EVENTS Academy presentation on new event technology during Event Tech Circus 2013. Presenter: Liza Bergman (co-owner EVENTS Academy).

1. Using New Technology to
Optimize Your Live Event
Liza Bergman/ EVENTS Academy/ Event Tech Circus/ 070513

2. Hi, nice to meet YOU!
Liza Bergman

3. Our MISSION:
We stimulate the use of new technology
within our event industry, because…
THIS IS OUR FUTURE.

4. REMEMBER…
“You don’t just want “an event”, you
want to achieve a goal. Always keep your
goal in mind.”

5. A. very high
B. high
C. medium
D. low
E. very low
# votes: 0 Closed
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My knowledge of new technology in
the event industry is …
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My knowledge of new technology in
the event industry is …
A.
B.
C.
D.
E.
very high
high
medium
low
very low
17.9%
46.4%
25.0%
10.7%
0.0%
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7. The EVOLUTION of events…
Events become less “a peak in time”

8. LIVE eventPRE event POST event
Community
Think: BEFORE, DURING, AFTER

9. Your attendees want to be ENGAGED
New technology can facilitate this

10. Attendees Couldn’t or
didn’t attend
Don’t know you/
you don’t know
them (yet)
The majority of your audience is
OUTSIDE the room

11. An example of these principles…
From out of SPACE…!

12. How can I use technology for my event?
BEFORE
• Create awareness
• News / info
• Invite / registration
• Convince (USP’s)
• Improve find ability
• Enforce promotions
• Build a community
• Facilitate networking
• Crowd source
• Create curiosity
• Special offers
• Contest
• Generate traffic
DURING
• Live reporting
• Crowd source
• Interactive event
formats
• Entertain (‘fun factor’)
• Monitoring real-time
• Improve logistics
• Engage your audience
• Facilitate networking
• Reach a larger audience
/ streaming
• Include more people
• Save $ + environment
AFTER
• Promotional content
(e.g. Flickr, YouTube,
SlideShare, etc.)
• Thank participants
• Collect and share user
generated content
• Collect feedback
• Collect referrals
• Make them come back
• Keep in touch
• Extend duration
• Follow-up meetups
• Evaluate

13. How to start with technology?
ROI
Event
goals
Target
group
Unique
value or
content
Financial
Start with your EVENT BASICS

14. The ADAPTION of new technology
• What problem does the technology solve? >>> EFECTIVENESS
• Do we even know the technology exists? >>> PROMOTION
• How attractive, appealing or “sexy” is it? >>> APPEAL FACTOR
• What about: easy access, usability, etc.? >>> EFFICIENCY
• Are the instructions very clear? >>> COMMUNICATIONS
• Does it function flawlessly? >>> TRUST & RISKS
• How much is it? >>> COSTS & ROI

15. A. Not open for learning
B. Not enough money
C. Technology is very scarry
D. Decision makers are too old
E. Lacking behind? I think we’re doing a good job
F. Another reason # votes: 0 Closed
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Why is technology lacking behind in
the event industry?
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Why is technology lacking behind in
the event industry?
A.
B.
C.
D.
E.
F.
Not open for learning
Not enough money
Technology is very scarry
Decision makers are...
Lacking behind? I think...
Another reason
13.8%
3.4%
34.5%
20.7%
0.0%
27.6%
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17. What PROBLEM does technology solve?
Biggest challenges for Event Managers:
• Measure and improve event ROI
• Drive attendance (qualitative + quantitative)
• Drive more revenue (in a slow economy) with smaller event budgets
• Overall project management (running multiple projects simultaneously)
• Integrate social media effectively (and keeping up with the changes)
• Enhance the attendee experience
Source: Event Marketing Institute (EMI), 2012

18. Formulating SMART event goals
Education Entertainment
Networking Sales & MR

19. Successful case study (VIDEO)
Aviation Warrior
Company: Inhance Digital
Client: Raytheon (U.S. Army)

20. Event Technology Trends 2013
Hybrid events
Mobile
Gaming
Augmented Reality
RFID

21. I wish you all ENGAGING events…!

22. Liza Bergman
EVENTS Academy
liza@eventsacademy.nl
www.eventsacademy.nl
Connect via LinkedIn: /lizabergman
Follow us on Twitter: EventsAcademyNL
Thank You!