This document discusses various booking options for independent hotels, including independent hotel sites, online travel agencies (OTAs), brand portals, reserve auction sites, hotel sites with Facebook fan rates, and mobile booking applications. It analyzes the pros and cons of each option. The conclusion is that the most effective booking option for independent hotels is to use an online travel agency, as it provides high visibility for the hotel and most OTAs have mobile apps and integrated review systems to further increase bookings.
Learn how mobile and social campaigns reach more people (Violeta - Seminary - Part I).
- Brand advertisers reach the most engaged users by Social Media.
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Learn how mobile and social campaigns reach more people (Violeta - Seminary - Part I).
- Brand advertisers reach the most engaged users by Social Media.
- The average people spends 10 hrs. in social media feeds like Twitter and Facebook every month.
- The interest graph allows for highly accurate targeting based on interests and who we follow.
Determining the different types of booking opportunities based on the changing consumer as well as evaluating the best booking method for independent hotels
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In part 3 of our Digital Marketing Summit for Hoteliers, David Chestler, EVP Global Enterprise Sales & Business Development of SiteMinder and Joey Egan, VP Marketing of Leonardo discuss how to win the hotel booking and increase direct bookings for your hotel.
Determining the different types of booking opportunities based on the changing consumer as well as evaluating the best booking method for independent hotels
The Evolving Travel Shopping Journey: Winning the Hotel BookingLeonardo
In part 3 of our Digital Marketing Summit for Hoteliers, David Chestler, EVP Global Enterprise Sales & Business Development of SiteMinder and Joey Egan, VP Marketing of Leonardo discuss how to win the hotel booking and increase direct bookings for your hotel.
Hotelzon is a leading corporate online hotel booking company offering booking services and hotel distribution technology to corporate clients, hotels and agency partners. Hotelzon’s strategic partnership with Travelport provides one of the largest truly online inventories of over 140,000 hotels worldwide. Hotelzon is headquartered in London, UK.
Hotelzon’s hotel booking software provides efficient tools for simplifying the corporate hotel booking process, implementing company travel policy, and control functions with real time reporting. For hotels and agency partners, Hotelzon offers a suite of hotel distribution technology and services ranging from direct sales tools such as an online booking engine through to GDS distribution. Hotelzon is about committed personnel, open-minded culture and agility in all operations. This is achieved through continuous personal development, and the company drive to develop hotel booking solutions with innovative methodology. Hotelzon has an extensive customer base – in total the corporate client base exceeds 15 000 customers. Hotelzon processed more than 1.5 million room nights in 2010.
The Hotelzon International Group has four subsidiaries – Finland, Sweden, Apac and UK.
For Italy contact piramide.net Srl http://www.piramide.net hotelzon@piramide.net
What are Wego Premium Listings?
Wego Premium Hotel Listings is an enhanced hotel listing which enables you to prominently display your hotels direct contact details right on your Wego listing page, as well as post special offers.
Premium Hotel Listings are purchased online as a monthly subscription.
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30. EVALUATION OF THE MOST
EFFECTIVE BOOKING OPTION
FOR AN INDEPENDENT HOTEL
31. PROS CONS
Brand portals High visibility of the hotel Possibility of comparison
(Only applicable for Price constraints
voluntary chains)
Online Travel Agencies High visibility of the hotel Possibility of comparison
(OTA) Price constraints
Reserve auction site Possibility to sell quickly Possibility of loss selling
the rooms
Cancellation policy non
flexible
Hotel Site All information can be Obligation to know the
found on the site hotel
Hotel site with Possibility to create Obligation to update the
Facebook fan rate loyalty fan page regularly
offered
Mobile booking High visibility of the hotel Obligation to have a
application at anytime & everywhere smartphone
High development
32. THE CHOICE
Also the hotel website is where the client is going to find
the most information's, best prices, packages… It is best to
choose as the most effective booking option for an
independent hotel an Online Travel Agency (OTA) as it is
the platform where the hotelier will be the most visible. In
addition, most OTA have mobile application to increase
visibility and ease the booking method. Finally, as
evaluations and feedbacks are more and more important
to customers, some OTA like Booking.com have already
integrated these options to their site.