This document discusses applying leadership thinking to user experience design. It argues that the qualities of a good leader - empathy, direction and focus, collaboration, and mentoring - are also the qualities of a good designer. It provides examples of how demonstrating these qualities can help avoid common problems in design like lack of commitment, conflict, and blame. The document advocates that designers set goals, prioritize user needs, create reusable assets, and empower colleagues to be design-led. Overall, it promotes applying leadership skills to user experience design to improve teamwork, decision-making, and outcomes.