Melissa Goidel's presentation from DVAS in Austin, TX in November 2016.

1. The Powe r of Li ve

2. 47% of a l l C hi ne se i nt e rne t use rs
l i ve s t re a m e d a t l e a s t onc e i n t he
m ont h of J une
[Source: Eventbrite, 2015]

3. 98% of c onsum e rs sa y t ha t a t t e ndi ng a n
e xpe ri e nt i a l m a rke t i ng e ve nt woul d
m a ke t he m m ore i nc l i ne d t o purc ha s e
[Source: Event Track, 2015]

4. 78% of m i l l e nni a l s sa yi ng t he y pri ori t i z e
e xpe ri e nc e s ove r m a t e ri a l t hi ngs
[Source: Eventbrite, 2015]

5. F acebook sees 10x m o r e co m m en t s o n l i v e
F acebook vi deos t han r egul ar ones
[Source: Facebook via Moxie, 2016]

6. From
URL to IRL

7. V alue her time
H ave a distinctive voice
C ontinue to innovate
L isten , d o n ’t ju st sp eak