This document provides information about Jonni Junkkari and his role at Vaisala, as well as an overview of Vaisala's online store and services. Jonni Junkkari is globally responsible for Vaisala's online store and digital strategy initiatives. He has 15 years of experience in technology companies. The online store began in 2011 and has expanded its offerings and geographic reach over time. Providing calibration and repair services through the online store streamlined processes, improved customer experience through faster turnaround times, and created legally binding contracts.

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Presenter
Jonni Junkkari
 Globally in charge of Vaisala's online store and of propelling strategic
developments of Vaisala's customer facing digitalization
 15 years of experience in managing and advising technology companies in
a number of countries
 Earlier positions include several corporate development roles at Vaisala,
general operational manager of BSI, management consultant with Monitor-
Deloitte, and co-founder of Urbane.
 B.S. from Brigham Young University, M.Sc. from Aalto University, M.Sc. and
MIM (CEMS) from Wirtschaftsuniversität Wien and the London School of
Economics.
 An occasional guest lecturer, with an interest in the use of strategy tools in
managerial practice

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Vaisala

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Vaisala Offering
Feb 20164

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Vaisala in Weather
Observation Instruments
Measurement Systems
Decision Support Solutions
Project & Maintenance Services
Sep 2015

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We’ve even gone to Mars

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Industrial Measurement
Examples of industries we serve
 Power Generation and Transmission
 Life Sciences
 Industrial Drying (e.g. paper)
 Electronics
 Building Automation, e.g demand
controlled ventilation
 Automotive Industry
 Agriculture and Food Industry
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TÄHÄN MARS-kuva

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Mona Lisa is protected by Vaisala instruments
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Vaisala Online Store Beginning
 In 2011 by the Controlled Environments Business
B2B & B2G store
 Convenient buying experience
 Efficient purchasing
 A range of customers

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Online Store - hurdles
 Investment magnitude & pay back
 e.g. integration to ERP
 Strategic business choices

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Online Store – overcoming hurdles
 Open communication with stakeholders
 Good enough technical solution:
 Limited integration
 No product configurator
 No language versions

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Growth by Geographic Expansion
- All the countries where the online store is open

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Success by Selling Services
 Success breeds success
 Online store offered an opportunity to
improve repair and calibration service
 Required/enabled fundamental changes in
processes
 Great results for customers and Vaisala
 Faster service
 Better results

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Basics: Calibration and Repair Services
1. Customer has a Vaisala product 
What is this?
What do I need to do?
How much does it cost?
2. Communication 
VaisalaCustomer
3. Problems
How do I send this? What
else do I need?
What exactly did we
agree? Whose terms are
we following?
Who sent this package?
What should be done to
the product?
Has it been paid? VaisalaCustomer
What exactly did we
agree? Did we agree?
Whose terms are we
following?

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Calibration and Repair Services
1. Customer has a Vaisala product 
What is this?
What do I need to do?
How much does it cost?
2. Communication 
VaisalaCustomer
3. Problems
How do I send this? What
else do I need?
What exactly did we
agree? Whose terms are
we following?
Who sent this package?
What should be done to
the product?
Has it been paid?
What exactly did we
agree? Did we agree?
Whose terms are we
following?
Customer VaisalaCustomer

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Benefits – faster, better and more efficient service
Customer:
Unnecessary hustle in communication eliminated (
customer can still contact Vaisala at any point, e.g.
through chat, phone, email etc)
Many times faster turn-around at depot as the process
is more efficient
Customers can order 24/7
Customers see the offering and price already before
ordering
Customers receives “return slips” & other documents
which makes returning the units easier
Log-in allows customers to see their order history,
and/or effortlessly reorder - thanks to pre-filled
customer info
Vaisala Corporation Interim Report January-March 2016
April 26, 2016
Vaisala
Unnecessary customer service work is reduced
Vaisala terms and conditions are always used
Legally binding contract is formed and documented
Vaisala knows what to expect and when
 Packets come with necessary info to make receiving
and processing faster

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Vaisala Online Store - Next

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Questions / Takeaways