Use Online Marketing Intelligence to Create the Perfect Campaign

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How do you obtain marketing intelligence on your competitors, plan the perfect campaign and deliver great results with minimal spend? In a world where competitive data is available, Marketing Intelligence tools such as AdClarity, are the key to planning and launching the perfect campaign. This live webinar will show you how to use marketing intelligence tools to dramatically improve your campaigns performance. Join our live webinar to learn how to: Uncover marketing intelligence on your competitors and industry leaders Combine different data-sources to get a 360 degree view of your industry Use marketing intelligence tools to plan and launch the perfect campaign Benchmark yourself against your competitors' to gain competitive advantage Featured speaker: Odelia Preger

USE ONLINE MARKETING INTELLIGENCE
TO CREATE THE PERFECT CAMPAIGN
AdClarity MEDIA INTELLIGENCE AdClarity MEDIA INTELLIGENCE

Collect marketing intelligence on your
competitors and top influencers so that you can:
Duplicate their best performing strategy
Build on their successful campaigns
Avoid their failures
AdClarity MEDIA INTELLIGENCE
3

Find out how to plan and launch our perfect campaign:
AdClarity MEDIA INTELLIGENCE
Which Publishers or sites we should run our ads on?
Should we have geo-targeted campaigns? Where?
Monthly media budget?
Time of year?
Which creatives? Banners? Landing page?
5

AdClarity MEDIA INTELLIGENCE
6
AdClarity MEDIA INTELLIGENCE

AdClarity MEDIA INTELLIGENCE
AdClarity MEDIA INTELLIGENCE
8

Insight 1
ADCLARITY AND SIMILARWEB - PUBLISHERS
12

AdClarity MEDIA INTELLIGENCE
AdClarity MEDIA INTELLIGENCE
13

DailyMotion.com
AdClarity MEDIA INTELLIGENCE
Tripadvisor.com
15

DailyMotion.com
AdClarity MEDIA INTELLIGENCE
Tripadvisor.com
16

AdClarity combined with SimilarWeb
Which online publishers TripAdvisor
is running their campaigns on
How much traffic do they bring
in to TripAdvisor’s website
How many campaigns is TripAdvisor
running with each publisher
AdClarity MEDIA INTELLIGENCE
17

Insight 2
ADCLARITY AND SIMILARWEB - GEO-TARGETING
18

AdClarity MEDIA INTELLIGENCE
AdClarity MEDIA INTELLIGENCE
19

3,436
Publishers 1,771
Campaigns
64.83%
2.3%
1.45%
1.68%
1.89%
AdClarity MEDIA INTELLIGENCE
1,771
Campaigns
3,436
Publishers
1,771
Campaigns
3,436
Publishers
1,771
Campaigns
3,436
Publishers
20

AdClarity MEDIA INTELLIGENCE
AdClarity MEDIA INTELLIGENCE
21

Monthly website visits, and monthly ad budget?
Monthly Ad Budget
$1500,000
$12,500,000
$10,000,000
$7,500,000
$5,000,000
$2,500,000
$0
$-2,500,000
JUL AUG SEP OCT NOV DEC JAN
2014
FEB MAR APR MAY JUN JUL
1-21
AdClarity MEDIA INTELLIGENCE
24

Display Ads Visits from Aug. 2013 to Jul, 2014
300,000
200,000
100,000
AUG ‘13 SEP ‘13 OCT ‘13 NOV ‘13 DEC ‘13 JAN ‘14 FEB ‘14 MAR ‘14 APR ‘14 MAY ‘14 JUN ‘14 JUL ‘14
AdClarity MEDIA INTELLIGENCE
Visits from Aug. 2013 to Jul, 2014
100,000
75,000
50,000
25,000
AUG ‘13 SEP ‘13 OCT ‘13 NOV ‘13 DEC ‘13 JAN ‘14 FEB ‘14 MAR ‘14 APR ‘14 MAY ‘14 JUN ‘14 JUL ‘14
Two-year trend
25

100,000
75,000
50,000
AdClarity MEDIA INTELLIGENCE
JUL ‘14
Visits from Aug. 2013 to Jul, 2014
25,000
AUG ‘13 SEP ‘13 OCT ‘13 NOV ‘13 DEC ‘13 JAN ‘14 FEB ‘14 MAR ‘14 APR ‘14 MAY ‘14 JUN ‘14 JUL ‘14
26

AdClarity MEDIA INTELLIGENCE
AdClarity MEDIA INTELLIGENCE
29

AdClarity MEDIA INTELLIGENCE
AdClarity MEDIA INTELLIGENCE
Complimentary Companies
35

AdClarity MEDIA INTELLIGENCE
AdClarity MEDIA INTELLIGENCE
36

The Importance of your Landing Page
AdClarity MEDIA INTELLIGENCE
37

AdClarity MEDIA INTELLIGENCE
38
AdClarity MEDIA INTELLIGENCE

AdClarity MEDIA INTELLIGENCE
Discover what publishers your
competitors are using
See how many online campaigns your
competitors are running and where
Uncover new creative concepts that have high
conversion rates for your target audience
AdClarity MEDIA INTELLIGENCE
Spot domain keywords that drive the most
traffic to your competitors’ websites
Provides you with well-tested, high-volume and
long tail keywords, including related terms
Discover new opportunities for referral traffic
Discover the most important traffic
insights for any website
Identify growth opportunities online
Provides you with user engagement
stats for website and mobile apps
Leverage your top competitors’ keyword research
and campaign optimization efforts
Receive access to all of your competitors’ keywords
Receive access to competitors’ keyword search
traffic, ads, ad positioning, and CPC data
41

THANK YOU
OUR MEDIA EXPERTS WILL BE MORE THAN
HAPPY TO SCHEDULE A DEMO WITH YOU.
Contact Odelia Preger, VP Marketing
Phone: +972.3.604 0622 | Direct: +972 54 545 2855
odelia.preger@biscience.com
Contact Jonathon Eshel, our Sales Manager
Phone: +972.3.604 0622 | Direct: +972 53 426 4524
jonathan.eshel@biscience.com
AdClarity MEDIA INTELLIGENCE

AdClarity MEDIA INTELLIGENCE
AdClarity MEDIA INTELLIGENCE
34

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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

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Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

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Use Online Marketing Intelligence to Create the Perfect Campaign

1. USE ONLINE MARKETING INTELLIGENCE TO CREATE THE PERFECT CAMPAIGN AdClarity MEDIA INTELLIGENCE AdClarity MEDIA INTELLIGENCE

2. AdClarity MEDIA INTELLIGENCE 2

3. Collect marketing intelligence on your competitors and top influencers so that you can: Duplicate their best performing strategy Build on their successful campaigns Avoid their failures AdClarity MEDIA INTELLIGENCE 3

4. AdClarity MEDIA INTELLIGENCE 4

5. Find out how to plan and launch our perfect campaign: AdClarity MEDIA INTELLIGENCE Which Publishers or sites we should run our ads on? Should we have geo-targeted campaigns? Where? Monthly media budget? Time of year? Which creatives? Banners? Landing page? 5

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8. AdClarity MEDIA INTELLIGENCE AdClarity MEDIA INTELLIGENCE 8

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12. Insight 1 ADCLARITY AND SIMILARWEB - PUBLISHERS 12

13. AdClarity MEDIA INTELLIGENCE AdClarity MEDIA INTELLIGENCE 13

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15. DailyMotion.com AdClarity MEDIA INTELLIGENCE Tripadvisor.com 15

16. DailyMotion.com AdClarity MEDIA INTELLIGENCE Tripadvisor.com 16

17. AdClarity combined with SimilarWeb Which online publishers TripAdvisor is running their campaigns on How much traffic do they bring in to TripAdvisor’s website How many campaigns is TripAdvisor running with each publisher AdClarity MEDIA INTELLIGENCE 17

18. Insight 2 ADCLARITY AND SIMILARWEB - GEO-TARGETING 18

19. AdClarity MEDIA INTELLIGENCE AdClarity MEDIA INTELLIGENCE 19

20. 3,436 Publishers 1,771 Campaigns 64.83% 2.3% 1.45% 1.68% 1.89% AdClarity MEDIA INTELLIGENCE 1,771 Campaigns 3,436 Publishers 1,771 Campaigns 3,436 Publishers 1,771 Campaigns 3,436 Publishers 20

21. AdClarity MEDIA INTELLIGENCE AdClarity MEDIA INTELLIGENCE 21

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23. Insight 3 ISPIONAGE AND ADCLARITY 23

24. Monthly website visits, and monthly ad budget? Monthly Ad Budget $1500,000 $12,500,000 $10,000,000 $7,500,000 $5,000,000 $2,500,000 $0 $-2,500,000 JUL AUG SEP OCT NOV DEC JAN 2014 FEB MAR APR MAY JUN JUL 1-21 AdClarity MEDIA INTELLIGENCE 24

25. Display Ads Visits from Aug. 2013 to Jul, 2014 300,000 200,000 100,000 AUG ‘13 SEP ‘13 OCT ‘13 NOV ‘13 DEC ‘13 JAN ‘14 FEB ‘14 MAR ‘14 APR ‘14 MAY ‘14 JUN ‘14 JUL ‘14 AdClarity MEDIA INTELLIGENCE Visits from Aug. 2013 to Jul, 2014 100,000 75,000 50,000 25,000 AUG ‘13 SEP ‘13 OCT ‘13 NOV ‘13 DEC ‘13 JAN ‘14 FEB ‘14 MAR ‘14 APR ‘14 MAY ‘14 JUN ‘14 JUL ‘14 Two-year trend 25

26. 100,000 75,000 50,000 AdClarity MEDIA INTELLIGENCE JUL ‘14 Visits from Aug. 2013 to Jul, 2014 25,000 AUG ‘13 SEP ‘13 OCT ‘13 NOV ‘13 DEC ‘13 JAN ‘14 FEB ‘14 MAR ‘14 APR ‘14 MAY ‘14 JUN ‘14 JUL ‘14 26

27. Insight 4 ADCLARITY AND SEMRUSH 10

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29. AdClarity MEDIA INTELLIGENCE AdClarity MEDIA INTELLIGENCE 29

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35. AdClarity MEDIA INTELLIGENCE AdClarity MEDIA INTELLIGENCE Complimentary Companies 35

36. AdClarity MEDIA INTELLIGENCE AdClarity MEDIA INTELLIGENCE 36

37. The Importance of your Landing Page AdClarity MEDIA INTELLIGENCE 37

38. AdClarity MEDIA INTELLIGENCE 38 AdClarity MEDIA INTELLIGENCE

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40. AdClarity MEDIA INTELLIGENCE 40

41. AdClarity MEDIA INTELLIGENCE Discover what publishers your competitors are using See how many online campaigns your competitors are running and where Uncover new creative concepts that have high conversion rates for your target audience AdClarity MEDIA INTELLIGENCE Spot domain keywords that drive the most traffic to your competitors’ websites Provides you with well-tested, high-volume and long tail keywords, including related terms Discover new opportunities for referral traffic Discover the most important traffic insights for any website Identify growth opportunities online Provides you with user engagement stats for website and mobile apps Leverage your top competitors’ keyword research and campaign optimization efforts Receive access to all of your competitors’ keywords Receive access to competitors’ keyword search traffic, ads, ad positioning, and CPC data 41

42. THANK YOU OUR MEDIA EXPERTS WILL BE MORE THAN HAPPY TO SCHEDULE A DEMO WITH YOU. Contact Odelia Preger, VP Marketing Phone: +972.3.604 0622 | Direct: +972 54 545 2855 odelia.preger@biscience.com Contact Jonathon Eshel, our Sales Manager Phone: +972.3.604 0622 | Direct: +972 53 426 4524 jonathan.eshel@biscience.com AdClarity MEDIA INTELLIGENCE

43. AdClarity MEDIA INTELLIGENCE AdClarity MEDIA INTELLIGENCE 34

Use Online Marketing Intelligence to Create the Perfect Campaign

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