1. AN INNOVATIVE SOLUTION FOR INDOOR NAVIGATION AND LOCATION BASED MARKETING

2. INDOOR TRENDS
Time spent:
Outdoor
Indoor
Source Strategy Analytics
20%
80%
…indoor location and
place-based marketing
and advertising to surpass
USD 10 billion by 2018
Marketing is moving
towards a location based
approach…
+

3. TESTOTESTO
MAKING INDOOR RELEVANT
to reach end users on the spot,
when customers need support
in decision-making process
Enterprises
Companies
to understand the behavior
of consumers on premise
Individuals
contextualized informations for
finding their destinations
STANDARD GPS TECHNOLOGIES DO NOT WORK IN INDOOR SETTINGS

4. POTENTIAL APPLICATIONS
1 APP, A LOT OF APPLICATIONS

5. POTENTIAL APPLICATIONS
WHERE AND WHY?

6. POTENTIAL APPLICATIONS
THE NEED FOR INDOOR POSITIONING
RETAIL / SHOPPING MALLS / SHOPPING CENTERS
▸ Multi-floor management
▸ Contextual awareness
▸ Location based advertising
▸ Location based couponing and promos
▸ User profiling
▸ Assess space value

7. ▸ Multi-floor management
▸ Contextual awareness
▸ Location based advertising
POTENTIAL APPLICATIONS
THE NEED FOR INDOOR POSITIONING
HEAVY INDUSTRY / LOGISTICS / WAREHOUSING
▸ Shortest route algorithms
▸ Contextualized informational material and data sheets
▸ Geofencing for hazardous areas
▸ Automatic inventory management

8. ▸ Multi-floor management
▸ Contextual awareness
▸ Location based advertising
POTENTIAL APPLICATIONS
THE NEED FOR INDOOR POSITIONING
HEALTHCARE / HOSPITALS
▸ Providing easy to follow instructions to end destination
▸ Automatic patient check-ins
▸ Automatic asset tracking

9. ▸ Multi-floor management
▸ Contextual awareness
▸ Location based advertising
POTENTIAL APPLICATIONS
THE NEED FOR INDOOR POSITIONING
TRADE FAIRS / EXHIBITIONS / EVENTS
▸ Crowd flow monitoring
▸ Emergency management
▸ Users analytics
▸ Couponing and advertising

10. TESTO
POTENTIAL APPLICATIONS
THE NEED FOR INDOOR POSITIONING
MUSEUMS / CULTURAL SITES
▸ Providing relevant information
▸ Point of interests
▸ Best / promoted path and itinerary management
▸ Real time surveys and feedback
▸ Follow-ups with visitors

11. TESTOTESTO
POTENTIAL APPLICATIONS
THE NEED FOR INDOOR POSITIONING
STATIONS / AIRPORTS
▸ Providing up to date informations and directions
▸ Emergency paths and push notifications

12. EVERYWARE'S MISSION
BE EVERYWARE!

13. WHAT
▸ enabling tracking of assets and
people
▸ providing businesses with a tool for
daily marketing, inventory and
control activities
▸ empowering consumers and end
users with contextualized
informations

14. LEGACY SOLUTIONS
WiFi is expensive and
not precise.
Magnetic field mapping may
cause interferences with other
devices and offers limited
functionalities.
They both do not provide native
capabilities to leverage and trigger
location based functionalities.

15. OUR SOLUTION
GOOD IDEA(S)

16. EVERYWARE HAS A COMPETITIVE LEVERAGE
ON OTHER COMPETING TECHNOLOGIES.
▸ consists in an integrated hardware-software
environment
▸ leverages the power of sensor fusion
algorithms that foster precision and reliability
▸ low-cost hardware favors an IoT approach
and enables advanced features

17. THANK YOU!