Libraries are using social media like Facebook and Twitter to better connect with patrons and provide information. A patron commented that the library's Facebook page feels more approachable than its website and allows the library to share unexpected interesting content. Experts recommend that libraries post engaging original content regularly across all their digital channels and ask influential friends to share their posts to gain more followers.

1. Facebook and Twitter in
libraries and archives
The Mancunian Way

25. Visit Hootsuite or video

26. Visit Hootsuite

30. It's just 'friendlier' than a It makes you
council website, which I feel more
wouldn't bother visiting of connected to
an evening, but I'm happy your local library
to look at the library's - like the Library
Facebook page. is YOURS -
which it is.
I am given information that I didn't know I
wanted, if I don't want to follow it further, fine, but
if I do then I end up finding something interesting
that I didn't know - like the Flickr photos.

31. How to get more followers
Email lists
Email signatures
Every poster
All your print
Ask influential friends to ask their friends
Post in groups
Use all your digital channels
Regular content and fan engagement
Facebook ads

32. Keep it fresh!
www.mashable.com
www.readwriteweb.com
www.allfacebook.com
www.socialmediaexplorer.com
www.marismith.com/mari-smith-blog
www.hyperarts.com
http://blog.twitter.com
http://blogfacebook.com
Import as a feed in Google Reader