LinkedIn Webinar, Denis Curtin, June 2021

1
LEVERAGE YOUR LinkedIn PROFILE
TO ENERGIZE YOUR JOB SEARCH
Denis Curtin
2021
© Copyright 2021 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

2
Number of LinkedIn Members from 1st Quarter 2009 – 3rd Quarter 2016
760 Million Members in 2021

3
THE #1 PROFESSIONAL
SOCIAL NETWORKING SITE
LinkedIn is a registered trademark of the LinkedIn Corporation
Credit: https://towardsdatascience.com/

4
LinkedIn Do’s and Don’ts

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Picture and Headline Section
Don’t
Don’t
Always Have a Picture

6
Be Aware of the Background
White

7
Be Aware of the Background
Black

8
Wear Your Interview Outfit
Do

9
Wear Your Interview Outfit
Don’t

10
Do Not Use the Default Job Title

11
Use a Robust Headline
Expanded
Headlines
Now
Available
To All
Members.
120 to 215
Characters
NEW!

12
Don’t
Do
Choose a Background Image
Default

13
Do
Name Pronunciation Audio Clips
NEW!
Name pronunciation can only be added using the
mobile app.

14
Create a Custom URL
Do

15
Create a Custom URL
Do

16
Create a Custom URL
Don’t
www.linkedin.com/in/lori-greiner-71995235
Don’t www.linkedin.com/in/mark-cuban-06a0755b

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Create a Custom URL
Do
www.linkedin.com/in/deniscurtin
Don't
www.linkedin.com/in/mark-cuban-6a0755b
www.linkedin.com/in/lori-greiner-71995235

18
Career Interests
Do
If You Are
Working
Let Recruiters Know You Are Seeking New Opportunities

19
Career Interests
Click on Open to
Let Recruiters Know You Are Seeking New Opportunities

20
Career Interests
Do
Add 5
Titles

21
Career Interests
Do
Click on See all details

22
Career Interests

23
Career Interests
#OPENTOWORK Banner

24
Career Interests
Stays
switched
on for
180 days
Was 90
days

25
Use a Hashtag
Try
#ONO – Open to New Opportunities

26
About Section
Career Summary From Your Resume
Portions of Your Elevator Speech
Tell Your Story
Now 2,600 characters
NEW!

27
About Section Don’t
No About Section

28
About Section Do
Do
xxxx
Adds Contact Info to the LinkedIn Mobile Version

29
Create a Specialties Section
Good
Better

30
Featured Section
Add Your Microsoft Word Resume

31
Featured Section
Add Your Word Resume

32
Add Media to Featured Section

33
Experience Section
Everything From Your Resume and More
Add Bullets Dropped From Your Resume
Incorporate Your Industry’s Keywords
and Skills

34
Experience Section
Further Amplify Your Achievements
Add Visual Media, Projects, Publications
Choose Your Company From The Dropdown
so Logo Is Visible Next To Company Name

35
Experience Section
Omit Months
Use Action
Words
Don’t
Don’t

36
Experience Section
Do

37
Experience Section
Do
Blank
Lines
Insert

38
Experience Section
Visual
Media
Insert

39
Accomplishments Section
Do

40
Honors & Awards Section
Do

41
Education Section
Select College from Dropdown Menu
Start with Highest Degree
If Recent include Graduation Year
Include More Details If You Like

42
Education Section
Do

43
Education Section
Do

44
Skills Section
List Your Key Skills First
Choose 50 Entries
Use Keywords from Specialties Section

45
Skills Section
New Categories

46
Skills Section
New Categories

47
Skills Section
Pin
Your
Top 3
Skills

48
Skills Section
Recruiters are Using Skills Filters

49
LinkedIn Groups

50
LinkedIn Groups
Join up to 100 Groups including:
819,126 Members
558,512 Members
Do
Do
Do 589,978 Members
853,676 Members
Try
1,203,719 Members
Do
Do
959,589 Members
Do
666,243 Members

51
LinkedIn Groups
Send Personal Messages to Group Members
Unlimited Messages
(Was 20 message monthly limit)
NEW!
Do

52
Public Profile
Public Profile
Do
Don’t

53
Public Profile
Do

54
Follow Target Companies
Do
Recruiter
Screen

55
Connect with Company Workers
Do
Recruiter
Screen

56
Obtain More Training
Do

57
LinkedIn Profile Goals
Have at Least 501 Connections (500+)
• Invite Super Connectors (5,000+ Connections)
• Invite Recruiters Who Are LIONs
LinkedIn Open Networkers

58
LinkedIn Profile Goals
Solicit Recommendations (3 - 5)
Solicit Skills Endorsements (99+)
Error-Free Profile

59
Drive Recruiters to Your Profile
Include Your Custom LinkedIn URL on Your
• Resume
• Handbill
• Emails
• Networking Business Card

60
Drive Recruiters to Your Profile
Post Your Resume on
• CareerBuilder.com (3 Titles)
• Monster.com
• Indeed.com
• Other Job Boards

61
New Things Coming
CREATOR MODE - Positions the Featured and Activity
sections of your profile more prominently.
VIDEO COVER STORY - An orange ring appears around
your profile photo and a preview of your video story auto-
plays without sound.
GENDER PRONOUNS - 70% of job seekers believe it is
important that recruiters and hiring managers know their
gender pronouns.
DARK MODE - Light colored text on black background.
These features will be gradually rolled out and may not be available to you at this time.

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Denis Curtin
WEBMASTER
www.JobSearchChicago.com
Denmarc@comcast.net

LinkedIn Webinar, Denis Curtin, June 2021

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