SlideShare a Scribd company logo
@jarrodsco)	
  
@shoaibshaukat	
  
CREATING	
  SUCCESSFUL	
  PRODUCTS	
  
With	
  Measure	
  and	
  Learn	
  
@jarrodsco)	
  
@shoaibshaukat	
  
V24.6	
  
#measurelearn	
  
#agileaus	
  	
  
CREATING	
  SUCCESSFUL	
  PRODUCTS	
  
With	
  Measure	
  and	
  Learn	
  
What	
  we	
  will	
  share	
  today?	
  
•  Who	
  we	
  are	
  
•  How	
  our	
  purpose	
  defines	
  us	
  
•  Our	
  approach	
  to	
  product	
  development	
  
•  The	
  role	
  of	
  Measure	
  &	
  Learn	
  	
  
•  Examples	
  
•  Culture	
  as	
  an	
  enabler	
  
Our	
  purpose	
  defines	
  us,	
  not	
  our	
  
products.	
  
	
  
It	
  helps	
  us	
  to	
  be	
  part	
  of	
  a	
  bigger	
  goal	
  and	
  gives	
  us	
  a	
  
responsibility	
  to	
  achieve	
  something	
  bigger.	
  	
  	
  
MulJple	
  soluJons	
  
Progressive	
  discovery	
  
Discovery	
  is	
  governed	
  by	
  a	
  desire	
  to	
  
understand,	
  and	
  ulJmately	
  fulfill,	
  
needs.	
  
•  Understand	
  markets	
  
•  AnJcipate	
  change	
  	
  
•  IdenJfy	
  constraints	
  
•  PrioriJse	
  needs	
  
•  State	
  hypothesis	
  
•  Define	
  learning	
  goals	
  
OPen	
  this	
  is	
  sans	
  technology	
  
Understanding	
  Needs	
  
Home	
  Buyer	
  
Understanding	
  Needs	
  
Seller	
  
Home	
  Buyer	
  
Understanding	
  Needs	
  
Seller	
  
Investor	
  
Home	
  Buyer	
  
Understanding	
  Needs	
  and	
  constraints	
  
Seller	
  
Investor	
  
Home	
  Buyer	
  
Agile	
  outcome	
  
1	
  page	
  canvasses	
  that	
  give	
  a	
  sense	
  of	
  direcJon,	
  without	
  all	
  the	
  answers	
  
Case	
  study	
  
Property	
  (Project)	
  Buyer	
  
Property	
  (Project)	
  Buyer	
  
Property	
  Buyer	
  
Project	
  
Hypothesis:	
  	
  
	
  
Buyers	
  will	
  get	
  the	
  right	
  property	
  AND	
  project	
  
informaJon	
  they	
  need	
  from	
  realestate.com.au	
  
	
  	
  
We	
  will	
  increase	
  conversion	
  of	
  buyer	
  interest	
  and	
  
provide	
  customers	
  an	
  efficient	
  way	
  to	
  manage	
  their	
  
properJes	
  for	
  sale.	
  
	
  
	
  
Hypothesis:	
  	
  
	
  
Buyers	
  will	
  get	
  the	
  right	
  property	
  AND	
  project	
  
informaJon	
  they	
  need	
  from	
  realestate.com.au	
  
	
  	
  
We	
  will	
  increase	
  conversion	
  of	
  buyer	
  interest	
  and	
  
provide	
  customers	
  an	
  efficient	
  way	
  to	
  manage	
  their	
  
properJes	
  for	
  sale.	
  
	
  
We	
  got	
  this	
  wrong	
  
Tools	
  down	
  –	
  stakeholder	
  management	
  
	
  
1)	
  validated	
  our	
  hypothesis	
  	
  
	
  
2)	
  tested	
  sequenJal	
  assumpJons	
  
	
  
3)	
  Measure	
  and	
  learn	
  plan	
  
Need	
  was	
  idenKfied,	
  but	
  not	
  enKrely	
  understood	
  
Focused	
  on	
  founding	
  assumpJons	
  and	
  hypothesis	
  
Focused	
  on	
  opJmising	
  experiences	
  when	
  needs	
  were	
  clarified	
  
Property	
  Investors	
  
	
  
	
  
“Market	
  data”	
  
“Financial	
  metrics	
  for	
  properJes”	
  
“Expert	
  Jps	
  and	
  guides”	
  
1.56M	
  
people	
  own	
  1	
  
investment	
  
200K	
  
people	
  own	
  2+	
  	
  
	
  
478K	
  
people	
  looking	
  
to	
  invest	
  
2.24M	
  people	
  and	
  2.7M	
  properKes	
  	
  
are	
  currently	
  connected	
  to	
  property	
  investment	
  
BUT	
  we’re	
  sJll	
  not	
  where	
  we	
  expected	
  to	
  be:	
  
	
  
“Market	
  data”	
  
“Financial	
  metrics	
  for	
  properJes”	
  
“Expert	
  Jps	
  and	
  guides”	
  
“Property	
  lisKngs”	
  
	
  
-­‐	
  Evolving	
  our	
  approach	
  to	
  this	
  market	
  	
  
-­‐	
  Learnt	
  that	
  want	
  and	
  need	
  can	
  be	
  very	
  different	
  
-­‐	
  Measuring	
  behaviour	
  and	
  abtude	
  change	
  is	
  key	
  
Learning	
  in	
  market	
  	
  	
  
culture	
  
“I've	
  failed	
  over	
  and	
  over	
  and	
  
over	
  again	
  in	
  my	
  life.	
  And	
  that	
  
is	
  why	
  I	
  succeed.”	
  
•  Missed	
  9000+	
  shots	
  
•  Lost	
  almost	
  300	
  games.	
  	
  
•  26	
  Jmes,	
  trusted	
  to	
  take	
  the	
  
game	
  winning	
  shot	
  and	
  missed.	
  	
  
trusted	
  
-­‐	
  accepts	
  change	
  and	
  be	
  paJent	
  
-­‐	
  promote	
  trust,	
  team	
  work	
  and	
  collaboraJon	
  
-­‐	
  look	
  for	
  passion	
  and	
  curiosity	
  
Role	
  of	
  Culture	
  in	
  a	
  growing	
  company	
  
Failure	
  is	
  part	
  of	
  the	
  process	
  
We	
  value	
  recovery	
  from	
  failure	
  
Be	
  Purposeful	
  
SupporJve	
  Culture	
  
Understand	
  Needs	
  and	
  Context	
  
Design	
  to	
  Learn	
  
Be	
  in	
  Market	
  
Measure	
  and	
  Learn	
  drives	
  success	
  

More Related Content

Similar to Successful products are not an accident

People focused Content - CMA Building Content Strategy Seminar
People focused Content - CMA Building Content Strategy SeminarPeople focused Content - CMA Building Content Strategy Seminar
People focused Content - CMA Building Content Strategy SeminarBaron Manett - psbx
 
Radhika Dutt: How to innovate smarter and build world-changing products
Radhika Dutt: How to innovate smarter and build world-changing productsRadhika Dutt: How to innovate smarter and build world-changing products
Radhika Dutt: How to innovate smarter and build world-changing productsLviv Startup Club
 
"In God We Trust, All Others Bring Data"
"In God We Trust, All Others Bring Data""In God We Trust, All Others Bring Data"
"In God We Trust, All Others Bring Data"Kevin Brett, M.A.
 
Ideation Bootcamp - Week 1 - Big Idea, Markets and Problems
Ideation Bootcamp - Week 1 - Big Idea, Markets and ProblemsIdeation Bootcamp - Week 1 - Big Idea, Markets and Problems
Ideation Bootcamp - Week 1 - Big Idea, Markets and ProblemsThe Founder Institute
 
Understanding Markets
Understanding Markets Understanding Markets
Understanding Markets Startup Next
 
2a customer discovery ( canvas and story ).2013.q2
2a customer discovery ( canvas and story ).2013.q22a customer discovery ( canvas and story ).2013.q2
2a customer discovery ( canvas and story ).2013.q2iain.verigin
 
MARKET RESEARCH V2.ppt
MARKET RESEARCH V2.pptMARKET RESEARCH V2.ppt
MARKET RESEARCH V2.pptpadmavathi73
 
Private Money Credibility Packet - JJ Modern Homes
Private Money Credibility Packet - JJ Modern HomesPrivate Money Credibility Packet - JJ Modern Homes
Private Money Credibility Packet - JJ Modern HomesJeff Jungers
 
120 5-steps to hyper focused personas (josh martin)
120   5-steps to hyper focused personas (josh martin)120   5-steps to hyper focused personas (josh martin)
120 5-steps to hyper focused personas (josh martin)ProductCamp Boston
 
LERNER Change Management: A Journey Planner 10-2013
LERNER Change Management: A Journey Planner 10-2013LERNER Change Management: A Journey Planner 10-2013
LERNER Change Management: A Journey Planner 10-2013LERNER Consulting
 
Practical Techniques for early use in BA cycle
Practical Techniques for early use in BA cyclePractical Techniques for early use in BA cycle
Practical Techniques for early use in BA cycleSQALab
 
A3a203d82a2392a7196021c279cc4b39
A3a203d82a2392a7196021c279cc4b39A3a203d82a2392a7196021c279cc4b39
A3a203d82a2392a7196021c279cc4b39prashantpareek2014
 
Gaas digital realities 13
Gaas digital realities 13Gaas digital realities 13
Gaas digital realities 13cynthiacohen
 
Net Natives Show & Tell September 2014
Net Natives Show & Tell September 2014Net Natives Show & Tell September 2014
Net Natives Show & Tell September 2014Natives
 
Pelatihan "STRATEGIC PLANNING" bagi para Dosen Politeknik ATMI Surakarta di H...
Pelatihan "STRATEGIC PLANNING" bagi para Dosen Politeknik ATMI Surakarta di H...Pelatihan "STRATEGIC PLANNING" bagi para Dosen Politeknik ATMI Surakarta di H...
Pelatihan "STRATEGIC PLANNING" bagi para Dosen Politeknik ATMI Surakarta di H...Kanaidi ken
 
Know Your Gatekeepers: How to Sell Taxonomy as a Product (IAC 2019)
Know Your Gatekeepers:  How to Sell Taxonomy as a Product (IAC 2019)Know Your Gatekeepers:  How to Sell Taxonomy as a Product (IAC 2019)
Know Your Gatekeepers: How to Sell Taxonomy as a Product (IAC 2019)Elizabeth Graefe
 

Similar to Successful products are not an accident (20)

People focused Content - CMA Building Content Strategy Seminar
People focused Content - CMA Building Content Strategy SeminarPeople focused Content - CMA Building Content Strategy Seminar
People focused Content - CMA Building Content Strategy Seminar
 
Discovering Demand
Discovering DemandDiscovering Demand
Discovering Demand
 
Radhika Dutt: How to innovate smarter and build world-changing products
Radhika Dutt: How to innovate smarter and build world-changing productsRadhika Dutt: How to innovate smarter and build world-changing products
Radhika Dutt: How to innovate smarter and build world-changing products
 
Principles Of Marketing
Principles Of Marketing  Principles Of Marketing
Principles Of Marketing
 
"In God We Trust, All Others Bring Data"
"In God We Trust, All Others Bring Data""In God We Trust, All Others Bring Data"
"In God We Trust, All Others Bring Data"
 
Ideation Bootcamp - Week 1 - Big Idea, Markets and Problems
Ideation Bootcamp - Week 1 - Big Idea, Markets and ProblemsIdeation Bootcamp - Week 1 - Big Idea, Markets and Problems
Ideation Bootcamp - Week 1 - Big Idea, Markets and Problems
 
Lean Market Analysis
Lean Market AnalysisLean Market Analysis
Lean Market Analysis
 
Understanding Markets
Understanding Markets Understanding Markets
Understanding Markets
 
2a customer discovery ( canvas and story ).2013.q2
2a customer discovery ( canvas and story ).2013.q22a customer discovery ( canvas and story ).2013.q2
2a customer discovery ( canvas and story ).2013.q2
 
MARKET RESEARCH V2.ppt
MARKET RESEARCH V2.pptMARKET RESEARCH V2.ppt
MARKET RESEARCH V2.ppt
 
Private Money Credibility Packet - JJ Modern Homes
Private Money Credibility Packet - JJ Modern HomesPrivate Money Credibility Packet - JJ Modern Homes
Private Money Credibility Packet - JJ Modern Homes
 
120 5-steps to hyper focused personas (josh martin)
120   5-steps to hyper focused personas (josh martin)120   5-steps to hyper focused personas (josh martin)
120 5-steps to hyper focused personas (josh martin)
 
LERNER Change Management: A Journey Planner 10-2013
LERNER Change Management: A Journey Planner 10-2013LERNER Change Management: A Journey Planner 10-2013
LERNER Change Management: A Journey Planner 10-2013
 
Practical Techniques for early use in BA cycle
Practical Techniques for early use in BA cyclePractical Techniques for early use in BA cycle
Practical Techniques for early use in BA cycle
 
A3a203d82a2392a7196021c279cc4b39
A3a203d82a2392a7196021c279cc4b39A3a203d82a2392a7196021c279cc4b39
A3a203d82a2392a7196021c279cc4b39
 
Gaas digital realities 13
Gaas digital realities 13Gaas digital realities 13
Gaas digital realities 13
 
Net Natives Show & Tell September 2014
Net Natives Show & Tell September 2014Net Natives Show & Tell September 2014
Net Natives Show & Tell September 2014
 
Pelatihan "STRATEGIC PLANNING" bagi para Dosen Politeknik ATMI Surakarta di H...
Pelatihan "STRATEGIC PLANNING" bagi para Dosen Politeknik ATMI Surakarta di H...Pelatihan "STRATEGIC PLANNING" bagi para Dosen Politeknik ATMI Surakarta di H...
Pelatihan "STRATEGIC PLANNING" bagi para Dosen Politeknik ATMI Surakarta di H...
 
CDOVision - RJA Presentation FINAL
CDOVision - RJA Presentation FINALCDOVision - RJA Presentation FINAL
CDOVision - RJA Presentation FINAL
 
Know Your Gatekeepers: How to Sell Taxonomy as a Product (IAC 2019)
Know Your Gatekeepers:  How to Sell Taxonomy as a Product (IAC 2019)Know Your Gatekeepers:  How to Sell Taxonomy as a Product (IAC 2019)
Know Your Gatekeepers: How to Sell Taxonomy as a Product (IAC 2019)
 

Recently uploaded

Designing for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at ComcastDesigning for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at ComcastUXDXConf
 
"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
 
UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1DianaGray10
 
Connecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAKConnecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAKUXDXConf
 
Motion for AI: Creating Empathy in Technology
Motion for AI: Creating Empathy in TechnologyMotion for AI: Creating Empathy in Technology
Motion for AI: Creating Empathy in TechnologyUXDXConf
 
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераIntro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераMark Opanasiuk
 
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxWSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxJennifer Lim
 
Strategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering TeamsStrategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering TeamsUXDXConf
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsPaul Groth
 
Server-Driven User Interface (SDUI) at Priceline
Server-Driven User Interface (SDUI) at PricelineServer-Driven User Interface (SDUI) at Priceline
Server-Driven User Interface (SDUI) at PricelineUXDXConf
 
A Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System StrategyA Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System StrategyUXDXConf
 
Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi IbrahimzadeFree and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi IbrahimzadeCzechDreamin
 
IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIES VE
 
ECS 2024 Teams Premium - Pretty Secure
ECS 2024   Teams Premium - Pretty SecureECS 2024   Teams Premium - Pretty Secure
ECS 2024 Teams Premium - Pretty SecureFemke de Vroome
 
PLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsPLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsStefano
 
UiPath Test Automation using UiPath Test Suite series, part 2
UiPath Test Automation using UiPath Test Suite series, part 2UiPath Test Automation using UiPath Test Suite series, part 2
UiPath Test Automation using UiPath Test Suite series, part 2DianaGray10
 
Exploring UiPath Orchestrator API: updates and limits in 2024 🚀
Exploring UiPath Orchestrator API: updates and limits in 2024 🚀Exploring UiPath Orchestrator API: updates and limits in 2024 🚀
Exploring UiPath Orchestrator API: updates and limits in 2024 🚀DianaGray10
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
 
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka DoktorováCzechDreamin
 
What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024Stephanie Beckett
 

Recently uploaded (20)

Designing for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at ComcastDesigning for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at Comcast
 
"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi
 
UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1
 
Connecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAKConnecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAK
 
Motion for AI: Creating Empathy in Technology
Motion for AI: Creating Empathy in TechnologyMotion for AI: Creating Empathy in Technology
Motion for AI: Creating Empathy in Technology
 
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераIntro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджера
 
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxWSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
 
Strategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering TeamsStrategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering Teams
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
 
Server-Driven User Interface (SDUI) at Priceline
Server-Driven User Interface (SDUI) at PricelineServer-Driven User Interface (SDUI) at Priceline
Server-Driven User Interface (SDUI) at Priceline
 
A Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System StrategyA Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System Strategy
 
Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi IbrahimzadeFree and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
 
IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIESVE for Early Stage Design and Planning
IESVE for Early Stage Design and Planning
 
ECS 2024 Teams Premium - Pretty Secure
ECS 2024   Teams Premium - Pretty SecureECS 2024   Teams Premium - Pretty Secure
ECS 2024 Teams Premium - Pretty Secure
 
PLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsPLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. Startups
 
UiPath Test Automation using UiPath Test Suite series, part 2
UiPath Test Automation using UiPath Test Suite series, part 2UiPath Test Automation using UiPath Test Suite series, part 2
UiPath Test Automation using UiPath Test Suite series, part 2
 
Exploring UiPath Orchestrator API: updates and limits in 2024 🚀
Exploring UiPath Orchestrator API: updates and limits in 2024 🚀Exploring UiPath Orchestrator API: updates and limits in 2024 🚀
Exploring UiPath Orchestrator API: updates and limits in 2024 🚀
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
 
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
 
What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024
 

Successful products are not an accident

  • 1. @jarrodsco)   @shoaibshaukat   CREATING  SUCCESSFUL  PRODUCTS   With  Measure  and  Learn  
  • 2.
  • 3.
  • 4. @jarrodsco)   @shoaibshaukat   V24.6   #measurelearn   #agileaus     CREATING  SUCCESSFUL  PRODUCTS   With  Measure  and  Learn  
  • 5. What  we  will  share  today?   •  Who  we  are   •  How  our  purpose  defines  us   •  Our  approach  to  product  development   •  The  role  of  Measure  &  Learn     •  Examples   •  Culture  as  an  enabler  
  • 6.
  • 7.
  • 8. Our  purpose  defines  us,  not  our   products.     It  helps  us  to  be  part  of  a  bigger  goal  and  gives  us  a   responsibility  to  achieve  something  bigger.      
  • 11. Discovery  is  governed  by  a  desire  to   understand,  and  ulJmately  fulfill,   needs.   •  Understand  markets   •  AnJcipate  change     •  IdenJfy  constraints   •  PrioriJse  needs   •  State  hypothesis   •  Define  learning  goals  
  • 12. OPen  this  is  sans  technology  
  • 14. Understanding  Needs   Seller   Home  Buyer  
  • 15. Understanding  Needs   Seller   Investor   Home  Buyer  
  • 16. Understanding  Needs  and  constraints   Seller   Investor   Home  Buyer  
  • 17. Agile  outcome   1  page  canvasses  that  give  a  sense  of  direcJon,  without  all  the  answers  
  • 20. Property  (Project)  Buyer   Property  Buyer   Project  
  • 21.
  • 22. Hypothesis:       Buyers  will  get  the  right  property  AND  project   informaJon  they  need  from  realestate.com.au       We  will  increase  conversion  of  buyer  interest  and   provide  customers  an  efficient  way  to  manage  their   properJes  for  sale.      
  • 23. Hypothesis:       Buyers  will  get  the  right  property  AND  project   informaJon  they  need  from  realestate.com.au       We  will  increase  conversion  of  buyer  interest  and   provide  customers  an  efficient  way  to  manage  their   properJes  for  sale.     We  got  this  wrong  
  • 24. Tools  down  –  stakeholder  management     1)  validated  our  hypothesis       2)  tested  sequenJal  assumpJons     3)  Measure  and  learn  plan  
  • 25.
  • 26.
  • 27. Need  was  idenKfied,  but  not  enKrely  understood   Focused  on  founding  assumpJons  and  hypothesis   Focused  on  opJmising  experiences  when  needs  were  clarified  
  • 28. Property  Investors       “Market  data”   “Financial  metrics  for  properJes”   “Expert  Jps  and  guides”   1.56M   people  own  1   investment   200K   people  own  2+       478K   people  looking   to  invest   2.24M  people  and  2.7M  properKes     are  currently  connected  to  property  investment  
  • 29.
  • 30.
  • 31. BUT  we’re  sJll  not  where  we  expected  to  be:     “Market  data”   “Financial  metrics  for  properJes”   “Expert  Jps  and  guides”   “Property  lisKngs”     -­‐  Evolving  our  approach  to  this  market     -­‐  Learnt  that  want  and  need  can  be  very  different   -­‐  Measuring  behaviour  and  abtude  change  is  key  
  • 34. “I've  failed  over  and  over  and   over  again  in  my  life.  And  that   is  why  I  succeed.”   •  Missed  9000+  shots   •  Lost  almost  300  games.     •  26  Jmes,  trusted  to  take  the   game  winning  shot  and  missed.     trusted  
  • 35. -­‐  accepts  change  and  be  paJent   -­‐  promote  trust,  team  work  and  collaboraJon   -­‐  look  for  passion  and  curiosity   Role  of  Culture  in  a  growing  company  
  • 36. Failure  is  part  of  the  process   We  value  recovery  from  failure  
  • 37. Be  Purposeful   SupporJve  Culture   Understand  Needs  and  Context   Design  to  Learn   Be  in  Market   Measure  and  Learn  drives  success