The document discusses using social media to build better relationships by listening to audiences and having conversations rather than just broadcasting messages. It suggests finding the audience and what they want, then either sharing useful information through broadcasts or joining in conversations. The goal is to communicate in a way that is helpful to others rather than just self-promotional.

2. USING SOCIAL MEDIA TO BUILD BETTER RELATIONSHIPS

3. Not about scary technology

4. people how we communicate building relationships personalisation what we like what we want sharing It is about…

5. Nothing new

6. You know everything already! Thanks for coming ….Goodbye

7. Traditional Media Message Message Influencer Influencer Influencer Influencer Audience Audience Audience Audience Social Media

8. What would I do?

9. “ We have two ears and one mouth so that we can listen twice as much as we speak”

13. Find your audience

16. DASHBOARD HUMAN FILTER CONVERSATION INFLUENCERS LOCATION

18. What do they want?

23. Broadcast or Conversation?

24. L LOGO GOES HERE

30. Make Yourself Useful

31. What do they want?

32. Is it interesting?

33. It’s ok to broadcast

36. E -Petitions

37. Consultation

38. Innovation

39. Redbridge Conversation

41. Michael Cooper