Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Why Employers Need To Be Mobile


Published on

Presentation delivered by Cindy Nguyen of TMP Government on 12/7/2011 and 12/8/2011 at The George Washington University at the FedCollege recruiting conference co-organized by RECSOLU and

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Why Employers Need To Be Mobile

  1. 1. Why Employers Need to Be Mobile Cindy Nguyen, Director, Digital StrategyTMP Government, a wholly owned subsidiary of TMP Worldwide /TMPgovernment TMP Government & TMPgov /TMPgovernment Cynthia Nguyen
  2. 2. Let’s talk about the reasons to be mobile
  3. 3. Mobile Today
  4. 4. We are Mobile96% of mobile employees carried 2 or more devices, with 50% carrying 3 or moreBy 2014 mobile Internet usage should take over desktop usage 77% of job seekers use mobile job search apps Source: iPass “2010 Mobile Workforce Study” Source: Microsoft Tag Infographic, Mobile Marketing Source:
  5. 5. Social is MobileMore than 350 million active users access Facebook through a mobile device ½ of Twitter’s 350 million users use Twitter mobile Over 200 million YouTube views occur on a mobile deviceLinkedIn mobile page views have grown more than 400% year-over-year Source: Microsoft Tag Infographic, Mobile Marketing Source: Facebook Statistics & LinkedIn Blog
  6. 6. What would you like to do on mobile? The Mobile Recruiting Activities Job Seekers Would Like to Do 11% Get updates based on location such as job ads 16% 30% Contact the recruitment team 30% 33% Read about the recruitment process 33% 39% Track application status 39% Search for Jobs 51% 57% 0% 10% 20% 30% 40% 50% 60% Source: Potentialpark Communications, Trend Studies 2011
  7. 7. Did you know your organization has a mobile site? Consider mobile behavior – users are action-orientedGoogle will start giving higher preference to optimized mobile sites
  8. 8. TSA Mobile Recruitment• Challenge – Targeting candidates in remote areas• Solution – Use a mobile site to provide an additional entry point• Tactics – SMS campaign – QR codes on ads and out of home• Results – 400 responses from Jan to Oct (SMS) – 176 QR code scans from Oct to Nov in remote areas
  9. 9. Target Mobile Recruitment
  10. 10. AT&T Mobile Recruitment• Challenge – Engage and inform its jobseekers• Solution – Mobile friendly Talent Network• Tactics – iPhone Jobs App – Careers mobile site• Results – Talent Network has over 500,000 members – Top 10 source of candidate applications and hires
  11. 11. Mobile Review…• Remember: mobile is a piece of the overall strategy – but a very important piece• Your target audience is mobile• Social is mobile• Your organization has a mobile site, is it optimized for the mobile experience?