Resume of Master of Science in Marketing Student - University of Cincinnati. Specialized in Market Research and Innovation. Entry-level job search

1. VAN NGUYEN
371 Probasco Str, Cincinnati OH 45220, USA
(513) 633-5869
Nguyenv8@mail.uc.edu
A customer-centric marketer who is willing to learn and born creative. A great team-player with get-thing-done
attitude, progressive thinking, resilience, and empathy. A problem solver with 2 years dealing with high-end customers.
Passionate in Innovation and Market Research.
EDUCATION
UNIVERSITY OF CINCINNATI | LINDNER COLLEGE OF BUSINESS Expected August 2018
Master of Science in Marketing (GPA: 3.88) Cincinnati, OH
Certificate in Innovation
• Coursework: Marketing Analytics, Data Visualization, E-Marketing, Management of Innovation,
Design Thinking, Innovation Tools, Influence Strategies
NATIONAL ECONOMICS UNIVERSITY October 2015
Bachelor of Business Administration | Major in Hospitality Management Vietnam
PROFESSIONAL EXPERIENCE
BAREFOOT PROXIMITY January 2018 – Present
Student Consultant | Market Research
• Partner on a client project for one of the largest CPG company to support a comprehensive and
competitive marketing initiative
• Conduct several field visits and in-depth interviews to gather qualitative consumer insights
• Carry out quantitative research by questionnaire surveys and cross-tabulated responses to determine
factor influencing customer behavior subconsciously
• Examine and build a decision-making model of impulse purchase
UNIVERSITY OF CINCINNATI August 2017 – Present
Graduate Assistant | LCB Marketing Department
• Monitor biweekly research panels for a CPG brand open to 300 participants
• Integrate learning and research administration system (SONA), handle emails and inquiries to support
managing a research lab of 3000 student participants
• Execute data coding of 200 responses for academic consumer behavior research
• Assess student project and manage class for consumer behavior & brand management courses
SOFITEL LEGEND METROPOLE HANOI January 2016 – February 2017
Reservation Agent | Sales and Marketing Department
• Directly sell accommodation to individuals via phone and email, personalizing individual sales package
that reached the highest annual room revenue, by 5%
• Cooperate with internal and external stakeholders efficiently in dealing with offerings, special
requirements, and problem solving
• Handle 2000+ emails and 400+ phone inquiries per month in a highly professional manner, consistent
communication, error-free, meeting brand standards and exceeding customer expectation
• Implement efficient and time-saving technique that fostered email processing for the team, increasing
work efficiency by 10 - 15% on average
• Keep abreast with the latest sales & marketing strategies, and all updates of every hotel product and
service
JW MARRIOTT HOTEL HANOI June 2015 – October 2015
Administrative Trainee
• Process daily orders of 4 restaurant outlets, all banquets and events accurately and on time
• Support HR paperwork for 50-staff department
• Cooperate with related departments in staff training and problem solving

2. SKILLS
• Qualtrics
• Adobe Lightroom, Premier, Canva
• Microsoft Office: Word, Excel, PowerPoint, Outlook
• Opera PMS, Resaweb
• Language: English (Fluent), Vietnamese (Mother-tongue), French (Basic), German (Basic)
EXTRA-CURRICULAR ACTIVITIES
• Member, Kinergie Dance Studio 2017
• Volunteer, Spring Volunteer Club 2017
• Event Member, National Economics University Music Club 2011 – 2015
• Volunteer, Happy House Vietnam Foundation 2013
HONORS & ACHIEVEMENTS
• Graduate Incentive Award and Graduate Assistant Scholarship (2017 – 2018) from Lindner College of
Business at the University of Cincinnati
• Honored Student for Outstanding Activities in the Student Association (2015) at the National
Economics University
• First prize contestant of Miss University 2013 at the National Economics University