Using Neuroscience to Make your Message Stick

AdrienneStilesDesign.com
Make your
message stick
using neuroscience to

Up to 90% of
what you present
will be forgotten.
AdrienneStilesDesign.com Source: Carmen Simon, PhD, Impossible to Ignore

After 2 days, only 10%
of what you present
will be remembered
In other words…

We forget quickly in
the beginning, but
what we do retain,
we usually hold onto.
your 10%
2 days

So, you want to…

Choose the
most important
of your
message

Engineer your
communication
so that
is their
your

getting your
audiences’
attention
You can do this by

and then saying
what’s important
(your 10%)

Here’s a great
example of
grabbing your
audience’s
attention.
From a recent apple keynote -
the presenter is going from a
complex screen with visuals
from Apple Arcade games…

FOR INTERNAL USE ONLY
…to a screen
which simply
displays the
launch date.
This change from complex
to simple is a great example
of changing the stimulus to
re-engage the audience’s
attention.

Make sure
that you
your
Repeat

In a way that’s
consistent

Choose your 10%01
02 Grab attention
03 Repeat your 10%
In summary…

Thank you!

Using Neuroscience to Make your Message Stick

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