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January
                            2009



                February
                 2008
February 2007
Why
Mobile?
Your data
       When you want it
Your data
      Where you want it
Your data
        How you want it
Your Their data
   How you they want it
$1.7 Billion
3 months
Plan
 Now
Screen
Screen
Resolution
Screen
Resolution
Orientation
Screen
Resolution
Orientation
Interaction
Resources
Resources
Memory
Resources
Memory
Bandwidth
Resources
Memory
Bandwidth
Processor
Model
    View
Controller
Why
Views
Views
display data
Views
provide input
mechanisms
Devices
Multiple
       Views
/cooking/recipes
/cooking/recipes
/{controller}/{action}
What’s
 current?
Integrate
 your mobile
    strategy
Where
   do you start?
Purpose
Don’t
forget!
Physical
Click streams
 Light navigation
      NO popups
Short-hand URLs
10 link maximum*
   Vertical design
         No forms
Opt-out
           Light forms
Customized Experience
What
works?
Targeting
 devices
Targeting
   future
 devices
default:
    break;
Remember
     the
     UX
Detecting
 devices
Browser file
Request.Browser
Other
 Services
  Available
Encoding / Doctype
Telephone links
Device-specific HTML
attributes
Caching
Unit Testing
Emulators
Physical devices
Remote access
MobileOK
User-agent spoofing
Mobile is exploding
Mobile UX is different
ASP.NET MVC
Start now!
File|New -> Company: Creating
NerdDinner.com with Microsoft ASP.NET
Model View Controller (MVC) T49F
  Today 2:30 PM Lando 4204
  Scott Hanselman
ASP.NET MVC: America's Next Top Model
View Controller Framework T50F
  Thursday 4:15 PM Delfino 4103
  Phil Haack
Microsoft ASP.NET Model View Controller
(MVC): Ninja on Fire Black Belt Tips T44F
  Friday 9:00 AM Delfino 4103
  Phil Haack
ASP.NET MVC
  www.asp.net/mvc
MobileOK
  www.w3.org/tr/mobileOK-basic10-tests
dotmobi
  dotmobi.org
Mobile Device Browser File
  mdbf.codeplex.com
Jared Eischen
 @jaredeischen
John Stockton
 @johnnystock
 Silverlight 2 in Action (Co-Author)
Our passion is the powerful combination of
marketing and technology to drive real
business value.

We have developed mobile device
experiences for numerous clients and
Microsoft. With expertise in
design, development, and content, we
support marketing campaigns, Web
sites, and phone applications for major
mobile carriers and manufacturers.
Your feedback is important!
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
     conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
                                 MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
Using Microsoft ASP.NET MVC to Easily Extend a Web Site into the Mobile Space

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Using Microsoft ASP.NET MVC to Easily Extend a Web Site into the Mobile Space