UX: See, Speak, Share

•

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Preso for BarCampNashville 11: The Zen of UX. Learn the methodology, then take what you need and leave the rest. UX is a state of being: kindness, courtesy and magic are what you need. Plus boxes and arrows.

Technology

#UX #CX

Delight
people Solve
problems

2
Saturday, October 15, 2011

People like things that are wonderful, gracious and helpful. We don’t like things that aren’t.

Give people
things
they’ve
never seen
#coolstuff #whoa

3
Saturday, October 15, 2011

What can you imagine? What have you seen that is beyond your imagining?

Give people
things
they’ve
never seen
...or imagined
4
Saturday, October 15, 2011

What can you give your users and customers that they haven’t seen before?

#interfaces
are
songs

5
Saturday, October 15, 2011

An interface has a rhythm. It has a beat. It can be synth/drums/bass, it can be what you hear
when you’re lost at the supermarket -- but it has a sound and a mood.

Mobile has
a beat
you can
dance to.

6
Saturday, October 15, 2011

What are the steps for the dance your interface does? What dance should your client’s
interface have?

Mobile goes
vroom
vroom
beep beep.

7
Saturday, October 15, 2011

Mobile has unique constraints and opportunities. The focus is intense. The space is small.
How can you add delight with motion? MiniCooper uses wiggles and bounces.

#videoof
catplaying
withiPad
#videoof
babyusing
iPhone
8
Saturday, October 15, 2011

We know the jokes and we know the punchlines. #magazinesareiPadsthatarebroken

9
Saturday, October 15, 2011

Two characters and one iconic device can tell a story.

10
Saturday, October 15, 2011

When humans feel things, we want to share things.

HOW
And you do I
may ask work
yourself, this?

11
Saturday, October 15, 2011

There are two kinds of experiences: Good experiences and not-good experiences.

#howdoiworkthis?

12
Saturday, October 15, 2011

These are not-good experiences: Facebook error messages are rude and the opposite of
helpful. Don’t do this.

#howdoiworkthis?

13
Saturday, October 15, 2011

A two-ﬂoor elevator should have simple buttons that say 1,2 or Up/Down, or a simple toggle.
Don’t do this.

#howdoiworkthis?

14
Saturday, October 15, 2011

These four experiences are good and not-good, each in their own ways. Take the good.
Leave the bad.

#howdoiworkthis?

15
Saturday, October 15, 2011

This is the userﬂow for Facebook privacy settings. This is the opposite of a good experience.

#engagementarchitecture
#mobile #website
#ux #ia #contentstrategy
#branding #visualdesign
#lookandfeel

16
Saturday, October 15, 2011

These buzzwords and hashtags for the jargon and methodology of user experience are easy
to research and easy to learn. Do that. Then take what you need and leave the rest.

#userﬂows #storyboards
#personas #contentaudit
#usernarratives
#wireframes

17
Saturday, October 15, 2011

Same here.

Which one are you?

Which one would you
rather be?
19

Saturday, October 15, 2011

Each of these is an experience. You might like one, two, three or none. What are your user
stories for each of these? That’s the framework for personas and narratives for your site or
app or service.

Saturday, October 15, 2011

Be kind. Do good work. It’s pretty much that simple.

Thank you.
@lauriekalmanson
slideshare.net/lauriek

21
Saturday, October 15, 2011

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The document discusses the changing role of brands and advertising from 1960 to present. It notes that in the past, brands defined themselves through advertising but now must prove themselves through their actions. It also shifts from advertisers telling stories to facilitating others telling stories. New questions for brands focus on communities, shared experiences, and ongoing participation rather than demographics or messaging. Creativity now emphasizes shareable, interactive, and ongoing content over attention-getting tricks.

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The document discusses the growth and usage of social media. It addresses why social media is becoming more widespread, noting that people share their passions virally. It also questions whether older people will adopt new ways of communicating with friends and family through technology. Various statistics are presented about social media usage and mobile internet usage increasing. Social media is highlighted as a means for communication, collaboration, sharing multimedia, reviews, and entertainment.

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VP of Marketing Mike Lewis discusses 5 common social media challenges that businesses face: 1) inability to scale social media efforts, 2) lack of security and control over social media platforms, 3) lack of resources and buy-in for social media from companies, 4) ad-hoc and inconsistent social media reporting, and 5) lack of centralization of social media efforts across different business units. He argues that these challenges can be turned into opportunities with the right social media strategy.

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The document discusses the current state of mobile development. It covers mobile runtimes, debugging tools, editors, build services, testing, reporting, app stores, and libraries. It then discusses approaches to coding mobile apps, including using mixins and libraries sparingly. It provides examples of a mobile app built with a delegate mixin for event handling and data binding. The document calls for further developing mobile capabilities by pushing frameworks like PhoneGap and advocating for more direct access to device APIs from JavaScript.

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UX: See, Speak, Share

1. #UX See Laurie Speak Kalmanson #BCN11UX Share 1 Saturday, October 15, 2011 UX has a specialized vocabulary, but it’s really very simple: Be kind. Be clear. Be yourself / your brand.

2. #UX #CX Delight people Solve problems 2 Saturday, October 15, 2011 People like things that are wonderful, gracious and helpful. We don’t like things that aren’t.

3. Give people things they’ve never seen #coolstuff #whoa 3 Saturday, October 15, 2011 What can you imagine? What have you seen that is beyond your imagining?

4. Give people things they’ve never seen ...or imagined 4 Saturday, October 15, 2011 What can you give your users and customers that they haven’t seen before?

5. #interfaces are songs 5 Saturday, October 15, 2011 An interface has a rhythm. It has a beat. It can be synth/drums/bass, it can be what you hear when you’re lost at the supermarket -- but it has a sound and a mood.

6. Mobile has a beat you can dance to. 6 Saturday, October 15, 2011 What are the steps for the dance your interface does? What dance should your client’s interface have?

7. Mobile goes vroom vroom beep beep. 7 Saturday, October 15, 2011 Mobile has unique constraints and opportunities. The focus is intense. The space is small. How can you add delight with motion? MiniCooper uses wiggles and bounces.

8. #videoof catplaying withiPad #videoof babyusing iPhone 8 Saturday, October 15, 2011 We know the jokes and we know the punchlines. #magazinesareiPadsthatarebroken

9. 9 Saturday, October 15, 2011 Two characters and one iconic device can tell a story.

10. 10 Saturday, October 15, 2011 When humans feel things, we want to share things.

11. HOW And you do I may ask work yourself, this? 11 Saturday, October 15, 2011 There are two kinds of experiences: Good experiences and not-good experiences.

12. #howdoiworkthis? 12 Saturday, October 15, 2011 These are not-good experiences: Facebook error messages are rude and the opposite of helpful. Don’t do this.

13. #howdoiworkthis? 13 Saturday, October 15, 2011 A two-ﬂoor elevator should have simple buttons that say 1,2 or Up/Down, or a simple toggle. Don’t do this.

14. #howdoiworkthis? 14 Saturday, October 15, 2011 These four experiences are good and not-good, each in their own ways. Take the good. Leave the bad.

15. #howdoiworkthis? 15 Saturday, October 15, 2011 This is the userﬂow for Facebook privacy settings. This is the opposite of a good experience.

16. #engagementarchitecture #mobile #website #ux #ia #contentstrategy #branding #visualdesign #lookandfeel 16 Saturday, October 15, 2011 These buzzwords and hashtags for the jargon and methodology of user experience are easy to research and easy to learn. Do that. Then take what you need and leave the rest.

17. #userﬂows #storyboards #personas #contentaudit #usernarratives #wireframes 17 Saturday, October 15, 2011 Same here.

18. 18 Saturday, October 15, 2011

19. Which one are you? Which one would you rather be? 19 Saturday, October 15, 2011 Each of these is an experience. You might like one, two, three or none. What are your user stories for each of these? That’s the framework for personas and narratives for your site or app or service.

20. Saturday, October 15, 2011 Be kind. Do good work. It’s pretty much that simple.

21. Thank you. @lauriekalmanson slideshare.net/lauriek 21 Saturday, October 15, 2011

UX: See, Speak, Share

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