2. Self Assessment
Exercise #1
Exercise #2
Examples of work to show outcome progress
Audience tone or voice example
Audience tone or voice example cont.
Purpose example
Conventions example
3. Self Assessment
Outcomes I have improved on
•
Audience/Voice and Tone: This semester I have learned the importance of understanding ones audience as well
as staying aware of my voice and tone when trying to convey a message. I know the difference between formal
and informal word choice and how these words effect how an audience perceives the author/message. The
importance when being formal to avoid slang or buzzwords and when being informal to still have an undertone
of business-like feel; also I have achieved skills that have taught me how to write differently to address different
audiences. These skills allow me to relate and convey whatever the message maybe in an effective
•
Purpose: I have learned throughout college composition classes how to adjust my writing elements to fit the
purpose; I have gained the ability to adjust my writing to be concise throughout all types of writing, whether a
memo which is to be brief or if it is a research paper/report. This semester of continuous peer reviews and
sentence analysis have helped me perfect the skill of clearly addressing the purpose/main idea of ones message
so that the audience knows exactly what the point is of ones writing.
•
Conventions: Coming into this semester I had no idea what conventions were or how important they are. I have
developed skills to recognize the diverse view points in business setting. Our book touched on several different
bias I have never taken into consideration. I am now able to generalize my writing and avoid words that can be
taken wrongly by the audience. I have learned to recognize bias and how to avoid bias as I write.
5. Exercise 2
Answer Questions 1-5 "Apply Your Knowledge" Page 365
3. continued - implemented six months ago, absentee-ism and
turnover have been sharply reduced in all but two departments.
1. What similarities do you see between visuals and
How do you visually present your data in the most favorable
nonverbal
light while maintaining honest communica-tion? Explain.
communication? Explain your answer.
To provide the correct graph (possibly a line
Visual and nonverbal communication are similar in that they
or bar graph) that would show all departments, their absenteeism and turn
often
over data this will give the company a visual of the increase and decrease in
carry connotative or symbolic meaning. They are rooted deeply in
the departments. Adding context to explain the visual to audience
cultural understanding, both require knowledge to effectively and
as well as give greater detail in the data findings.
clearly showcase the purpose
4. In addition to telling readers why an illustration is impor-tant,
why else should you refer to it in the text of your docu-ment?
2. After studying the designs of corporate websites,
Referring to a illustration in the text is to give the reader
Penn
State University professor S. Shyam Sundar discovered context, and meaning to the visual. It connects the visual to the
message and purpose of the writing; also it is used to help audience
quite an interesting phenomenon: The more interactive
and engaging a website is, the more likely visitors are to correctly interpret and understand the visual and its relevancy to purpose.
5. When you read a graph, how can you be sure that the visual
“buy into whatever is being advocated” on the site. In
impression you are receiving is an accurate reflection of reality?
other
Explain.
words, if two websites have identical content, the site
The graph would need to be representative of the narrative you are reading
with
greater interactivity and more “bells and whistles” would and if it conflicts with it, then it should be questioned. The context of said
narrative needs to be supportive and explanatory enough to clearly give the
be more persuasive. 18 Is it ethical to increase the
visual relevance and proof.
persuasive
power of a website simply by making it more interactive? The graph would need to be representative of the narrative you are reading
and if it conflicts with it, then it should be questioned. The context of said
Why or why not?
narrative needs to be supportive and explanatory enough to clearly give the
Yes, because you are not skewing information
visual relevance and proof.
or misleading the audience. The increase of persuasive power
The graph would need to be representative of the narrative you are reading
would be solely in making the sites links and visuals more
and if it conflicts with it, then it should be questioned. The context of said
interactive, whether have animation, videos or transition effects.
narrative needs to be supportive and explanatory enough to clearly give the
visual relevance and proof.
3. Y ou’re writing a report for the director of human
resources
on implementing team-based management throughout
your company. Y ou want to emphasize that since the new
approaches were
7. Audience/Voice or Tone
cont.
In this assignment we had to read expcerts from the book and determine audience attitude and the purpose. This assignment
helped me prepare my writings by be able to determine my exact audience how to approach to receive a positive feedback and
establish my purpose.
(A )who is the audience?
Dealer is the manufacturers audience
audience general attitude towards subject?
probably negative seeing that manufacturer is contacting
them on a negative note.
what does audience need to know?
(C)who is the audience?
Management
audience general attitude towards subject?
indifferent
what does audience need to know?
why merging the four regions would benefit the
company
(E)
who is the audience?
Potential employer
audience general attitude towards subject?
positive/interested
what does audience need to know?
(D)
Who I am, my skills, my contact information, why
I am interested in the position and why I think I am
good for the job.
who is the audience?
(F)
audience general attitude towards subject?
neighborhood familys/those need chimney
cleaned
who is the audience?
positive
audience general attitude towards subject?
what does audience need to know?
possitive if the need the service
what features the camera has, and the price
what does audience need to know?
legal collection date and how long they have to pay back
(B) who is the audience?
General public but focus on photographers
How much the service cost, as well as service
number and what all the chimney service
includes.
Accounting Managers
audience general attitude towards subject?
Positive and helpful
what does audience need to know?
The specifics of the services offered by the firm to
help with complying with government regulations,
as well as prices for services.
8. Audience/Voice or Tone
cont.
Profile
Server/waitress, Tampa Pitcher Show Tampa, Fl January,
Warehouse associates are trained to kit, which is a process 2010 - November 2011
of wrapping study guides and cds together for certificate
Responsible for preparation of small house salads and dips
courses, also they are trained to pick student orders, QC
located in waitress station. Greet customers, obtain food
meter and pack the educational materials. Associate is
and drink order before movie previews begin. Serve food
trained in Great Plains, Fedex Vship, and Windows Excel. within first 20 minutes of the movie showing. Responsible
to periodically check on customers (refill drinks, dessert
Host, Bonefish Grill Brandon, Fl October 2011 - April
Experience
orders, etc.), also bussing tables throughout the film. 30
2012
minutes before movie ends waitresses responsible for
Responsible for keeping front of the house in order,
running checks and collect payments, when the movie is
Cashier, CVS Pharmacy, Valrico, Fl June 2013 - Current
Hostess job consist of four sub parts: 1) The greeter - opens over stand on floor and say goodbye to customers, run
Duties of cashier includes, providing the best customer
through your section for a final buss and clean.
service possible. Greeting the customer, as well as helping the door for guest as well as calculate the wait time when
experiencing one, 2) The coordinator (head host) keeps
find products, and checking them out. Other duties cashier
track of the floor plan that evening, where the servers are
Volunteer, Baylife Church Brandon, Fl June 2010.
holds are stocking, facing, cleaning front of store, tagging
assigned, which tables are open, which ones have checks
Underwent training prior to departure of mission trip that
sales and collect coupons correctly.
down. The coordinator also is the opener they set up the
include multiple training sessions outlining my
dining room,check reservations, and plans seating for large responsibilities as a member of the mission group. The
Work Order Processor, AJA Property Preservation,
parties. 3) The seater - answers phones, takes to-go order, mission trip consisted of a two week journey to the
Valrico, Fl January 2013 - August 2013
seats guest, helps buss tables, set up for parties, menu
Dominican Republic. My responsibilities on that trip
Duties of processor includes, uploading and digital filing
counts and etc. 4)To-go - mainly stays in the kitchen
consisted of maintaing a clean and orderly living
all properties documents on company computer memory.
organizing incoming to-go orders as well as taking care of environment for all members of the mission group. During
Updating all completed work order with completed work as
guest that come in.
my stay in Monte Plata daily trips to Casa de Monte Plata
well as submitting photo evidence of completed work.
Orphanage were required in oder to construct the entire
Processor is used as a filter to catch all missed
Line server/cashier, Qdoba Mexican Grill Brandon, Fl
foundation as well as the cement block walls for additional
bids/completed works and to create a final draft that is then
March, 2011 - October 2011
living space. In addition to the construction of the
reviewed and submitted by operations.
Responsible for preparation of food, utilizing a variety of
additional living space I was directly responsible for
industrial appliances. Greet customers, obtain food orders maintaining a clean living environment in which there was
Warehouse Associate, Bisk Education, Tampa, Fl
and fulfill as directed. Responsible for accurate calculation no clean running water nor was there air conditioning. Due
December
of all items ordered and collection of payment. While
to my diligence as well as my ability to delegate
2012 - April 2013
serving as cashier, responsibilities include: maintenance of responsibilities to the team we were able to avoid any
Warehouse is a full operating bookstore that prints cds and lobby area, insuring satisfaction of customer experience
illnesses on our trip where as all prior trips experienced a
study guides pairs them with the universities course
and proper balancing of cash drawer.
multitude of stomach viruses.
material lists and ship out orders based on students request.
Intelligent young lady with a strong work ethic, ability to
learn quickly and a drive to succeed. My objective is to
obtain a position where I can utilize my current skill set,
and expand it, while I gain experience in the business
world during my continued academic career.
9. Audience/Voice or Tone
cont.
Resume continued
Education
Bloomingdale Senior High School, Valrico, Florida — High School Diploma, 2011
University of South Florida, Tampa, Florida — Undergraduate, Fall 2011, Spring 2012, Summer 2012, Fall 2012, Summer 2013, Fall 2013
Skills
I have committed traits that have allowed me to work on the yearbook staff of Bloomingdale HighSchool as the senior art director for three
years; as well as being involved in WBUL which is the t.v. production class offered my high school. I was an active member of WBUL and
was a part of the morning show production as well as several music videos featured on our Youtube account
http://www.youtube.com/user/WBULTV. I also completed training for the extensive certification for Adobe Creative Suite such as
Photoshop, Indesign, Excel and Microsoft office, which allow me to be familiar with office duties and routines. Working with the yearbook
and t.v. production class I have worked in situations that require multi-tasking and professionalism.
Referrals
Debrah Phillips 408 3893946
Ravi Seepersad 813 5058152
Jill Lee 727 6925174
Roy Garcia 813 951 2867
10. Purpose
Motorsports assignment is the perfect example of how I took
the skills I learned concerning the purpose and how to
effectively and clearly convey my message. I have included all
3 parts of this assignment (1) my review of the books excerpt as
wells as (2)my rough draft and (3)final draft of the message to
showcase the progress I made during this assignment.
(1)"As an organization, the North American Personal
Motorsports Marketing Association has committed ourselves to helping our members—a diverse
group comprising of dealers of motorcycles, all-terrain vehicles, Snowmobiles, and personal
watercraft—achieve their business objectives. Consequently, our organization, which usually goes
under the initials NAPMMA, has the following aims, goals, and objectives. Firstly, we endeavor to
aid or assist our members in reaching their business objectives. Second, NAPMMA communicates
(“lobbying” in slang terms) with local, state, and national governmental agencies and leaders on
issues of importance to our members. And lastly, we educate the motorsports public, that being
current motorsports vehicle owners, and prospective owners of said vehicles, on the safe and
enjoyable operation of they’re vehicles."
My review: The message is semi-clear but could definitely be more defined by identifying what the
writer wants the audience to think or do after receiving the message ( this concept comes from page
109 under checklist A). This would take away from the fluff in the message and create a more clear
idea of exactly what the writer means, right now is seems to be just an explanation of what this
organization is but what does this organization want the audience to do? The writer should break
down the run on sentences into simple sentences as well as an active voice, bias free-language and
more transitions to allow the message to flow easier. Lastly I would say the readability is lacking, the
sentences seem to run on, rambling, which causes the messages main point to be lost in translation.
(2) Being one of the top rated companies in American,
North American Personal Motorsports Marketing
Association (NAPMMA), we have committed ourselves to
serving and providing the best service for our members.
NAPMMA works with our members through every step to
ensure they reach their business goals, as well as
communicates with the government on our member behalf
to ensure this issues of importance are being heard. Lastly
we focus on motorsports safety education, which is not only
offered to our members but to the public also. We do our
part so our members can enjoy theirs.
(3) In peer review I was given pretty good feedback; one
thing my peers thought I should change up to make my
message flow easier with a clearer idea was to reword my first
sentence and to break down the second sentence. Below is my
final draft.
As one of the top rated companies in American,
North American Personal Motorsports Marketing Association
(NAPMMA), we have committed ourselves to providing high
quality customer service as well as the lastest motorsports
education for our members. At NAPMMA, we work with our
members through every step to ensure they reach their business
goals. We also communicate with the government on our
members behalf to ensure that issues of importance are being
heard. Lastly we focus on motorsports safety education, which
is not only offered to our members but to the public as well.
NAPMMA is your one stop shop for your business; We do our
part so our members can enjoy theirs.
11. Conventions
I have included two assignment I believe show my improvement in recognizing bias
and avoiding it.
1.Describe how to create effective email messages for business communication?
Start with the subject line, it should be something to capture the audiences attention something informative and compelling. In the meet of ones email never type in caps, avoid
sending long complex messages, adjust level of formality to the message and the audience, when responding either paraphrase the request or include enough of the original
message to remind the reader what you’re replying to. Also when requesting information make it clear what you are asking for, why it is important and the deadline. Lastly
remember a message can be forwarded and saved forever.
2. Describe how to create effective Instant Messages (IM's) and Text Messages for business communication?
Plan the IM, treat each message as a conversation whatever your main point of the message is think about it and writ it in the most effective, clear way possible. While IMing
avoid acronyms to maintain a business tone.
3. Explain how to adapt the three-step writing process to blogging for business communication.
Audience - Define your audience, larger the better. Purpose- Business blog has to have a business-related purpose that is important or sparks interest in your previously defined
audience.The purpose has to spark a discussion or interest that can carry a blog for weeks, months or even years; rather than a new subject everyday or week. Once you have the
purpose it is time to create posts that will feed off the big idea but create a new one with a new opinion. Scope- Is almost like your 5 year plan for the blog, you want to define the
scope of your blog but the definition needs to be broad, broad enough to allow your readers to start new discussions that could be carried on over years. The scope is what will
help you build an audience.
Original: Well, to the profound surprise of absolutely nobody, we are not going to be able to meet the June 1 commitment to ship 100 operating table to southeast Surgical
supply. (For those of you who have been living in a cave for the past six month, we have been fighting to get our hands on enuf high-grade chromium steel to meet our production
schedule). Sure enough, we got news, this morning, that we will only get enough for 30 tables. Yes, we look like fools for not following through on promises we made to the
customer, but no, this didn't have to happen. Six month's ago, purchasing warned us about shrinking supplies and suggested we buy as much as we need for 12 months. We
naturally tried to follow their advice, but (as per usual) the super smart folks in accounting shot us down and trotted out the policy of never buying more than 3 months of
materials in advance. Of course, it'll be our team, not them , who takes the flak when everybody starts asking why revenues are down next quarter! Maybe someday this
company will "wake up and smell the coffee" and realize we need to have some financial flexibility in order to compete.
Revised: Dear team, We cannot address our customers as we did in the email above. The language used is not only slang but the tone and voice of the message is set through the
hostility of the words. Giving the entire email a bothered, unapologetic tone in which our customers will find unprofessional as well as bitter, foolish and incompetent. The slang
words can be taken wrongly and can cause the audience to believe we are bias in someway. To avoid these issues, I recommend staying broad or vague but concise, clear and to
the point addressing that we do not have the supplies needed to produce promised outcomes and how apologetic we are as a company.