This is a user experience storyboard that documents the process whereby a website user attempts to evaluate one of the school's key resources.

1. 1.Garrettstartsbyreviewinghisshortlistofgraduateschools
thatoffersciencejournalism programs.
4.Thelinkleadstoanarticleentitled“StonyBrook’sSchoolof
Journalism Unveils‘Newsroom oftheFuture’.”Thearticleis
datedOctober,2007,afullnineyearsago---aneternityinthe
internetage.Hewondersiftheschool’snewsroom isascutting
edgeasthewebsitecopyclaims.Maybethey’vekeptpace,but
hecan’tfindanyrecentinformationabouttheschool’s
technicalresourcestoevaluate.technicalresourcestoevaluate.
5.Abouttogiveup,heclicksaroundonafewmorelinks,this
timeonefor“videos.”Onethevideospage,hefindsasection
called“SOJResources”(whatreverthatis).Clickingonavideo,
there,hefindsthatitwasrecordedmuchmorerecently--justtwo
yearsago.Thevideoincludesanarratedtourofthenewsroom
thatexplainsitstechnicalcapabilitieswhichhave,infact,been
modernizedsincethenewsroom’s2007opening.modernizedsincethenewsroom’s2007opening.
@gary_schroeder
6.Thenewsroom looksgreat,buttheschoolreallywentoutofits
waytomakeithardforprospectivestudentstolearnaboutit
online.Garrettthinksthewebfolksatthisschoolaren’tpaying
attention.Itleavesabadimpressionforaschoolthat’styringto
sellit’scommunicationsprogram..
2.HereviewstheStonyBrookUniversitySchoolofJournalism
GraduateProgramshomepageandisintriguedbytheprominent
mentionofan“up-to-date$1.3milliondollarnewsroom.”Sounds
prettyexcitingbuttherearenolinksordetailstobefound.
3.Garrettthinksitoddthataschoolboastingofthatkindof
reourcewouldn’tgointodetail.Hegetscreativeanddecidesto
usethesite’ssearchfunction,enteringtheexactphrasefoundon
thehomepage.Hegetsahitforanarticleaboutthenewsroom
andclicksthelink.
Garrettfollowstechnologytrendsandhefeelsthatasuccessfulcommunicatorhastobeabletotakeadvantageofthelatesttrends--socialmedia,sophisticatedvideosoftware,
websites,andmore.Hewanttofindaschoolthat’sbeenkeepingup,onethatwillgivehim accesstothelatesthardwareandtechniques.