Using LinkedIn for Career Advancement

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Using LinkedIn for
Career Advancement
Denis Curtin
2020
© Copyright 2020 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

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Number of LinkedIn Members from 1st Quarter 2009 – 3rd Quarter 2016
675 Million Members in 2020

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THE #1 PROFESSIONAL
SOCIAL NETWORK
LinkedIn is a registered trademark of the LinkedIn Corporation
Credit: Ben Scholzen

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LinkedIn Do’s and Don’ts

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Picture and Headline Section
Don’t
Don’t
Always Have a Picture

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Be Aware of the Background
White

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Be Aware of the Background
Black

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Wear Your Interview Outfit
Do

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Wear Your Interview Outfit
Don’t

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Do Not Use the Default Job Title

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Use a Robust Headline

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Don’t
Do
Choose a Background Image
Default

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Choose a Background Image
Choose from more than 200 free LinkedIn Backgrounds
www.LinkedInBackground.com

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Create a Custom URL
Do

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Create a Custom URL
Do

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Create a Custom URL
Don’t
www.linkedin.com/in/lori-greiner-71995235
Don’t www.linkedin.com/in/mark-cuban-06a0755b

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Create a Custom URL
Do
www.linkedin.com/in/deniscurtin
Don't
www.linkedin.com/in/mark-cuban-6a0755b
www.linkedin.com/in/lori-greiner-71995235

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Career Interests
Do
If You Are
Working
Let Recruiters Know You Are Seeking New Opportunities

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Career Interests
Do
Click Add profile section
Let Recruiters Know You Are Seeking New Opportunities

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Career Interests
Do
Click Plus Sign

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Career Interests
Do
Click Plus Sign
If in
Career
Transition

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Career Interests
Do
Click on See all details

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Career Interests

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Career Interests
Stays
switched
on for 90
days

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Use a Hashtag
Try
#ONO – Open to New Opportunities

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About Section
Career Summary From Your Resume
Portions of Your Elevator Speech
Tell Your Story
Now 2,600 characters

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About Section Don’t
No About Section

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About Section Do
Do
xxxx
Adds Contact Info to the LinkedIn Mobile Version

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Create a Specialties Section
Good
Better

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About Section
Add Your Word Resume
Using www.SlideShare.net

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About Section
Add Your Microsoft Word Resume
Upload to your SlideShare.net Account
Copy that URL to Your LinkedIn Profile

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Google Keyword Search

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Add Media to Featured Section

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Experience Section
Everything From Your Resume and More
Add Bullets Dropped From Your Resume
Incorporate Your Industry’s Keywords
and Skills

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Experience Section
Further Amplify Your Achievements
Add Visual Media, Projects, Publications
Choose Your Company From The Dropdown
so Logo Is Visible Next To Company Name

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Experience Section
Omit Months
Use Action
Words
Don’t
Don’t

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Experience Section
Do

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Experience Section
Do
Blank
Lines
Insert

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Accomplishments Section
Do

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Honors & Awards Section
Do

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Education Section
Select College from Dropdown Menu
Start with Highest Degree
If Recent include Graduation Year
Include More Details If You Like

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Education Section
Do

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Skills Section
List Your Key Skills First
Choose 50 Entries
Use Keywords from Specialties Section

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Skills Section
New Categories

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Skills Section
New Categories

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Skills Section
Pin
Your
Top 3
Skills

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Skills Section
Recruiters are Using Skills Filters

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LinkedIn Groups

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LinkedIn Groups
Join up to 100 Groups including:
819,126 Members
558,512 Members
Do
Do
Do
974,871 Members
853,676 Members
Try
1,203,719 MembersDo

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LinkedIn Groups
Send Personal Messages to Group Members
20 message monthly limit
(was 15)

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Public Profile
Public Profile
Do
Don’t

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Public Profile
Do

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Follow Target Companies
Do
Recruiter
Screen

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Search for Jobs
Mobile
Version

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Search for Jobs

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Ask for a Referral
Source: LinkedIn
Do
Do

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LinkedIn Profile Goals
Have at Least 501 Connections (500+)
• Invite Super Connectors (5,000+ Connections)
• Invite Recruiters Who Are LIONs
LinkedIn Open Networkers

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LinkedIn Profile Goals
Solicit Recommendations (3 - 5)
Solicit Skills Endorsements (99+)
Error-Free Profile

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Drive Recruiters to Your Profile
Include Your Custom LinkedIn URL on Your
• Resume
• Handbill
• Emails
• Networking Business Card

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Post Your Resume on
• CareerBuilder.com (3 Titles)
• Monster.com
• Indeed.com
• Other Job Boards

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Applicants who included a link to a
“comprehensive” LinkedIn profile
on their resume were 71% more
likely to get a job interview than
applicants who didn’t have a
LinkedIn profile at all. ResumeGo Study

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Denis Curtin
WEBMASTER
www.JobSearchChicago.com
Denmarc@comcast.net

Using LinkedIn for Career Advancement

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