The document discusses user experience and design. It provides several quotes highlighting that while anyone can design an interface, it takes an expert to do it well in a way that considers usability. Features alone do not make a good product; the interface must be coherent and simple. The goal of design should be to serve the needs of users and clients, not just add unnecessary features. Designers were hired for their expertise and should focus on user experience above other concerns like adding unnecessary features or trying to please everyone.

1. User Experience: Anyone can do it. But that doesn’t mean they should. Mark CongiustaIxDA LimerickOctober 13, 2010

2. vs.

3. “The chief cause of problems is solutions.” — Eric Severeid

8. DESIGNER AESTHETICS ? LABOUR ? € USER €€€ PRODUCT CLIENT CONVERSIONS USABILITY

9. “I prefer design by experts – by people who know what they are doing.” — Don Norman

13. “You can have any combination of features the Air Ministry desires, so long as you do not also require that the resulting airplane fly.” — Willy Messerschmidt

16. “Just because nobody complains doesn’t mean all parachutes are perfect.” — Benny Hill

18. vs.

19. “Features are meaningless. They mean nothing to users. A coherent product user interface is the product to users.” —Kim Goodwin

22. “Any darn fool can make something complex; it takes a genius to make something simple.” — Albert Einstein

24. “I don’t know the key to success, but the key to failure is trying to please everybody.” — Bill Cosby

30. What was he babbling about? User experience may not be the only thing. But it’s close. Clients would like your UX to make them rich. Users would like your UX to make them smart. We should always remember we work for those 2 other guys. We should also always remember that those 2 other guys hired us for a reason.

31. Thanks! twitter.com/interactivemark interactivemark@gmail.com