Value creation through social media
•
0 likes•295 views
This document discusses value creation through social media. It begins by outlining the importance of social media, noting that 95 million people tweet everyday and Facebook usage is up 40% from the previous year. It then discusses how different stakeholders like shareholders, customers, and employees can benefit from social media use. Examples are given of how companies from different industries have created value through social media engagement and customer insights. The document concludes by discussing frameworks for valuing social media companies.
More Related Content
Viewers also liked
Similar to Value creation through social media
Similar to Value creation through social media (20)
Recently uploaded
Recently uploaded (20)
Value creation through social media
- 1. Value creation through Social Media (On twitter #AshridgeMBA) Atal Malviya ODiMaX Ltd. Ashridge Business School, 06/06/2011
- 2. In this session ∗ Understanding Social Media ∗ Importance of social media ∗ Stakeholders in SM ∗ Value Creation through SM ∗ Financial ∗ Non financial ∗ Q&A
- 3. How Many? ∗ How many of you have FB account? ∗ How many of you have Twitter account? ∗ How many of you have LinkedIn account?
- 4. Social Media ∗ Web 1.0 and Web 2.0 ∗ User generated content ∗ Engagement " People might be more interested over a dead squirrel in their front yard than they are over thousands of people in Africa dying.” – Mark Zuckerberg
- 5. Importance of SM ∗ 95 million people tweet everyday ∗ 7 billion pieces of content are shared per week on FB ∗ YouTube is the second largest search engine on the web ∗ Facebook usage is up 40% since last year ∗ Twitter is adding 300,000 users a day…
- 7. Some Qs - ∗ Is it another Dotcom bubble? ∗ How Social Media can help businesses? ∗ How Social Media can harm businesses? ∗ Is it another Dotcom bubble?
- 10. Value for Key Stakeholders ∗ Shareholders ∗ Customers/ Consumers ∗ Supplier ∗ Employees ∗ Other businesses
- 11. Some Qs ∗ How these are creating value through SM? ∗ Facebook ∗ Coca - cola ∗ Ashridge ∗ Consumer
- 12. Some examples ∗ Radian6 – Financial ∗ Green Peace - Environmental ∗ HBR – Customer engagement ∗ Kenneth Cole – Value destroyed ∗ Manchester United – Corporate Governance ∗ Heathrow – Customer service
- 13. Key classification of companies on SM ∗ SM Enablers (Facebook, Twitter, LinkedIn etc.) ∗ SM Users (Coke, EasyJet, Delta Airline, GAP etc.) ∗ SM Mediators (Radian 6, ODiMaX, FarmVille etc.)
- 14. Is FB $80 billion? ∗ How to value social media companies? ∗ Standard valuation methods are not right at this stage ∗ Innovation in Valuation ∗ Reverse engineer the existing businesses ∗ Derive per user value ∗ Final valuation depends on user base
- 15. Is FB $80 billion?
- 16. Value through Consumers ∗ Customers profiling through followership ∗ Customers insight through engagement ∗ Customer advocates
- 17. Value to Consumers ∗ Real time free flow of information ∗ Financial value – Groupon ∗ Sharing of resources – DropBox ∗ Video
- 18. Thanks ∗ You can reach me on – ∗ @Twitter – AtalMalviya odimax ∗ @FB – facebook.com/AtalMalviya ∗ @Email – atal.malviya@gmail.com atal@odimax.com ∗ @Phone – Please email ☺.