This document discusses how social media can be used by clubs to make communications easier. It begins with an introduction to digital media and outlines important social media platforms like Facebook, Twitter, and websites. It then explains how clubs can use social media to communicate with members, fans, athletes and parents about upcoming events, fixture changes, news and photos. Social media allows clubs to promote merchandise, tickets and sponsorships. When used properly, social media is a great way for clubs to share information in a timely manner and engage their community.
Discover tactics and learn from case studies of Reddit, Product Hunt, Facebook, Automatic, Soylent, and more that will lead you to build a great online community for your website and product.
Marketing your business with Facebook, LinkedIn, Twitter, and websitesRhiannon Veness
This document discusses social media usage statistics in Australia and how businesses can leverage social media platforms. It provides data on the number of Australians using platforms like Facebook, YouTube, and Twitter on a monthly basis. Several graphs show how frequently Australians access the internet and use social media. The document then outlines strategies for businesses to use websites, Facebook, Twitter, LinkedIn, blogs, videos and more to engage customers and drive traffic. It acknowledges challenges like maintaining regular content, compliance, and reporting ROI, but suggests partnering with Yellow Pages to overcome obstacles in using social media for marketing.
Social media is increasingly important for organizations to engage with customers and promote events. It allows customers to interact on their preferred channels like social media. The fastest growing audience is 55-65 year olds. Social media should be used as a relationship building tool, not just sales. It also helps with customer service issues. Companies need to consider how to use social media like Twitter to promote an upcoming CIO roundtable event. Connecting on various social media platforms is also provided.
The document provides an overview of social media and networking concepts. It discusses the purpose and agenda, including definitions of social media and social networking. Popular social media sites like Facebook, Twitter, and LinkedIn are examined, along with statistics on usage. The advantages and disadvantages of social networking are reviewed. Social media marketing is also mentioned.
Social media allows for sharing of information, experiences, and opinions through widely available and easy-to-use tools. It encourages community building among groups of people with common interests. Nearly half of all adults worldwide are on at least one social networking site. Brands must embrace social media as the balance of power has shifted to consumers who can now choose content and share with whom they want. Social media enables rapid information sharing and provides insights into what people like or dislike about brands.
2021 Social Media Monthly Report TemplateSocial Status
We've updated our social media report template for 2021.
It now covers 3 sections:
Profile Analytics: containing the pages and profiles you own or have admin access to including Facebook, Instagram, Twitter, YouTube and LinkedIn
Ads Analytics: containing your Facebook Ad Account and all your paid campaign metrics on Facebook, Instagram, Messenger and the Audience Network.
Competitor Analytics: containing competitor benchmarking for any public Facebook Pages, Instagram Business Profiles, Twitter Profiles and YouTube Channels.
-------
Automate this report every week, fortnight, month, quarter or year with Social Status: https://www.socialstatus.io/
For a full explanation of the metrics and calculations used in this social media reporting template, visit our channel-specific guides:
Facebook: https://www.socialstatus.io/facebook-metrics/
Instagram: https://www.socialstatus.io/instagram-metrics/
Twitter: https://www.socialstatus.io/twitter-metrics/
YouTube: https://www.socialstatus.io/youtube-metrics/
LinkedIn: https://www.socialstatus.io/linkedin-metrics/
Export boardroom-ready reports to PDF, PowerPoint PPTX or Google Slides.
Agencies: white-label our reports, add your logo, fonts and colors.
TWU Using Social Media In Your Communication Strategies June 17 2009Ryan Williams
This was an introduction to social media prepared for the Trinity Western University Alumni luncheon June 17, 2009. Examples, trends and how my small business has benefited.
Discover tactics and learn from case studies of Reddit, Product Hunt, Facebook, Automatic, Soylent, and more that will lead you to build a great online community for your website and product.
Marketing your business with Facebook, LinkedIn, Twitter, and websitesRhiannon Veness
This document discusses social media usage statistics in Australia and how businesses can leverage social media platforms. It provides data on the number of Australians using platforms like Facebook, YouTube, and Twitter on a monthly basis. Several graphs show how frequently Australians access the internet and use social media. The document then outlines strategies for businesses to use websites, Facebook, Twitter, LinkedIn, blogs, videos and more to engage customers and drive traffic. It acknowledges challenges like maintaining regular content, compliance, and reporting ROI, but suggests partnering with Yellow Pages to overcome obstacles in using social media for marketing.
Social media is increasingly important for organizations to engage with customers and promote events. It allows customers to interact on their preferred channels like social media. The fastest growing audience is 55-65 year olds. Social media should be used as a relationship building tool, not just sales. It also helps with customer service issues. Companies need to consider how to use social media like Twitter to promote an upcoming CIO roundtable event. Connecting on various social media platforms is also provided.
The document provides an overview of social media and networking concepts. It discusses the purpose and agenda, including definitions of social media and social networking. Popular social media sites like Facebook, Twitter, and LinkedIn are examined, along with statistics on usage. The advantages and disadvantages of social networking are reviewed. Social media marketing is also mentioned.
Social media allows for sharing of information, experiences, and opinions through widely available and easy-to-use tools. It encourages community building among groups of people with common interests. Nearly half of all adults worldwide are on at least one social networking site. Brands must embrace social media as the balance of power has shifted to consumers who can now choose content and share with whom they want. Social media enables rapid information sharing and provides insights into what people like or dislike about brands.
2021 Social Media Monthly Report TemplateSocial Status
We've updated our social media report template for 2021.
It now covers 3 sections:
Profile Analytics: containing the pages and profiles you own or have admin access to including Facebook, Instagram, Twitter, YouTube and LinkedIn
Ads Analytics: containing your Facebook Ad Account and all your paid campaign metrics on Facebook, Instagram, Messenger and the Audience Network.
Competitor Analytics: containing competitor benchmarking for any public Facebook Pages, Instagram Business Profiles, Twitter Profiles and YouTube Channels.
-------
Automate this report every week, fortnight, month, quarter or year with Social Status: https://www.socialstatus.io/
For a full explanation of the metrics and calculations used in this social media reporting template, visit our channel-specific guides:
Facebook: https://www.socialstatus.io/facebook-metrics/
Instagram: https://www.socialstatus.io/instagram-metrics/
Twitter: https://www.socialstatus.io/twitter-metrics/
YouTube: https://www.socialstatus.io/youtube-metrics/
LinkedIn: https://www.socialstatus.io/linkedin-metrics/
Export boardroom-ready reports to PDF, PowerPoint PPTX or Google Slides.
Agencies: white-label our reports, add your logo, fonts and colors.
TWU Using Social Media In Your Communication Strategies June 17 2009Ryan Williams
This was an introduction to social media prepared for the Trinity Western University Alumni luncheon June 17, 2009. Examples, trends and how my small business has benefited.
This document provides a summary of Abinash Sundar Routray's qualifications and work experience as a Mechanical Superintendent in oil, gas, power and petrochemical industries. He has over 20 years of experience managing piping installation projects for various clients. His most recent role was as a Mechanical In-Charge for shop fabrication at Jindal Steel and Power Limited since October 2014. Prior to that, he served as an RCM for GAIL's petrochemical complex expansion from 2012 to 2013.
Un emperador poderoso descubre la existencia de un ruiseñor del que todo el mundo habla menos él. Ordena capturar al pájaro para escuchar su canto en el palacio. Enjaulado, el ruiseñor se niega a cantar. Liberado accidentalmente durante un banquete, el ruiseñor canta y guía a el emperador hasta una celda donde se encuentra una sirvienta encarcelada injustamente. El emperador comprende su error y libera a la sirvienta. Ahora solo escucha el consejo del ruise
Studying abroad in usa - Concordia in Indiaaswinimurali
This document summarizes information about Concordia College in New York. It provides details about the college's programs, faculty, financial aid, campus life, athletics, and location. Concordia is a private Lutheran liberal arts college offering undergraduate programs in fields like biology, business, education, and nursing. It has a 16:1 student to faculty ratio and 95% of students receive financial aid. Campus life includes living on campus, spiritual activities, and competing as part of the NCAA Division II athletics program. The 33-acre campus is located just outside New York City. Contact information is provided for the representative office in Chennai, India to learn more about applying to study at Concordia College.
1) Altagràcia the witch lived in an old castle in the middle of the forest and would get bored, sometimes transforming herself into a cat or mouse.
2) One day, a young couple wandered too close to the castle and Altagràcia transformed the girl into a bird and locked her in a cage.
3) The boy worked as a shepherd and dreamed of a red flower that could break spells, allowing him to free the girl and others locked in the castle.
Sanjay Bhat is seeking a sales manager position with over 15 years of experience in FMCG and OTC sales. He currently works as an Area Sales Manager for Ranbaxy Laboratories in Bhopal, where he supervises sales and distribution operations for various consumer healthcare products in Madhya Pradesh and other regions. His responsibilities include sales planning, budgeting, implementing company strategies, increasing distribution networks, managing new product launches, and achieving sales targets through his team. He has a BSc from Kashmir University and an MBA in marketing.
El perro Pum y el pastor Pau hablan sobre el lenguaje y la comunicación. Pum argumenta que ladrar es más práctico que hablar, ya que con solo ladrar puede ser entendido por personas de muchos países diferentes. Pau está de acuerdo en intentar usar solo la palabra "Pum" para todo, pero cuando lo intenta asusta a las cabras y las hace huir. Pum tiene que recurrir a ladrar de nuevo para recuperarlas. Al final, Pum admite que la idea de usar una sola palabra no resultó tan práctica como pensaba.
The document proposes the creation of an Office of Sustainability at the University of Pittsburgh to educate students on sustainability issues and make the university more environmentally friendly. It would be led by a Student Affairs Sustainability Coordinator and have 5 main goals: 1) infuse sustainability into the university's culture and decision making, 2) coordinate existing sustainability programs and develop new ones, 3) enable students to directly impact initiatives, 4) coordinate environmental service opportunities, and 5) publicize sustainability progress via a website. The office would oversee existing programs like the Pitt Green Fund and implement new ones like an Eco-Reps program to promote sustainability in dorms.
A circus clown was tired of always having to make others laugh while he was feeling sad. He tried taking on roles like lion tamer and trapeze artist to avoid clowning, but his attempts at these roles only ended up making the audience laugh more at his mistakes and accidents. He finally realized that what he did best was being a clown to make other people laugh.
This very short document does not contain enough content to generate a meaningful 3 sentence summary. The document contains only 4 repeated characters that do not convey any clear ideas, concepts, or information.
- Worldwide Logistics Group (WWL) was founded in 2001 in Shanghai and has expanded to have 28 branch offices across China and overseas.
- WWL has over 1200 employees and annual turnover of over 3.8 billion RMB. It provides integrated logistics services including sea, land, and air freight, warehousing, and customs brokerage.
- WWL has a global network covering China and 78 other countries through agents and partners. It is recognized as a top Chinese logistics company.
The document discusses social networking and provides information about creating an online community called Bucknuts Network for Ohio State University fans. It identifies three types of fans - Buckeye Fanatics, Seasonal Buckeyes Fans, and Casual Buckeyes Fans - and their interests and preferences. It then outlines goals for Bucknuts Network such as finding new users and converting non-paying members to paid accounts. Finally, it proposes strategies for the network such as partnering with sites like Facebook, YouTube and Twitter to redistribute content and engage fans.
Social media marketing presentation (Hult Marketing Club)Mamiko Kuno
1. The document discusses using social media for marketing, including an overview of social media platforms like blogs, Facebook, and Twitter.
2. It then presents two case studies: one for marketing the website SummitPost.org to climbers and hikers, and one for promoting green products to colleges.
3. Both case studies outline objectives, target markets, marketing strategies including contests and communities on social media, and metrics to track success.
Social Media (Web 2.0) marketing for beginnersrjoshi17
The Internet is the fastest-growing medium across the globe and Web 2.0 applications are the fastest-growing aspect of the Internet. Applications include blogs, social networks, wikis, and other interactive and collaborative innovations.Many uses are personal in nature, but businesses and non-profits are using them for both internal and external communications and marketers are eager to understand how to integrate them into marketing communications programs. The social media are particularly relevant in situations where marketers want to reach audiences quickly and directly, with lesser costs.
The document discusses social media marketing strategies for businesses. It provides information on why businesses should utilize social media platforms like Twitter, Facebook, YouTube and Flickr to connect with customers. Specific statistics on user growth and engagement on these platforms are presented. Examples are given of how businesses can use each platform to engage customers through tweets, Facebook posts, videos and photos. The benefits of social media marketing include increased reach to customers, interaction and analytics capabilities. A case study shows how one business significantly increased sales by implementing social media strategies. The document concludes with immediate actions businesses can take to start engaging on social media.
This document provides a summary of a webinar on using Facebook for business. The webinar covered building a Facebook strategy, engaging customers on Facebook, adding scale through advertising and offline events, and measuring success. It also discussed trends like Facebook Connect and mobile social networking. Attendees learned best practices like hosting discussions, giving digital goods to fans, and using targeted ads, as well as pitfalls to avoid like spamming fans or ignoring unofficial pages. Resources for additional reading and optimizing Facebook pages were also provided.
This document provides a summary of Abinash Sundar Routray's qualifications and work experience as a Mechanical Superintendent in oil, gas, power and petrochemical industries. He has over 20 years of experience managing piping installation projects for various clients. His most recent role was as a Mechanical In-Charge for shop fabrication at Jindal Steel and Power Limited since October 2014. Prior to that, he served as an RCM for GAIL's petrochemical complex expansion from 2012 to 2013.
Un emperador poderoso descubre la existencia de un ruiseñor del que todo el mundo habla menos él. Ordena capturar al pájaro para escuchar su canto en el palacio. Enjaulado, el ruiseñor se niega a cantar. Liberado accidentalmente durante un banquete, el ruiseñor canta y guía a el emperador hasta una celda donde se encuentra una sirvienta encarcelada injustamente. El emperador comprende su error y libera a la sirvienta. Ahora solo escucha el consejo del ruise
Studying abroad in usa - Concordia in Indiaaswinimurali
This document summarizes information about Concordia College in New York. It provides details about the college's programs, faculty, financial aid, campus life, athletics, and location. Concordia is a private Lutheran liberal arts college offering undergraduate programs in fields like biology, business, education, and nursing. It has a 16:1 student to faculty ratio and 95% of students receive financial aid. Campus life includes living on campus, spiritual activities, and competing as part of the NCAA Division II athletics program. The 33-acre campus is located just outside New York City. Contact information is provided for the representative office in Chennai, India to learn more about applying to study at Concordia College.
1) Altagràcia the witch lived in an old castle in the middle of the forest and would get bored, sometimes transforming herself into a cat or mouse.
2) One day, a young couple wandered too close to the castle and Altagràcia transformed the girl into a bird and locked her in a cage.
3) The boy worked as a shepherd and dreamed of a red flower that could break spells, allowing him to free the girl and others locked in the castle.
Sanjay Bhat is seeking a sales manager position with over 15 years of experience in FMCG and OTC sales. He currently works as an Area Sales Manager for Ranbaxy Laboratories in Bhopal, where he supervises sales and distribution operations for various consumer healthcare products in Madhya Pradesh and other regions. His responsibilities include sales planning, budgeting, implementing company strategies, increasing distribution networks, managing new product launches, and achieving sales targets through his team. He has a BSc from Kashmir University and an MBA in marketing.
El perro Pum y el pastor Pau hablan sobre el lenguaje y la comunicación. Pum argumenta que ladrar es más práctico que hablar, ya que con solo ladrar puede ser entendido por personas de muchos países diferentes. Pau está de acuerdo en intentar usar solo la palabra "Pum" para todo, pero cuando lo intenta asusta a las cabras y las hace huir. Pum tiene que recurrir a ladrar de nuevo para recuperarlas. Al final, Pum admite que la idea de usar una sola palabra no resultó tan práctica como pensaba.
The document proposes the creation of an Office of Sustainability at the University of Pittsburgh to educate students on sustainability issues and make the university more environmentally friendly. It would be led by a Student Affairs Sustainability Coordinator and have 5 main goals: 1) infuse sustainability into the university's culture and decision making, 2) coordinate existing sustainability programs and develop new ones, 3) enable students to directly impact initiatives, 4) coordinate environmental service opportunities, and 5) publicize sustainability progress via a website. The office would oversee existing programs like the Pitt Green Fund and implement new ones like an Eco-Reps program to promote sustainability in dorms.
A circus clown was tired of always having to make others laugh while he was feeling sad. He tried taking on roles like lion tamer and trapeze artist to avoid clowning, but his attempts at these roles only ended up making the audience laugh more at his mistakes and accidents. He finally realized that what he did best was being a clown to make other people laugh.
This very short document does not contain enough content to generate a meaningful 3 sentence summary. The document contains only 4 repeated characters that do not convey any clear ideas, concepts, or information.
- Worldwide Logistics Group (WWL) was founded in 2001 in Shanghai and has expanded to have 28 branch offices across China and overseas.
- WWL has over 1200 employees and annual turnover of over 3.8 billion RMB. It provides integrated logistics services including sea, land, and air freight, warehousing, and customs brokerage.
- WWL has a global network covering China and 78 other countries through agents and partners. It is recognized as a top Chinese logistics company.
The document discusses social networking and provides information about creating an online community called Bucknuts Network for Ohio State University fans. It identifies three types of fans - Buckeye Fanatics, Seasonal Buckeyes Fans, and Casual Buckeyes Fans - and their interests and preferences. It then outlines goals for Bucknuts Network such as finding new users and converting non-paying members to paid accounts. Finally, it proposes strategies for the network such as partnering with sites like Facebook, YouTube and Twitter to redistribute content and engage fans.
Social media marketing presentation (Hult Marketing Club)Mamiko Kuno
1. The document discusses using social media for marketing, including an overview of social media platforms like blogs, Facebook, and Twitter.
2. It then presents two case studies: one for marketing the website SummitPost.org to climbers and hikers, and one for promoting green products to colleges.
3. Both case studies outline objectives, target markets, marketing strategies including contests and communities on social media, and metrics to track success.
Social Media (Web 2.0) marketing for beginnersrjoshi17
The Internet is the fastest-growing medium across the globe and Web 2.0 applications are the fastest-growing aspect of the Internet. Applications include blogs, social networks, wikis, and other interactive and collaborative innovations.Many uses are personal in nature, but businesses and non-profits are using them for both internal and external communications and marketers are eager to understand how to integrate them into marketing communications programs. The social media are particularly relevant in situations where marketers want to reach audiences quickly and directly, with lesser costs.
The document discusses social media marketing strategies for businesses. It provides information on why businesses should utilize social media platforms like Twitter, Facebook, YouTube and Flickr to connect with customers. Specific statistics on user growth and engagement on these platforms are presented. Examples are given of how businesses can use each platform to engage customers through tweets, Facebook posts, videos and photos. The benefits of social media marketing include increased reach to customers, interaction and analytics capabilities. A case study shows how one business significantly increased sales by implementing social media strategies. The document concludes with immediate actions businesses can take to start engaging on social media.
This document provides a summary of a webinar on using Facebook for business. The webinar covered building a Facebook strategy, engaging customers on Facebook, adding scale through advertising and offline events, and measuring success. It also discussed trends like Facebook Connect and mobile social networking. Attendees learned best practices like hosting discussions, giving digital goods to fans, and using targeted ads, as well as pitfalls to avoid like spamming fans or ignoring unofficial pages. Resources for additional reading and optimizing Facebook pages were also provided.
The document discusses how social media like Facebook and Twitter have revolutionized digital communication and how businesses must adapt to survive. It notes statistics on growth of social platforms and demographics of social media users. The presentation argues the wild bird feeding industry needs a fresh digital strategy combining traditional advertising with social media to engage customers and grow. Challenges to implementing social media are addressed. The speaker advocates listening to customers online and setting goals to leverage social platforms for marketing and collaboration across the industry.
During this time of fiscal uncertainty, crowdfunding and crowd/social fundraising are fast becoming an attractive option for nonprofits to raise much needed funds. During this session presented at the NeighborWorks America Social Technology Symposium, we discussed crowdfunding, online contests, and social fundraising, with case studies from the field. Presenters included: Farra Trompeter, Big Duck; Brandon Whitney, IOBY; and Matt Miller, Community Housing Initiatives.
The document is a presentation about using social media as an engagement tool for fundraising. It discusses various social media platforms like Facebook, Twitter, YouTube, Flickr, and LinkedIn. It provides examples of how to engage people on each platform, including asking questions, highlighting stories, and recognizing donors. It also discusses listening to constituents, responding to them, engaging them in discussions, and measuring engagement through various tools. The presentation emphasizes using social media primarily for engagement rather than direct fundraising.
Social technologies hit the mainstream. This document summarizes key trends in digital marketing including the rise of video and mobile content. It discusses how social media engagement drives search engine optimization and brand advocacy. Examples are provided of using hashtags to engage audiences on social media for events. The power of video and mobile access is outlined, noting people are more prepared to engage online. It emphasizes using blogs to pull together other social media content and provide sharing options to spread content across networks.
"Social Media for PGA Pros: Getting Started on Twitter, Facebook Linked and Twitter" was presented March 21, 2011 at the Northern Ohio PGA Spring Meeting.
The document discusses various organizations and individuals who are using Twitter and their experiences. Tourism Queensland uses Twitter to promote tourism in Queensland, Australia. They have over 4,700 followers and tweet about deals, events, and attractions. The Brisbane Twitter Underground Brigade is a social group that connects local Twitter users and promotes events. Coolybar Keg Hire uses Twitter for marketing and customer service. Bicycle Queensland tweets about cycling issues and alerts. Social Horizon created amap.to, a tool for sharing custom map URLs on Twitter.
Yomego's Sport and Social event, hosted by Mark Stuart and John Paul Fox as part of Glasgow's Social Media Week 2012. Speakers included:
Sue Gyford - Social Media & Digital Communications Officer at Scottish Athletics
Andrew Jenkin - Support Network Manager at Supporters Direct
SUNY_CUAD_Award_Electronic Communications and Interactive Media_1Andrea Lebedinski
This marketing plan outlines Stony Brook University's internet marketing initiatives to increase awareness of the university and its athletics programs. The plan discusses goals of generating greater local community presence and campus pride. Resources include a marketing coordinator and student workers. Strategies utilize social media platforms like Facebook, Twitter, YouTube and a blog to promote athletic events and build relationships. Evaluation shows the marketing efforts have gained over 3,000 Facebook friends and hundreds of video views, demonstrating success in engaging the target markets.
The lecture discusses opportunities for using social media and internet marketing to engage sports fans. It emphasizes promoting teams on various social media platforms like Facebook, Instagram and Pinterest to encourage fan interaction and sharing content. The lecture also covers trends like gamification of content, augmented reality, and crisis communications planning. Sports marketers are encouraged to develop a social media team and use social media as a customer service channel to better understand fan segmentation.
Tampa Bay Lightning Social Media StrategyRyann Donahue
The document provides a social media audit and strategy for the Tampa Bay Lightning. Key points include:
- Goals are to grow the fan base through social media and increase app downloads, website traffic, and ticket sales.
- Instagram following increased by 4,000, surpassing the goal, while ticket purchases only increased by 16%.
- 360-video posts on Facebook increased by 14%, surpassing that goal and elevating fan engagement.
- Sentiment analysis found fans most enjoy player interviews and behind-the-scenes content, while negative sentiment is mostly about game performance rather than social media interactions.
Creating Value for Your Business using Social MediaPatsy Stewart
This presentation was made to the Virginia State SBDC Convention in Roanoke, VA. The Small Business Development Centers work with small business owners to help them be successful and utilize Chamber resources. Social media when integrated with other digital media and traditional media can help you maintain your competitive advantage and increase your customer touchpoints.
Similar to Using Social Media to make club life easier 2016 (20)
3. Using Social Media to make club life easier!
1. Introduction to Digital Media
2. Digital checklist
a) The website is the centrepiece
3. Social Media Platforms
4. How can a Club maximise ‘Social Media’
a) Communicate with members, fans, athletes, parents etc
b) Receive information from governing bodies
Review
4. What is Digital Media and how do we
become involved in Social Media networks
Using Social Media to make club life easier!
Social Media Video
5.
6. Using Social Media to make club life easier!
• 65% of online Australians use social networks
• 45% log in daily
• 23% log on more than 5 times per day
• 7.3m Australians access Facebook daily via mobile
• 37% view social networks fist thing in the morning
• 42% last thing at night
• 34% at work....
Adobe 2013 Mobile Consumer Survey
11. Social Media
Can:
•Inform members of upcoming events
•Inform members about fixture or training changes
•Inform members of general news
•Share photos and videos of team triumphs
•Sell merchandise or tickets to events
•Sell sponsorship space (naming rights to the club’s facebook page)
•Sell merchandise
•What about criticism – they’re saying it anyway
12. Lacrosse SA post –
seeking registrations
of interest
Very long link – use
https://bitly.com/
Create attention with
a headline and
engaging text
17. A great way to send
out training updates,
results, add a photo
and at the end of the
game do a summary
and load onto website.
Check date of post
though!
Account inactive
18. Instant results
Information as it happens –
cancellations, scores etc
Attach videos and pictures
Resource – information about topics
24. Questions
Understand how Digital
networks can help you
communicate
You still need good content or
they wont look
Don’t just use one platform,
use as many as you can handle
Develop a Plan
Summary
Good morning/evening etc
Thanks for the opportunity to share some experiences about the Digital landscape that we now find ourselves in and in particular the way we can use these tools to make our lives as Club officers easier.
Like most people born in the 50’s, 60’s or even perhaps the 70’s this type of communication medium is foreign and we have either had to learn to deal with it and embrace it or be left behind
I can remember back in the 80’s getting a computer with a 40MB Hard Drive...that wouldn’t even be enough to start it these days, the USB I’m using is 8G!!!
Facebook 2004, YouTube 2005 and Twitter 2006 all started about 10 years ago now…
Before we get started though a little bit about where I’ve been and some of my experiences...
Brief history
I have had some good experiences in recent times that have helped me get my head around this area
I spent 10 years at Coopers Brewery and prior to that in the wholesale sporting goods industry – a fair bit of time dealing with Clubs
Crows for 9 years starting in 2004 and PAC from October 2013 as Manager Communications and Marketing, more recently at Lion in the beer industry.
Recently with Connect2Social as an Authorised Distributor and SportsApp
Played a bit of SANFL footy for West and North, coached at U19 league level for Glenelg and Junior grades at PHOS Camden FC
Enjoy Surf Life Saving (Glenelg SLSC – Life Member and still quite active, committees etc), Kayaking – Masters comps
And not to mention a terrific and understanding family – wife Leanne 3 children Tom 21, Ryan 18 and Grace 14 so plenty happening
Like you I have been involved in recreation/sport for many years as a volunteer through Surf Life Saving and Junior Football as a Coach
5 Years on Surf Sports Standing Committee for Surf Life Saving SA as the Chair which ran everything to do with the competition side of SLS as well coordinating the Competition side of things at Glenelg SLSC
I feel that I can speak to you all from a community level as well as using my experiences in business and professional sport
What we will cover today
Please ask questions as we go
As the title suggests...
What is Digital Media and how do we become involved in Social Media networks – check out video
Nearly all of your organisations would have a website (correct – show of hands), and many of you are developing social networks through Facebook and Twitter, if you aren't then you are off the pace when it comes to communicating to your members, customers and stakeholders
We’ve come a long way since the first US newspaper was printed back in 1721 – then came radio – TV – The Internet and now Social Media.
It doesn’t stop there, just because you have a website, Facebook page or twitter account doesn’t mean you are using them to advantage.
Before we go any further lets have a look at where Social Media is today, for some of you this will be a refresher and others it may be news to you.
The stats are always changing but you will get the picture
Some good insights – Australian data
A few stats
Social Media Statistics Australia – December 2015
http://www.socialmedianews.com.au/social-media-statistics-australia-december-2015/
1. Facebook – 14,000,000 users (steady)2. YouTube – 13,900,000 UAVs3. WordPress.com – 5,700,0004. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)5. Tumblr – 4,400,0006. LinkedIn – 3,700,0008. Twitter – 2,800,000 Active Australian Users approx (see calculation)7. Blogspot – 2,500,0009. WhatsApp – 2,400,000 Active Australian Users (see calculation)10. TripAdvisor – 2,200,00011. Snapchat – 2,000,000 approx Monthly Active Australian Users (see calculation)12. Tinder – 1,800,000 Australian users (my estimation)13. Yelp – 1,500,00014. Flickr – 600,00015. Pinterest – 300,00016. Reddit – 120,00017. MySpace – 80,00018. Google Plus – 60,000 monthly active Australian users approx (my estimation *revised*)19. StumbleUpon – 40,00020. Foursquare/Swarm – 19,00021. Digg – 15,00022. Delicious – 13,00023. Periscope – 10,000
(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).
Key Points to Note:
We expect to see a Facebook increase in Australian users over the longer term
Travel related social networks will increase over the summer months
Many of the smaller networks ranked 10+ continue to lose users every month and they don’t provide enough interest for people to return over and over.
2013 data so probably has increased
How do you measure up?
First of all – as mentioned earlier do each of you have a website for your organisation – critical area, what does a good club website have – information mainly, needs to be up to date and visually appealing
Hands up who has a Facebook account, what about Twitter, LinkedIn, Instagram
Social Media which forms a major part of Digital Media is made up of many touch points or platforms such as those depicted
I am going to focus mainly on 5:
Facebook – Twitter – LinkedIn – Youtube – Instagram (Click to remove the others)
Why is the Web in the middle – all of these platforms can re-direct customers to your website for more details, increases traffic, increases commercial viability of site as the more unique impressions you get the better chance you have of connecting with a sponsor.
Why are our websites so important? DISCUSS
Web sites are the centre of all of your digital activity, everything should drive back to the Website.
SEO and Content – Social media presence can greatly increase your search rankings
How does your website rate:
Usability – How easy is it to find what you are looking for – search capabilities
Architecture – The layout – hero pictures, easy links etc
Insights – How do you know if the website is doing its job – Google analytics
Unique Visitations – How many people visit the site
Page Impressions – How many pages are visited by these people
Time spent on site – Can be misleading if people take too long to find things however normally its good if they spend some time on the site
Web site designers - http://www.muchmedia.com.au/
Do it yourself - www.weebly.com.au or www.wordpress.com
Facebook – for most organisations a “Fan Page” is the way to go – some just want a members only page
Facebook users just have to like your page.
A “members only” or “Group” page is fine for communicating info that is only relevant to members, you would need to accept a persons request to join.
Useful for Coaches/Administrators who just want to communicate with their own group, reasonably secure.
Lets have a look at a couple of Facebook pages:
And their may be instances where you just want to keep in touch with a select group – a members only section for a particular team eg U16’s so the coach can use it to communicate with his/her players
Personal vs Group vs Fan Page
Personal
Do not create a personal profile as your club’s representation on Facebook as they are meant for individual people, as opposed to a group or club. If your club’s facebook presence is via personal profile and the person leaves the club then you lose valuable club information.
The difference between a Fan Page and a Group
The key difference between a Fan Page and a Group is that a group is for a community of people with a common interest, while a Fan Page represents a brand or entity of which there are “fans.”
Fan Page
A Facebook Fan Page enables your club to create an authentic and public presence on Facebook. Fan Pages are visible to anyone with an account on facebook. Anybody can become a fan of your page by “liking” it and will then receive your updates in their news feed, as well as being able to interact with your club’s page.
Page administrators can share posts under the page’s name, which fans of the page can then comment on and provide feedback.
Creating a page for your club is probably the best option when starting out on Facebook as it is more effective than a Group in terms of reaching a wider audience and gaining outside exposure for your club.
Group
Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity, to organize, express objectives, discuss issues, post photos and share related content.
When you create a group, you can decide whether to make it publicly available for anyone to join, require administrator approval for members to join or keep it private and by invitation only. Similar to Fan Pages, new posts by a group are included in the News Feeds of its members and members can interact and share with one another from the group.
Group pages will suit clubs with an established membership that are more focused on sharing information within an established community rather than recruiting new members.
Henley SLSC – example of a good post
Informative, photo, timely
Clubs can use social media to communicate with their members and market their services as well as sell goods.
The key to the success of social media is to get all club members joined or subscribed to the social media platform.
Lacrosse SA post – seeking registrations of interest
Use of https://bitly.com/
Create attention – some more creative use of text
Links to website
Facebook fans like good content
A few rules about posting content:
Don’t just try and sell on Facebook – Fans will soon turn off – make it interesting
Remember many people go onto Facebook to look at family things, what their friends have been up to or stalk old school friends...
so if your post is just about trying to sell them something they wont want a bar of it.
You don’t want people to hide your posts, we expect to see ads on TV and radio but social media is not like that.
Facebook Ads or paid boost – I wont go into this today however it does work quite well for some
A few guidelines about posting content:
I wont read all this out as you can have a good look later but the main points are:
Images – Crop them so they are square and about 1200 x 900 pixels, use high impact action images, try not to use logos, short videos
Copy – Keep it short, say 90 characters or link to a URL in the first 90 characters, link to web site – https://bitly.com/
Timing – Start with 6-12 posts per week with 75% about general activity and the rest commercial or event offers
Mobile – most people >70% will view your post on their smartphone
Measure – insights section, no of people reached
Engagement – keep an eye on the comments and interact, especially of you are providing a service
Another good sessions by the Junior Board Team, reached 519 individuals
Reach is the number of unique people that have seen your post.
Familiarise yourself with the “Insights” section of Facebook – click to bring up live page direct from FB site
To follow somebody is to subscribe to their messages
A follower is someone who follows you
Follow-back is when you reciprocate someone following you
A DM or direct message is a private message on twitter to someone you follow
Trending topics are the most discussed terms on Twitter at any given moment
#hashtags - good for searching like things
Some samples –
http://theundercoverrecruiter.com/what-all-twitter-twitter-really-about-infographic/
Athletes using twitter – Olympic Games examples – Seebohm, Bolt and of course the Darcy and Monck Gun photo
Twitter – need to build your audience as numbers are generally lower than Facebook.
Great for broadcasting updates and results
Need to post regularly and engage your audience
The more people you follow the better chance you have of them following you
number of tweets/followers and following ratio
Content is also critical here – links to web sites, photos etc
Frequency is also important, don’t go off the air
Some good sites to help you manage twitter and social in general:
Hootsuite
Tweetdeck
Sproutsocial
Click on picture and go to live twitter page – Mark Upton – resource for coaches
Great source of information for coaches
You can see how many followers there are and who we are following
Room to have some creative around the page etc
See how many tweets have been posted in the last 24 hours
General rule of thumb on twitter is keep it real and post as required however don’t over do it like some.
In AFL some clubs are posting every score or movement in a game which can be annoying.
YouTube – create your own account, use a smartphone, buy a camera (a GoPro), great to store videos (Library), easy for athletes, fans, members to find
LinkedIn – Facebook for suits, useful for organisations looking to engage the corporate sector for sponsorships and executive staff for networking with existing or potential sponsors – great tool for Coaches networking and Presidents for sponsorship seeking
How many in this room have a LinkedIn account? After this event we should all be connected on LinkedIn – no need for business cards any more
Instagram – owned by Facebook, very popular with the younger ones and may have better engagement than twitter for this group.
Great for sharing photos and short videos with comments, as well as games and events
Google+ is closer to Facebook, social networking
A Google product that in time will be a big player
Check it out, who knows it might just be the next big thing
Assists with SEO – searching
Advice – set one up and just use info from Facebook account
How can you use these platforms to communicate to your Coaches and Officials
There are probably more like notice boards, newsletters etc
Use them all or at least most of them
Make sure someone in your organisation has the responsibility of Social Media