Using Survey Information for Campaigns: John Kirchner, U.S. Chamber of Commerce
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The U.S. Chamber of Commerce document discusses conducting candidate surveys and questionnaires. It explains that the purpose is to provide a basis for candidate endorsements and to inform members of where candidates stand on issues. It recommends surveying local, state, and federal candidates. It addresses potential obstacles like pushback, and solutions like getting board buy-in. It suggests publishing the results in newsletters, newspapers, and distributing to members. The document emphasizes the importance of surveys for member information and accountability, and using them to supplement candidate forums.
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Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
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Creative Web Design Company in Singapore
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Using Survey Information for Campaigns: John Kirchner, U.S. Chamber of Commerce
- 1. U . S . C H A M B E R O F C O M M E R C E Candidate Surveys and Questionnaires
- 2. U . S . C H A M B E R O F C O M M E R C E Purpose • Candidate Endorsements – Provides a basis by which to endorse candidate(s) • Voter/Member Education – Even if a chamber does not endorse, they have an opportunity to inform their members where candidates stand on critical local/state/federal business issues.
- 3. U . S . C H A M B E R O F C O M M E R C E Who to Survey • Local – City – County – School board • State – House/Senate legislative districts • Federal – US House/Senate
- 4. U . S . C H A M B E R O F C O M M E R C E Obstacles/Solutions • Obstacles: – Seen as too political – Pushback from candidates – Pushback from chamber members • Solutions: – Plan ahead and get buy-in from board, government affairs committee, etc. – Strength in numbers – partner with other local chambers
- 5. U . S . C H A M B E R O F C O M M E R C E Survey Results • What to do with survey results: – Publish in newsletter/e-newsletter – Publish in newspaper – Mail/distribute to members
- 6. U . S . C H A M B E R O F C O M M E R C E Importance • Why are surveys important? – Voter/member information – Demonstrate value of chamber to members/community – Hold candidates/elected officials accountable – Use in addition to candidate forums when not all members can attend – We survey members for events, programs, etc, whey not candidates?
- 7. U . S . C H A M B E R O F C O M M E R C E Resources • Local – Members and key stakeholders – Other local chambers • State – State Chamber/CCE • Federal – US Chamber
- 8. U . S . C H A M B E R O F C O M M E R C E Questions?
- 9. U . S . C H A M B E R O F C O M M E R C E U.S. Chamber of Commerce Thank You John Kirchner Executive Director, Midwest Region (612) 619-2048 jkirchner@uschamber.com