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Applying
Leadership Thinking in User Experience
A Strategic Approach
December 15, 2015
Applying Leadership Thinking to User Experience
User
Experience
Designer
Applying Leadership Thinking to User Experience
Experience
Applying Leadership Thinking to User Experience
Experience
Series of
Interactions
A Coherent
Journey
Invoking an
Emotion
A
Relationship
Applying Leadership Thinking to User Experience
Back-end
Developers
Clients
Front End
Developers
Researchers
Customer
Service
Marketing
Designers
QA’s
Dev-ops
Strategists Brand
Designers
Copywriters
Systems
Administrators
Experience
Applying Leadership Thinking to User Experience
USER
EXPERIENCEIS A TEAM SPORT
Applying Leadership Thinking to User Experience
DESIGN FOR
USERS
DESIGN
PRINCIPLESFOR ENGAGEMENT EXPERTS
DESIGN FOR
AUDIENCES
DESIGN FOR
EXPERIENCE
Applying Leadership Thinking to User Experience
CURIOSITYDRIVES EVERYTHING WE DO
Applying Leadership Thinking to User Experience
QUALITIESOF A GOOD LEADER
QUALITIESOF A GOOD DESIGNER
COLLABORATION
EMPATHY
DIRECTION AND FOCUS
MENTORING
Applying Leadership Thinking to User Experience
Our Work Defined
Too many people view management
as leadership, It’s not.
Leadership comes for influence, and
influence can come from anyone at
any level and in any role.
”
“
— Kurt Uhlir
Applying Leadership Thinking to User Experience
11 The qualities of a good designer
Are the qualities of a good leader
Applying Leadership Thinking to User Experience
Empathy
Getting groups of people excited about
an idea requires understanding what
motivates them.
”
“
— Bryan Zmijewski
Applying Leadership Thinking to User Experience
A
GOOD
LEADERIS EMPATHETIC
THEY LISTEN TO OUR
EXPERTISE
THEY UNDERSTAND
OUR INDIVIDUAL
NEEDS
THEY LISTEN TO AND
PRIORITISE OUR
CONCERENS
Applying Leadership Thinking to User Experience
When there is no empathy you get:
“I decided not
to do it
that way.”
“I told the
designer
we couldn’t
do that”
“The developer
didn’t follow
my design.”
“I thought
someone
else was
doing that?”
Lack of
commitment
to decisions
Applying Leadership Thinking to User Experience
A good designer is empathetic
They can put
themselves
In a users shoes
They are
good at
understanding
Human behavior
They can
Prioritize
Needs of others
Understand
what
Motivates
them
Take time to
understand
Their concerns
Consider
colleagues
needs
As you would
users needs
Use empathy
to connect with colleagues
Applying Leadership Thinking to User Experience
Direction and Focus
The greatest leaders mobilize
other by coalescing people around
a shared vision
”
“
— Ken Blanchard
Applying Leadership Thinking to User Experience
A
GOOD
LEADERSETS DIRECTION
AND FOCUS
THEY EXPLAIN WHY
THOSE GOALS ARE
IMPORTANT
THEY COMMUNICATE
GOALS, NOT DETAILS
OPEN TO CHANGE WHEN
CHANGE IS NECESSARY
Applying Leadership Thinking to User Experience
When there is no direction and focus you get:
“The current
trend is…”
“Because I’ve
been doing
this for 10 years”
“Won’t work
because
of the
flux capacitor.”
“This is
best practice”
Conflict
Applying Leadership Thinking to User Experience
A
GOOD
DESIGNERPROMOTES DIRECTION
AND FOCUS
THEY MAKE DESIGN
DECISIONS WITH
INTENT
THEY KEEP THE
DESIGN GOALS
FOCUSED
THEY ARE KEEN TO
MEASURE AND IMPROVE
Applying Leadership Thinking to User Experience
SET GOALS
FOR
YOUR WORK
1
2
3
DEFINEMETRICS
TO MEASURE YOUR
SUCCESS
IFSOMETHING ISN’T
WORKING,
CHANGE IT
DON’TWAIT
FOR SOMEONE ELSE TO
DEFINE THOSE GOALS
To avoid conflict
Applying Leadership Thinking to User Experience
Collaboration
Individual commitment to a group effort –
That is what makes a team work.
”
“
— Vince Lombardi
Applying Leadership Thinking to User Experience
A
GOOD
LEADERFACILITATES
COLLABORATION
THEY EMPOWER
TEAMS TO MAKE THEIR
OWN DECISIONS
THEY MAKE SPACE
FOR NEW IDEAS TO
BE CONSIDERED
THEY DON’T CLAIM
PERSONAL CREDIT
FOR TEAM SUCCESSES
Applying Leadership Thinking to User Experience
When there is collaboration you get:
“The feature
description
was unclear”
“The developer
implemented
my design badly”
“That wasn’t the
palette
I specified”
“The QA should
have
checked that”
Blame
Applying Leadership Thinking to User Experience
A
GOOD
DESIGNERFACILITATES
COLLABORATION
THEY CREATE ASSETS
THAT ARE EASY TO
REUSE
THEY ARE OPEN TO
FEEDBACK AND NEW
IDEAS
THEY PRESENT
INFORMATION IN A WAY
USERS CAN UNDERSTAND
Applying Leadership Thinking to User Experience
To avoid blame
Design for Internal Collaboration
Consider
your team
as your users when
presenting ideas.
Avoid
Using jargon
others may not
fully understand
Focus
Your communication
on what is relevant to
them
Applying Leadership Thinking to User Experience
Empower your
colleagues to
be design-led
2
3
1
DON’TBE ”THE EXPERT”,
BE THE MENTOR
HELPCOLLEAGUES
TO PROBLEM
SOLVE
FOCUSADVICE ON VALUE
AND IMPACT, NOT
“BEST PRACTICE"
Applying Leadership Thinking to User Experience
User Experience Design
EMPATHY COLLABORATION
DIRECTION
AND FOCUS
MENTORING
Applying Leadership Thinking to User Experience
Thankyou

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User experience design and leadership

  • 1. Applying Leadership Thinking in User Experience A Strategic Approach December 15, 2015
  • 2. Applying Leadership Thinking to User Experience User Experience Designer
  • 3. Applying Leadership Thinking to User Experience Experience
  • 4. Applying Leadership Thinking to User Experience Experience Series of Interactions A Coherent Journey Invoking an Emotion A Relationship
  • 5. Applying Leadership Thinking to User Experience Back-end Developers Clients Front End Developers Researchers Customer Service Marketing Designers QA’s Dev-ops Strategists Brand Designers Copywriters Systems Administrators Experience
  • 6. Applying Leadership Thinking to User Experience USER EXPERIENCEIS A TEAM SPORT
  • 7. Applying Leadership Thinking to User Experience DESIGN FOR USERS DESIGN PRINCIPLESFOR ENGAGEMENT EXPERTS DESIGN FOR AUDIENCES DESIGN FOR EXPERIENCE
  • 8. Applying Leadership Thinking to User Experience CURIOSITYDRIVES EVERYTHING WE DO
  • 9. Applying Leadership Thinking to User Experience QUALITIESOF A GOOD LEADER QUALITIESOF A GOOD DESIGNER COLLABORATION EMPATHY DIRECTION AND FOCUS MENTORING
  • 10. Applying Leadership Thinking to User Experience Our Work Defined Too many people view management as leadership, It’s not. Leadership comes for influence, and influence can come from anyone at any level and in any role. ” “ — Kurt Uhlir
  • 11. Applying Leadership Thinking to User Experience 11 The qualities of a good designer Are the qualities of a good leader
  • 12. Applying Leadership Thinking to User Experience Empathy Getting groups of people excited about an idea requires understanding what motivates them. ” “ — Bryan Zmijewski
  • 13. Applying Leadership Thinking to User Experience A GOOD LEADERIS EMPATHETIC THEY LISTEN TO OUR EXPERTISE THEY UNDERSTAND OUR INDIVIDUAL NEEDS THEY LISTEN TO AND PRIORITISE OUR CONCERENS
  • 14. Applying Leadership Thinking to User Experience When there is no empathy you get: “I decided not to do it that way.” “I told the designer we couldn’t do that” “The developer didn’t follow my design.” “I thought someone else was doing that?” Lack of commitment to decisions
  • 15. Applying Leadership Thinking to User Experience A good designer is empathetic They can put themselves In a users shoes They are good at understanding Human behavior They can Prioritize Needs of others Understand what Motivates them Take time to understand Their concerns Consider colleagues needs As you would users needs Use empathy to connect with colleagues
  • 16. Applying Leadership Thinking to User Experience Direction and Focus The greatest leaders mobilize other by coalescing people around a shared vision ” “ — Ken Blanchard
  • 17. Applying Leadership Thinking to User Experience A GOOD LEADERSETS DIRECTION AND FOCUS THEY EXPLAIN WHY THOSE GOALS ARE IMPORTANT THEY COMMUNICATE GOALS, NOT DETAILS OPEN TO CHANGE WHEN CHANGE IS NECESSARY
  • 18. Applying Leadership Thinking to User Experience When there is no direction and focus you get: “The current trend is…” “Because I’ve been doing this for 10 years” “Won’t work because of the flux capacitor.” “This is best practice” Conflict
  • 19. Applying Leadership Thinking to User Experience A GOOD DESIGNERPROMOTES DIRECTION AND FOCUS THEY MAKE DESIGN DECISIONS WITH INTENT THEY KEEP THE DESIGN GOALS FOCUSED THEY ARE KEEN TO MEASURE AND IMPROVE
  • 20. Applying Leadership Thinking to User Experience SET GOALS FOR YOUR WORK 1 2 3 DEFINEMETRICS TO MEASURE YOUR SUCCESS IFSOMETHING ISN’T WORKING, CHANGE IT DON’TWAIT FOR SOMEONE ELSE TO DEFINE THOSE GOALS To avoid conflict
  • 21. Applying Leadership Thinking to User Experience Collaboration Individual commitment to a group effort – That is what makes a team work. ” “ — Vince Lombardi
  • 22. Applying Leadership Thinking to User Experience A GOOD LEADERFACILITATES COLLABORATION THEY EMPOWER TEAMS TO MAKE THEIR OWN DECISIONS THEY MAKE SPACE FOR NEW IDEAS TO BE CONSIDERED THEY DON’T CLAIM PERSONAL CREDIT FOR TEAM SUCCESSES
  • 23. Applying Leadership Thinking to User Experience When there is collaboration you get: “The feature description was unclear” “The developer implemented my design badly” “That wasn’t the palette I specified” “The QA should have checked that” Blame
  • 24. Applying Leadership Thinking to User Experience A GOOD DESIGNERFACILITATES COLLABORATION THEY CREATE ASSETS THAT ARE EASY TO REUSE THEY ARE OPEN TO FEEDBACK AND NEW IDEAS THEY PRESENT INFORMATION IN A WAY USERS CAN UNDERSTAND
  • 25. Applying Leadership Thinking to User Experience To avoid blame Design for Internal Collaboration Consider your team as your users when presenting ideas. Avoid Using jargon others may not fully understand Focus Your communication on what is relevant to them
  • 26. Applying Leadership Thinking to User Experience Empower your colleagues to be design-led 2 3 1 DON’TBE ”THE EXPERT”, BE THE MENTOR HELPCOLLEAGUES TO PROBLEM SOLVE FOCUSADVICE ON VALUE AND IMPACT, NOT “BEST PRACTICE"
  • 27. Applying Leadership Thinking to User Experience User Experience Design EMPATHY COLLABORATION DIRECTION AND FOCUS MENTORING
  • 28. Applying Leadership Thinking to User Experience Thankyou