Use Crowdsourcing to Develop and Enhance Your Content [Slide Show]

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What is crowdsourcing? And how can you use it to provide fantastic, engaging content? In a MarketingProfs PRO seminar, David Bratvold of

Business

Use Crowdsourcing to Develop and Enhance Your Content [Slide Show]

Slides from our workshop at Booster 2016. "Everyone" is talking about the importance of doing design critiques, because it promises to improve the solutions we create. But as former "UX teams of one" we have rarely seen this done systematically. In this workshop you will get tips on how to conduct a design critique; some ground rules for giving and receiving feedback; and some suggestions on how to introduce design critiques in your organization. Then we will get our hands dirty and actually do some rounds of critiquing.

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EachScape's award-winning platform enables our clients to build and manage mobile application portfolios across iOS and Android, for phones and tablets. Our clients include brands, media companies, agencies and retailers, including NBC, CBS, Scripps and Kellogg's. Currently, we're working with retailers on the mobile front, driving omnichannel initiatives, as you can see from our recent succes with The Jones Group/Nine West, driving both sales and efficiencies, as you can see from this article in Internet Retailer. On the media front, recently launched apps include Fox Business News and Clear Channel's AT40. To see a capabilities showcase and how-to videos, download EachScape University for iPad.

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Only 19% of B2B marketers feel very prepared for their future in marketing. Yikes. And only 31% feel their team is very effective in their roles. A quarter don’t think everyone on their team has a basic understanding of marketing. A third feel burned out. And two-thirds are seeking new job opportunities. Double, triple, quadruple (!) yikes. These are among the key findings of the inaugural MarketingProfs State of B2B Marketing Training Report. So what’s going on? And more importantly, how can marketing reverse these trends in 2022? (And beyond.) Our data (and experience) shows that marketing teams are participating in training. But it’s not helping them be as effective in their roles as it should, and it’s not helping them feel confident about their future. In other words: Offering team access to training is a good thing. But access alone just isn’t enough. Our data shows that how marketing organizations train their teams directly impacts how prepared marketers feel. And there are many specific, actionable things marketing leaders can do to move teams from where they are… to where they need to be. Read on to learn what the “state of the state” is in B2B marketing training. But more importantly, learn from the marketers who are doing things a bit differently and feeling more prepared. The end of the report outlines the specific steps Marketing leaders can take right now to future-proof their own teams.

2022 B2B Content Marketing Research: Benchmarks, Budgets, Trends

Use Crowdsourcing to Develop and Enhance Your Content [Slide Show]

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