LinkedIn (St. John) Presentation 2019

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ENERGIZE YOUR JOB SEARCH
USING THE LATEST LinkedIn UPDATES
Denis Curtin
2019
© Copyright 2019 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

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Number of LinkedIn Members from 1st Quarter 2009 – 3rd Quarter 2016
610 Million Members in 2019

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THE #1 PROFESSIONAL
SOCIAL NETWORK
LinkedIn is a registered trademark of the LinkedIn Corporation
Credit: Ben Scholzen

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LinkedIn Do’s and Don’ts

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Picture and Headline Section
Don’t
Don’t
Always Have a Picture

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Be Aware of the Background
White

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Be Aware of the Background
Black

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Wear Your Interview Outfit
Do

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Wear Your Interview Outfit
Don’t

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Do Not Use the Default Job Title

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Use a Robust Headline

12
Don’t
Do
Choose a Background Image
Default

13
Choose a Background Image
Choose from more than 200 free LinkedIn Backgrounds
www.LinkedInBackground.com

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Create a Custom URL
Do

15
Create a Custom URL
Do

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Create a Custom URL
Don’t
www.linkedin.com/in/lori-greiner-71995235
Don’t www.linkedin.com/in/mark-cuban-06a0755b

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Create a Custom URL
Do
www.linkedin.com/in/deniscurtin
Don't
www.linkedin.com/in/mark-cuban-6a0755b
www.linkedin.com/in/lori-greiner-71995235

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Career Interests
Let Recruiters Know You Are Seeking New Opportunities

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Career Interests
Do
Use Info from the Career Summary of your Resume or Elevator Speech or BothDo
Do
Do

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Career Interests
Don’t

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Career Interests
Stays
switched
on for 90
days

22
Use a Hashtag
Try
#ONO – Open to New Opportunities

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Summary Section
Career Summary From Your Resume
Portions of Your Elevator Speech
Tell Your Story

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Summary Section Don’t
No Summary

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Summary Section Do
Do

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Summary Section Do
Do
Changes
LinkedIn
Mobile
Version

27
Create a Specialties Section
Good
Better

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Summary Section
Add Your Word Resume
Using www.SlideShare.net

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Summary Section
Add Your Microsoft Word Resume
Using www.SlideShare.net
Edit Title

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Google Keyword Search

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Experience Section
Everything From Your Resume and More
Add Bullets Dropped From Your Resume
Incorporate Your Industry’s Keywords
and Skills

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Experience Section
Further Amplify Your Achievements
Add Visual Media, Projects, Publications
Choose Your Company From The Dropdown
so Logo Is Visible Next To Company Name

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Experience Section
Omit Months
Use Action
Words
Don’t
Don’t

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Experience Section
Do

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Experience Section
Do
Blank
Lines

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Accomplishments Section
Do

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Honors & Awards Section
Do

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Education Section
Select College from Dropdown Menu
Start with Highest Degree
If Recent include Graduation Year
Include More Details If You Like

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Education Section
Do

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Skills Section
List Your Key Skills First
Choose 50 Entries
Use Keywords from Specialties Section

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Skills Section
New Categories

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Skills Section
New Categories

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Skills Section
Pin
Your
Top 3
Skills

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Skills Section
Recruiters are Using Skills Filters

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LinkedIn Groups

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LinkedIn Groups
Join up to 100 Groups including:
819,126 Members
485,166 Members
Do
Do
Do
974,871 Members
853,676 Members
Try
1,111,649 MembersDo

47
LinkedIn Groups
Send A Personal Message After a
Posting
15 message monthly limit

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Public Profile
Do

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Search for Jobs
Mobile
Version

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Search for Jobs

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Ask for a Referral
Don’t
Do

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Ask for a Referral
Do

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Ask for a Referral
Do

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LinkedIn Profile Goals
Have at Least 501 Connections (500+)
• Invite Super Connectors (5,000+ Connections)
• Invite Recruiters Who Are LIONs
LinkedIn Open Networkers

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LinkedIn Profile Goals
Solicit Recommendations (3 - 5)
Solicit Skills Endorsements (99+)
Error-Free Profile

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Drive Recruiters to Your Profile
Include Your Custom LinkedIn URL on Your
• Resume
• Handbill
• Emails
• Networking Business Card

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Drive Recruiters to Your Profile
Post Your Resume on
• CareerBuilder.com (Using 3 Different Titles)
• Monster.com
• Indeed.com
• Other Job Boards

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Denis Curtin
WEBMASTER
www.JobSearchChicago.com
Denmarc@comcast.net

LinkedIn (St. John) Presentation 2019

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