UXETC UXAkron

UXONTHERUN.UX2GO.UXUNLEASHED.UXETC :: DBENWOODS.COM
UX ON THE RUN.
UX ON THE GO.
UX TO GO.
UX UNLEASHED.
FREE UX. ETC…

STRAIGHT TO THE POINT
OPPORTUNITIES FOR UX
THINKING ABOUND.

Is the UX Field Growing?

Quality
Finance
Branding
“Innovation”
UX

What is the scarcest resource in
the world?

Psychological + Physiological
factors drive the necessity of UX.

10,000,000 bits/sec
60
bits/sec
RETINA BRAIN ACTION
http://virtuallabs.stanford.edu/tech/images/ReactionTime.SU-Tech.pdf
http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0002NC
http://www.kornferry.com/institute/understanding-bias-and-brain

THE PARADOX OF
DESIGNING EXPERIENCES
We design with System 1 We experience with System 2

UX /= Web Design

UX > A profession

THERE IS NOT AN INDUSTRY OR
JOB FUNCTION THAT CANNOT
BE IMPROVED WITH UX…

THIS IS UX

THIS IS UX
http://assets.nydailynews.com/polopoly_fs/1.2434473!/img/httpImage/image.jpg_gen/derivatives/article_635/colorweb14s-1-web.jpg

THIS IS UX
http://www.sportando.com/upload/5757a8d167a9f.jpg

EVERY
USER EXPERIENCE
TELLS A STORY

USER EXPERIENCES
ARE THE RESULT OF
BUSINESS DECISIONS

CHANGE THE DEFINITION

UX IS THE FRICTION BETWEEN
USER GOALS
AND ORGANIZATION GOALS
(UX THINKING REDUCES THE FRICTION)

EXPANDING UX

ANYONE CAN DO UX.
EVERYONE SHOULD.

SELF CHECKOUT LANES

MARKETING

EDUCATION

MAPS

http://www.freshtilledsoil.com/case-studies/massport/

AIR TRAFFIC CONTROL

https://vimeo.com/139715304https://vimeo.com/139715304

ALLERGIC REACTIONS

https://vimeo.com/144957970

MAKING THIS INTERACTIVE

TAKE AWAY
NAVIGATION STRESS TEST

Navigation Question Mark Up on the Paper
What is this page about? Draw a rectangle around the title of the page or write it on
the paper yourself
What site is this? Circle the site name, or write it on the paper yourself
What are the major sections of this
site?
Label with X
What major section is this page in? Draw a triangle around the X
What is “up” 1 level from here? Label with U
How do I get to the home page of this
site?
Label with H
How do I get to the top of this section
of the site?
Label with T
What does each group of links
represent?
Circle the major groups of links and label:
 D: More details, sub-pages of this one
 N: Nearby pages, within same section as this page
 S: Pages on same site, but not as near
 O: Off-site pages
How might you get to this page from
the site home page?
Write the set of selections as:
Choice 1 > Choice 2 > …
http://instone.org/navstress

NavigationStreeTestExample
X
X
U
H
T
N
N
S
O
S
not
not
BGSU Athletics > Men’s Ice Hockey > News > Hockey Advances …
http://instone.org/navstress

Learn (observe, interview, survey)
Understand (analyze)
iMagine (new ideas)
Evaluate (prototype)
iNform (measurable outcomes)
https://www.kent.edu/slis/what-user-experience-design

Focus on outcomes, not tools
• What is the actual desired goal?
• Position questions and observations around
outcomes, not the artifact.
• E.G. Self Checkout – the goal is faster
throughput, lower cost.
• Does the proposed solution support the
goal?
• Prototype testing – Sketches are fine. Instone’s
navigation stress test.

The number 1 take way.
Ask someone.

As long as people make
they need UX.

What needs better UX
in your life?

UXETC UXAkron

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