The document provides information about the U.S. Brand 2011 rating which evaluates the top 100 most valuable American brands. It lists the top 20 brands by value ranging from Google at $92 billion to Pampers at $11 billion. The brands span industries such as internet, retail, drinks, software, consumer goods, and others. The rating aims to determine the most expensive U.S. brands and their current market value based on company performance and market position.
The document provides information about the ItalBrand 2011 rating of the top 100 most valuable Italian brands. It discusses how brand value was calculated based on financial performance and market position factors. The top brand was Ferrari valued at $5.52 billion, followed by Gucci at $4.61 billion and Prada at $4.43 billion. The rating only includes brands created in Italy and lists the top 20 most valuable brands based on estimated monetary value.
The document provides information about the GBBrand 2011 ranking of the top 100 most valuable British brands. It details the methodology used to evaluate and calculate the brand values based on financial performance and market factors. The ranking includes only brands created in or for Great Britain, and provides the brand name, assigned value in millions of US dollars, logo, and industry for brands ranked 1 through 20.
The document summarizes the DeBrand 2011 rating of the top 100 most valuable German brands. Mercedes-Benz was ranked as the most valuable brand at $25.5 billion. The rating methodology evaluates brand value based on financial performance of brand-owning companies and factors such as investments, geography, technology, and competition. The goal of the rating was to create a universal methodology for accurately assessing the real market value of any national brand.
The document summarizes the ItalBrand-2010 rating report from MPP Consulting which ranks the top 100 most valuable Italian brands based on factors like market position, financial performance, investments, and competitiveness. Ferrari is ranked as the most valuable Italian brand at 5.2 billion dollars. Other top brands included Gucci, Prada, Giorgio Armani, Martini, and Dolce & Gabbana. The rating methodology calculates brand value based on static coefficients, financial indexes, investment levels, market coverage, brand awareness, and uniqueness. The report aims to help companies and investors understand the value of Italian brands and guide business development strategies.
The document summarizes the JpBrand 2011 rating of the top 100 most valuable Japanese brands. Toyota was ranked as the most valuable brand at $17.9 billion. The ranking was conducted by MPP Consulting and evaluated brand value based on various financial and market factors, such as a brand's market position, consumer perception, and industry trends. The methodology was developed over several years to create a uniform approach for assessing brand value across different markets. The rating aims to accurately reflect the current real market value of brands.
The document summarizes the KorBrand 2011 rating of the top 50 most valuable Korean brands. Samsung was ranked as the most valuable brand at $31.4 billion, followed by Hyundai at $8.5 billion and LG at $7.3 billion. The rating was conducted by the agency MPP Consulting and evaluated brand value based on financial performance of brand-owning companies and market position, taking into account investment, geographical, technological, and competitive factors. The methodology was developed over several years to accurately assess national brand values across different markets.
The document provides information about the FranBrand 2011 rating of the top 100 most valuable French brands. It lists the brands, their valuations in millions of US dollars, logos, and industries. The methodology used to calculate brand value is also described, taking into account financial performance, investments, geography, technology, and competition. The rating only includes brands originally created in France to represent French goods and services.
This document presents the results of the SwissBrand 2011 rating of the top 50 most valuable Swiss brands. The rating was created using a methodology developed by MPP Consulting to determine the real market value of brands based on financial performance and market position of brand-owning companies. Nestle was ranked as the most valuable Swiss brand at $7.94 billion, followed by Nescafé at $5.67 billion. The rating only includes brands created in or associated with Switzerland. The methodology is aimed at providing a standardized approach to valuing national brands across different markets.
The document provides information about the ItalBrand 2011 rating of the top 100 most valuable Italian brands. It discusses how brand value was calculated based on financial performance and market position factors. The top brand was Ferrari valued at $5.52 billion, followed by Gucci at $4.61 billion and Prada at $4.43 billion. The rating only includes brands created in Italy and lists the top 20 most valuable brands based on estimated monetary value.
The document provides information about the GBBrand 2011 ranking of the top 100 most valuable British brands. It details the methodology used to evaluate and calculate the brand values based on financial performance and market factors. The ranking includes only brands created in or for Great Britain, and provides the brand name, assigned value in millions of US dollars, logo, and industry for brands ranked 1 through 20.
The document summarizes the DeBrand 2011 rating of the top 100 most valuable German brands. Mercedes-Benz was ranked as the most valuable brand at $25.5 billion. The rating methodology evaluates brand value based on financial performance of brand-owning companies and factors such as investments, geography, technology, and competition. The goal of the rating was to create a universal methodology for accurately assessing the real market value of any national brand.
The document summarizes the ItalBrand-2010 rating report from MPP Consulting which ranks the top 100 most valuable Italian brands based on factors like market position, financial performance, investments, and competitiveness. Ferrari is ranked as the most valuable Italian brand at 5.2 billion dollars. Other top brands included Gucci, Prada, Giorgio Armani, Martini, and Dolce & Gabbana. The rating methodology calculates brand value based on static coefficients, financial indexes, investment levels, market coverage, brand awareness, and uniqueness. The report aims to help companies and investors understand the value of Italian brands and guide business development strategies.
The document summarizes the JpBrand 2011 rating of the top 100 most valuable Japanese brands. Toyota was ranked as the most valuable brand at $17.9 billion. The ranking was conducted by MPP Consulting and evaluated brand value based on various financial and market factors, such as a brand's market position, consumer perception, and industry trends. The methodology was developed over several years to create a uniform approach for assessing brand value across different markets. The rating aims to accurately reflect the current real market value of brands.
The document summarizes the KorBrand 2011 rating of the top 50 most valuable Korean brands. Samsung was ranked as the most valuable brand at $31.4 billion, followed by Hyundai at $8.5 billion and LG at $7.3 billion. The rating was conducted by the agency MPP Consulting and evaluated brand value based on financial performance of brand-owning companies and market position, taking into account investment, geographical, technological, and competitive factors. The methodology was developed over several years to accurately assess national brand values across different markets.
The document provides information about the FranBrand 2011 rating of the top 100 most valuable French brands. It lists the brands, their valuations in millions of US dollars, logos, and industries. The methodology used to calculate brand value is also described, taking into account financial performance, investments, geography, technology, and competition. The rating only includes brands originally created in France to represent French goods and services.
This document presents the results of the SwissBrand 2011 rating of the top 50 most valuable Swiss brands. The rating was created using a methodology developed by MPP Consulting to determine the real market value of brands based on financial performance and market position of brand-owning companies. Nestle was ranked as the most valuable Swiss brand at $7.94 billion, followed by Nescafé at $5.67 billion. The rating only includes brands created in or associated with Switzerland. The methodology is aimed at providing a standardized approach to valuing national brands across different markets.
The document provides a summary of the EsBrand 2011 rating of the top 100 most valuable Spanish brands. It describes the methodology used to calculate each brand's value based on financial performance and market position factors. The rating includes well-known national brands from industries such as retail, food, beverages, fashion, and telecommunications. Zara, Movistar and Santander were ranked as the top three most valuable Spanish brands with values of $14.5 billion, $11.4 billion and $7.5 billion, respectively.
This document provides a ranking of the top 100 Russian brands from 2010 based on their brand value. It lists each brand's name, logo, industry, and brand value in millions of dollars. The top brand was Beeline with a value of $7,552 million in the telecom industry. MTS was the second most valuable brand at $6,115 million also in telecom. Baltika beer was the third most valuable Russian brand at $2,560 million.
The document summarizes the results of the DeBrand-2010 rating of the top 100 most valuable German brands. Mercedes-Benz was ranked as the most valuable brand at 21 billion dollars. The rating methodology evaluated brands based on factors like company market position, consumer brand value, and industry trends. The rating found that strong brands are important corporate assets and help companies maintain market share and expand into new markets.
The document summarizes the FranBrand 2010 rating of the top 100 most valuable French brands. The rating was conducted by MPP Consulting and evaluated brands based on the market performance and position of their parent companies, as well as opportunities for future growth. Louis Vuitton had the highest brand value at 12.5 billion dollars. The rating only included brands created in France and considered factors like market share, consumer perception, and industry trends when determining each brand's worth. The purpose of the study was to identify the most expensive French brands and guide business decisions.
Adidas is a German sports apparel manufacturer that sells shoes, accessories, and clothing. It faces challenges competing against rivals like Nike and Reebok. Its goals are to be the top seller in its industries and develop strategies like "impossible is nothing." Adidas also aims to build individual outlet stores for direct customer access and use social media like Twitter and Facebook to promote new stores and products. It measures success based on store revenue and aims for each new store to earn $20,000 per month to cover costs and be profitable.
Enzo Ferrari founded Ferrari in 1929 as an Italian sports car manufacturing company. Since 1947, Ferrari has produced over 190 models of sports cars, with a total of around 130,000 cars built. Some of Ferrari's most popular models include the 458 Italy Spider, California, F12 Berlinetta, and 599 GT.
Apple has grown from a small business in 1976 to one of the most successful brands worldwide. Consumers perceive Apple as one of the best due to their innovative products, successful marketing, and ability to differentiate themselves. These attributes have led to strong brand equity for Apple. Apple is known for user-friendly, popular products and has a dominant position in consumer electronics. Their marketing strategies effectively create perceptions of Apple as a reputable brand. Through continued focus on these strengths, Apple's brand value will continue growing in the future.
Adidas is a German multinational corporation that designs and manufactures sportswear and equipment. It has over 50,000 employees worldwide and is one of the largest sportswear manufacturers in Europe and the second biggest in the world. Adidas prides itself on quality and strives to be the global leader in sports through building brands with a passion for sports. It focuses on technological innovation and excellence to gain a competitive advantage over rivals like Nike and Puma. Adidas utilizes resources like its workforce, manufacturing capabilities, and partnerships to develop core competencies and create value for customers.
Apple has grown from a small business in 1976 to one of the most successful brands worldwide. Consumers perceive Apple as one of the best due to their innovative products, successful marketing, and ability to differentiate themselves. These attributes have led to strong brand equity for Apple. Apple is known for user-friendly, popular products and has a dominant position in consumer electronics. Their marketing strategies effectively create perceptions of Apple as a reputable brand. Through continued focus on these strengths, Apple's brand value will continue growing in the future.
Adidas is a German multinational corporation founded in 1949 by Adolf Dassler that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe and second largest in the world. Adidas was registered following a family feud between Adolf Dassler and his brother Rudolf, who established Puma. The company is headquartered in Herzogenaurach, Germany and its clothing and shoe designs feature three parallel bars. Adidas sponsors many international sports teams and athletes. While it has global brand recognition, it also faces stiff competition from rivals like Nike.
Ferrari is a manufacturer of high-performance sports cars and racing cars located in Maranello, Italy. Information technology plays a key role in Ferrari's business, especially their Formula 1 racing division. Ferrari uses IT for telemetry to analyze car performance during races in real-time, as well as for design including reducing weight, improving power and aerodynamics. Key technology providers include PTC for CAD/CAM, Ricardo for engine simulation software, and AMD for their data center. Ferrari sells around 4,300 cars per year globally and has outsourced some engine development to Tata Consultancy Services.
Puma is a sports and lifestyle company founded in 1948 that produces footwear, apparel, and accessories. It has approximately 4,500 employees and distributes products to 80 countries. Puma aims to become the most desirable sportlifestyle company through strong brand presence in sports and fashion, innovative high-quality products, and extensive distribution networks. While competition is high, Puma has strengths in brand recognition, sponsorships, international strategy, and experience in research and development that it can leverage for growth opportunities. Major competitors include Adidas and Nike, which have larger financial resources, and fashion brands entering the sports market like Prada and Diesel. Financial results from 2004-2006 show sales and gross margins increasing.
Adolf "Adi" Dassler founded the German sportswear company Adidas in the 1920s. He began by making homemade slippers with his family in Germany. In the 1920s, he started a shoe company with his brother Rudolph. After a falling out with his brother in 1948, Adi took his nickname and last name initial to create the brand name "Adidas." Through innovative shoe designs and marketing to athletes, Adidas became hugely successful. Adi Dassler is credited with revolutionizing the sportswear industry.
The document provides a history of the Adidas brand and company. It describes how Adidas was founded in 1949 by Adolf "Adi" Dassler in Germany. It details how Dassler and his brother Rudolf originally worked together but split in 1948 to form rival companies Adidas and Puma. Adidas gained fame by supplying shoes to Olympic athletes like Jesse Owens. The company headquarters of both Adidas and Puma are located in the same town in Germany, fueling their intense rivalry over the years.
Philips is a Dutch multinational conglomerate founded in 1891 headquartered in Amsterdam. In 2011, Philips reported sales of €22.6 billion and employed 122,000 people worldwide across its three main divisions of Healthcare, Consumer Lifestyle, and Lighting. Philips' mission is to improve people's lives through meaningful innovation in health technology and sustainable solutions.
Adidas is a German sportswear manufacturer and parent company of Reebok, TaylorMade, and Rockport. It is known for its three parallel stripe logo and sponsors many athletes and sporting events. The company was founded in 1949 by Adolf "Adi" Dassler in his mother's laundry room after a split from his brother Rudolf's company, which later became Puma. Adidas has grown to be one of the largest sportswear companies in the world through strategic acquisitions and sponsorships of major sporting leagues and events.
The history of L'Oreal began in 1907 when a French chemist developed a colour formula and registered his own company. Over time, L'Oreal grew significantly and became a global leader in cosmetics. Today, L'Oreal has a 41% market share in India, competing against brands like Lakme, Revlon, and Nivea. L'Oreal targets various consumer segments in India like women seeking hair solutions and employs celebrities in its advertisements. The research analyzed L'Oreal's brand awareness, attitudes, and value among Indian women to understand how to strengthen emotional connections and better target older age groups.
Enzo Ferrari founded Ferrari in 1929 after working for Alfa Romeo as a race car driver and manager. He started as a race team for Alfa Romeo called Scuderia Ferrari and later started his own car company. Ferrari is now owned by Fiat but is known for producing high performance exotic sports cars. Some of Ferrari's most famous models include the F40, F50, Enzo and current top seller the F430. Today Ferrari remains the leading exotic sports car brand, outselling Lamborghini.
Ferdinand Porsche gave the world the first gasoline-electric engine and worked for several automakers, while his son Ferry designed the first Porsche sports car, the 356, in the 1940s. Ferry then introduced the iconic 911 model in 1963, which has sold over a quarter million units. Today, Porsche produces high-end models like the 911, Boxster, Cayman, Cayenne SUV, and Panamera at its Stuttgart factory. The company remains dedicated to Ferry Porsche's legacy of fine engineering and design.
The document presents the results of the U.S.Brand 2010 rating, which identifies the top 100 most valuable brands in the United States based on an analysis of various factors that influence brand value. Google was ranked as the most valuable brand at $80.5 billion, followed by Walmart at $74.2 billion and Microsoft at $61.34 billion. The rating methodology evaluated brands based on their owners' market position, financial performance, investments, geography, technology, and competition. The report concludes that the rating provides a means for companies and investors to understand the national market and guide effective brand development strategies.
The document presents the results of the U.S.Brand 2010 rating, which identifies the top 100 most valuable brands in the United States based on an analysis of various factors that influence brand value. Google was ranked as the most valuable brand at $80.5 billion, followed by Walmart at $74.2 billion and Microsoft at $61.34 billion. The rating methodology evaluated brands based on their owners' market position, financial performance, investments, geography, technology, and competition. The report concludes that the rating provides a means for companies and investors to understand the national market and guide effective brand development strategies.
The document provides a summary of the EsBrand 2011 rating of the top 100 most valuable Spanish brands. It describes the methodology used to calculate each brand's value based on financial performance and market position factors. The rating includes well-known national brands from industries such as retail, food, beverages, fashion, and telecommunications. Zara, Movistar and Santander were ranked as the top three most valuable Spanish brands with values of $14.5 billion, $11.4 billion and $7.5 billion, respectively.
This document provides a ranking of the top 100 Russian brands from 2010 based on their brand value. It lists each brand's name, logo, industry, and brand value in millions of dollars. The top brand was Beeline with a value of $7,552 million in the telecom industry. MTS was the second most valuable brand at $6,115 million also in telecom. Baltika beer was the third most valuable Russian brand at $2,560 million.
The document summarizes the results of the DeBrand-2010 rating of the top 100 most valuable German brands. Mercedes-Benz was ranked as the most valuable brand at 21 billion dollars. The rating methodology evaluated brands based on factors like company market position, consumer brand value, and industry trends. The rating found that strong brands are important corporate assets and help companies maintain market share and expand into new markets.
The document summarizes the FranBrand 2010 rating of the top 100 most valuable French brands. The rating was conducted by MPP Consulting and evaluated brands based on the market performance and position of their parent companies, as well as opportunities for future growth. Louis Vuitton had the highest brand value at 12.5 billion dollars. The rating only included brands created in France and considered factors like market share, consumer perception, and industry trends when determining each brand's worth. The purpose of the study was to identify the most expensive French brands and guide business decisions.
Adidas is a German sports apparel manufacturer that sells shoes, accessories, and clothing. It faces challenges competing against rivals like Nike and Reebok. Its goals are to be the top seller in its industries and develop strategies like "impossible is nothing." Adidas also aims to build individual outlet stores for direct customer access and use social media like Twitter and Facebook to promote new stores and products. It measures success based on store revenue and aims for each new store to earn $20,000 per month to cover costs and be profitable.
Enzo Ferrari founded Ferrari in 1929 as an Italian sports car manufacturing company. Since 1947, Ferrari has produced over 190 models of sports cars, with a total of around 130,000 cars built. Some of Ferrari's most popular models include the 458 Italy Spider, California, F12 Berlinetta, and 599 GT.
Apple has grown from a small business in 1976 to one of the most successful brands worldwide. Consumers perceive Apple as one of the best due to their innovative products, successful marketing, and ability to differentiate themselves. These attributes have led to strong brand equity for Apple. Apple is known for user-friendly, popular products and has a dominant position in consumer electronics. Their marketing strategies effectively create perceptions of Apple as a reputable brand. Through continued focus on these strengths, Apple's brand value will continue growing in the future.
Adidas is a German multinational corporation that designs and manufactures sportswear and equipment. It has over 50,000 employees worldwide and is one of the largest sportswear manufacturers in Europe and the second biggest in the world. Adidas prides itself on quality and strives to be the global leader in sports through building brands with a passion for sports. It focuses on technological innovation and excellence to gain a competitive advantage over rivals like Nike and Puma. Adidas utilizes resources like its workforce, manufacturing capabilities, and partnerships to develop core competencies and create value for customers.
Apple has grown from a small business in 1976 to one of the most successful brands worldwide. Consumers perceive Apple as one of the best due to their innovative products, successful marketing, and ability to differentiate themselves. These attributes have led to strong brand equity for Apple. Apple is known for user-friendly, popular products and has a dominant position in consumer electronics. Their marketing strategies effectively create perceptions of Apple as a reputable brand. Through continued focus on these strengths, Apple's brand value will continue growing in the future.
Adidas is a German multinational corporation founded in 1949 by Adolf Dassler that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe and second largest in the world. Adidas was registered following a family feud between Adolf Dassler and his brother Rudolf, who established Puma. The company is headquartered in Herzogenaurach, Germany and its clothing and shoe designs feature three parallel bars. Adidas sponsors many international sports teams and athletes. While it has global brand recognition, it also faces stiff competition from rivals like Nike.
Ferrari is a manufacturer of high-performance sports cars and racing cars located in Maranello, Italy. Information technology plays a key role in Ferrari's business, especially their Formula 1 racing division. Ferrari uses IT for telemetry to analyze car performance during races in real-time, as well as for design including reducing weight, improving power and aerodynamics. Key technology providers include PTC for CAD/CAM, Ricardo for engine simulation software, and AMD for their data center. Ferrari sells around 4,300 cars per year globally and has outsourced some engine development to Tata Consultancy Services.
Puma is a sports and lifestyle company founded in 1948 that produces footwear, apparel, and accessories. It has approximately 4,500 employees and distributes products to 80 countries. Puma aims to become the most desirable sportlifestyle company through strong brand presence in sports and fashion, innovative high-quality products, and extensive distribution networks. While competition is high, Puma has strengths in brand recognition, sponsorships, international strategy, and experience in research and development that it can leverage for growth opportunities. Major competitors include Adidas and Nike, which have larger financial resources, and fashion brands entering the sports market like Prada and Diesel. Financial results from 2004-2006 show sales and gross margins increasing.
Adolf "Adi" Dassler founded the German sportswear company Adidas in the 1920s. He began by making homemade slippers with his family in Germany. In the 1920s, he started a shoe company with his brother Rudolph. After a falling out with his brother in 1948, Adi took his nickname and last name initial to create the brand name "Adidas." Through innovative shoe designs and marketing to athletes, Adidas became hugely successful. Adi Dassler is credited with revolutionizing the sportswear industry.
The document provides a history of the Adidas brand and company. It describes how Adidas was founded in 1949 by Adolf "Adi" Dassler in Germany. It details how Dassler and his brother Rudolf originally worked together but split in 1948 to form rival companies Adidas and Puma. Adidas gained fame by supplying shoes to Olympic athletes like Jesse Owens. The company headquarters of both Adidas and Puma are located in the same town in Germany, fueling their intense rivalry over the years.
Philips is a Dutch multinational conglomerate founded in 1891 headquartered in Amsterdam. In 2011, Philips reported sales of €22.6 billion and employed 122,000 people worldwide across its three main divisions of Healthcare, Consumer Lifestyle, and Lighting. Philips' mission is to improve people's lives through meaningful innovation in health technology and sustainable solutions.
Adidas is a German sportswear manufacturer and parent company of Reebok, TaylorMade, and Rockport. It is known for its three parallel stripe logo and sponsors many athletes and sporting events. The company was founded in 1949 by Adolf "Adi" Dassler in his mother's laundry room after a split from his brother Rudolf's company, which later became Puma. Adidas has grown to be one of the largest sportswear companies in the world through strategic acquisitions and sponsorships of major sporting leagues and events.
The history of L'Oreal began in 1907 when a French chemist developed a colour formula and registered his own company. Over time, L'Oreal grew significantly and became a global leader in cosmetics. Today, L'Oreal has a 41% market share in India, competing against brands like Lakme, Revlon, and Nivea. L'Oreal targets various consumer segments in India like women seeking hair solutions and employs celebrities in its advertisements. The research analyzed L'Oreal's brand awareness, attitudes, and value among Indian women to understand how to strengthen emotional connections and better target older age groups.
Enzo Ferrari founded Ferrari in 1929 after working for Alfa Romeo as a race car driver and manager. He started as a race team for Alfa Romeo called Scuderia Ferrari and later started his own car company. Ferrari is now owned by Fiat but is known for producing high performance exotic sports cars. Some of Ferrari's most famous models include the F40, F50, Enzo and current top seller the F430. Today Ferrari remains the leading exotic sports car brand, outselling Lamborghini.
Ferdinand Porsche gave the world the first gasoline-electric engine and worked for several automakers, while his son Ferry designed the first Porsche sports car, the 356, in the 1940s. Ferry then introduced the iconic 911 model in 1963, which has sold over a quarter million units. Today, Porsche produces high-end models like the 911, Boxster, Cayman, Cayenne SUV, and Panamera at its Stuttgart factory. The company remains dedicated to Ferry Porsche's legacy of fine engineering and design.
The document presents the results of the U.S.Brand 2010 rating, which identifies the top 100 most valuable brands in the United States based on an analysis of various factors that influence brand value. Google was ranked as the most valuable brand at $80.5 billion, followed by Walmart at $74.2 billion and Microsoft at $61.34 billion. The rating methodology evaluated brands based on their owners' market position, financial performance, investments, geography, technology, and competition. The report concludes that the rating provides a means for companies and investors to understand the national market and guide effective brand development strategies.
The document presents the results of the U.S.Brand 2010 rating, which identifies the top 100 most valuable brands in the United States based on an analysis of various factors that influence brand value. Google was ranked as the most valuable brand at $80.5 billion, followed by Walmart at $74.2 billion and Microsoft at $61.34 billion. The rating methodology evaluated brands based on their owners' market position, financial performance, investments, geography, technology, and competition. The report concludes that the rating provides a means for companies and investors to understand the national market and guide effective brand development strategies.
This document summarizes CoreBrand's 2010 rankings of corporate brands and analysis of brand equity. Some key findings include:
- Coca-Cola, Hershey, and Campbell Soup topped the brand rankings, while Toyota had the biggest drop since 2007.
- On average, the corporate brand now impacts only 5.3% of market capitalization for companies tracked, the lowest point since tracking began.
- Both brand equity as a percentage of market cap and total dollar value of brand equity declined from 2008-2009 but grew from 2009-2010, reflecting the economic recovery.
- The average brand among the top 100 companies is now worth over $10 billion, while the average brand among 500 tracked companies
The document summarizes the 2010 rankings of the top 100 corporate brands as measured by CoreBrand, listing each company's ranking from 2010, 2009, and 2007 as well as the industry it operates in. Coca-Cola maintained the number one spot while other brands like McDonald's and Toyota saw improvements and declines in their rankings over the years. CoreBrand measures corporate brands through annual telephone interviews with business leaders to assess perceptions of brands.
The 2015 IndustryWeek 50 Best US ManufacturersThe Industrywe.docxmehek4
The 2015 IndustryWeek 50 Best US Manufacturers
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2016 / 2015
RANK COMPANY NAME INDUSTRY
REVENUE
(MILLIONS)
REVENUE
GROWTH
1 Polaris Industries
Inc.
Railcars, Ships, & Other
Trans. Equip.
$4,480 18.6
2 Apple Inc. Computers & Other
Electronic Products
$182,795 6.95
3 Northern Tier
Energy LP
Petroleum & Coal
Products
$5,556 11.58
4 Monster Beverage
Corp.
Beverages $2,465 9.72
5 Deluxe Corp. Publishing & Printing $1,674 5.63
6 Western Refining
Inc.
Petroleum & Coal
Products
$15,154 50.24
7 Sanderson Farms
Inc.
Food $2,775 3.42
8 Hershey Co. Food $7,422 3.86
9 Sherwin-Williams
Co.
Chemicals $11,130 9.27
10 Toro Co. Machinery $2,173 6.43
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1 of 4 6/22/2016 1:58 PM
11 Microsoft Corp. Computers & Other
Electronic Products
$86,833 11.54
12 NewMarket Corp. Chemicals $2,335 2.41
13 Oasis Petroleum
Inc.
Petroleum & Coal
Products
$1,390 21.74
14 Pilgrim's Pride
Corp.
Food $8,583 2.05
15 Westlake Chemical
Corp.
Chemicals $4,415 17.45
16 Qualcomm Inc. Communications
Equipment
$26,487 6.52
17 Packaging Corp. of
America
Paper $5,853 59.68
18 IDEXX
Laboratories Inc.
Chemicals $1,486 7.9
19 Fossil Group Inc. Apparel $3,510 7.66
20 Thor Industries
Inc.
Motor Vehicles $3,525 8.75
21 Mettler-Toledo
International Inc.
Instruments $2,486 4.5
22 Nike Inc. Apparel $27,799 9.82
23 Alon USA Partners
LP
Petroleum & Coal
Products
$6,779 (3.79)
24 Lear Corp. Motor Vehicle Parts $17,727 9.2
2 ...
The document summarizes the top 80 global brands from the 2007 Best Global Brands ranking. It lists each brand's 2007 and 2006 ranks, country of origin, sector, 2007 brand value in US dollars, and percentage change in brand value from 2006 to 2007. The top brand was Coca-Cola, followed by Microsoft and IBM.
The document summarizes the RomBrand 2011 rating of the top 50 most valuable Romanian brands. It describes the methodology used to evaluate each brand's market value based on financial performance and market position factors. The top brands include Borsec mineral water, Timișoreana and Bergenbier beers, and Dacia automobiles. The rating aims to determine the real market value of brands in Romania using a standardized methodology that can be applied across countries.
« En 2013, le top 25 des marques les plus présentes dans la vie des Belges apporte une nouvelle démonstration de la transformation digitale de notre société », Hugues Rey, CEO, Havas Media Belgique.
La montée des marques digitales (4 dans le top 5) - le maintien des marques locales (7 dans le top 25)
L’analyse du Top 25 des marques les plus présentes dans la vie des Belges (classement basé sur le score d’exposition perçu par les 15-64 ans ) nous confirme qu’une marque sur deux est une marque digitale ou ICT. Mieux, le Top 5 est constitué quasi exclusivement de marques digitales ou technologiques (Google, Microsoft, Facebook et Nokia), à l’exception de Coca-Cola qui se classe quatrième.
Les marques locales se distinguent également, en présentant 7 dans le Top 25 : Belgacom, Côte d’Or, Spa, Proximus, Colruyt et Delhaize.
La même analyse menée sur la cible 15-34 ans nous rappelle que Facebook et Apple sont plus plébiscitées par les jeunes générations. Certaines marques font leurs apparitions ou progressent de façon exemplaire: Kellog’s, Danette, Peageot, Senseo et Garnier. La sentence est malheureusement négative pour Spa et Proximus
The document summarizes the BrandZTM Top 100 Most Valuable Global Brands 2019 report. Some of the key highlights include:
- Amazon surpassed Apple and Google to become the world's most valuable brand, with a brand value of $315.5 billion, up 52% from the previous year.
- The total value of the BrandZTM Top 100 grew 7% to $4.7 trillion, adding $328 billion in value, more than double global GDP growth.
- Ecosystem brands like Amazon, Apple, and Google now comprise about 20% of the total BrandZTM Top 100 value, with a combined value approaching $1 trillion.
- Nine new brands joined the
The World's Most Valuable Brands, WARC Report, March 2007Ayman Sarhan
This report details some of the findings of The BrandFinance250 Report (BF250), which provides a ranked index of the world's 250 most financially valuable brands. It lists the top global brands across a number of measures, and also uses Brand Finance's Brand Strength Index to identify the strongest brands around the world
The document discusses the relationship between media, advertising, marketing and the economy. It explains how advertising supports media companies and how the goal of advertising is to spread, create and transform ideas to promote commercial goals and consumption. It also discusses how branding and logos are important aspects of marketing and how companies focus on creating emotional connections to lifestyles and ideas through their brands.
Interim update of Type 2 Consulting's annual comparison of the brand values shown in the league tables published by Brand Finance, Forbes, BrandZ/Millard Brown, and Interbrand. These slides use the recently released 2021 data from Brand Finance and the 2020 data from the other three providers.
This document summarizes the views of company leaders and policymakers on enabling entrepreneurship and growth. It discusses how startups are important for job creation and innovation. It highlights successful companies founded by students at Aalto University and encourages focusing on building extreme competence, embracing risk and failure, attracting young founders, getting customer feedback, building strong teams that include foreign talent, and commercializing new technologies. The document advocates that ecosystems should support pioneering spirits, tolerate failure, and engage customers in problem solving.
This document discusses the Coca-Cola Company's marketing strategies and outlook. It makes the following key points:
1. Coca-Cola is focusing on precision marketing, reaching people based on their values rather than demographics.
2. The company is building its brands differently by being flexible and customized rather than "one size fits all".
3. Coca-Cola remains the most valuable brand in the world due to its timeless relevance and ability to refresh people.
4. The company believes Coca-Cola's growth potential is just beginning to be unlocked and its epicenter will continue expanding to 2020 and beyond.
The document discusses globalization and emerging markets. It provides an overview of globalization including its political and economic aspects. It then covers the evolution of globalization and challenges companies face when globalizing. The document also discusses key global economic data from 2005 including GDP, population, exports, and trade for various countries. Emerging markets like China, India, and Russia are examined in terms of their growth factors, common traits, and reforms. China's reform agenda is outlined and comparisons are made between India and China.
This document discusses branding and brand equity. It defines a brand as a name, symbol or design that identifies a seller's goods and services and differentiates them from competitors. Brands are created in consumers' minds rather than in factories. The document also lists the world's most valuable brands from 2010 to 2016, with technology and consumer brands dominating the top spots. It outlines factors that build brand equity like initial brand elements, marketing programs and secondary associations. Finally, it discusses branding strategies like brand extensions and brand portfolios.
The document is a report on the top 100 most valuable global brands in 2014. It provides information on each brand's category, brand value in US dollars, percentage change in brand value from 2013 to 2014, and change in ranking. Some of the top brands included Apple, Google, Microsoft, Coca-Cola, IBM, Toyota, and General Electric. The brand values were calculated based on revenues, market share, and forecasted growth using data from BrandZ, Kantar Retail, and Bloomberg.
Similar to U.S.Brand 2011 - TOP 100 American Brands (20)
This document presents the ranking of the top 100 Ukrainian brands from the UkrBrand 2015 survey conducted by MPP Consulting. It lists each brand's name, value in millions of US dollars, and industry. The top brand was Morshinska from the drinks industry, valued at $445 million. The methodology used to evaluate brand value is described, taking into account various factors that influence a brand's market value such as market position, consumer perception, and industry trends.
The document provides a ranking of the top 100 Ukrainian brands from 2014 as evaluated by the consulting agency MPP Consulting. It lists each brand's industry, name, and assigned market value in millions of US dollars. The evaluation methodology considers various factors that influence a brand's market value such as market position, consumer value, investment trends, and more. The brand values only reflect the worth of the brand name and not other tangible or intellectual assets of the companies.
MPP Consulting is a Ukrainian consulting agency located in Ukraine that specializes in business intelligence and marketing outsourcing. They have over 20 years of experience analyzing the Ukrainian economy through 10 economic crises. MPP Consulting can provide analytical data and detailed information on the Ukrainian market and companies operating there to help foreign businesses launch and ensure success in Ukraine. They also stress test projects and structures market information to make Ukrainian businesses profitable.
The document presents the rankings and methodology for the 2012 PolBrand report on the top Polish brands by value. The report finds that brands have become a critical component of business success and valuable intangible assets. The methodology used to evaluate brand value was developed by the Ukrainian consulting firm MPP Consulting and factors in a brand's market position, consumer perception, and influences on the industry. Brand value is calculated through a formula incorporating financial, investment, geographic, technological, competitive, and unique identity indices. The rankings show the top 100 most valuable Polish brands from 1st to 50th and 51st to 100th place.
This document presents the 2012 ranking of the top 100 Spanish brands by value as estimated by the Ukrainian consulting firm MPP Consulting. It provides context that brand value is now seen as an important intangible asset for companies. MPP Consulting has developed a methodology to estimate potential market value for brands based on analysis of factors like the company's market position, consumer perception of the brand, and industry trends. The ranking values each brand in millions of US dollars based on a formula that considers financial, investment, geographic, technological, competitive, and unique identity indices.
The document provides information about the RomBrand 2012 ranking of the top Romanian brands conducted by MPP Consulting. It discusses how brands have become an important intangible asset and valuable component of business success. The methodology used to evaluate brand value is described, taking into account various market factors that influence a brand's potential worth. Brand value is calculated through a formula that incorporates financial, investment, geographic, technological, competitive, and unique identity indices. The ranking aims to determine the estimated market value of brands in Romania.
The document presents the rankings of the top 100 Japanese brands from the JpBrand 2012 report by MPP Consulting. It discusses how brands have become an important intangible asset and valuable component of business success. The methodology used to evaluate and rank the brands is based on analysis of factors like the company's market position, consumer perception of the brand, investments, geographical presence, technology, competition, and unique identity. The brand values indicated are in US dollars and represent only the cost of the brand name, excluding other business assets.
This document presents the rankings of the top 100 French brands from the FranBrand 2012 report by MPP Consulting. It discusses how brands have become a critical component of business success and valuable intangible assets. The methodology used to evaluate brand value is based on analysis of factors like the company's market position, consumer brand value, and industry trends. Brand value is calculated using a formula that incorporates financial, investment, geographical, technological, competitive, and unique identity indices.
This document presents the 2012 ranking of the top 100 British brands as evaluated by MPP Consulting. It provides an overview of methodology used to calculate brand value, which considers factors like the company's market position, consumer perception of the brand, investment, geographical presence, technology, competition, and unique identity. Brand values in the ranking are indicated in millions of US dollars. The ranking is MPP Consulting's second evaluation of top British brands and aims to assess the potential market value of brands in the UK.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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1. U.S.BRAND 2011
TOP 100
AMERICAN BRANDS
| U.S.Brand 2011 | TOP American Brands | |1|
2. About the U.S.Brand
Regardless the globalization, every country always has its own national brands that sometimes could
be much stronger and more popular inside the country, that well known international brands.
Sometimes it could happens even in the country that is the origin of many global brands.
Today the brand is often the biggest and very valuable assets, because the very strong and popular
brand regardless of its scale and age allows the company to retain or to gain significant market share,
and also provides an opportunity to actively develop at the global markets.
In our times the business are increasingly faced the situation when the brand becomes one of the
most expensive assets in the company's value, even compared with manufacturing facilities. And in
such a situation, the most attention is paid to the brand value in mergers and acquisitions, as well as
in public offerings of shares on stock markets or placing other types of securities in order to attract
investment. In this case It is necessary to solve the puzzle, when the company realizes the full value
of its brand, but can not express it in concrete figures.
After many researches, the optimal solution was found, and since early 2010, the agency MPP
Consulting has established long-term project of the national brands evaluation. Using the developed
methodology in 2011 the rating of the most valuable brands of the Great Britain was created.
The main task of the rating “U.S.Brand 2011" was to determine the 100 most expensive American
brands, as well as their current real market value, based on the financial performance of companies
using such brands (trademarks), as well as the positions of each company in the market and
prospects for development both companies and their brands.
It is worth noting that the ranking only includes brands created in the United States or for American
goods (services), although how much later they became known at national or global levels. The
geographical origin of brands from the United States was the main criterion for selection of brands
(trademarks), assessed in rating.
* All rights to brands and trademarks mentioned or referred to in the ranting belong to their respective owners.
| U.S.Brand 2011 | TOP American Brands | |2|
3. Methodology
The methodology of the brand evaluation based on the evaluation of activity of companies brand-
owners, and also takes into account several factors showing the market conditions that influence the
brands, possible threats and perspectives for industries development.
This methodology is based on analysis of factors influencing the market value of the brand: the
company's position on market, consumer value of brand, as well as factors actual trends for the
company and its brand.
Brand value calculation formula:
V = Fc * (Iq * Gq * Tq * Cq) * Uid
V – brand value
Fc – composite financial index
Iq – investment index
Gq – geographical index
Tq – technological index
Cq - competitive index
Uid – unique identity index
It is worth noting that the brand value includes only the cost of the brand (name), excluding production
facilities, infrastructure, patents, inventions and other tangible or intellectual property.
* Value of Brands in rating indicated in millions $
| U.S.Brand 2011 | TOP American Brands | |3|
4. TOP 100 1 - 20
Brand Value, mln.$ Logo Industry
1 Google 92 366 Internet
2 Walmart 85 631 Retail
3 Coca-Cola 68 940 Drinks
4 Microsoft 63 782 Software
5 McDonald's 49 845 HoReCa
6 Apple 39 558 Electronics
7 Nike 35 390 Clothing & Fashion
8 Windows 25 899 Software
9 Facebook 24 485 Internet
10 Amazon.com 20 236 Internet
11 IBM 20 144 Electronics
12 Gillette 18 669 Cosmetics
13 Disney 18 510 Media
14 Pepsi 15 937 Drinks
15 Mobil 15 214 Oil & Fuels
16 Citi 14 997 Financial services
17 Motorola 14 554 Electronics
18 iPhone 13 910 Electronics
19 Verizon 12 348 Telecommunication
20 Pampers 11 168 Hygiene goods
| U.S.Brand 2011 | TOP American Brands | |4|
8. TOP 100 81 - 100
Brand Value, mln.$ Logo Industry
81 CNN 2 714 Media
82 Hilton 2 655 HoReCa
83 Chevrolet 2 568 Automotive
84 Polo Ralph Lauren 2 561 Clothing & Fashion
85 Barbie 2 540 Toys
86 AIG 2 467 Insurance
87 Duracell 2 279 Equipment
88 Avon 2 272 Cosmetics
89 Head & Shoulders 2 026 Household chemistry
90 Adobe 1 925 Software
91 Levi's 1 869 Clothing & Fashion
92 Aetna 1 758 Insurance
93 Hyatt 1 675 HoReCa
94 Forbes 1 652 Media
95 Miller 1 568 Beer
96 Hellmann's 1 517 Foods
97 Calvin Klein 1 462 Clothing & Fashion
98 Chrysler 1 453 Automotive
99 Revlon 1 422 Cosmetics
100 General Motors 1 403 Automotive
| U.S.Brand 2011 | TOP American Brands | |8|
9. Conclusions
The rating U.S.Brand 2011 is the 9-th rating in 2011 published under the project TOP National
Brands.
The issue of defining the most expensive national brands is not new, and consist not only in the
complexity of the assessment, but in the presence of a single methodology that would unify the
approach to this process regardless of the regional characteristics of individual countries.
That is why the primarily goal was to create a single universal methodology to assess the brands that
can be used to determine the real market value of any brand in any market.
Process of developing the methodology was started in 2006 and only four years later she was finally
worked out in practice and has shown its real effectiveness. Thus, the use of this rating method of
evaluation reflects most accurately the elements forming the current market value of each brand, and
allows us to create the rating of the most expensive national brands in a single country.
We hope that this rating, as well as an evaluation technique will be in demand by companies and
investors, and help more accurately and quickly determine the current real market value of each
brand.
MPP Consulting
Kiev, Ukraine
+38-044-361-46-47
www.mppconsulting.com.ua
office@mppconsulting.com.ua
| U.S.Brand 2011 | TOP American Brands | |9|