Why do humans show irrational brand preference? How do we respond to color? When do shopping behaviors go from unconscious to conscious? Today we’ll focus on the laws of shopper psychology and see what they can teach us about marketing.
Contenu de marque – Habits neufs de l'empereur ou avenir du marketing ?Ipsos France
Le contenu est le point de contact à la mode pour de plus en plus de spécialistes du marketing : aujourd'hui, au Royaume-Uni, près de 85 % des professionnels du secteur utilisent le marketing de contenu et près des deux tiers d'entre eux prévoient d'augmenter leurs dépenses en la matière cette année.
Presentation for WOM Marketing Summit 2013 by Edelman JapanEdelman Japan
This document discusses the importance of storytelling in modern marketing and communications. It argues that in today's multi-screen world with an infinite amount of content but limited attention spans, storytelling is essential to engage audiences. Stories help audiences remember key messages, as most people need to hear information more than three times to recall it. The document also provides tips for promoting stories through creating engaging content and measuring the success of storytelling initiatives.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
The Integer Group's Ethan Decker, Group Director of Insight & Strategy, will be speaking at this year's Planningness Conference held in Minneapolis this Thursday - Friday. Ethan will present on the topic "How to Market to Primates in a Complex World," examining the principles and laws of complex systems to explain why they are inherently unpredictable, as well as the rules of primate behavior that help you influence people’s behavior–and therefore influence what people will flock to.
Consumers process prices based on reference prices from prior experiences, communications, and other factors. They have lower and upper price thresholds for quality. Understanding how consumers perceive prices is important for marketing. There are three key factors: reference prices that consumers compare a given price to, such as typical or last prices; price-quality inferences where higher prices are associated with better quality; and price endings, as odd numbers and round numbers like 0 or 5 are easier for consumers to process and may influence perceptions of whether a price seems high or low.
The document discusses the theory of demand. It defines demand and quantity demanded, and explains that demand is represented by demand schedules and curves. The law of demand states that, other things remaining equal, quantity demanded varies inversely with price. A demand curve slopes downward due to the law of diminishing marginal utility and substitution and income effects. Exceptions to the law of demand include Giffen goods. Changes in demand can occur due to changes in income, prices of related goods, or tastes and preferences.
Contenu de marque – Habits neufs de l'empereur ou avenir du marketing ?Ipsos France
Le contenu est le point de contact à la mode pour de plus en plus de spécialistes du marketing : aujourd'hui, au Royaume-Uni, près de 85 % des professionnels du secteur utilisent le marketing de contenu et près des deux tiers d'entre eux prévoient d'augmenter leurs dépenses en la matière cette année.
Presentation for WOM Marketing Summit 2013 by Edelman JapanEdelman Japan
This document discusses the importance of storytelling in modern marketing and communications. It argues that in today's multi-screen world with an infinite amount of content but limited attention spans, storytelling is essential to engage audiences. Stories help audiences remember key messages, as most people need to hear information more than three times to recall it. The document also provides tips for promoting stories through creating engaging content and measuring the success of storytelling initiatives.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
The Integer Group's Ethan Decker, Group Director of Insight & Strategy, will be speaking at this year's Planningness Conference held in Minneapolis this Thursday - Friday. Ethan will present on the topic "How to Market to Primates in a Complex World," examining the principles and laws of complex systems to explain why they are inherently unpredictable, as well as the rules of primate behavior that help you influence people’s behavior–and therefore influence what people will flock to.
Consumers process prices based on reference prices from prior experiences, communications, and other factors. They have lower and upper price thresholds for quality. Understanding how consumers perceive prices is important for marketing. There are three key factors: reference prices that consumers compare a given price to, such as typical or last prices; price-quality inferences where higher prices are associated with better quality; and price endings, as odd numbers and round numbers like 0 or 5 are easier for consumers to process and may influence perceptions of whether a price seems high or low.
The document discusses the theory of demand. It defines demand and quantity demanded, and explains that demand is represented by demand schedules and curves. The law of demand states that, other things remaining equal, quantity demanded varies inversely with price. A demand curve slopes downward due to the law of diminishing marginal utility and substitution and income effects. Exceptions to the law of demand include Giffen goods. Changes in demand can occur due to changes in income, prices of related goods, or tastes and preferences.
1) A friend started a restaurant serving global cuisine without conducting market research to determine if there was demand. The restaurant failed.
2) Market research is important to save money and resources by ensuring ideas are viable and will attract customers before launching.
3) Online tools like surveys, polls, and analyzing social media discussions allow businesses to conduct market research to identify potential customers and their needs.
2015 International CES - What I learned at CES and what brands have to knowMatt Doherty
For the past three years I’ve attended International CES. Each year I break down the show into larger thematic takeaways and trends that every brand should know. I look for the bigger picture and implications of technology moving forward and unveil the opportunities at hand over the course of the four day conference. Give it a read. Get inspired by something. And if you have any questions give me a shout out on Twitter (@themattdoh). [Written and designed by Matt Doherty]
Welcome to the world of digital reality. Brands can run but they cannot hide. So what do you do? These are practical actionable steps for you to be accountable on social media. Let your actions speak for you and others will naturally talk about it.
Space Invaders. The Revolution in a Nutshell.Gerald Hensel
The document discusses the evolution of marketing and communication from traditional to digital methods. It notes that in 1977 Star Wars popularized film franchises and in 1978 the video game Space Invaders introduced an interactive experience. More recently, platforms like Facebook and Twitter have grown exponentially and changed how brands communicate through social media. The document advocates for brands to focus on listening to customers, establish clear objectives, and develop strategies that embrace an agile approach across organizational structures and measurement.
This document provides an agenda and presentation on social marketing by Aaron Everhart of Leonito/Grey group. The presentation covers the background and purpose of social marketing, comparing commercial vs. social marketing. It defines key concepts like brands and target audiences. Three case studies are presented: "Play it Safe by the Water" in Australia, "Building a Better Today for a Safer Tomorrow" by DIPECHO/Care International, and "Five Clean Fingers" in Vietnam. Models for behavior change campaigns like the three E's and FOAM are also discussed. The presentation aims to help participants understand how to apply social marketing to achieve their organization's goals.
This presentation highlights the importance of engaging all of the community in Innovation and incersing importance of Collaboraion and the mobile smartphone. It covers tips on trendwatching as a way to stimulate creativity along with some future predictions to give ideas on business opportunities and presents practical tips for small business operating in Main Shopping Street precincts
The Who, What, Why and When of 2019’s ConsumersRay Poynter
In this session, Jeff Tsui, Managing Director of Lightspeed Greater China, shares information on The Who, What, Why and When of 2019’s Consumers.
Jeff explores ways we can better understand changing audiences today and in the future.
Key points
- Look at online consumer behaviour data, who’s buying what and how, as well as looking at personality profiling and how we can build a richer understanding of audiences through this approach.
- Discuss how to reach this audience and how to talk to them in an engaging way to achieve considered responses from real consumers.
- Showcase ways to leverage new technology and data sources, including a tangible example of using Chatbots in research.
The document provides an introduction to economics and discusses key concepts like scarcity, choice, and rational behavior. It explains that economics studies how individuals and societies make choices given limited resources. It also discusses how economic theories abstract away irrelevant details to focus on the most important factors influencing behavior. The goal of economic theories is to explain and predict decisions and outcomes in the real world.
My slides from SAScon 2013 on the topic of "Maximising your online reputation" with some tips around how to gain and use insights into social conversations to manage brand reputation online.
This document provides an overview of a masterclass on digital marketing and social media strategy. Some key points:
- Smartphone penetration in the UK is now at 78% and mobile/tablet is the preferred way for new customers to discover brands.
- Social media platforms like Facebook and Twitter allow users to distribute content for free on these networks which are like "channels" that people can use.
- However, constant smartphone use can negatively impact memory, concentration, and ability to process information due to constant distractions.
- New technologies and platforms are constantly emerging while established ones like Facebook and YouTube continue growing rapidly in terms of userbase and video consumption.
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
Maximizing Brand Reputation Online by Nils Mork-Ulnes Beyond
Maximizing brand reputation online is challenging as consumers now have more control over their information sources and online experiences. Word of mouth, both online and offline, has a significant impact on sales. While most word of mouth is positive, companies still rely mostly on quantitative social media metrics to measure returns. To truly understand online reputation, companies must go beyond basics like monitoring mentions to look at segmented data to identify issues and opportunities. They should also look beyond just their own brand to the larger conversations consumers are having to find ways to better address needs.
The document discusses how stories and ideas are important for social media and brands. It states that people enjoy sharing and reading stories, and brands can engage people by telling their own stories about how they were founded, their struggles, and how they help people. It also explains that social media allows consumers to share their experiences with brands. For brands to have engaging stories, they must first generate ideas behind the stories. It emphasizes that ideas lead to great stories, which attract people. Finally, it outlines that for a social media value exchange to be effective, brands need a game plan, to understand advocates that influence social media outcomes, and hire social media managers.
UCanDoIt! Marketing Plan
Marketing Mavens - James Hoyt, Nick Luebesmier, Ryan Pryor, Ricardo Valenciano
Benedictine University
Marketing Management MBA 661-D5B6
Professor Maribeth Fencl, MA PMP
June 26, 2016
1
Running head: UCANDOIT!
UCANDOIT! 2
Table of Contents
A. Executive Summary 3
B. Product/Service Introduction & Description 4
C. Strategic Initiatives (Goals) 7
D. Situation Analysis & Competition 9
E. Strategies/Tactics 12
F. Marketing Program 13
G. Financial, Budget, Forecasts 15
H. Product/Service Evaluation 18
Conclusion 19
References 21
2
Running head: UCANDOIT!
UCanDoIt! Marketing PlanA. Executive SummaryThe purpose of this marketing plan is to demonstrate in detail how launching a DIY video tutorial application can earn a high return on investment in a short period. The whole concept is intended to be eventually funded by sponsors and/or partnerships with major hardware stores and manufacturers. The market continues to grow at a rapid pace with each passing generation and introduction of the first dedicated DIY video application can have significant potential for a healthy long term investment. Existing formats such as YouTube leave much to be desired for those looking for a particular type of result due to the sheer amount of media available with little regulation regarding quality and relevance. Use of such alternative search engines can result in irrelevant search result creating frustrating and fruitless results. UCanDoIt! is concentrating on the niche market of video applications used for tutorial purposes where consumers will be able to comfortably search for relevant video tutorials free of the clutter of those inaccurately tagged.RevenueThe YouTube advertisement based model is suitable as typical free software offerings are maintained by ad revenue and paid subscribers. Instead of attempting to challenge the big industry dominators, such as Facebook and YouTube, we are simply going to try to embed our product within existing platforms and avenues. Partnerships and sponsors are going to be critical to the long-term success of this application. Hardware stores and YouTube are already full of consumers who do not hesitate to learn how to take on their own repair projects. These groups of consumers, Do It Yourselfers (DIY) who readily research online, are the target market for our product. The business is targeting at least 1,000,000 daily views and a 1.5% click-through-rate which is expected to result in greater than $1,000,000 in annual profit. PlatformsOur video library will be accessible via Android, iOS, Windows and Blackberry ecosystems. Consumers will have the opportunity to use our application on their mobile devices as well as their laptops and desktops to access our entire catalog of DIY tutorials. Instead of basing our whole library on amateur self-uploaded tutorials, our real goal is to create partnerships with key hardware stores and manufacturers to provide a first class experience for ...
This document discusses the growing importance of social media and consumer opinions online. It notes that 79% of New Zealanders agree that comments from other consumers can influence their opinions of products and brands. Additionally, 73% turn to other consumers' online opinions in blogs and social networks when making purchase decisions. The document also provides examples of Jetstar airways and Ford shifting a significant portion of their marketing budgets to online channels.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
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1) A friend started a restaurant serving global cuisine without conducting market research to determine if there was demand. The restaurant failed.
2) Market research is important to save money and resources by ensuring ideas are viable and will attract customers before launching.
3) Online tools like surveys, polls, and analyzing social media discussions allow businesses to conduct market research to identify potential customers and their needs.
2015 International CES - What I learned at CES and what brands have to knowMatt Doherty
For the past three years I’ve attended International CES. Each year I break down the show into larger thematic takeaways and trends that every brand should know. I look for the bigger picture and implications of technology moving forward and unveil the opportunities at hand over the course of the four day conference. Give it a read. Get inspired by something. And if you have any questions give me a shout out on Twitter (@themattdoh). [Written and designed by Matt Doherty]
Welcome to the world of digital reality. Brands can run but they cannot hide. So what do you do? These are practical actionable steps for you to be accountable on social media. Let your actions speak for you and others will naturally talk about it.
Space Invaders. The Revolution in a Nutshell.Gerald Hensel
The document discusses the evolution of marketing and communication from traditional to digital methods. It notes that in 1977 Star Wars popularized film franchises and in 1978 the video game Space Invaders introduced an interactive experience. More recently, platforms like Facebook and Twitter have grown exponentially and changed how brands communicate through social media. The document advocates for brands to focus on listening to customers, establish clear objectives, and develop strategies that embrace an agile approach across organizational structures and measurement.
This document provides an agenda and presentation on social marketing by Aaron Everhart of Leonito/Grey group. The presentation covers the background and purpose of social marketing, comparing commercial vs. social marketing. It defines key concepts like brands and target audiences. Three case studies are presented: "Play it Safe by the Water" in Australia, "Building a Better Today for a Safer Tomorrow" by DIPECHO/Care International, and "Five Clean Fingers" in Vietnam. Models for behavior change campaigns like the three E's and FOAM are also discussed. The presentation aims to help participants understand how to apply social marketing to achieve their organization's goals.
This presentation highlights the importance of engaging all of the community in Innovation and incersing importance of Collaboraion and the mobile smartphone. It covers tips on trendwatching as a way to stimulate creativity along with some future predictions to give ideas on business opportunities and presents practical tips for small business operating in Main Shopping Street precincts
The Who, What, Why and When of 2019’s ConsumersRay Poynter
In this session, Jeff Tsui, Managing Director of Lightspeed Greater China, shares information on The Who, What, Why and When of 2019’s Consumers.
Jeff explores ways we can better understand changing audiences today and in the future.
Key points
- Look at online consumer behaviour data, who’s buying what and how, as well as looking at personality profiling and how we can build a richer understanding of audiences through this approach.
- Discuss how to reach this audience and how to talk to them in an engaging way to achieve considered responses from real consumers.
- Showcase ways to leverage new technology and data sources, including a tangible example of using Chatbots in research.
The document provides an introduction to economics and discusses key concepts like scarcity, choice, and rational behavior. It explains that economics studies how individuals and societies make choices given limited resources. It also discusses how economic theories abstract away irrelevant details to focus on the most important factors influencing behavior. The goal of economic theories is to explain and predict decisions and outcomes in the real world.
My slides from SAScon 2013 on the topic of "Maximising your online reputation" with some tips around how to gain and use insights into social conversations to manage brand reputation online.
This document provides an overview of a masterclass on digital marketing and social media strategy. Some key points:
- Smartphone penetration in the UK is now at 78% and mobile/tablet is the preferred way for new customers to discover brands.
- Social media platforms like Facebook and Twitter allow users to distribute content for free on these networks which are like "channels" that people can use.
- However, constant smartphone use can negatively impact memory, concentration, and ability to process information due to constant distractions.
- New technologies and platforms are constantly emerging while established ones like Facebook and YouTube continue growing rapidly in terms of userbase and video consumption.
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
Maximizing Brand Reputation Online by Nils Mork-Ulnes Beyond
Maximizing brand reputation online is challenging as consumers now have more control over their information sources and online experiences. Word of mouth, both online and offline, has a significant impact on sales. While most word of mouth is positive, companies still rely mostly on quantitative social media metrics to measure returns. To truly understand online reputation, companies must go beyond basics like monitoring mentions to look at segmented data to identify issues and opportunities. They should also look beyond just their own brand to the larger conversations consumers are having to find ways to better address needs.
The document discusses how stories and ideas are important for social media and brands. It states that people enjoy sharing and reading stories, and brands can engage people by telling their own stories about how they were founded, their struggles, and how they help people. It also explains that social media allows consumers to share their experiences with brands. For brands to have engaging stories, they must first generate ideas behind the stories. It emphasizes that ideas lead to great stories, which attract people. Finally, it outlines that for a social media value exchange to be effective, brands need a game plan, to understand advocates that influence social media outcomes, and hire social media managers.
UCanDoIt! Marketing Plan
Marketing Mavens - James Hoyt, Nick Luebesmier, Ryan Pryor, Ricardo Valenciano
Benedictine University
Marketing Management MBA 661-D5B6
Professor Maribeth Fencl, MA PMP
June 26, 2016
1
Running head: UCANDOIT!
UCANDOIT! 2
Table of Contents
A. Executive Summary 3
B. Product/Service Introduction & Description 4
C. Strategic Initiatives (Goals) 7
D. Situation Analysis & Competition 9
E. Strategies/Tactics 12
F. Marketing Program 13
G. Financial, Budget, Forecasts 15
H. Product/Service Evaluation 18
Conclusion 19
References 21
2
Running head: UCANDOIT!
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This document discusses the growing importance of social media and consumer opinions online. It notes that 79% of New Zealanders agree that comments from other consumers can influence their opinions of products and brands. Additionally, 73% turn to other consumers' online opinions in blogs and social networks when making purchase decisions. The document also provides examples of Jetstar airways and Ford shifting a significant portion of their marketing budgets to online channels.
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Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
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• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
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Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
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https://digibrooks.com/digital-marketing-services/
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This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
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