Use these statistics on memory to your advantage when crafting your next presentation to make sure your message sticks.

1. AdrienneStilesDesign.com
Make your
message stick
using neuroscience to

2. Up to 90% of
what you present
will be forgotten.
AdrienneStilesDesign.com Source: Carmen Simon, PhD, Impossible to Ignore

3. After 2 days, only 10%
of what you present
will be remembered
In other words…
AdrienneStilesDesign.com Source: Carmen Simon, PhD, Impossible to Ignore

4. We forget quickly in
the beginning, but
what we do retain,
we usually hold onto.
your 10%
2 days
AdrienneStilesDesign.com Source: Carmen Simon, PhD, Impossible to Ignore

5. So, you want to…
AdrienneStilesDesign.com

6. Choose the
most important
of your
message
AdrienneStilesDesign.com Source: Carmen Simon, PhD, Impossible to Ignore

7. Engineer your
communication
so that
is their
your
AdrienneStilesDesign.com Source: Carmen Simon, PhD, Impossible to Ignore

8. getting your
audiences’
attention
You can do this by
AdrienneStilesDesign.com

9. and then saying
what’s important
(your 10%)
AdrienneStilesDesign.com

10. Here’s a great
example of
grabbing your
audience’s
attention.
From a recent apple keynote -
the presenter is going from a
complex screen with visuals
from Apple Arcade games…
AdrienneStilesDesign.com

11. FOR INTERNAL USE ONLY
…to a screen
which simply
displays the
launch date.
This change from complex
to simple is a great example
of changing the stimulus to
re-engage the audience’s
attention.
AdrienneStilesDesign.com

12. Make sure
that you
your
Repeat
AdrienneStilesDesign.com Source: Carmen Simon, PhD, Impossible to Ignore

13. In a way that’s
consistent
AdrienneStilesDesign.com Source: Carmen Simon, PhD, Impossible to Ignore

14. Choose your 10%01
02 Grab attention
03 Repeat your 10%
In summary…
AdrienneStilesDesign.com Source: Carmen Simon, PhD, Impossible to Ignore

15. Thank you!
AdrienneStilesDesign.com