The document discusses Ford's Vehicle Consumer Services Interface (VCSI) which aims to address the mismatch between long vehicle development cycles and rapidly changing consumer technologies. It does so by creating a standard interface that allows applications and services to be more easily updated over the vehicle's lifetime, providing benefits to both automakers and consumers. The solution involves an in-vehicle platform that hosts applications and acts as a proxy between modules using standard APIs. This gives Ford more control over the infotainment solution and interface with suppliers while also differentiating vehicles through customizable applications.