Value-based management (VBM) is an approach that incorporates human values and ethical principles into business decision-making. The objectives of VBM are to optimize financial performance, ensure long-term sustainability, create value for stakeholders, and uphold ethical integrity. Elements of VBM include understanding core values, aligning with objectives, and establishing performance metrics. Benefits include enhanced decision-making, improved financial performance, and increased stakeholder trust. Challenges to implementing VBM include resistance to change, measuring intangible values, and aligning incentives. Leadership commitment, employee engagement, and transparent communication can help overcome these challenges.