Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
CHALLENGES TO NEWPRODUCT DEVELOPMENT      BY: IBADAT SINGH SETHI       ROLL NO. 15-MBA-2012               II SEM
• How does one make a successful product ?
• What is New Product development?
Challenges to New Product           Development• GLOBAL COMPETITIONMAHINDRA &MAHINDRA
Challenges to New Product           Development• TIMEZARA
Challenges to New Product           Development• MARKET POTENTIALFACEBOOK AND INSTRAGRAM
Challenges to New Product           Development• TECHNOLOGICAL CHANGEAPPLE
Challenges to New Product           Development• DISTRIBUTIONSTARBUCKS
Challenges to New Product           Development• NEW FEATURESGOOGLE
Challenges to New Product           Development• CRITICAL UNMET NEEDSEMAMIFAIR & HANDSOME
Challenges to New Product          Development• MARKET SIZESEGWAY
Challenges to New Product           Development• PRICEMICROMAX CANVAS
Challenges to New Product          Development• PROMOTIONRAONE
Challenges to New Product           Development• RESISTANCE TO CHANGECOCA-COLA
Challenges to New Product           Development• Government PoliciesNew drug
CONCLUSION•   Global competition•   Time•   Market potential•   Technological change•   Distribution•   New features•   Pr...
Challenges to new product development
Upcoming SlideShare
Loading in …5
×

Challenges to new product development

  • Login to see the comments

Challenges to new product development

  1. 1. CHALLENGES TO NEWPRODUCT DEVELOPMENT BY: IBADAT SINGH SETHI ROLL NO. 15-MBA-2012 II SEM
  2. 2. • How does one make a successful product ?
  3. 3. • What is New Product development?
  4. 4. Challenges to New Product Development• GLOBAL COMPETITIONMAHINDRA &MAHINDRA
  5. 5. Challenges to New Product Development• TIMEZARA
  6. 6. Challenges to New Product Development• MARKET POTENTIALFACEBOOK AND INSTRAGRAM
  7. 7. Challenges to New Product Development• TECHNOLOGICAL CHANGEAPPLE
  8. 8. Challenges to New Product Development• DISTRIBUTIONSTARBUCKS
  9. 9. Challenges to New Product Development• NEW FEATURESGOOGLE
  10. 10. Challenges to New Product Development• CRITICAL UNMET NEEDSEMAMIFAIR & HANDSOME
  11. 11. Challenges to New Product Development• MARKET SIZESEGWAY
  12. 12. Challenges to New Product Development• PRICEMICROMAX CANVAS
  13. 13. Challenges to New Product Development• PROMOTIONRAONE
  14. 14. Challenges to New Product Development• RESISTANCE TO CHANGECOCA-COLA
  15. 15. Challenges to New Product Development• Government PoliciesNew drug
  16. 16. CONCLUSION• Global competition• Time• Market potential• Technological change• Distribution• New features• Price• Critical unmet needs• Promotion• Resistance To Change• Market size• Government Policies

×