual representations can break down barriers for those who may struggle with text-heavy content, fostering inclusivity and understanding.
B. Storytelling:
Infographics are powerful storytelling tools. By combining data with narrative elements, they transform raw numbers into compelling stories. This narrative approach engages audiences on an emotional level. making the information more memorable and impactful.
C. Social Media Engagement:
In an era dominated by social
Data visualization is a technique that converts complex data into simple, crisp and strikingly interactive images that present the required information instead of long and boring texts. These visual objects include infographic, dials and gauges, geographic, maps, detailed bar, sparklines, heat maps, pie, fever charts etc.
Infographics can make dry and boring information exciting. Whether you’re a marketer looking to make your content more engaging, or a manager looking to communicate more effectively with your team, infographics can be a handy visual tool.
But if you’re new to designing infographics, you might not be sure how to visualize your information effectively. That’s where this guide can help you.
An introduction to infographic design written for global health and development professionals, including ideas for storyboarding, design tools, and tips and tricks to create fun, meaningful infographics. Lots of links to free web-based tools and great resources.
How to Communicate Effectively via Infographics - ColorWhistleColorWhistle
Tips To Create Effective Infographics:
1)Define your purpose and audience
2)Keep it simple
3) Use strong visuals
4)Tell a story
5)Use fonts wisely
and many more.......
To get a clear idea, visit the ColorWhistle website and check out the entire blog.
As a part of the 30% exploratory IP/ tech based products/ projects we used to do in And Then. We decided to explore simplification and automation of data visualisations. So, corporate employees with zero design training and skills could generate and use designed infographics. Based on pre-set templates of colour and iconography. This project was a collaboration between me and one of our brightest design interns 'Santhosh'. It was a fabulous learning for me, and this documentation by Santhosh is a good summation.
The approach to visualize information into graphic designTracy Hsu
A study record and works about information graphic during 2011-2012 by Tracy Hsu Hsuan-Chi in the master course: visual communication in Birmingham City University (BIAD).
The Art and Impact of Infographics.docxgreendigital
In a world inundated with information, the ability to convey complex data in a compelling . and digestible manner has become paramount. Enter the infographics, a powerful tool that transcends language barriers . and captivates audiences across various demographics. In this article, we'll delve into the art and impact of infographics, exploring their history. design principles, and the role they play in today's information-driven society.
I. The Evolution of Infographics:
Infographics have a rich history that predates the digital age. Early instances can traced back to ancient cave paintings and Egyptian hieroglyphs. where visual representations used to convey information. But, the term "infographic" as we know it today gained prominence in the 20th century. with the emergence of newspapers and magazines utilizing visuals to enhance storytelling.
The digital revolution has since catapulted infographics into the mainstream. Allowing for dynamic and interactive designs that engage audiences in unprecedented ways. From static images in print media to animated and interactive graphics on the web. infographics have evolved to meet the changing demands of a visually-oriented society.
II. Design Principles of Effective Infographics:
A. Simplicity and Clarity:
Successful infographics distill complex information into clear and concise visual elements. The key is to maintain simplicity without sacrificing the depth of the message. A cluttered design can overwhelm the audience. defeating the purpose of making information more accessible.
B. Visual Hierarchy:
Establishing a visual hierarchy is crucial to guide the viewer's attention through the infographic. By arranging elements size, color, and placement. designers can emphasize key points and ease a logical flow of information.
C. Color Psychology:
Colors play a significant role in conveying emotions and facilitating understanding. chosen color schemes can enhance the impact of an infographic. For instance, warm colors may evoke passion and urgency. while cooler tones can create a sense of calm and objectivity.
D. Consistent Branding:
They are not only about presenting data; they are also an extension of a brand's identity. Maintaining consistent branding elements, such as logos and color palettes. helps reinforce brand recognition and credibility.
III. The Role of Infographics in Communication:
A. Accessibility:
One of the primary advantages of it is their ability to make complex information accessible to a broader audience. Visual representations can break down barriers for those who may struggle with text-heavy content, fostering inclusivity and understanding.
B. Storytelling:
Infographics are powerful storytelling tools. By combining data with narrative elements, they transform raw numbers into compelling stories. This narrative approach engages audiences on an emotional level. making the information more memorable and impactful.
C. Social Media Engagement:
In an era dominated by social
Data visualization is a technique that converts complex data into simple, crisp and strikingly interactive images that present the required information instead of long and boring texts. These visual objects include infographic, dials and gauges, geographic, maps, detailed bar, sparklines, heat maps, pie, fever charts etc.
Infographics can make dry and boring information exciting. Whether you’re a marketer looking to make your content more engaging, or a manager looking to communicate more effectively with your team, infographics can be a handy visual tool.
But if you’re new to designing infographics, you might not be sure how to visualize your information effectively. That’s where this guide can help you.
An introduction to infographic design written for global health and development professionals, including ideas for storyboarding, design tools, and tips and tricks to create fun, meaningful infographics. Lots of links to free web-based tools and great resources.
How to Communicate Effectively via Infographics - ColorWhistleColorWhistle
Tips To Create Effective Infographics:
1)Define your purpose and audience
2)Keep it simple
3) Use strong visuals
4)Tell a story
5)Use fonts wisely
and many more.......
To get a clear idea, visit the ColorWhistle website and check out the entire blog.
1. Visual Communication
through Infographics
Ecaterina Valicã
http://students.info.uaic.ro/~evalica
“A. I. Cuza” University of Iaşi, Romania
Faculty of Computer Science
Visual Communication through Infographics
2. Information Design
● Ubiquitous
● Where do we see information design?
● roadway signage when you're driving;
● the map you use to plan your journey;
● the simplest brochure for a product or
service;
● instructions on your prescription bottle;
● new product assembly and usage guides for
toys, furniture, etc;
Visual Communication through Infographics
3. Information Design
● Uses pictures, symbols, colors, and words to
communicate ideas, illustrate information or
express relationships visually
● It implies:
– filtering the information,
– establishing relationships,
– discerning patterns and representing them in a manner
that enables a consumer of that information construct
meaningful knowledge.
Visual Communication through Infographics
6. Infographic
● It's a visual explanation that helps you more
easily understand, find or do something.
● It's visual, and when necessary, integrates
words and pictures in a fluid, dynamic way.
● It stands alone and is completely self
explanatory.
● It reveals information that was formerly hidden
or submerged.
Visual Communication through Infographics
8. Infographic
● We’ll use hybrid to describe a single visual that
incorporates two or more visualization types
(rather than subjects)
● Whereas a hybrid combines multiple graphic
types within a single visualization, an
infographic combines multiple visualizations,
(often including text blocks), within a singly
viewed narrative composition.
Visual Communication through Infographics
9. Infographic
● People understand pictures faster and more
easily than words
● You can communicate complex ideas instantly
● Words need to be translated, while pictures are a
universal form of communication
● The main purpose is to show facts that would not
be tellable otherwise
Visual Communication through Infographics
10. Infographic
● Representation provides the basis for all
communication
● We can convey ideas about things that are not
materially in our presence only by calling forth
an appropriate mental representation
● While words and sentences are part of the verbal
communication system, images and graphical
representations form the visual communication
system.
Visual Communication through Infographics
11. Infographic
● The visualverbal dichotomy [nothing can belong
simultaneously to both parts]
“This is a square”
● Images make identification easy
● When word and image collide, as in this case, the
image dominates perception and it is impossible
to read the caption (“this is a square”) without
first recognizing the circle.
Visual Communication through Infographics
12. Infographic
● Pictorial representations cross social and
linguistic boundaries with ease
● However they are dependant upon the culture in
which their meaning is established
● Graphics and texts are complements, not
exclusive
● Because infographics use a combination of
images, words, and numbers, operate in a
hybrid system of both the verbal and the visual.
Visual Communication through Infographics
26. Google Insights for Search
Answers to questions:
● what are the most
popular cars in the
US this year?
● what are the
top searches in
France for the past
30 days?
Visual Communication through Infographics
27. Google Finance
● Information for Google Inc
Visual Communication through Infographics
30. Google Chart
http://chart.apis.google.com/ Chs size in pixels
chart? Chd chart's data
chs=250x100 Cht chart's type
&chd=t:60,40 Chl chart's label
&cht=p3
&chl=Hello|World
Visual Communication through Infographics