Van Nguyen is an aspiring marketer with a Master's degree in Marketing from the University of Cincinnati and extensive experience in market research and customer service. With a strong focus on innovation and consumer behavior, he has held roles ranging from student consultant to reservation agent in high-end hospitality settings. Fluent in English and Vietnamese, he has also been recognized for his academic and extracurricular achievements.

1. VAN NGUYEN
371 Probasco Str, Cincinnati OH 45220, USA
(513) 633-5869
Nguyenv8@mail.uc.edu
A customer-centric marketer who is willing to learn and born creative. A great team-player with get-thing-done
attitude, progressive thinking, resilience, and empathy. A problem solver with 2 years dealing with high-end customers.
Passionate in Innovation and Market Research.
EDUCATION
UNIVERSITY OF CINCINNATI | LINDNER COLLEGE OF BUSINESS Expected August 2018
Master of Science in Marketing (GPA: 3.88) Cincinnati, OH
Certificate in Innovation
• Coursework: Marketing Analytics, Data Visualization, E-Marketing, Management of Innovation,
Design Thinking, Innovation Tools, Influence Strategies
NATIONAL ECONOMICS UNIVERSITY October 2015
Bachelor of Business Administration | Major in Hospitality Management Vietnam
PROFESSIONAL EXPERIENCE
BAREFOOT PROXIMITY January 2018 – Present
Student Consultant | Market Research
• Partner on a client project for one of the largest CPG company to support a comprehensive and
competitive marketing initiative
• Conduct several field visits and in-depth interviews to gather qualitative consumer insights
• Carry out quantitative research by questionnaire surveys and cross-tabulated responses to determine
factor influencing customer behavior subconsciously
• Examine and build a decision-making model of impulse purchase
UNIVERSITY OF CINCINNATI August 2017 – Present
Graduate Assistant | LCB Marketing Department
• Monitor biweekly research panels for a CPG brand open to 300 participants
• Integrate learning and research administration system (SONA), handle emails and inquiries to support
managing a research lab of 3000 student participants
• Execute data coding of 200 responses for academic consumer behavior research
• Assess student project and manage class for consumer behavior & brand management courses
SOFITEL LEGEND METROPOLE HANOI January 2016 – February 2017
Reservation Agent | Sales and Marketing Department
• Directly sell accommodation to individuals via phone and email, personalizing individual sales package
that reached the highest annual room revenue, by 5%
• Cooperate with internal and external stakeholders efficiently in dealing with offerings, special
requirements, and problem solving
• Handle 2000+ emails and 400+ phone inquiries per month in a highly professional manner, consistent
communication, error-free, meeting brand standards and exceeding customer expectation
• Implement efficient and time-saving technique that fostered email processing for the team, increasing
work efficiency by 10 - 15% on average
• Keep abreast with the latest sales & marketing strategies, and all updates of every hotel product and
service
JW MARRIOTT HOTEL HANOI June 2015 – October 2015
Administrative Trainee
• Process daily orders of 4 restaurant outlets, all banquets and events accurately and on time
• Support HR paperwork for 50-staff department
• Cooperate with related departments in staff training and problem solving

2. SKILLS
• Qualtrics
• Adobe Lightroom, Premier, Canva
• Microsoft Office: Word, Excel, PowerPoint, Outlook
• Opera PMS, Resaweb
• Language: English (Fluent), Vietnamese (Mother-tongue), French (Basic), German (Basic)
EXTRA-CURRICULAR ACTIVITIES
• Member, Kinergie Dance Studio 2017
• Volunteer, Spring Volunteer Club 2017
• Event Member, National Economics University Music Club 2011 – 2015
• Volunteer, Happy House Vietnam Foundation 2013
HONORS & ACHIEVEMENTS
• Graduate Incentive Award and Graduate Assistant Scholarship (2017 – 2018) from Lindner College of
Business at the University of Cincinnati
• Honored Student for Outstanding Activities in the Student Association (2015) at the National
Economics University
• First prize contestant of Miss University 2013 at the National Economics University