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2 March 2015
Valuation Report
D.B.S. Satellite Services (1998) Ltd.
(“YES”)
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Investment products offered by Investment Banking Affiliates: Are Not FDIC Insured * May Lose Value * Are Not Bank Guaranteed.
These materials have been prepared by Merrill Lynch International, a subsidiary of Bank of America Corporation for the Board of Directors of Bezeq, the Israeli Telecommunications Corp. Ltd (the “Company”) to whom such materials are directly addressed
and delivered in connection with our engagement pursuant to an engagement letter dated 9 April 2014 and may not be used or relied upon for any purpose other than as specifically contemplated by a written agreement with us. These materials must not
be copied, reproduced, published, distributed, passed on or disclosed (in whole or in part) to any other person or used for any other purpose at any time without the prior written consent of Bank of America, save that Bank of America Merrill Lynch has
consented that they may be included in the materials sent to Bezeq shareholders together with the invitation to be published by the Company for the convening of a shareholders meeting to consider a transaction involving the purchase of shares in D.B.S
Satellite Services (1998) Ltd. ("YES"). These materials are based on information provided by or on behalf of the Company an d/or other potential transaction participants, from public sources or otherwise received by us. We assume no responsibility for
independent investigation or verification of such information (including, without limitation, data from third party suppliers ) and have relied on such information being complete and accurate in all material respects. With respect to estimates and forecasts
of future financial performance prepared by or reviewed with the managements of the Company and/or other potential transaction participants or obtained from public sources, we have assumed that such estimates and forecasts have been reasonably
prepared on bases reflecting the best currently available estimates and judgments of such managements (or, with respect to es timates and forecasts obtained from public sources, represent reasonable estimates). We have relied, at the direction of the
Company, on the assessments of the management of the Company as to the Company’s ability to achieve the synergies and the timing of achieving such synergies and we have assumed with the Company’s consent, that the synergies will be realised in the
amounts and at the times projected. In particular but without limitation, we have relied on the assessments of management of the Company as to the likely content and timing of changes to the regulatory position in the industries in which Bezeq and YES
operate, upon which a significant portion of the synergies depend. We have relied, at the direction of the Company, on the co ntents of a tax report and tax utilisation analysis prepared by the Company’s tax advisers as to the Company’s ability to benefit
from certain net operating losses and the quantity and timing of achieving such benefits from them. We have discussed with the management of the Company and of YES the information, assessments and assumptions provided to us, and no facts have
come to our attention that, in our judgment, would make our reliance thereon unreasonable. No representation or warranty, express or implied, is made as to the accuracy or completeness of such information and nothing contained herein is, or shall be
relied upon as, a representation, whether as to the past, the present or the future. It is up to any recipient of these materials to make its own assessment of the validity of such assumptions and no liability is accepted by Bank of America Merrill Lynch in
respect of the achievement of such assumptions.
These materials were designed for use by persons familiar with the publicly available information regarding business and affairs of the Company and YES and are being furnished and should be considered only in connection with such information. These
materials are not intended to provide the sole basis for evaluating, and should not be considered a recommendation with respect to, any transaction or other matter. These materials are not a fairness opinion nor a recommendation to take any action and
do not address the merits of any decision by any person or entity (including the Company) in connection with any transaction or the price at which a transaction should be undertaken, and Bank of America Corporation and its affiliates do not express any
judgment or opinion in connection therewith. These materials should be read in conjunction with, and are subject to the same assumptions and limitations as are set out in, the fairness opinion letter dated on or about the same date as these materials.
These materials do not constitute an offer or solicitation to sell or purchase any securities and are not a commitment by Ban k of America Corporation or any of its affiliates to provide or arrange any financing for any transaction or to purchase any security
in connection therewith. The materials speak as of the date hereof (unless an earlier date is indicated herein) and are based on the economic, regulatory, market and other conditions a they exist on, and information made available to us as of, the date
hereof and we assume no obligation to update or otherwise revise these materials. These materials are intended for the benefit and use of the Company, and may not be reproduced, disseminated, quoted or referred to, in whole or in part, without our
prior written consent, save as aforementioned. These materials may not reflect information known to other professionals in other business areas of Bank of America Corporation and its affiliates.
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consequential loss arising from any use of these materials, their contents or preparation or otherwise in connection with the m.
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protections afforded to its clients or for providing advice in relation to these materials and any transaction contemplated herein.
Bank of America Corporation and its affiliates (collectively, the “BAC Group”) comprise a full service securities firm and co mmercial bank engaged in securities, commodities and derivatives trading, foreign exchange and other brokerage activities, and
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accordance, as applicable, with the USA Patriot Act (Title III of Pub. L. 107-56 (signed into law October 26, 2001)) and such other laws, rules and regulations as applicable within and outside the United States.
We do not provide legal, compliance, tax or accounting advice. Accordingly, any statements contained herein as to tax matters were neither written nor intended by us to be used and cannot be used by any taxpayer for the purpose of avoiding tax
penalties that may be imposed on such taxpayer. If any person uses or refers to any such tax statement in promoting, marketing or recommending a partnership or other entity, investment plan or arrangement to any taxpayer, then the statement
expressed herein is being delivered to support the promotion or marketing of the transaction or matter addressed and the recipient should seek advice based on its particular circumstances from an independent tax advisor. Notwithstanding anything that
may appear herein or in other materials to the contrary, the Company shall be permitted to disclose the tax treatment and tax structure of a transaction (including any materials, opinions or analyses relating to such tax treatment or tax structure, but
without disclosure of identifying information or, except to the extent relating to such tax structure or tax treatment, any non-public commercial or financial information) on and after the earliest to occur of the date of (i) public announcement of discussions
relating to such transaction, (ii) public announcement of such transaction or (iii) execution of a definitive agreement (with or without conditions) to enter into such transaction; provided, however, that if such transaction is not consummated for any reason,
the provisions of this sentence shall cease to apply. Copyright 2015 Bank of America Corporation.
Confidential
Disclaimer
1. Preliminary Observations 1
2. YES Overview 4
3. YES Standalone Valuation 9
4. Operational Synergies 18
5. Tax Asset 24
6. TransactionConsiderations 26
Appendix 29
Tableof Contents
Valuation Report
1. Preliminary Observations
1
Preliminary Observations
 Asrequestedandin accordance withan engagementletterdatedApril 9, 2014, Bank of America Merrill Lynch ("BofAML") has prepareda valuation
reportfor the IndependentCommittee of the Board of Directors of Bezeq
 Thisvaluationreportsets out the methodologiesusedto determine the value of the Transaction to Bezeq
 BofAML is a leadingglobal corporate and investmentbankinggroupoperatingin EMEA through its subsidiaryMerrill Lynch International (“MLI”)
 MLI is primarilyinvolvedinthe followingbusinessactivities:
 Investmentbankingadvisoryandunderwritingservices
 Brokerand dealerinequityand fixedincome,currency and commoditiesfinancial instruments
 Posttrade relatedservices
 Equityand fixedincome research
 MLI’s leadinginvestmentbankingadvisorycredentialsinclude anumberof significanttransactionsincludinginthe Telecomand PayTV sectors
 BofAML acted as financial advisorto the IndependentCommittee of the Board of Directors of Bezeqinconnection withthe Transaction and will receive
a fee forour services,a portion of which is payable inconnection withthe renderingof an opinion
 The compensationto be paid to BofAML for the preparationand deliveryof thisvaluationreportis not dependentonthe outcome of the Transaction
2
Preliminary Observations
 The Company has agreed to indemnifyBofAMLand itsaffiliatesandits and theirrespective directors,officers,employeesand agents(each,an
“IndemnifiedParty”) andholdeach of them harmless fromand againstall losses,claims,damages and liabilities(collectivel y, “Liabilities”) towhichany
of the IndemnifiedPartiesmaybecome subjectrelatingto, arising inany manner out of or in connectionwiththe renderingof servicesto the Company
(the “Services”),the Transaction or an IndemnifiedParty’srole inconnection therewith,exceptandsolelytothe extentit is finallyjudiciallydetermined
thatsuch Liabilitiesresultedfromthe grossnegligence orwillful misconductof such IndemnifiedParty
 The Company has also agreed to reimburse eachIndemnifiedPartyforany properlyincurredlegal and other expensesproperlyi ncurredinconnection
withanypendingor threatenedaction,claim,suit, proceedingor investigation(eachandcollectively,an“Action”),relatingto,arisingin any manner out
of or in connection withthe renderingof Servicesto the Company, the Transaction or an IndemnifiedParty’srole inconnecti ontherewith,or the
enforcementof the engagementagreementbetweenthe CompanyandBofAML, in each case as such expensesare incurred
 The Company has further agreedthat no IndemnifiedPartyshall have any Liabilitytothe Company,its securityholders,credi torsor any personasserting
claimson behalf of or in right of the Company, relatingto or in connectionwith the renderingof Servicesto the Company,the Transaction or an
IndemnifiedParty’srole inconnectiontherewith,exceptandsolelytothe extentitis finallyjudiciallydeterminedthatsuchLiabilityresultedfromthe
grossnegligence or willful misconductof such IndemnifiedParty
 These materialsmust not be copied,reproduced,published,distributed,passedonor disclosed(inwhole or in part) to any other personor usedfor any
otherpurpose at any time withoutthe prior writtenconsentof Bank of America,save that Bank of America Merrill Lynch has consentedthat theymay
be includedinthe materialssentto Bezeqshareholderstogetherwiththe invitationtobe publishedbythe Company forthe conveningof a shareholders
meetingtoconsidera transaction involvingthe purchase of shares inD.B.S Satellite Services(1998) Ltd. ("YES")
GeneralValuation Considerations
3
Preliminary Observations
 Inorder to determine the value of the Transaction to Bezeq,we have assessed the various componentsof value accruing to Bezeqand reviewedthe
following:
 Intrinsicvalue of Eurocom’s equitystake and shareholderloans
 Operational synergiesresultingfromthe contemplatedTransaction
 Tax asset
 Whilstperformingouranalyses,we have reliedonassumptionsand informationprovidedbyBezeqmanagementandthird party professionalsincluding:
 A businessplan
 The share purchase agreementusedto assess the upside share and contingenttax consideration
 The assessmentof operatingsynergies – additional value bucketsexistbuttheyhave not beenquantifiedforthisvaluationreport (e.g.financing
synergies)
 Netdebtand debt splitas of latestreporteddate (September30, 2014)
2. YES Overview
4
YES TV Offering
____________________
Source: Company website and management presentation.
BusinessOverview
YES Overview
“YES”
Branded
Channels
Offering Description
External
Channels
VOD
Offering
 >25,000 titlesin theVOD
catalogue
 Over 1,000 new titlesadded
monthly
 c. 8mcontent views per month
 Primarycontent items categories
include: children’s world, series,
programsfrom channels, movies,
Russiantitles, other
 Over140 externalchannels
including:
sports, children, music, movie,
entertainment, newsandmore
 5Featurefilm/ movie channels
 4Series channels
 Award- winning Documentary
channel
 24hour programming
 Full HD
 Approximately623ksubscribers
 Distributing160 local and international channels
 PremiumpositioninginIsraeli TV marketrelyingon:
 Superiorcontentoffering
 Innovationleadership
 Customerservice
 Main competitoris HOT (ownedby Altice)
Sole satellite Pay TV operatorin Israelwith over41% Pay TV market share
1,467 1,476 1,481
1,506
1,532
1,558
1,200
1,300
1,400
1,500
1,600
2013A 2014E 2015E 2016E 2017E 2018E
IsraeliPay TV Market – Key Statistics
YES Overview
5
 Approximately63% Pay TV
penetration
 Increase in households to drive
PayTV subscriptions
 IPTV launch expectedto result
ina decrease in market share
forYES
____________________
Source: Bezeq management estimates (the “Bezeq
Management Case”).
(1) Includes YES, HOT, Cellcom and Partner.
(2) Includes DTT and private satellite dishes.
(3) Assumes incremental IPTV market share increase of
2.5% per year from 2014 to 2018 (10% Pay TV market
share in 2018).
YES Pay TV Market Share (3)
CAGR
14E-18E
PayTV PenetrationIsrael Total Householdsby Sector
Jewish Households Arab Households Other Households
(0.4%) 0.6% 0.3% 1.7% 1.7% 1.7%
41.0%
42.8%
43.3%
43.0%
42.5%
42.0%
40%
41%
42%
43%
44%
2013A 2014E 2015E 2016E 2017E 2018E
p.p. Change
14E-18E
Implied
Mkt Share
of Total
Households
26.2% 27.1% 27.0% 26.8% 26.5% 26.2%
(0.8%)
1,874 1,902 1,930 1,959 1,989 2,019
334 343 354 364 375 38690 91 93 94 96 972,298 2,337 2,377 2,418 2,459 2,502
0
500
1,000
1,500
2,000
2,500
3,000
2013A 2014E 2015E 2016E 2017E 2018E
1.7% 1.7% 1.7% 1.7% 1.7% 1.7%
CAGR
14E-18E
1.5%
3.0%
1.5%
1.4%
Israel Total Pay TV Households
‘000s
‘000s
YoY Growth
(%)
YoY Growth
(%)
24.0% 23.1% 24.0% 24.0% 24.0% 24.0%
63.8% 63.1% 62.3% 62.3% 62.3% 62.3%
12.2% 13.8% 13.8% 13.8% 13.8% 13.8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
2013 2014 2015 2016 2017 2018
Pay TV Households (1) Unconnected Households
Other Households (2)
p.p. Change
14E-18E
(0.8%)
PayTV / Other Householdsas%ofTotalHouseholds
0.9%
0.0%
1,635 1,723 1,749 1,765 1,737 1,731
0
500
1,000
1,500
2,000
2,500
2013A 2014E 2015E 2016E 2017E 2018E
530
570 579 596 575 576
0
200
400
600
800
2013A 2014E 2015E 2016E 2017E 2018E
204
243 249
284 271 272
0
100
200
300
400
2013A 2014E 2015E 2016E 2017E 2018E
1,105 1,153 1,170 1,169 1,161 1,155
0
200
400
600
800
1,000
1,200
1,400
2013A 2014E 2015E 2016E 2017E 2018E
Total OpFCF (1)Total EBITDA
Key Financial Metrics
6
12.5% 14.1% 14.2% 16.1% 15.6% 15.7%
 YESfinancial projections as developed
byBezeq Management based on
bottom-up approach
 More conservative views than business
plan provided by YES Management
 Flat revenuesand EBITDA vs.
approx. 2.1% and 4.5% growth
respectively
 Stable EBITDA margin vs. increase to
approx. 36%
 OpFCF to reach approx. NIS270m vs.
approxim. NIS420m in 2018 in the
YESplan
OpFCF
Margin
(%)
32.4% 33.1% 33.1% 33.7% 33.1% 33.3%EBITDA
Margin
(%)
0.3%
CAGR
14E-18E
2.9%
CAGR
14E-18E
____________________
Source: Bezeq Management Case.
(1) OpFCF defined as EBITDA minus Capex.
NISm NISm
Total Revenues
(0.1%) 5.4% 1.5% 0.9% (1.6%) (0.3%)YoY
Growth
(%)
0.1%
CAGR
14E-18E
NISm
% of Total
Revenues
NISm
Total OperatingExpenses
67.6% 66.9% 66.9% 66.3% 66.9% 66.7% 0.0%
CAGR
14E-18E
YES Overview
233 233
229 228
223
221
200
210
220
230
240
2013A2014E2015E2016E 2017E 2018E
YoY
Growth
(%)
(0.6%) (1.9%) (0.3%) (2.4%) (0.9%)0.4%
CAGR
14E-18E
(1.4%)
Blended ARPU
NIS / Month
7
____________________
Source: Bezeq.
Key Market Risks
YES Overview
 Macro environment
 Increased competition from HOT leading to further ARPU erosion
 Entrance of new competitors such as Cellcom, Partner, Golan, IBC and other OTT / DTT players
 Increased impact of “cord-cutters”
 Increased penetration of alternative TV packages
 Greater supervision of content and service prices by the Ministry of Communications
 Potential content price inflation driven by increased competition
 Content piracy
Senior Subordinated
NISm
CPI+5.5%
Interest
CPI+11%
Interest
CPI+11%/
CPI+5.5% Interest CPI-Linked
Total Shareholder
Loans
Bezeq 371 1,745 2,116 1,214 3,330
Eurocom 122 238 360 1,173 1,533
Total 493 1,983 2,476 2,387 4,864
% Bezeq 75.2% 88.0% 85.5% 50.9% 68.5%
% Eurocom 24.8% 12.0% 14.5% 49.1% 31.5%
Pari Passu
YESCapital Structureand Existing Indebtedness
YES Overview
8
 Capital structure includes external debt, shareholder loans and ordinary equity
 Adjusted external net debt of NIS1,881m as of September 30, 2014 (for further detail, please refer to page 16)
 Two categories of shareholder loans:
• CPI+11% and CPI+5.5% shareholder loans which rank pari passu and are junior to the external debt
• CPI-linked shareholder loans rank junior to the CPI+11% and CPI+5.5% shareholder loans but senior to the ordinary equity
 Eurocom holds 14.5% of the first category of shareholder loans, 49.1% of the second category and 41.6% of the ordinary equity (post
exercise of Bezeq’s call option)
YES Nominal Shareholder Loans Balance as of September 30, 2014 (NISm)
____________________
Source: Bezeq.
1
2
1 2
3. YES Standalone Valuation
• Limitednumber of recent relevant transactionsinvolving DTH platform acquisitions
• Focus on transactions in maturemarkets
• BSkyB/Sky Italia (Italy/July 2014), AT&T/DirecTV(US/May2014) and Vivendi/Canal+ (France/October 2013)
• BSkyB/Sky Deutschland(Germany/July 2014) and Telefonica/Canal+ (Spain/May 2014) also considered however not included in valuation
rangesdue to diverging financial profiles
• Transactions’ financialmetricsadjusted for differences in accounting policies (1), minority interests, associate investments and announced synergies to
theextent possible and where appropriate
• Keytransactionmultiples used include: EV/EBITDALTMandEV/EBITDALTM+1
9
StandaloneEnterpriseValue (“EV”)– Key ValuationMethodologies
YES Standalone Valuation
• Broadrangeof listed DTH peer companies considered, although no perfect comparable
• YESbenchmarked against peers on key financial metricsand qualitative elements
• Financialanalysis focused on peers in maturemarkets: Sky Plc (UK/Germany/Italy), Dish Network(US) and Sky Network(New Zealand)
• Peer financial metricsadjusted for differences in accounting policies (1), minority interests and associateinvestments to the extent possible
• Keytrading multiples used include: EV/EBITDA2015E/2016E, EV/OpFCF 2015E/2016E
Relevant
Trading
Multiples
Relevant
Transaction
Multiples
____________________
(1) YES Opex adjusted for the portion of broadcasting rights which has not been expensed.
1
2
10
YES Standalone Valuation
Discounted
Cash Flows
(“DCF”)
• DCFused as primary valuation methodology given business specifics
• DCFbased on BezeqManagement Case
• Cash flows discounted to September 30, 2014, assuming mid-year convention
• Unleveredfree cash flows calculatedassuming statutorytaxrateof 26.5%(1)
• Discount ratebased on weightedaveragecost of capital("WACC") rangeof 7.6%to 8.5%:
• Cost of Equity (8.8% to 10.2%):
• Riskfree ratebased on the spot yield (1.91%) (2) of a 10-year NIS denominated IsraeliGovernment bond. Given volatility in the risk free
rateandto ensure a conservative approach, we have also considered a 2-year averageyield (3.29%)to derive thecost of equity range
• Market risk premium of 6.39% based on BofAML Research(3)
• Unleveredbeta of 0.82 based on averageunlevered betas of YES’ key listed DTH peers (local predicted Barra estimates)
• Cost of debt (6.3%):
• Basedon the cost of debt of similar debt instruments with 10-year duration and ilA credit rating as provided by Financial Immunities
• Terminalvalue assumptions include:
• EBITDAmargininline with 2018
• Capex/revenues at 16.9%
• WACC of 7.6% to 8.5%
• PerpetualGrowthRate("PGR")of 1.0%to 2.0%in line with Israeli inflation forecasts
• Allfinancial/operating projections (including terminalvalue assumptions) as per Bezeq management
____________________
(1) Standalone value does not capture any potential taxbenefits.
(2) Data as of 19 January 2015.
(3) BofAML research “EquityRisk Premium Implied byWorld Capital Markets” dated 19 January 2015.
StandaloneEnterpriseValue (“EV”)– Key ValuationMethodologies (Cont’d)
3
YES Standalone Valuation
11
64.7x
EV/EBITDA EV/OpFCF
Peer 2015E 2016E 2015E 2016E
Maximum
Minimum
(1)
(2)
10.1x
12.2x
15.6x
____________________
Source: broker research, companyreports, Factset as of19 January 2015.
(1) Sky Plc EBITDA adjusted for expensed CPE and Installation costs (marketing and subscriber management expenses)for UK, Germanyand Italy businesses.
(2) Dish Network Enterprise Value adjusted for broker views on the value of its Spectrum; EBITDA adjusted for expensed CPE costs andsatellite depreciation.
RelevantTrading Multiples (AdjustedWhen Possible per YES AccountingPolicies)1
9.4x
11.2x
13.3x
7.0x
6.8x
7.9x
6.7x
6.6x
7.3x
6.8x
7.9x
6.6x
7.3x
10.1x
15.6x
9.4x
13.3x
Announcement
Date Acquirer Target
EV/EBITDA Headline
EV/EBITDA Run-Rate Opex
Synergy Adjusted
LTM LTM+1 LTM LTM+1
Jul-14
May-14
Oct-13
Maximum
Minimum
YES Standalone Valuation
12
5.8x
8.4x
5.8x
8.4x
6.9x
(2)
____________________
Source: broker research, companyreports.
Note: LTM based on last quarterly financials available at transactions’ announcement date.
(1) Sky Italia EBITDA adjusted for expensed installation costs and capitalized content rights.
(2) DirecTV enterprise value adjusted for minorities and associates; EBITDA adjusted for satellite capex, run-rate Opex synergies ofc. $1.6bn.
RelevantTransactionMultiples (AdjustedWhen Possible per YES AccountingPolicies)2
5.5x
8.3x
5.5x
8.3x
6.3x
5.2x
7.0x
5.8x
7.0x
5.2x
4.8x
6.9x
5.5x
6.9x
4.8x
(1)
Normalized
(Y/E Dec, NISm) 2013A 2014E 2015E 2016E 2017E 2018E Year
Revenues 1,635 1,723 1,749 1,765 1,737 1,731 1,731
% growth (0.1%) 5.4% 1.5% 0.9% (1.6%) (0.3%) 0.0%
EBITDA 530 570 579 596 575 576 576
% Revenues 32.4% 33.1% 33.1% 33.7% 33.1% 33.3% 33.3%
D&A (263) (297) (308) (315) (314) (311) (293)
% Capex 81.2% 90.8% 93.2% 101.0% 103.3% 102.1% 100.0%
EBIT 268 273 271 280 261 265 284
Tax Paid (71) (72) (72) (74) (69) (70) (71)
% Tax Rate 26.5% 26.5% 26.5% 26.5% 26.5% 26.5% 25.0%
Change in Broadcasting Rights (39) (27) (36) (25) (24) (23) -
% Revenues (2.4%) (1.6%) (2.1%) (1.4%) (1.4%) (1.3%) 0.0%
Capex (324) (327) (330) (312) (304) (305) (293)
% Revenues 19.8% 19.0% 18.9% 17.7% 17.5% 17.6% 16.9%
Change in Working Capital / Other (1)
21 (117) (30) (4) (1) (1) (1)
% Revenues 1.3% (6.8%) (1.7%) (0.2%) (0.1%) (0.1%) (0.1%)
Unlevered FCF 117 27 111 180 176 178 212
Growth (77.0%) 311.5% 62.9% (2.3%) 0.9%
Discount Present Value of Terminal Value Enterprise Value at a
Rate at a Perpetual Growth Rate of Perpetual Growth Rate of Implied EV/EBITDA 2015E (2)
(WACC) 1.0% 1.5% 2.0% 1.0% 1.5% 2.0% 1.0% 1.5% 2.0%
7.6% 2,484 2,703 2,961 3,035 3,253 3,511 5.6x 6.0x 6.5x
7.8% 2,376 2,577 2,813 2,923 3,125 3,361 5.4x 5.8x 6.2x
8.0% 2,275 2,461 2,678 2,820 3,006 3,223 5.2x 5.5x 5.9x
8.3% 2,181 2,354 2,554 2,723 2,896 3,096 5.0x 5.3x 5.7x
8.5% 2,094 2,254 2,439 2,633 2,793 2,978 4.8x 5.1x 5.5x
Enterprise Value: Perpetuity Growth Method
13
YES Standalone Valuation
____________________
Source: Bezeq Management Case, BofAML IBKestimates.
(1) Includes NIS2.5m workingcapital adjustment in 2015, 2016 and 2017 related toadditional tax expense andlabor cost.
(2) EBITDA adjusted for change in broadcasting rights.
(3) Normalized year tax rate assumed at 25% as per Bezeqguidance.
DiscountedCash Flow Analysis3
+
+
+
+
+
(3)
14
YES Standalone Valuation
____________________
Source: Bezeq Management Case.
(1) Assumes perpetual growthrate of1.5%.
DiscountedCash Flow Analysis – Sensitivity to YES Market Share & ARPU Growth
r in Annual Market Share vs. Bezeq Management Case(1)
EV (NISm) (5.0%) (3.0%) (1.0%)
Bezeq
Mgmt Case
+1.0% +3.0% +5.0%
7.6% 2,448 2,792 3,109 3,253 3,421 3,756 4,090
7.8% 2,359 2,686 2,988 3,125 3,285 3,604 3,922
8.0% 2,276 2,588 2,876 3,006 3,159 3,463 3,766
8.3% 2,200 2,497 2,772 2,896 3,041 3,332 3,621
8.5% 2,128 2,413 2,675 2,793 2,932 3,210 3,486
r in 2015 ARPU Growth vs. Bezeq Management Case(1)
EV (NISm) (5.0%) (3.0%) (1.0%)
Bezeq
Mgmt Case
+1.0% +3.0% +5.0%
7.6% 2,633 2,891 3,124 3,253 3,382 3,640 3,897
7.8% 2,528 2,777 3,001 3,125 3,249 3,497 3,745
8.0% 2,431 2,670 2,886 3,006 3,126 3,365 3,604
8.3% 2,340 2,572 2,780 2,896 3,011 3,242 3,473
8.5% 2,256 2,480 2,681 2,793 2,905 3,128 3,351
DiscountRate
(WACC)
DiscountRate
(WACC)
Range Drivers Metric (NISm) Implied EV Range (NISm)
DCF
■ EV/EBITDA LTM+1: 4.8x - 6.9x
■ EV/OpFCF 2016E: 9.4x - 13.3x
■ EV/EBITDA LTM: 5.2x - 7.0x
Relevant
Trading
Multiples
Relevant
Transaction
Multiples
■
■
■ EV/OpFCF 2015E: 10.1x - 15.6x
543
571
259
EV/EBITDA 2015E: 6.8x - 7.9x■
■ EV/EBITDA 2016E: 6.6x - 7.3x
213
WACC: 7.6% - 8.5%
PGR: 1.0% - 2.0%
540
535
2,633
2,589
2,803
2,445
2,150
3,760
3,697
3,511
3,717
3,785
3,458
3,309
4,141
4,315
15
EnterpriseValuationSummary: NIS3.0bn- NIS3.5bn
YES Standalone Valuation
____________________
Source: Bezeq Management Case, FactSet as of 19 January 2015.
(1) EBITDA and OpFCF adjusted for capitalized broadcasting rights.
(1)
(1)
(1)
(1)
(1)
2
1
3
NIS3.0bnEV Range: NIS3.5bn
(1)
(Excluding Run-Rate Synergies)
(Excluding Run-Rate Synergies)
Quarter Ending September 30, 2014
Standalone EV
NISm Min Mid-Point Max
Enterprise Value 3,000 3,250 3,500
Reported Net Debt (1)
(1,616) (1,616) (1,616)
Net Debt Adjustments:
Mark-to-Market Debt Adjustment (185) (185) (185)
Total Employee Provisions (17) (17) (17)
Total Other Financial Obligations to Third Parties (30) (30) (30)
Total Financial Obligations to Related Parties (34) (34) (34)
Total Net Debt Adjustments (266) (266) (266)
Adjusted Net Debt (1,881) (1,881) (1,881)
Implied Equity Value (Inc. Shareholder Loans) 1,119 1,369 1,619
EquityValuation Summary (Including ShareholderLoans): NIS1.1bn- NIS1.6bn
YES Standalone Valuation
16
____________________
Source: YES company financials, Accounting due diligence report.
(1) Reported net debt includes interest payable on bonds ofc. NIS41mas of September 30, 2014.
(NISm) Base Upside Share
Enterprise Value 3,250 4,615
Less: Estimated Net Debt (September 2014E) (1,881) (1,881)
Implied Excess Value 1,369 2,734
CPI + 11.0% and CPI + 5.5% SHL Value (3)
1,369 2,476
CPI + 11.0% and CPI + 5.5% SHL Value Attributable to Eurocom (4)
199 360
CPI-Linked SHL Value (3)
0 258
CPI-Linked SHL Value Attributable to Eurocom (5)
0 127
Implied Ordinary Equity Value 0 0
Total Intrinsic Value of Bezeq Investments 1,169 2,116
Total Intrinsic Value of Eurocom Investments 199 487
IntrinsicValue of EurocomInvestments
YES Standalone Valuation
17
 Equity value ascribed to shareholder loans and ordinary equity in order of seniority:
• CPI+11% and CPI+5.5% are more senior
• CPI-linked shareholder loans rank junior to CPI+11% and CPI+5.5% shareholder loans
• Ordinary equity value based on equity value minus value ascribed to shareholder loans
 Respective attributable values to account for initial shareholder loan contributions
____________________
(1) Based on mid-point ofstandalone EV range of NIS3.0bn - NIS3.5bn; Equity value ascribedto shareholder loans (based on total shareholder loan contribution)and ordinary equity in order ofseniority.
(2) Based on mid-point ofstandalone EV range of NIS4.1bn - NIS5.4bn based on YES standalone DCF in case of full realization ofthe Upside Share; Equity value ascribed to shareholder loans (based on total shareholder loan contribution)and ordinary
equity in order of seniority.
(3) Represents shareholder loans carrying amount as of September 30, 2014.
(4) Based on 14.5% Eurocom ownership.
(5) Based on 49.1% Eurocom ownership.
1
2
3
1
2
3
(1) (2)
4. Operational Synergies
18
Operational Synergies
____________________
(1) Data as of 19 January 2015.
(2) BofAML research “EquityRisk Premium Implied byWorld Capital Markets” dated 19 January 2015.
ValuationMethodology
Net
Present
Value
Calculation
• Net present value (“NPV”) of synergies discounted to September 30, 2014, assuming mid-year convention
• Synergiesestimatessourced from Bezeqmanagement
• Assumes removal of structuralseparation by theend of 2016; first full year of synergies in 2017
• Discount ratebased on a weightedaveragecost of capital(“WACC”) rangeof 6.4%to 8.5%
• Considering synergies will likely be realizedat both YES and Bezeq(while YESwill be fully owned and integrated), wehave looked at values using
thefull rangeof Bezeqand YES WACC
• BezeqWACC (6.4% to 7.4%):
• Cost of Equity (7.7% to 9.1%):
• Riskfree ratebased on the spot yield (1.91%) (1) of a 10-year NIS denominated IsraeliGovernment bond. Given volatility in the risk free
rateandto ensure a conservative approach, we have also considered a 2-year averageyield (3.29%)to derive thecost of equity range
• Market risk premium of 6.39% based on BofAML Research(2)
• Unleveredbeta of 0.69 based on averageunlevered betas of Bezeq’ key listed Western European telecompeers (local predicted Barra
estimates)crossed checked with alternativesources
• Cost of debt (4.4%):
• Basedon the weightedaveragecost of the outstanding debt instruments at Bezeqas of September 30, 2014
• YESWACC (7.6%to 8.5%)
• Pleaserefer to page10 for further details on YES WACC rangeassumptions
2017 Run-Rate (NISm)
(1)
Percentage of 2017 Base
Comments Opex Capex Total Opex Capex Total
(2)
Content  No synergies assumed - - - - - -
Transmission  No synergies assumed - - - - - -
Sales
 Reduction in the volume of sale calls
 Ability to leverage YES’s door-to-door salesforce to sell bundles
 Potential reduction in commissions
4 - 4 0.4% - 0.3%
Marketing  Unification of marketing activities with focus on bundle offerings and content 26 - 26 2.3% - 1.8%
Customer
Service
 Unification of customer interface
 Reduction in call volume
 Reduction in volume of technical interventions
20 8 28 1.7% 2.6% 1.9%
51 8 59 4.4% 2.6% 4.0%
CostSynergies – Overview
19
Operational Synergies
____________________
Source: YES information, Bezeq Management Case.
(1) Represents pre-tax annual synergies.
(2) Based on annual cost base (Opex+ Capex).
1 Sub-Total
2017 Run-Rate (NISm)
(1)
Percentage of 2017 Base
Comments Opex Capex Total Opex Capex Total
(2)
IT/
Engineering
 Migration of IT systems 8 18 26 0.7% 5.8% 1.8%
Procurement  Improvement in procurement efficiency across internal operations 12 - 12 1.1% - 0.8%
Billing &
Collection
 Increasing portion of online bills
 Reduction in commissions
2 - 2 0.2% - 0.2%
G&A
Headcount
 Integration of overlapping functions 57 - 57 4.9% - 3.9%
Sub TotalSub-
Total
Sub-Total 80 18 98 6.9% 5.8% 6.7%
Total 131 26 157 11.3% 8.5% 10.7%
CostSynergies – Overview (Cont’d)
20
Operational Synergies
____________________
Source: YES information, Bezeq Management Case.
(1) Represents pre-tax annual synergies.
(2) Based on annual cost base (Opex+ Capex).
2
1 2+
1,373
1,048
(324)
Total
Synergy NPV
One-Off Items (1)
/
Buffer
Net
Synergy NPV
Cost SynergyNPV –Sensitivityto WACC
WACC(%)
Minimum
(6.4%)
1,645 (368) 1,277
Mid-Point
(7.5%)
1,373 (324) 1,048
Maximum
(8.5%)
1,170 (292) 878
21
CostSynergies – Summary Valuation
Operational Synergies
NISm
____________________
Source: Bezeq Management Case. Synergies NPV at September 30, 2014.
(1) Includes integration (IT/Operational and other) cost, merger cost and other costs.
(2) Based on mid-point WACCof7.5%.
Illustrative NPV at Mid-PointWACC of7.5%
Illustrative Impact ofDelayed StructuralSeparation Removal(2)
Delay
NISm No Delay 1 Year 3 Year
Net SynergyNPV 1,048 972 835
Cumulative
Delta vs.No Delay
(76) (213)
Revenue Synergy Assumptions
22
Operational Synergies
 Launchof 3P (triple play) offering in 2015 expectedto generateincrementalgross adds and churn reduction at YES and Bezeq
 Positive impact on gross adds and churn expected in 2016, 2017 and 2018 only – incrementalsubscribers expected to generaterevenuesover 8 years
 Impact offset by some repricing of existing YES/Bezeq3P subscriber base
 Analysis does not ascribefull value to the “defensive” natureof the YES acquisition for Bezeq; in particular, it does not fully capturethe risk of revenue losses at Bezeq
inthe absence of Transaction
Incremental
Gross Additions
Description NPV (NISm) (1)
Churn Reduction
Re-Pricing Effect
 10-15%increase in YES and Bezeqgross adds in 2016, 2017 and 2018
 Gross adds to generateincrementalrevenues over a period of 8 years
 10-15%reduction in YES and Bezeqdisconnections
 Reduceddisconnections to generaterevenuesover a period of 8 years
 Re-pricing of existing 3P subscriber base (assumed at 90% of YES subscribers)
 80%existing 3P subscribers repriced over two years (2016/2017)
 Repricing at a NIS20/month discount to theprice of a syntheticBezeq/YES3P bundle
NIS300m
NIS255m
NIS(347m)
1
2
3
____________________
Source: Bezeq Management. Synergies NPV at September 30, 2014.
(1) Assuming WACC 7.5% (Mid-point ofBezeq WACCand YES WACC).
NIS209mTotalSynergies
Buffer NIS(104m)
Assumed Net
RevenueSynergies
NIS104m(1)
Revenue Opex CapexSplit
Opex +
Capex
Announcement
Date
% Smallest Base(1): 3.2% 8.3% 2.4% 7.7%
% Combined Base(1)
: 0.5% 1.6% 0.2% 1.3%
23
May
2014
Apr
2008
Nov
2013
Apr
2013
____________________
(1) DirecTV revenue, opex and capexbase
excludes DirecTV’s LatinAmerican
operations.
Expected AnnualRun-RateSynergiesas%ofRelevant Base
% Smallest Base: 7.6% 16.7% 21.2% 17.1%
% Combined Base: 2.1% 4.3% 3.8% 4.3%
% Smallest Base: – 7.9% – 6.8%
% Combined Base: – 3.7% – 3.0%
% Smallest Base: 6.6% 10.6% 11.8% 10.1%
% Combined Base: 1.8% 3.2% 2.0% 2.8%
Average
% Smallest Base: 9.2% 9.5% – 8.8%
% Combined Base: 2.8% 3.1% – 2.7%
 Comparabletransactions
announced run-rate
Opex/Capexsynergies
represent an average10.1%
oftargetOpex/Capexbase
and 2.8%ofcombined
Opex/Capexbase
 Opex/Capexsynergies
contemplated in the
proposedBezeq/YES
combination represent 10.7%
ofYES Opex/Capex baseand
2.0%of thecombined group
Opex/Capexbase
 Sizeablerevenuesynergies
conservatively excludedfrom
theanalysis
Synergiesin Precedent Telecom-DTH Transactions
Operational Synergies
% Smallest Base: - 11.3% 8.5% 10.7%
% Combined Base: - 2.2% 1.5% 2.0%
Bezeq+ YES
Combination
AT&T/
DirecTV
CyfrowyPolsat /
Polkomtel
Forthnet/
Netmed
Dish Network/
Sprint
5. Tax Asset
24
Value ofTax Asset (NISm)
SummaryValuation
Tax Asset
_________________
(1) Sensitivity to NOLs utilization period assumes no refinancingof YES external debt
and future savings discounted backto September 30, 2014 using mid-point of YES
WACC range and Bezeq WACCrange of8.0% and 6.9%, respectively.
(2) Sensitivity to discount rate assumes no refinancing ofYES external debt, NOLs
utilization period of 9 years and future savings discounted back to September 30,
2014.
(3) Assumes no refinancing ofYES external debt, future savings discounted back to
September 30, 2014 using mid-point of YES WACCrange and Bezeq WACC range of
8.0% and 6.9%, respectively. and NOLs utilization period of7 years post removal of
structural separation (at Bezeq level).
(4) Assumes tax rate of 26.5%.
Total Utilizable NOLs (NISm)
1,000 2,000 3,000 3,500 4,000 4,500 5,000 5,400
7 Years 199 393 588 685 782 879 976 1,054
9 Years 191 374 556 648 739 830 921 994
11 Years 184 356 528 613 699 785 871 940
Total Utilizable NOLs (NISm)
1,000 2,000 3,000 3,500 4,000 4,500 5,000 5,400
8.5% 7.4% 188 366 544 633 722 811 900 971
8.0% 6.9% 191 374 556 648 739 830 921 994
7.6% 6.4% 195 382 569 663 756 850 943 1,018
NOLsUtlization
Period(1)DiscountRate
(2)
 Transaction andremovalofshareholderloansto
allowutilization of up to c. NIS 5.4bn net
operating losses (“NOLs”)at YES, subject to
approvalby theIsraelTaxAuthority
 YES currently does not havesufficient taxable
incomeagainst which it could utilizethe tax
benefits
 Timing of NOLs utilization and taxrate(4)
assumptionsbasedon taxadvisoranalysis
provided to Bezeq Independent BoardCommittee
 Valuation ranging fromNIS544mto
NIS1,018m(fortheNIS3.0bn caseand NIS5.4bn
caserespectively)
 Negativeimpact ofdelayed structuralseparation
removalon taxasset NPV estimated at c. NIS25m
and NIS53mperyearofdelay for NIS3.0bn and
NIS5.4bn utilizableNOLs respectively
 Assumes NPVtax savings ofNIS67mfrom NOLs
utilized in 2015-16 preremovalof structural
separation, representing12.1%and 6.8%oftotal
taxasset in the NIS3.0bn NOLs caseand NIS5.4bn
NOLs caserespectively
YES WACC / Bezeq WACC
Illustrative Impact of DelayedStructural Separation Removal on Value of Tax Asset (3)
Delay
NISm
Total Utilizable
NOLs NoDelay 1 Year 3 Year
Tax Asset NPV 3,000 556 531 490
Cumulative Delta vs.
NoDelay
(25) (66)
Tax Asset NPV 5,400 994 941 849
Cumulative Delta vs.
NoDelay
(53) (145)
25
IllustrativeCombined Impactof Delayed StructuralSeparationRemoval
Tax Asset
Delay
NISm TotalUtilizable NOLs No Delay 1 Year 3 Year
Tax Asset NPV (1)
3,000 556 531 490
CumulativeDelta vs.No Delay (25) (66)
Net SynergyNPV(2) - 1,048 972 835
CumulativeDeltavs.No Delay (76) (213)
TotalTax Asset and Net SynergyNPV 1,605 1,503 1,325
CumulativeDeltavs.No Delay (101) (279)
____________________
Source: Bezeq Management Case. Synergies NPV at September 30, 2014.
(1) Assumes tax rate of 26.5%.
(2) Based on mid-point WACCof7.5%.
1
Delay
NISm TotalUtilizable NOLs No Delay 1 Year 3 Year
Tax Asset NPV (1) 5,400 994 941 849
CumulativeDelta vs.No Delay (53) (145)
Net SynergyNPV(2)
- 1,048 972 835
CumulativeDeltavs.No Delay (76) (213)
TotalTax Asset and Net SynergyNPV 2,043 1,913 1,684
CumulativeDeltavs.No Delay (129) (358)
2
6. Transaction Considerations
Amount (NISm)
26
Considerationto Eurocom– Key Terms
Transaction Considerations
Initial
Consideration
Conditional Tax
Consideration
1
2
• TransactionconsiderationagreedbetweenBezeqandEurocom
• Forcomplete descriptionplease refertothe Transaction documentation
Upside Share
3
Component AgreedTerms
• Cash component payable at completion680
• Conditional upon theterms of a settlement with the IsraelTaxAuthority
• Nocontingent payment below NIS3.0bn NOLs
• Maximumcontingent payment at NIS5.4bnNOLs
• Set additional payment terms and timing
Upto 200
Upto 170
• Earn-out payment split into up to three installmentscontingent upon YES meeting unlevered free
cashflow targetsin each of 2015, 2016 and 2017
Maximum
Consideration
Upto 1,050
Upto 1,050
199
1,908
(680)
1,2281,048
104
556
0
500
1,000
1,500
2,000
2,500
3,000
Intrinsic Value of
Eurocom
Investments
Cost
Synergies
Revenue
Synergies
Tax Asset Value to
Bezeq
Consideration to
be Paid by Bezeq
Value Creation
to Bezeq
Value Creation to Bezeq – Assuming Payment of Initial Consideration(NIS680m)
Transaction Considerations
27
____________________
Source: Bezeq Management Case.
1) Range of values based on standalone EV range of NIS3.0bn -NIS3.5bn; Equity value ascribed to shareholder loans (based on total shareholder loan contribution) and ordinary equity in order of seniority.
2) Base case assuming 7.5% WACC andremoval of structural separation by the endof2016; Value range based on WACC range of 6.4%-8.5%.
3) Base case assuming 7.5% WACC; Value range based on WACC range of 6.4%-8.5%.
4) Base case assuming NIS3.0bnNOLs utilization andremoval of structural separationby the end of2016; Tax asset valuation based onYES WACC of 8.0% and Bezeq WACC of 6.9%; Tax asset value range based on YES WACCand Bezeq WACC
ranges of 7.6%-8.5% and 6.4%-7.4%, respectively.
 Implies valuecreation to Bezeq of
NIS1.0bn -NIS1.5bn
 Based on rangeofintrinsic
values (standaloneEVs)and
operationalsynergies andtax
asset (discount rates)
 Consideration paid by Bezeqis in
excess ofintrinsic valueto Eurocom
but represents
 Intrinsic valueplus c. 46%of
cost synergies NPV
 Intrinsic valueplus c. 42%of
cost and revenuesynergiesNPV
 Intrinsic valueplus c. 28%of
cost synergies, revenue
synergies and taxasset NPV
Value
Range
Min 163 878 98 544 1,682 (680) 1,002
Max 235 1,277 112 569 2,193 (680) 1,513
(NISm)
(1)
(2) (3)
(4)
199
288
556
2,634
(370) 1,584
438
(680)
487
1,048
104
994
(1,050)
0
500
1,000
1,500
2,000
2,500
3,000
Intrinsic Value of
Eurocom
Investments
Cost
Synergies
Revenue
Synergies
Tax Asset Value to
Bezeq
Consideration to
be Paid by Bezeq
Value Creation
to Bezeq
Value Creation to Bezeq – Assuming Payment of MaximumConsideration(NIS1,050m)
Transaction Considerations
28
 Implies valuecreation to Bezeq of
NIS1.2bn -NIS2.2bn
 Includes allcontingent paymentsper
agreement and represents
 Intrinsic valueplus c. 54%of cost
synergies NPV
 Intrinsic valueplus c. 49%of cost
and revenuesynergies NPV
 Intrinsic valueplus c. 26%of cost
synergies, revenuesynergies and
taxasset NPV
 Consideration paid by Bezeqat face
value(futurepayment not
discounted)
Value
Range
Min 316 878 98 971 2,263 (1,050) 1,213
Max 859 1,277 112 1,018 3,266 (1,050) 2,216
(NISm)
(1)
(2) (3)
(4)
____________________
Source: Bezeq Management Case.
1) Range of values based on standalone EV range of NIS4.1bn -NIS5.4bnbasedonYES standalone DCF incase offull realizationof the Upside Share; Equity value ascribed toshareholder loans (based on total shareholder loancontribution) andordinary equityin order
of seniority.
2) Base case assuming 7.5% WACC andremoval of structural separation by the endof2016; Value range based on WACC range of 6.4%-8.5%.
3) Base case assuming 7.5% WACC; Value range based on WACC range of 6.4%-8.5%.
4) Base case assuming 100% utilization of NOLs (NIS5.4bn) and removal of structural separation by the end of 2016; Tax asset valuation based on YES WACCof 8.0% and Bezeq WACC of 6.9%; Tax asset value range based on YES WACCand Bezeq WACC ranges of7.6%-
8.5% and 6.4%-7.4%, respectively.
Appendix
29
AdditionalInformationand Glossary
Appendix
 Asof September30, 2014, Bezeq’scarrying amount of investmentsinYES amountedto NIS1,012m (for additional informationple ase
refertopage 12 of Bezeq’squarterlyfinancial report forSeptember30, 2014)
 CAGR = CompoundAnnual Growth Rate
 Capex = Capital Expenditures
 EBITDA = Earnings Before Interest,Tax,DepreciationandAmortization
 LTM = Last Twelve Months at the valuationdate
 Mid-yearconvention= a mid-yeardiscountused ina discountedcash flowanalysisto discount future cash flowsto a presentvalue
 Opex = OperatingExpenses
 OpFCF= OperatingFree Cash Flow; Definedas: EBITDA minus Capex
 Transaction= Exercise of Bezeq’s call option over8.6% of the equityshares inYES, purchase by Bezeqof a 41.6% equitystake in YES and
100% of the shareholderloansto YES currentlyheldby Eurocom and its affiliates (1)
Additional
Information
Glossary
____________________
1) Bezeq’s equity ownership in YES toincrease from a 49.8% minority stake to 100% ownershippost Transaction.

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Valuation report by Bank of America Merrill Lynch

  • 1. 2 March 2015 Valuation Report D.B.S. Satellite Services (1998) Ltd. (“YES”)
  • 2. “Bank of America Merrill Lynch” is the marketing name for the global banking and global markets businesses of Bank of America Corporation. Lending, derivatives, and other commercial banking activities are performed globally by banking affiliates of Bank of America Corporation, including Bank of America, N.A., a member of FDIC. Securities, strategic advisory, and other investment banking activities are performed globally by investment banking affiliates of Bank of America Corporation (“Investment Banking Affiliates”), including, in the United States, Merrill Lynch, Pierce, Fenner & Smith Incorporated and Merrill Lynch Professional Clearing Corp., which are both registered broker dealers and members of FINRA and SIPC, and, in other jurisdictions, by locally registered entities. Investment products offered by Investment Banking Affiliates: Are Not FDIC Insured * May Lose Value * Are Not Bank Guaranteed. These materials have been prepared by Merrill Lynch International, a subsidiary of Bank of America Corporation for the Board of Directors of Bezeq, the Israeli Telecommunications Corp. Ltd (the “Company”) to whom such materials are directly addressed and delivered in connection with our engagement pursuant to an engagement letter dated 9 April 2014 and may not be used or relied upon for any purpose other than as specifically contemplated by a written agreement with us. These materials must not be copied, reproduced, published, distributed, passed on or disclosed (in whole or in part) to any other person or used for any other purpose at any time without the prior written consent of Bank of America, save that Bank of America Merrill Lynch has consented that they may be included in the materials sent to Bezeq shareholders together with the invitation to be published by the Company for the convening of a shareholders meeting to consider a transaction involving the purchase of shares in D.B.S Satellite Services (1998) Ltd. ("YES"). These materials are based on information provided by or on behalf of the Company an d/or other potential transaction participants, from public sources or otherwise received by us. We assume no responsibility for independent investigation or verification of such information (including, without limitation, data from third party suppliers ) and have relied on such information being complete and accurate in all material respects. With respect to estimates and forecasts of future financial performance prepared by or reviewed with the managements of the Company and/or other potential transaction participants or obtained from public sources, we have assumed that such estimates and forecasts have been reasonably prepared on bases reflecting the best currently available estimates and judgments of such managements (or, with respect to es timates and forecasts obtained from public sources, represent reasonable estimates). We have relied, at the direction of the Company, on the assessments of the management of the Company as to the Company’s ability to achieve the synergies and the timing of achieving such synergies and we have assumed with the Company’s consent, that the synergies will be realised in the amounts and at the times projected. In particular but without limitation, we have relied on the assessments of management of the Company as to the likely content and timing of changes to the regulatory position in the industries in which Bezeq and YES operate, upon which a significant portion of the synergies depend. We have relied, at the direction of the Company, on the co ntents of a tax report and tax utilisation analysis prepared by the Company’s tax advisers as to the Company’s ability to benefit from certain net operating losses and the quantity and timing of achieving such benefits from them. We have discussed with the management of the Company and of YES the information, assessments and assumptions provided to us, and no facts have come to our attention that, in our judgment, would make our reliance thereon unreasonable. No representation or warranty, express or implied, is made as to the accuracy or completeness of such information and nothing contained herein is, or shall be relied upon as, a representation, whether as to the past, the present or the future. It is up to any recipient of these materials to make its own assessment of the validity of such assumptions and no liability is accepted by Bank of America Merrill Lynch in respect of the achievement of such assumptions. These materials were designed for use by persons familiar with the publicly available information regarding business and affairs of the Company and YES and are being furnished and should be considered only in connection with such information. These materials are not intended to provide the sole basis for evaluating, and should not be considered a recommendation with respect to, any transaction or other matter. These materials are not a fairness opinion nor a recommendation to take any action and do not address the merits of any decision by any person or entity (including the Company) in connection with any transaction or the price at which a transaction should be undertaken, and Bank of America Corporation and its affiliates do not express any judgment or opinion in connection therewith. These materials should be read in conjunction with, and are subject to the same assumptions and limitations as are set out in, the fairness opinion letter dated on or about the same date as these materials. These materials do not constitute an offer or solicitation to sell or purchase any securities and are not a commitment by Ban k of America Corporation or any of its affiliates to provide or arrange any financing for any transaction or to purchase any security in connection therewith. The materials speak as of the date hereof (unless an earlier date is indicated herein) and are based on the economic, regulatory, market and other conditions a they exist on, and information made available to us as of, the date hereof and we assume no obligation to update or otherwise revise these materials. These materials are intended for the benefit and use of the Company, and may not be reproduced, disseminated, quoted or referred to, in whole or in part, without our prior written consent, save as aforementioned. These materials may not reflect information known to other professionals in other business areas of Bank of America Corporation and its affiliates. None of Bank of America Merrill Lynch, or its associates accepts any liability whatsoever to the extent permitted by applicable law, whether in contract or in tort or under statute or otherwise (including in negligence), for any direct, indirect or consequential loss arising from any use of these materials, their contents or preparation or otherwise in connection with the m. Bank of America Merrill Lynch is acting exclusively for the Company in connection with these materials and any transaction contemplated herein and for no one else and will not be responsible to anyone other than the Company for providing the protections afforded to its clients or for providing advice in relation to these materials and any transaction contemplated herein. 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In the ordinary course of these activities, parts of the BAC Group at any time may invest on a principal basis or manage funds that invest, make or hold long or short positions, finance positions or trade or otherwise effect transactions, for their own accounts or the accounts of customers, in debt, equity or other securities or financial instruments (including derivatives, bank loans or other obligations) of the Company, potential counterparties or any other company that may be involved in a transaction. Products and services that may be referenced in the accompanying materials may be provided through one or more affiliates of Bank of America Corporation. We have adopted policies and guidelines designed to preserve the independence of our research analysts. The BAC Group prohibits employees from, directly or indirectly, offering a favorable research rating or specific price target, or offering to change a rating or price target to a subject company as consideration or inducement for the receipt of business or for compensation and the BAC Group prohibits research analysts from being directly compensated for involvement in investment banking transactions. We are required to obtain, verify and record certain information that identifies the Company, which information includes the name and address of the Company and other information that will allow us to identify the Company in accordance, as applicable, with the USA Patriot Act (Title III of Pub. L. 107-56 (signed into law October 26, 2001)) and such other laws, rules and regulations as applicable within and outside the United States. We do not provide legal, compliance, tax or accounting advice. Accordingly, any statements contained herein as to tax matters were neither written nor intended by us to be used and cannot be used by any taxpayer for the purpose of avoiding tax penalties that may be imposed on such taxpayer. If any person uses or refers to any such tax statement in promoting, marketing or recommending a partnership or other entity, investment plan or arrangement to any taxpayer, then the statement expressed herein is being delivered to support the promotion or marketing of the transaction or matter addressed and the recipient should seek advice based on its particular circumstances from an independent tax advisor. Notwithstanding anything that may appear herein or in other materials to the contrary, the Company shall be permitted to disclose the tax treatment and tax structure of a transaction (including any materials, opinions or analyses relating to such tax treatment or tax structure, but without disclosure of identifying information or, except to the extent relating to such tax structure or tax treatment, any non-public commercial or financial information) on and after the earliest to occur of the date of (i) public announcement of discussions relating to such transaction, (ii) public announcement of such transaction or (iii) execution of a definitive agreement (with or without conditions) to enter into such transaction; provided, however, that if such transaction is not consummated for any reason, the provisions of this sentence shall cease to apply. Copyright 2015 Bank of America Corporation. Confidential Disclaimer
  • 3. 1. Preliminary Observations 1 2. YES Overview 4 3. YES Standalone Valuation 9 4. Operational Synergies 18 5. Tax Asset 24 6. TransactionConsiderations 26 Appendix 29 Tableof Contents Valuation Report
  • 5. 1 Preliminary Observations  Asrequestedandin accordance withan engagementletterdatedApril 9, 2014, Bank of America Merrill Lynch ("BofAML") has prepareda valuation reportfor the IndependentCommittee of the Board of Directors of Bezeq  Thisvaluationreportsets out the methodologiesusedto determine the value of the Transaction to Bezeq  BofAML is a leadingglobal corporate and investmentbankinggroupoperatingin EMEA through its subsidiaryMerrill Lynch International (“MLI”)  MLI is primarilyinvolvedinthe followingbusinessactivities:  Investmentbankingadvisoryandunderwritingservices  Brokerand dealerinequityand fixedincome,currency and commoditiesfinancial instruments  Posttrade relatedservices  Equityand fixedincome research  MLI’s leadinginvestmentbankingadvisorycredentialsinclude anumberof significanttransactionsincludinginthe Telecomand PayTV sectors  BofAML acted as financial advisorto the IndependentCommittee of the Board of Directors of Bezeqinconnection withthe Transaction and will receive a fee forour services,a portion of which is payable inconnection withthe renderingof an opinion  The compensationto be paid to BofAML for the preparationand deliveryof thisvaluationreportis not dependentonthe outcome of the Transaction
  • 6. 2 Preliminary Observations  The Company has agreed to indemnifyBofAMLand itsaffiliatesandits and theirrespective directors,officers,employeesand agents(each,an “IndemnifiedParty”) andholdeach of them harmless fromand againstall losses,claims,damages and liabilities(collectivel y, “Liabilities”) towhichany of the IndemnifiedPartiesmaybecome subjectrelatingto, arising inany manner out of or in connectionwiththe renderingof servicesto the Company (the “Services”),the Transaction or an IndemnifiedParty’srole inconnection therewith,exceptandsolelytothe extentit is finallyjudiciallydetermined thatsuch Liabilitiesresultedfromthe grossnegligence orwillful misconductof such IndemnifiedParty  The Company has also agreed to reimburse eachIndemnifiedPartyforany properlyincurredlegal and other expensesproperlyi ncurredinconnection withanypendingor threatenedaction,claim,suit, proceedingor investigation(eachandcollectively,an“Action”),relatingto,arisingin any manner out of or in connection withthe renderingof Servicesto the Company, the Transaction or an IndemnifiedParty’srole inconnecti ontherewith,or the enforcementof the engagementagreementbetweenthe CompanyandBofAML, in each case as such expensesare incurred  The Company has further agreedthat no IndemnifiedPartyshall have any Liabilitytothe Company,its securityholders,credi torsor any personasserting claimson behalf of or in right of the Company, relatingto or in connectionwith the renderingof Servicesto the Company,the Transaction or an IndemnifiedParty’srole inconnectiontherewith,exceptandsolelytothe extentitis finallyjudiciallydeterminedthatsuchLiabilityresultedfromthe grossnegligence or willful misconductof such IndemnifiedParty  These materialsmust not be copied,reproduced,published,distributed,passedonor disclosed(inwhole or in part) to any other personor usedfor any otherpurpose at any time withoutthe prior writtenconsentof Bank of America,save that Bank of America Merrill Lynch has consentedthat theymay be includedinthe materialssentto Bezeqshareholderstogetherwiththe invitationtobe publishedbythe Company forthe conveningof a shareholders meetingtoconsidera transaction involvingthe purchase of shares inD.B.S Satellite Services(1998) Ltd. ("YES")
  • 7. GeneralValuation Considerations 3 Preliminary Observations  Inorder to determine the value of the Transaction to Bezeq,we have assessed the various componentsof value accruing to Bezeqand reviewedthe following:  Intrinsicvalue of Eurocom’s equitystake and shareholderloans  Operational synergiesresultingfromthe contemplatedTransaction  Tax asset  Whilstperformingouranalyses,we have reliedonassumptionsand informationprovidedbyBezeqmanagementandthird party professionalsincluding:  A businessplan  The share purchase agreementusedto assess the upside share and contingenttax consideration  The assessmentof operatingsynergies – additional value bucketsexistbuttheyhave not beenquantifiedforthisvaluationreport (e.g.financing synergies)  Netdebtand debt splitas of latestreporteddate (September30, 2014)
  • 9. 4 YES TV Offering ____________________ Source: Company website and management presentation. BusinessOverview YES Overview “YES” Branded Channels Offering Description External Channels VOD Offering  >25,000 titlesin theVOD catalogue  Over 1,000 new titlesadded monthly  c. 8mcontent views per month  Primarycontent items categories include: children’s world, series, programsfrom channels, movies, Russiantitles, other  Over140 externalchannels including: sports, children, music, movie, entertainment, newsandmore  5Featurefilm/ movie channels  4Series channels  Award- winning Documentary channel  24hour programming  Full HD  Approximately623ksubscribers  Distributing160 local and international channels  PremiumpositioninginIsraeli TV marketrelyingon:  Superiorcontentoffering  Innovationleadership  Customerservice  Main competitoris HOT (ownedby Altice) Sole satellite Pay TV operatorin Israelwith over41% Pay TV market share
  • 10. 1,467 1,476 1,481 1,506 1,532 1,558 1,200 1,300 1,400 1,500 1,600 2013A 2014E 2015E 2016E 2017E 2018E IsraeliPay TV Market – Key Statistics YES Overview 5  Approximately63% Pay TV penetration  Increase in households to drive PayTV subscriptions  IPTV launch expectedto result ina decrease in market share forYES ____________________ Source: Bezeq management estimates (the “Bezeq Management Case”). (1) Includes YES, HOT, Cellcom and Partner. (2) Includes DTT and private satellite dishes. (3) Assumes incremental IPTV market share increase of 2.5% per year from 2014 to 2018 (10% Pay TV market share in 2018). YES Pay TV Market Share (3) CAGR 14E-18E PayTV PenetrationIsrael Total Householdsby Sector Jewish Households Arab Households Other Households (0.4%) 0.6% 0.3% 1.7% 1.7% 1.7% 41.0% 42.8% 43.3% 43.0% 42.5% 42.0% 40% 41% 42% 43% 44% 2013A 2014E 2015E 2016E 2017E 2018E p.p. Change 14E-18E Implied Mkt Share of Total Households 26.2% 27.1% 27.0% 26.8% 26.5% 26.2% (0.8%) 1,874 1,902 1,930 1,959 1,989 2,019 334 343 354 364 375 38690 91 93 94 96 972,298 2,337 2,377 2,418 2,459 2,502 0 500 1,000 1,500 2,000 2,500 3,000 2013A 2014E 2015E 2016E 2017E 2018E 1.7% 1.7% 1.7% 1.7% 1.7% 1.7% CAGR 14E-18E 1.5% 3.0% 1.5% 1.4% Israel Total Pay TV Households ‘000s ‘000s YoY Growth (%) YoY Growth (%) 24.0% 23.1% 24.0% 24.0% 24.0% 24.0% 63.8% 63.1% 62.3% 62.3% 62.3% 62.3% 12.2% 13.8% 13.8% 13.8% 13.8% 13.8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 2013 2014 2015 2016 2017 2018 Pay TV Households (1) Unconnected Households Other Households (2) p.p. Change 14E-18E (0.8%) PayTV / Other Householdsas%ofTotalHouseholds 0.9% 0.0%
  • 11. 1,635 1,723 1,749 1,765 1,737 1,731 0 500 1,000 1,500 2,000 2,500 2013A 2014E 2015E 2016E 2017E 2018E 530 570 579 596 575 576 0 200 400 600 800 2013A 2014E 2015E 2016E 2017E 2018E 204 243 249 284 271 272 0 100 200 300 400 2013A 2014E 2015E 2016E 2017E 2018E 1,105 1,153 1,170 1,169 1,161 1,155 0 200 400 600 800 1,000 1,200 1,400 2013A 2014E 2015E 2016E 2017E 2018E Total OpFCF (1)Total EBITDA Key Financial Metrics 6 12.5% 14.1% 14.2% 16.1% 15.6% 15.7%  YESfinancial projections as developed byBezeq Management based on bottom-up approach  More conservative views than business plan provided by YES Management  Flat revenuesand EBITDA vs. approx. 2.1% and 4.5% growth respectively  Stable EBITDA margin vs. increase to approx. 36%  OpFCF to reach approx. NIS270m vs. approxim. NIS420m in 2018 in the YESplan OpFCF Margin (%) 32.4% 33.1% 33.1% 33.7% 33.1% 33.3%EBITDA Margin (%) 0.3% CAGR 14E-18E 2.9% CAGR 14E-18E ____________________ Source: Bezeq Management Case. (1) OpFCF defined as EBITDA minus Capex. NISm NISm Total Revenues (0.1%) 5.4% 1.5% 0.9% (1.6%) (0.3%)YoY Growth (%) 0.1% CAGR 14E-18E NISm % of Total Revenues NISm Total OperatingExpenses 67.6% 66.9% 66.9% 66.3% 66.9% 66.7% 0.0% CAGR 14E-18E YES Overview 233 233 229 228 223 221 200 210 220 230 240 2013A2014E2015E2016E 2017E 2018E YoY Growth (%) (0.6%) (1.9%) (0.3%) (2.4%) (0.9%)0.4% CAGR 14E-18E (1.4%) Blended ARPU NIS / Month
  • 12. 7 ____________________ Source: Bezeq. Key Market Risks YES Overview  Macro environment  Increased competition from HOT leading to further ARPU erosion  Entrance of new competitors such as Cellcom, Partner, Golan, IBC and other OTT / DTT players  Increased impact of “cord-cutters”  Increased penetration of alternative TV packages  Greater supervision of content and service prices by the Ministry of Communications  Potential content price inflation driven by increased competition  Content piracy
  • 13. Senior Subordinated NISm CPI+5.5% Interest CPI+11% Interest CPI+11%/ CPI+5.5% Interest CPI-Linked Total Shareholder Loans Bezeq 371 1,745 2,116 1,214 3,330 Eurocom 122 238 360 1,173 1,533 Total 493 1,983 2,476 2,387 4,864 % Bezeq 75.2% 88.0% 85.5% 50.9% 68.5% % Eurocom 24.8% 12.0% 14.5% 49.1% 31.5% Pari Passu YESCapital Structureand Existing Indebtedness YES Overview 8  Capital structure includes external debt, shareholder loans and ordinary equity  Adjusted external net debt of NIS1,881m as of September 30, 2014 (for further detail, please refer to page 16)  Two categories of shareholder loans: • CPI+11% and CPI+5.5% shareholder loans which rank pari passu and are junior to the external debt • CPI-linked shareholder loans rank junior to the CPI+11% and CPI+5.5% shareholder loans but senior to the ordinary equity  Eurocom holds 14.5% of the first category of shareholder loans, 49.1% of the second category and 41.6% of the ordinary equity (post exercise of Bezeq’s call option) YES Nominal Shareholder Loans Balance as of September 30, 2014 (NISm) ____________________ Source: Bezeq. 1 2 1 2
  • 14. 3. YES Standalone Valuation
  • 15. • Limitednumber of recent relevant transactionsinvolving DTH platform acquisitions • Focus on transactions in maturemarkets • BSkyB/Sky Italia (Italy/July 2014), AT&T/DirecTV(US/May2014) and Vivendi/Canal+ (France/October 2013) • BSkyB/Sky Deutschland(Germany/July 2014) and Telefonica/Canal+ (Spain/May 2014) also considered however not included in valuation rangesdue to diverging financial profiles • Transactions’ financialmetricsadjusted for differences in accounting policies (1), minority interests, associate investments and announced synergies to theextent possible and where appropriate • Keytransactionmultiples used include: EV/EBITDALTMandEV/EBITDALTM+1 9 StandaloneEnterpriseValue (“EV”)– Key ValuationMethodologies YES Standalone Valuation • Broadrangeof listed DTH peer companies considered, although no perfect comparable • YESbenchmarked against peers on key financial metricsand qualitative elements • Financialanalysis focused on peers in maturemarkets: Sky Plc (UK/Germany/Italy), Dish Network(US) and Sky Network(New Zealand) • Peer financial metricsadjusted for differences in accounting policies (1), minority interests and associateinvestments to the extent possible • Keytrading multiples used include: EV/EBITDA2015E/2016E, EV/OpFCF 2015E/2016E Relevant Trading Multiples Relevant Transaction Multiples ____________________ (1) YES Opex adjusted for the portion of broadcasting rights which has not been expensed. 1 2
  • 16. 10 YES Standalone Valuation Discounted Cash Flows (“DCF”) • DCFused as primary valuation methodology given business specifics • DCFbased on BezeqManagement Case • Cash flows discounted to September 30, 2014, assuming mid-year convention • Unleveredfree cash flows calculatedassuming statutorytaxrateof 26.5%(1) • Discount ratebased on weightedaveragecost of capital("WACC") rangeof 7.6%to 8.5%: • Cost of Equity (8.8% to 10.2%): • Riskfree ratebased on the spot yield (1.91%) (2) of a 10-year NIS denominated IsraeliGovernment bond. Given volatility in the risk free rateandto ensure a conservative approach, we have also considered a 2-year averageyield (3.29%)to derive thecost of equity range • Market risk premium of 6.39% based on BofAML Research(3) • Unleveredbeta of 0.82 based on averageunlevered betas of YES’ key listed DTH peers (local predicted Barra estimates) • Cost of debt (6.3%): • Basedon the cost of debt of similar debt instruments with 10-year duration and ilA credit rating as provided by Financial Immunities • Terminalvalue assumptions include: • EBITDAmargininline with 2018 • Capex/revenues at 16.9% • WACC of 7.6% to 8.5% • PerpetualGrowthRate("PGR")of 1.0%to 2.0%in line with Israeli inflation forecasts • Allfinancial/operating projections (including terminalvalue assumptions) as per Bezeq management ____________________ (1) Standalone value does not capture any potential taxbenefits. (2) Data as of 19 January 2015. (3) BofAML research “EquityRisk Premium Implied byWorld Capital Markets” dated 19 January 2015. StandaloneEnterpriseValue (“EV”)– Key ValuationMethodologies (Cont’d) 3
  • 17. YES Standalone Valuation 11 64.7x EV/EBITDA EV/OpFCF Peer 2015E 2016E 2015E 2016E Maximum Minimum (1) (2) 10.1x 12.2x 15.6x ____________________ Source: broker research, companyreports, Factset as of19 January 2015. (1) Sky Plc EBITDA adjusted for expensed CPE and Installation costs (marketing and subscriber management expenses)for UK, Germanyand Italy businesses. (2) Dish Network Enterprise Value adjusted for broker views on the value of its Spectrum; EBITDA adjusted for expensed CPE costs andsatellite depreciation. RelevantTrading Multiples (AdjustedWhen Possible per YES AccountingPolicies)1 9.4x 11.2x 13.3x 7.0x 6.8x 7.9x 6.7x 6.6x 7.3x 6.8x 7.9x 6.6x 7.3x 10.1x 15.6x 9.4x 13.3x
  • 18. Announcement Date Acquirer Target EV/EBITDA Headline EV/EBITDA Run-Rate Opex Synergy Adjusted LTM LTM+1 LTM LTM+1 Jul-14 May-14 Oct-13 Maximum Minimum YES Standalone Valuation 12 5.8x 8.4x 5.8x 8.4x 6.9x (2) ____________________ Source: broker research, companyreports. Note: LTM based on last quarterly financials available at transactions’ announcement date. (1) Sky Italia EBITDA adjusted for expensed installation costs and capitalized content rights. (2) DirecTV enterprise value adjusted for minorities and associates; EBITDA adjusted for satellite capex, run-rate Opex synergies ofc. $1.6bn. RelevantTransactionMultiples (AdjustedWhen Possible per YES AccountingPolicies)2 5.5x 8.3x 5.5x 8.3x 6.3x 5.2x 7.0x 5.8x 7.0x 5.2x 4.8x 6.9x 5.5x 6.9x 4.8x (1)
  • 19. Normalized (Y/E Dec, NISm) 2013A 2014E 2015E 2016E 2017E 2018E Year Revenues 1,635 1,723 1,749 1,765 1,737 1,731 1,731 % growth (0.1%) 5.4% 1.5% 0.9% (1.6%) (0.3%) 0.0% EBITDA 530 570 579 596 575 576 576 % Revenues 32.4% 33.1% 33.1% 33.7% 33.1% 33.3% 33.3% D&A (263) (297) (308) (315) (314) (311) (293) % Capex 81.2% 90.8% 93.2% 101.0% 103.3% 102.1% 100.0% EBIT 268 273 271 280 261 265 284 Tax Paid (71) (72) (72) (74) (69) (70) (71) % Tax Rate 26.5% 26.5% 26.5% 26.5% 26.5% 26.5% 25.0% Change in Broadcasting Rights (39) (27) (36) (25) (24) (23) - % Revenues (2.4%) (1.6%) (2.1%) (1.4%) (1.4%) (1.3%) 0.0% Capex (324) (327) (330) (312) (304) (305) (293) % Revenues 19.8% 19.0% 18.9% 17.7% 17.5% 17.6% 16.9% Change in Working Capital / Other (1) 21 (117) (30) (4) (1) (1) (1) % Revenues 1.3% (6.8%) (1.7%) (0.2%) (0.1%) (0.1%) (0.1%) Unlevered FCF 117 27 111 180 176 178 212 Growth (77.0%) 311.5% 62.9% (2.3%) 0.9% Discount Present Value of Terminal Value Enterprise Value at a Rate at a Perpetual Growth Rate of Perpetual Growth Rate of Implied EV/EBITDA 2015E (2) (WACC) 1.0% 1.5% 2.0% 1.0% 1.5% 2.0% 1.0% 1.5% 2.0% 7.6% 2,484 2,703 2,961 3,035 3,253 3,511 5.6x 6.0x 6.5x 7.8% 2,376 2,577 2,813 2,923 3,125 3,361 5.4x 5.8x 6.2x 8.0% 2,275 2,461 2,678 2,820 3,006 3,223 5.2x 5.5x 5.9x 8.3% 2,181 2,354 2,554 2,723 2,896 3,096 5.0x 5.3x 5.7x 8.5% 2,094 2,254 2,439 2,633 2,793 2,978 4.8x 5.1x 5.5x Enterprise Value: Perpetuity Growth Method 13 YES Standalone Valuation ____________________ Source: Bezeq Management Case, BofAML IBKestimates. (1) Includes NIS2.5m workingcapital adjustment in 2015, 2016 and 2017 related toadditional tax expense andlabor cost. (2) EBITDA adjusted for change in broadcasting rights. (3) Normalized year tax rate assumed at 25% as per Bezeqguidance. DiscountedCash Flow Analysis3 + + + + + (3)
  • 20. 14 YES Standalone Valuation ____________________ Source: Bezeq Management Case. (1) Assumes perpetual growthrate of1.5%. DiscountedCash Flow Analysis – Sensitivity to YES Market Share & ARPU Growth r in Annual Market Share vs. Bezeq Management Case(1) EV (NISm) (5.0%) (3.0%) (1.0%) Bezeq Mgmt Case +1.0% +3.0% +5.0% 7.6% 2,448 2,792 3,109 3,253 3,421 3,756 4,090 7.8% 2,359 2,686 2,988 3,125 3,285 3,604 3,922 8.0% 2,276 2,588 2,876 3,006 3,159 3,463 3,766 8.3% 2,200 2,497 2,772 2,896 3,041 3,332 3,621 8.5% 2,128 2,413 2,675 2,793 2,932 3,210 3,486 r in 2015 ARPU Growth vs. Bezeq Management Case(1) EV (NISm) (5.0%) (3.0%) (1.0%) Bezeq Mgmt Case +1.0% +3.0% +5.0% 7.6% 2,633 2,891 3,124 3,253 3,382 3,640 3,897 7.8% 2,528 2,777 3,001 3,125 3,249 3,497 3,745 8.0% 2,431 2,670 2,886 3,006 3,126 3,365 3,604 8.3% 2,340 2,572 2,780 2,896 3,011 3,242 3,473 8.5% 2,256 2,480 2,681 2,793 2,905 3,128 3,351 DiscountRate (WACC) DiscountRate (WACC)
  • 21. Range Drivers Metric (NISm) Implied EV Range (NISm) DCF ■ EV/EBITDA LTM+1: 4.8x - 6.9x ■ EV/OpFCF 2016E: 9.4x - 13.3x ■ EV/EBITDA LTM: 5.2x - 7.0x Relevant Trading Multiples Relevant Transaction Multiples ■ ■ ■ EV/OpFCF 2015E: 10.1x - 15.6x 543 571 259 EV/EBITDA 2015E: 6.8x - 7.9x■ ■ EV/EBITDA 2016E: 6.6x - 7.3x 213 WACC: 7.6% - 8.5% PGR: 1.0% - 2.0% 540 535 2,633 2,589 2,803 2,445 2,150 3,760 3,697 3,511 3,717 3,785 3,458 3,309 4,141 4,315 15 EnterpriseValuationSummary: NIS3.0bn- NIS3.5bn YES Standalone Valuation ____________________ Source: Bezeq Management Case, FactSet as of 19 January 2015. (1) EBITDA and OpFCF adjusted for capitalized broadcasting rights. (1) (1) (1) (1) (1) 2 1 3 NIS3.0bnEV Range: NIS3.5bn (1) (Excluding Run-Rate Synergies) (Excluding Run-Rate Synergies)
  • 22. Quarter Ending September 30, 2014 Standalone EV NISm Min Mid-Point Max Enterprise Value 3,000 3,250 3,500 Reported Net Debt (1) (1,616) (1,616) (1,616) Net Debt Adjustments: Mark-to-Market Debt Adjustment (185) (185) (185) Total Employee Provisions (17) (17) (17) Total Other Financial Obligations to Third Parties (30) (30) (30) Total Financial Obligations to Related Parties (34) (34) (34) Total Net Debt Adjustments (266) (266) (266) Adjusted Net Debt (1,881) (1,881) (1,881) Implied Equity Value (Inc. Shareholder Loans) 1,119 1,369 1,619 EquityValuation Summary (Including ShareholderLoans): NIS1.1bn- NIS1.6bn YES Standalone Valuation 16 ____________________ Source: YES company financials, Accounting due diligence report. (1) Reported net debt includes interest payable on bonds ofc. NIS41mas of September 30, 2014.
  • 23. (NISm) Base Upside Share Enterprise Value 3,250 4,615 Less: Estimated Net Debt (September 2014E) (1,881) (1,881) Implied Excess Value 1,369 2,734 CPI + 11.0% and CPI + 5.5% SHL Value (3) 1,369 2,476 CPI + 11.0% and CPI + 5.5% SHL Value Attributable to Eurocom (4) 199 360 CPI-Linked SHL Value (3) 0 258 CPI-Linked SHL Value Attributable to Eurocom (5) 0 127 Implied Ordinary Equity Value 0 0 Total Intrinsic Value of Bezeq Investments 1,169 2,116 Total Intrinsic Value of Eurocom Investments 199 487 IntrinsicValue of EurocomInvestments YES Standalone Valuation 17  Equity value ascribed to shareholder loans and ordinary equity in order of seniority: • CPI+11% and CPI+5.5% are more senior • CPI-linked shareholder loans rank junior to CPI+11% and CPI+5.5% shareholder loans • Ordinary equity value based on equity value minus value ascribed to shareholder loans  Respective attributable values to account for initial shareholder loan contributions ____________________ (1) Based on mid-point ofstandalone EV range of NIS3.0bn - NIS3.5bn; Equity value ascribedto shareholder loans (based on total shareholder loan contribution)and ordinary equity in order ofseniority. (2) Based on mid-point ofstandalone EV range of NIS4.1bn - NIS5.4bn based on YES standalone DCF in case of full realization ofthe Upside Share; Equity value ascribed to shareholder loans (based on total shareholder loan contribution)and ordinary equity in order of seniority. (3) Represents shareholder loans carrying amount as of September 30, 2014. (4) Based on 14.5% Eurocom ownership. (5) Based on 49.1% Eurocom ownership. 1 2 3 1 2 3 (1) (2)
  • 25. 18 Operational Synergies ____________________ (1) Data as of 19 January 2015. (2) BofAML research “EquityRisk Premium Implied byWorld Capital Markets” dated 19 January 2015. ValuationMethodology Net Present Value Calculation • Net present value (“NPV”) of synergies discounted to September 30, 2014, assuming mid-year convention • Synergiesestimatessourced from Bezeqmanagement • Assumes removal of structuralseparation by theend of 2016; first full year of synergies in 2017 • Discount ratebased on a weightedaveragecost of capital(“WACC”) rangeof 6.4%to 8.5% • Considering synergies will likely be realizedat both YES and Bezeq(while YESwill be fully owned and integrated), wehave looked at values using thefull rangeof Bezeqand YES WACC • BezeqWACC (6.4% to 7.4%): • Cost of Equity (7.7% to 9.1%): • Riskfree ratebased on the spot yield (1.91%) (1) of a 10-year NIS denominated IsraeliGovernment bond. Given volatility in the risk free rateandto ensure a conservative approach, we have also considered a 2-year averageyield (3.29%)to derive thecost of equity range • Market risk premium of 6.39% based on BofAML Research(2) • Unleveredbeta of 0.69 based on averageunlevered betas of Bezeq’ key listed Western European telecompeers (local predicted Barra estimates)crossed checked with alternativesources • Cost of debt (4.4%): • Basedon the weightedaveragecost of the outstanding debt instruments at Bezeqas of September 30, 2014 • YESWACC (7.6%to 8.5%) • Pleaserefer to page10 for further details on YES WACC rangeassumptions
  • 26. 2017 Run-Rate (NISm) (1) Percentage of 2017 Base Comments Opex Capex Total Opex Capex Total (2) Content  No synergies assumed - - - - - - Transmission  No synergies assumed - - - - - - Sales  Reduction in the volume of sale calls  Ability to leverage YES’s door-to-door salesforce to sell bundles  Potential reduction in commissions 4 - 4 0.4% - 0.3% Marketing  Unification of marketing activities with focus on bundle offerings and content 26 - 26 2.3% - 1.8% Customer Service  Unification of customer interface  Reduction in call volume  Reduction in volume of technical interventions 20 8 28 1.7% 2.6% 1.9% 51 8 59 4.4% 2.6% 4.0% CostSynergies – Overview 19 Operational Synergies ____________________ Source: YES information, Bezeq Management Case. (1) Represents pre-tax annual synergies. (2) Based on annual cost base (Opex+ Capex). 1 Sub-Total
  • 27. 2017 Run-Rate (NISm) (1) Percentage of 2017 Base Comments Opex Capex Total Opex Capex Total (2) IT/ Engineering  Migration of IT systems 8 18 26 0.7% 5.8% 1.8% Procurement  Improvement in procurement efficiency across internal operations 12 - 12 1.1% - 0.8% Billing & Collection  Increasing portion of online bills  Reduction in commissions 2 - 2 0.2% - 0.2% G&A Headcount  Integration of overlapping functions 57 - 57 4.9% - 3.9% Sub TotalSub- Total Sub-Total 80 18 98 6.9% 5.8% 6.7% Total 131 26 157 11.3% 8.5% 10.7% CostSynergies – Overview (Cont’d) 20 Operational Synergies ____________________ Source: YES information, Bezeq Management Case. (1) Represents pre-tax annual synergies. (2) Based on annual cost base (Opex+ Capex). 2 1 2+
  • 28. 1,373 1,048 (324) Total Synergy NPV One-Off Items (1) / Buffer Net Synergy NPV Cost SynergyNPV –Sensitivityto WACC WACC(%) Minimum (6.4%) 1,645 (368) 1,277 Mid-Point (7.5%) 1,373 (324) 1,048 Maximum (8.5%) 1,170 (292) 878 21 CostSynergies – Summary Valuation Operational Synergies NISm ____________________ Source: Bezeq Management Case. Synergies NPV at September 30, 2014. (1) Includes integration (IT/Operational and other) cost, merger cost and other costs. (2) Based on mid-point WACCof7.5%. Illustrative NPV at Mid-PointWACC of7.5% Illustrative Impact ofDelayed StructuralSeparation Removal(2) Delay NISm No Delay 1 Year 3 Year Net SynergyNPV 1,048 972 835 Cumulative Delta vs.No Delay (76) (213)
  • 29. Revenue Synergy Assumptions 22 Operational Synergies  Launchof 3P (triple play) offering in 2015 expectedto generateincrementalgross adds and churn reduction at YES and Bezeq  Positive impact on gross adds and churn expected in 2016, 2017 and 2018 only – incrementalsubscribers expected to generaterevenuesover 8 years  Impact offset by some repricing of existing YES/Bezeq3P subscriber base  Analysis does not ascribefull value to the “defensive” natureof the YES acquisition for Bezeq; in particular, it does not fully capturethe risk of revenue losses at Bezeq inthe absence of Transaction Incremental Gross Additions Description NPV (NISm) (1) Churn Reduction Re-Pricing Effect  10-15%increase in YES and Bezeqgross adds in 2016, 2017 and 2018  Gross adds to generateincrementalrevenues over a period of 8 years  10-15%reduction in YES and Bezeqdisconnections  Reduceddisconnections to generaterevenuesover a period of 8 years  Re-pricing of existing 3P subscriber base (assumed at 90% of YES subscribers)  80%existing 3P subscribers repriced over two years (2016/2017)  Repricing at a NIS20/month discount to theprice of a syntheticBezeq/YES3P bundle NIS300m NIS255m NIS(347m) 1 2 3 ____________________ Source: Bezeq Management. Synergies NPV at September 30, 2014. (1) Assuming WACC 7.5% (Mid-point ofBezeq WACCand YES WACC). NIS209mTotalSynergies Buffer NIS(104m) Assumed Net RevenueSynergies NIS104m(1)
  • 30. Revenue Opex CapexSplit Opex + Capex Announcement Date % Smallest Base(1): 3.2% 8.3% 2.4% 7.7% % Combined Base(1) : 0.5% 1.6% 0.2% 1.3% 23 May 2014 Apr 2008 Nov 2013 Apr 2013 ____________________ (1) DirecTV revenue, opex and capexbase excludes DirecTV’s LatinAmerican operations. Expected AnnualRun-RateSynergiesas%ofRelevant Base % Smallest Base: 7.6% 16.7% 21.2% 17.1% % Combined Base: 2.1% 4.3% 3.8% 4.3% % Smallest Base: – 7.9% – 6.8% % Combined Base: – 3.7% – 3.0% % Smallest Base: 6.6% 10.6% 11.8% 10.1% % Combined Base: 1.8% 3.2% 2.0% 2.8% Average % Smallest Base: 9.2% 9.5% – 8.8% % Combined Base: 2.8% 3.1% – 2.7%  Comparabletransactions announced run-rate Opex/Capexsynergies represent an average10.1% oftargetOpex/Capexbase and 2.8%ofcombined Opex/Capexbase  Opex/Capexsynergies contemplated in the proposedBezeq/YES combination represent 10.7% ofYES Opex/Capex baseand 2.0%of thecombined group Opex/Capexbase  Sizeablerevenuesynergies conservatively excludedfrom theanalysis Synergiesin Precedent Telecom-DTH Transactions Operational Synergies % Smallest Base: - 11.3% 8.5% 10.7% % Combined Base: - 2.2% 1.5% 2.0% Bezeq+ YES Combination AT&T/ DirecTV CyfrowyPolsat / Polkomtel Forthnet/ Netmed Dish Network/ Sprint
  • 32. 24 Value ofTax Asset (NISm) SummaryValuation Tax Asset _________________ (1) Sensitivity to NOLs utilization period assumes no refinancingof YES external debt and future savings discounted backto September 30, 2014 using mid-point of YES WACC range and Bezeq WACCrange of8.0% and 6.9%, respectively. (2) Sensitivity to discount rate assumes no refinancing ofYES external debt, NOLs utilization period of 9 years and future savings discounted back to September 30, 2014. (3) Assumes no refinancing ofYES external debt, future savings discounted back to September 30, 2014 using mid-point of YES WACCrange and Bezeq WACC range of 8.0% and 6.9%, respectively. and NOLs utilization period of7 years post removal of structural separation (at Bezeq level). (4) Assumes tax rate of 26.5%. Total Utilizable NOLs (NISm) 1,000 2,000 3,000 3,500 4,000 4,500 5,000 5,400 7 Years 199 393 588 685 782 879 976 1,054 9 Years 191 374 556 648 739 830 921 994 11 Years 184 356 528 613 699 785 871 940 Total Utilizable NOLs (NISm) 1,000 2,000 3,000 3,500 4,000 4,500 5,000 5,400 8.5% 7.4% 188 366 544 633 722 811 900 971 8.0% 6.9% 191 374 556 648 739 830 921 994 7.6% 6.4% 195 382 569 663 756 850 943 1,018 NOLsUtlization Period(1)DiscountRate (2)  Transaction andremovalofshareholderloansto allowutilization of up to c. NIS 5.4bn net operating losses (“NOLs”)at YES, subject to approvalby theIsraelTaxAuthority  YES currently does not havesufficient taxable incomeagainst which it could utilizethe tax benefits  Timing of NOLs utilization and taxrate(4) assumptionsbasedon taxadvisoranalysis provided to Bezeq Independent BoardCommittee  Valuation ranging fromNIS544mto NIS1,018m(fortheNIS3.0bn caseand NIS5.4bn caserespectively)  Negativeimpact ofdelayed structuralseparation removalon taxasset NPV estimated at c. NIS25m and NIS53mperyearofdelay for NIS3.0bn and NIS5.4bn utilizableNOLs respectively  Assumes NPVtax savings ofNIS67mfrom NOLs utilized in 2015-16 preremovalof structural separation, representing12.1%and 6.8%oftotal taxasset in the NIS3.0bn NOLs caseand NIS5.4bn NOLs caserespectively YES WACC / Bezeq WACC Illustrative Impact of DelayedStructural Separation Removal on Value of Tax Asset (3) Delay NISm Total Utilizable NOLs NoDelay 1 Year 3 Year Tax Asset NPV 3,000 556 531 490 Cumulative Delta vs. NoDelay (25) (66) Tax Asset NPV 5,400 994 941 849 Cumulative Delta vs. NoDelay (53) (145)
  • 33. 25 IllustrativeCombined Impactof Delayed StructuralSeparationRemoval Tax Asset Delay NISm TotalUtilizable NOLs No Delay 1 Year 3 Year Tax Asset NPV (1) 3,000 556 531 490 CumulativeDelta vs.No Delay (25) (66) Net SynergyNPV(2) - 1,048 972 835 CumulativeDeltavs.No Delay (76) (213) TotalTax Asset and Net SynergyNPV 1,605 1,503 1,325 CumulativeDeltavs.No Delay (101) (279) ____________________ Source: Bezeq Management Case. Synergies NPV at September 30, 2014. (1) Assumes tax rate of 26.5%. (2) Based on mid-point WACCof7.5%. 1 Delay NISm TotalUtilizable NOLs No Delay 1 Year 3 Year Tax Asset NPV (1) 5,400 994 941 849 CumulativeDelta vs.No Delay (53) (145) Net SynergyNPV(2) - 1,048 972 835 CumulativeDeltavs.No Delay (76) (213) TotalTax Asset and Net SynergyNPV 2,043 1,913 1,684 CumulativeDeltavs.No Delay (129) (358) 2
  • 35. Amount (NISm) 26 Considerationto Eurocom– Key Terms Transaction Considerations Initial Consideration Conditional Tax Consideration 1 2 • TransactionconsiderationagreedbetweenBezeqandEurocom • Forcomplete descriptionplease refertothe Transaction documentation Upside Share 3 Component AgreedTerms • Cash component payable at completion680 • Conditional upon theterms of a settlement with the IsraelTaxAuthority • Nocontingent payment below NIS3.0bn NOLs • Maximumcontingent payment at NIS5.4bnNOLs • Set additional payment terms and timing Upto 200 Upto 170 • Earn-out payment split into up to three installmentscontingent upon YES meeting unlevered free cashflow targetsin each of 2015, 2016 and 2017 Maximum Consideration Upto 1,050 Upto 1,050
  • 36. 199 1,908 (680) 1,2281,048 104 556 0 500 1,000 1,500 2,000 2,500 3,000 Intrinsic Value of Eurocom Investments Cost Synergies Revenue Synergies Tax Asset Value to Bezeq Consideration to be Paid by Bezeq Value Creation to Bezeq Value Creation to Bezeq – Assuming Payment of Initial Consideration(NIS680m) Transaction Considerations 27 ____________________ Source: Bezeq Management Case. 1) Range of values based on standalone EV range of NIS3.0bn -NIS3.5bn; Equity value ascribed to shareholder loans (based on total shareholder loan contribution) and ordinary equity in order of seniority. 2) Base case assuming 7.5% WACC andremoval of structural separation by the endof2016; Value range based on WACC range of 6.4%-8.5%. 3) Base case assuming 7.5% WACC; Value range based on WACC range of 6.4%-8.5%. 4) Base case assuming NIS3.0bnNOLs utilization andremoval of structural separationby the end of2016; Tax asset valuation based onYES WACC of 8.0% and Bezeq WACC of 6.9%; Tax asset value range based on YES WACCand Bezeq WACC ranges of 7.6%-8.5% and 6.4%-7.4%, respectively.  Implies valuecreation to Bezeq of NIS1.0bn -NIS1.5bn  Based on rangeofintrinsic values (standaloneEVs)and operationalsynergies andtax asset (discount rates)  Consideration paid by Bezeqis in excess ofintrinsic valueto Eurocom but represents  Intrinsic valueplus c. 46%of cost synergies NPV  Intrinsic valueplus c. 42%of cost and revenuesynergiesNPV  Intrinsic valueplus c. 28%of cost synergies, revenue synergies and taxasset NPV Value Range Min 163 878 98 544 1,682 (680) 1,002 Max 235 1,277 112 569 2,193 (680) 1,513 (NISm) (1) (2) (3) (4)
  • 37. 199 288 556 2,634 (370) 1,584 438 (680) 487 1,048 104 994 (1,050) 0 500 1,000 1,500 2,000 2,500 3,000 Intrinsic Value of Eurocom Investments Cost Synergies Revenue Synergies Tax Asset Value to Bezeq Consideration to be Paid by Bezeq Value Creation to Bezeq Value Creation to Bezeq – Assuming Payment of MaximumConsideration(NIS1,050m) Transaction Considerations 28  Implies valuecreation to Bezeq of NIS1.2bn -NIS2.2bn  Includes allcontingent paymentsper agreement and represents  Intrinsic valueplus c. 54%of cost synergies NPV  Intrinsic valueplus c. 49%of cost and revenuesynergies NPV  Intrinsic valueplus c. 26%of cost synergies, revenuesynergies and taxasset NPV  Consideration paid by Bezeqat face value(futurepayment not discounted) Value Range Min 316 878 98 971 2,263 (1,050) 1,213 Max 859 1,277 112 1,018 3,266 (1,050) 2,216 (NISm) (1) (2) (3) (4) ____________________ Source: Bezeq Management Case. 1) Range of values based on standalone EV range of NIS4.1bn -NIS5.4bnbasedonYES standalone DCF incase offull realizationof the Upside Share; Equity value ascribed toshareholder loans (based on total shareholder loancontribution) andordinary equityin order of seniority. 2) Base case assuming 7.5% WACC andremoval of structural separation by the endof2016; Value range based on WACC range of 6.4%-8.5%. 3) Base case assuming 7.5% WACC; Value range based on WACC range of 6.4%-8.5%. 4) Base case assuming 100% utilization of NOLs (NIS5.4bn) and removal of structural separation by the end of 2016; Tax asset valuation based on YES WACCof 8.0% and Bezeq WACC of 6.9%; Tax asset value range based on YES WACCand Bezeq WACC ranges of7.6%- 8.5% and 6.4%-7.4%, respectively.
  • 39. 29 AdditionalInformationand Glossary Appendix  Asof September30, 2014, Bezeq’scarrying amount of investmentsinYES amountedto NIS1,012m (for additional informationple ase refertopage 12 of Bezeq’squarterlyfinancial report forSeptember30, 2014)  CAGR = CompoundAnnual Growth Rate  Capex = Capital Expenditures  EBITDA = Earnings Before Interest,Tax,DepreciationandAmortization  LTM = Last Twelve Months at the valuationdate  Mid-yearconvention= a mid-yeardiscountused ina discountedcash flowanalysisto discount future cash flowsto a presentvalue  Opex = OperatingExpenses  OpFCF= OperatingFree Cash Flow; Definedas: EBITDA minus Capex  Transaction= Exercise of Bezeq’s call option over8.6% of the equityshares inYES, purchase by Bezeqof a 41.6% equitystake in YES and 100% of the shareholderloansto YES currentlyheldby Eurocom and its affiliates (1) Additional Information Glossary ____________________ 1) Bezeq’s equity ownership in YES toincrease from a 49.8% minority stake to 100% ownershippost Transaction.