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Pure-Play Virtualization
For Rural Broadband
Choice. Agility. Performance.
© 2016 ADVA Optical Networking. All rights reserved. Confidential.2
ADVA Optical Networking Today
Network innovator – Spee...
© 2016 ADVA Optical Networking. All rights reserved. Confidential.3
Innovation Overview
CLOUD
&
MOBILITY
FSP 3000 CloudCon...
© 2016 ADVA Optical Networking. All rights reserved. Confidential.4
Our Hardware, Software and Services
Cloud interconnect...
© 2016 ADVA Optical Networking. All rights reserved. Confidential.5
Network Virtualization in Rural Broadband
© 2016 ADVA Optical Networking. All rights reserved. Confidential.6
Future of Rural Broadband
• Rural broadband providers ...
© 2016 ADVA Optical Networking. All rights reserved. Confidential.7
Network Virtualization = Greater Profitability
• Virtu...
© 2016 ADVA Optical Networking. All rights reserved. Confidential.8
What Can You Do With NFV?
• Compete with larger commun...
© 2016 ADVA Optical Networking. All rights reserved. Confidential.9
What is Pure-Play Virtualization?
Pure-play virtualiza...
© 2016 ADVA Optical Networking. All rights reserved. Confidential.10
Pure-Play Enables Choice!
• Hardware suppliers
• Bran...
© 2016 ADVA Optical Networking. All rights reserved. Confidential.11
Benefits of Pure-Play: Choice of Software
Pure-play v...
© 2016 ADVA Optical Networking. All rights reserved. Confidential.12
Benefits of Pure-Play: Choice of Hardware
Pure-play v...
© 2016 ADVA Optical Networking. All rights reserved. Confidential.13
Benefits of Pure-Play: Choice of Location
Pure-play v...
© 2016 ADVA Optical Networking. All rights reserved. Confidential.14
Our Approach to Pure-Play Virtualization
To be consid...
© 2016 ADVA Optical Networking. All rights reserved. Confidential.15
Ensemble Use Cases
© 2016 ADVA Optical Networking. All rights reserved. Confidential.16
Customer problem
• Limited operational automation in ...
© 2016 ADVA Optical Networking. All rights reserved. Confidential.17
Use Case: vE-CPE NFV-Based Service Delivery
Solution
...
© 2016 ADVA Optical Networking. All rights reserved. Confidential.18
Inject new services into existing Layer 2 and 3 VPNs ...
© 2016 ADVA Optical Networking. All rights reserved. Confidential.19
Use Case: Virtualized Networks
Enables operators to j...
© 2016 ADVA Optical Networking. All rights reserved. Confidential.20
DartPoints Use Case – Micro Datacenter
Multi-tenant
b...
© 2016 ADVA Optical Networking. All rights reserved. Confidential.21
Use Case: SD-WAN
SD-WAN management layer
IP/MPLS
IP/M...
© 2016 ADVA Optical Networking. All rights reserved. Confidential.22
Ensemble Active Customer Engagements
Service provider...
© 2016 ADVA Optical Networking. All rights reserved. Confidential.23
Solution integrators
Comprehensive Ecosystem - Harmon...
© 2016 ADVA Optical Networking. All rights reserved. Confidential.24
Vendor VNF category Product
Router, vADC, vEPC 5400, ...
Benefits of Virtualization in Rural
Broadband
Savings, service agility, flexibility
© 2016 ADVA Optical Networking. All rights reserved. Confidential.26
Primed for Innovation
“Our rural broadband clients ar...
© 2016 ADVA Optical Networking. All rights reserved. Confidential.27
Challenges With NFV
• Current hardware-centric cultur...
© 2016 ADVA Optical Networking. All rights reserved. Confidential.28
Total Cost of Ownership Calculator
© 2016 ADVA Optical Networking. All rights reserved. Confidential.29
Summary
• NFV brings real benefits to rural broadband...
Thank you!
Mike Heffner
Senior director
Technical product marketing
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Pure-Play Virtualization for Rural Broadband

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In his 2016 ACE SCHOOL & RUS SYMPOSIUM talk, Bill Nelson explained how NFV is particularly beneficial for those delivering broadband to rural areas. He showed how much rural communication service providers can achieve with the ability to quickly automate system management and move a network environment with a few keystrokes. And he revealed how providers can win new business by partnering with larger competitors or competing with them on price.

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Pure-Play Virtualization for Rural Broadband

  1. 1. Pure-Play Virtualization For Rural Broadband Choice. Agility. Performance.
  2. 2. © 2016 ADVA Optical Networking. All rights reserved. Confidential.2 ADVA Optical Networking Today Network innovator – Speed for customers – Trusted partner Our LEADERSHIP #1 Ethernet access devices3 global #1 Enterprise DCI4 in EMEA; #2 global #2 Metro WDM5 in EMEA #2 Network synchronization6 global Our NUMBERS EUR 442 million revenue1 >1,700 employees2 Our CUSTOMERS Hundreds of carriers Thousands of enterprises 1) Annual 2015; 2) March 31 2016: 1724; 3)&5) IHS Infonetics Research, 4) Ovum 6) ADVA Optical Networking internal estimates Headquarter Office Representative
  3. 3. © 2016 ADVA Optical Networking. All rights reserved. Confidential.3 Innovation Overview CLOUD & MOBILITY FSP 3000 CloudConnect™ Shipping in Q1 2016 Specifically designed for DCI market Most compact and scalable product Open optical line system Access to USD 4 billion NFV market Enabling choice, performance, agility Most advanced and comprehensive solution Transforming the industry and expanding our competitive advantage ConnectGuard™ Complements secure optical DCI leadership Fixed and mobile user secure cloud access Encrypted Ethernet connectivity Access device industry firsts: SFP-based timing excellence Rubidium-based timing with unique holdover algorithm
  4. 4. © 2016 ADVA Optical Networking. All rights reserved. Confidential.4 Our Hardware, Software and Services Cloud interconnectCloud access Service delivery and assurance Metro/Core Distribution and hosting Business continuity Cloud and OTT services Connecting, extending and assuring the cloud Synchronization delivery and assurance Cloud Extension
  5. 5. © 2016 ADVA Optical Networking. All rights reserved. Confidential.5 Network Virtualization in Rural Broadband
  6. 6. © 2016 ADVA Optical Networking. All rights reserved. Confidential.6 Future of Rural Broadband • Rural broadband providers face an uncertain future of federal funding • Changes in Universal Service Funding make it difficult to obtain funding or recoup high costs of servicing low-density, remote locations • Rural broadband providers need new technologies and strategies to build revenue, reduce costs and gain operational efficiencies • Rural broadband providers need strategies for competing and partnering with larger providers and/or public-owned providers • Network virtualization provides many advantages for communication service providers and it can be particularly beneficial for rural broadband providers
  7. 7. © 2016 ADVA Optical Networking. All rights reserved. Confidential.7 Network Virtualization = Greater Profitability • Virtualization replaces today’s expensive custom hardware appliances with software-based virtual network functions (VNFs) running on low-cost and open commercial off-the-shelf servers • Network functions virtualization (NFV) and software defined networking (SDN) provides service agility, network flexibility and performance • To reap the true rewards of NFV and SDN, rural broadband provides need to focus on pure-play NFV and SDN architectures • NFV can help rural broadband providers drive new business today and set them up for continuous innovation in the future
  8. 8. © 2016 ADVA Optical Networking. All rights reserved. Confidential.8 What Can You Do With NFV? • Compete with larger communications providers in neighboring urban areas • Automation of network and service operations provide significant reduction in costs and an opportunity to be more competitive on price • Quickly define and deploy new services while eliminating the need for truck rolls and hands-on access to configure remote network equipment • Including cloud-based managed services such as security, firewall, VPN, database, PBX, etc. • Personalize end-customer experience through granular network orchestration and management • License software on a pay-as-you-go or pay-as-you-grow scale • Eliminate need for huge upfront investment • Minimize financing on upgrades or expansion
  9. 9. © 2016 ADVA Optical Networking. All rights reserved. Confidential.9 What is Pure-Play Virtualization? Pure-play virtualization enables users to realize the benefits of the cloud by replacing closed appliances with their choice of software that can be hosted anywhere in the network on their choice of open hardware.
  10. 10. © 2016 ADVA Optical Networking. All rights reserved. Confidential.10 Pure-Play Enables Choice! • Hardware suppliers • Brand • Compute power and memory • Features (NEBS, power, redundancy) • Software VNF suppliers • Ability to change as needed • Including swapping out ECE • Deployment location • Cloud / data center • Central office • Service edge • Service chains between the above
  11. 11. © 2016 ADVA Optical Networking. All rights reserved. Confidential.11 Benefits of Pure-Play: Choice of Software Pure-play virtualization allows users to: • Pick best-of-breed VNFs from a variety of suppliers • Use different VNFs for same function with differing performance, features and price points • Replace VNFs as needed without requiring any hardware changes or truck rolls • Deploy new VNFs on a common hardware architecture Start: 1 VNF Later: 2 VNFs Even later: 2 VNFs, 1 replaced Firewall X Firewall X Firewall Y Firewall Z Firewall Y Later still: 3 VNFs, 1 new Firewall Z Firewall Y Router A
  12. 12. © 2016 ADVA Optical Networking. All rights reserved. Confidential.12 Benefits of Pure-Play: Choice of Hardware Pure-play virtualization allows customers to: • Let the application dictate the hardware requirements • Leverage the wide array of available COTS servers • Ride the Moore’s law curve of increasing compute power and efficiency Residential Gateway Deep Packet Inspection Intrusion Detection Content Delivery/ Cache Encryptio n Application Acceleration Load Balancer Network Address Translation Network Firewall RouterSIP Gateway Test Set Basic Traffic Management Traffic Management Digital PBX Session Border Controller Choose any platform or brand
  13. 13. © 2016 ADVA Optical Networking. All rights reserved. Confidential.13 Benefits of Pure-Play: Choice of Location Pure-play virtualization provides choice in deployment locations: Metro edge/central office x86 Virtual functions Service edge Virtual functions Datacenter/core/metro Cloud or datacenter VNFs placed where needed, based on: x86 Server • Edge/CPE: low entry cost, resources scale with services • CO/POP: reduced cost, increased speed, migration • Datacenter: lowest cost, highest scalability • Chained: best of all worlds Virtual functions • Service requirements (security, latency, bandwidth) • Resource availability • Preference (customer or operator)
  14. 14. © 2016 ADVA Optical Networking. All rights reserved. Confidential.14 Our Approach to Pure-Play Virtualization To be considered pure-play virtualization, a solution must incorporate the following four components: 1. Completely open architecture • Including hardware and software 2. Open carrier-class orchestration • Supports a variety of VNFs with internal or external VNFM 3. Comprehensive ecosystem of VNFs • Both 3rd party and open source 4. High-performance virtual switching and Carrier Ethernet • Enables single-box deployment anywhere in network
  15. 15. © 2016 ADVA Optical Networking. All rights reserved. Confidential.15 Ensemble Use Cases
  16. 16. © 2016 ADVA Optical Networking. All rights reserved. Confidential.16 Customer problem • Limited operational automation in appliance- based solutions • Proprietary and incongruent management requirements for appliances • Limited flexibility for new service introduction • Multiple boxes required for each new customer Challenges • Locked into expensive, proprietary appliances • Service activation tied to new ‘boxes’, truck-rolls • Easily change service offering over time • Operational efficiencies across service management Use Case: Enterprise Service Delivery Challenges Service provider Router Firewall NID
  17. 17. © 2016 ADVA Optical Networking. All rights reserved. Confidential.17 Use Case: vE-CPE NFV-Based Service Delivery Solution • Ensemble Connector for Carrier Ethernet and high performance virtual hosting: • Accelerated vSwitch • Supports DPDK enabled VNFs • VNFs from any supplier can be deployed • Standard server-based, can be multi-purposed for different service offerings Benefits • Rapidly launch new services, drive new revenues, reduce costs (over time) • Real-time, low-touch service deployment and activation • Subscriber self-provisioning capability for new services ADVA FSP 150vSE or ProVM or COTS Service provider
  18. 18. © 2016 ADVA Optical Networking. All rights reserved. Confidential.18 Inject new services into existing Layer 2 and 3 VPNs running over existing MPLS networks, CPE deployments – without modifying existing infrastructure! Use Case: Upgrade Existing MPLS Networks MPLS backbone Layer 3 VPN Ability to derive incremental, value-added service revenue from existing customers with minimal cost and operational overheads Data center
  19. 19. © 2016 ADVA Optical Networking. All rights reserved. Confidential.19 Use Case: Virtualized Networks Enables operators to join the fray by delivering NFVIaaS along with Carrier Ethernet connectivity Enables overlay service providers or enterprises to manage their own network without buying or managing hardware To this: From this: Provider Y EAD Provider X FSP 150 vSE Customer Provider Y FSP 150 ProVM or vSE Provider X VNFs Customer Provider X VNFs
  20. 20. © 2016 ADVA Optical Networking. All rights reserved. Confidential.20 DartPoints Use Case – Micro Datacenter Multi-tenant building Co-locate with end-users to provide network and secure cloud services Gateway router Customer 2 FSP 150 vSE Customer 1 FSP 150 vSE Public Internet Micro data center DartPoints NOC
  21. 21. © 2016 ADVA Optical Networking. All rights reserved. Confidential.21 Use Case: SD-WAN SD-WAN management layer IP/MPLS IP/MPLS Branch Branch VNF Connector VNF VNF Connector VNF ADVA FSP 150 vSE ADVA FSP 150vSE HQ VNF Connector VNF ADVA FSP 150 ProVM NFVO (Ensemble Orchestrator) SDN Control (Ensemble Controller) Cloud manager REST PE IP (MPLS in IP) PE PE PE PE On-net Off-Net Gateway Connector Xeon Intel Server Provides flexible and secure network overlay to deliver IP connectivity to customers on-net as well as out of region VRF
  22. 22. © 2016 ADVA Optical Networking. All rights reserved. Confidential.22 Ensemble Active Customer Engagements Service provider Application/ use case Ensemble Orchestrator Ensemble Analytics Ensemble Connector FSP 150 VSE FSP 150 ProVM Masergy Prem-based virtual CPE Yes Yes DartPoints DC virtualization Yes Yes Yes Tier 1 fixed (US) CO virtual Service Yes Yes Yes Tier 1 fixed (US/EMEA) Virtual CPE/SD-WAN Yes Yes Yes Tier 1 cable MSO (US) Virtual CPE Yes Yes Tier 1 fixed/mobile (CALA) Virtual CPE Yes Yes Yes Yes Tier 1 fixed/mobile (EMEA) Virtual CPE Yes Yes Yes Yes Tier 1 fixed (US) Virtual CPE/SD-WAN Yes Yes Yes Yes Tier 1 fixed (US) Virtual CPE Yes Yes Tier 1 fixed (US/APAC) Virtual CPE Yes Yes Yes Yes Tier 1 fixed (APAC) Virtual CPE Yes Yes Yes Yes Tier 1 cable MSO (US) Virtual CPE Yes Yes Yes Tier 2 fixed (US) Virtual CPE/SD-WAN Yes Yes Yes Tier 1 cable MSO (US) Virtual CPE Yes Yes Tier 2 fixed (APAC) Virtual CPE Yes Yes Yes Tier 1 fixed/mobile (APAC) Virtual CPE Yes Yes Yes Tier 1 fixed (EMEA) Virtual CPE Yes Yes Yes
  23. 23. © 2016 ADVA Optical Networking. All rights reserved. Confidential.23 Solution integrators Comprehensive Ecosystem - Harmony VNF providers Technology partners
  24. 24. © 2016 ADVA Optical Networking. All rights reserved. Confidential.24 Vendor VNF category Product Router, vADC, vEPC 5400, 5600 vRouter, vEPC, vADC Encryption vCEP Firewall FortiGate Firewall Security Gateway Virtual Edition Router VSR 1000 WAN Optimizer Ipanema WAN Optimization Router vMX Core IMS, SBC Clearwater IMS, Perimeta SBC Firewall VM-Series for KVM DPI Deepflow WAN Accelarator SteelHead SBC SBC Software Edition Small Cell Gateway SmGW, seGW Tier 1 NEP (via VNFM) vEPC vMME, vS/PGW Tier 1 NEP (via VNFM) vIMS vIMS, Open TAS Testhead Test Center Virtual with DPDK Current VNF Library VNF category Product Firewall Untangle Firewall pfsense IP PBX Asterisk Packet crafter, traffic generator and analyzer Ostinato Proxy server Squid proxy Router Vyos UCS SIPxecs 3rd party Open source
  25. 25. Benefits of Virtualization in Rural Broadband Savings, service agility, flexibility
  26. 26. © 2016 ADVA Optical Networking. All rights reserved. Confidential.26 Primed for Innovation “Our rural broadband clients are a passionate, motivated group and they will innovate. We’re going to be challenging them to find new and better ways of providing services with NFV. We fully expect these Tier 3 providers will create new ways to complete on service level and price without a lot of investment.” Tory Richtmyer, Mid-State Consultants
  27. 27. © 2016 ADVA Optical Networking. All rights reserved. Confidential.27 Challenges With NFV • Current hardware-centric culture and staff skill set • Training and some staff augmentation to become Agile/DevOps • Overhead is reduced as new technology facilitates more remote support and maintenance • Engineering and support services providers will adapt by adding software techs and keeping them trained on the newest offerings • Fear of expense and unknown • New software licensing schemes and lower-cost hardware reduces risk • Partnering with engineering firms and vendors is critical • Overture Total Cost of Ownership Calculator and Agility Model • Vetted with service providers of all sizes and areas • Provides a solid estimate of savings and new service revenue
  28. 28. © 2016 ADVA Optical Networking. All rights reserved. Confidential.28 Total Cost of Ownership Calculator
  29. 29. © 2016 ADVA Optical Networking. All rights reserved. Confidential.29 Summary • NFV brings real benefits to rural broadband providers • Operational efficiencies and savings • New service innovation to grow revenue • Flexibility for quick and cost-effective changes • New pay-as-you-go licensing models lessening financial risk for upgrades and expansion • Lower overhead costs with fewer truck rolls and “zero-touch” activation, upgrades and maintenance • Choice of software. Choice of hardware. Choice of location. Choice to change.
  30. 30. Thank you! Mike Heffner Senior director Technical product marketing

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